Pago 63
Dally Nebrsskan
Wednesday, August 22, 1t34
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O Russ's has all the snacks you
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o Russ's has a deli with hot fried
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o Russ's also has a bakery with
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The meat and pro
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Russ's B & R Locations:
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By Ota Pospisil
Di!y Nelirs&a Su.fTWritr
More televised games will mean less
money for Nebraska's athletic department
thi-i gason
The paradox b a result of the June 27
Supreme Court ruling tht voided the
National Collegiate Athletic Association's
multi-year, $275 million exclusive con
tracts with ADC, CC3 and the Entertain
ment and Sports Programming Network
(ESPN), The court agreed with the uni
versities of Oklahoma and Georgia, which
brought suit against the NCAA in 1031,
that the television contracts were In vio
lation of federal anti-trust laws.
"Pm trying to figure out how we'll make
more than $500,000 from all television
revenue " Nebraska athletic director Bob
Devaney said last month. "We were mak
ing something like $800,000 from televi
sion, but I cant see how well make that
much money."
Nebraska could have as many as five
regular-season games televised this year,
two more than in 1033. But the appear
ances will each be worth about half of
what the networks said last season.
An appearance on national television
was worth $1.2 million in 1 983, but will be
worth approximately $800,000 in 1984.
Under the Big Eight's formula for dis
tribution of television revenue, Nebraska
receives 22 percent of the money if it
plays a non-conference game, and 20
percent for a conference game. Nebraska
receives 1 1 percent and 10 percent, respec
tively, when another conference school
plays in a televised game.
With bidding for college football rights
open, the networks no longer have to pay
for exclusivity.
After the NCAA's Division I schools
rejected a television plan proposed by the
NCAA on a 66-44 vote (Devaney had
I worked on the plan, but Nebraska ab
stained in the voting), ABC, CBS and
ESPN then signed television contracts
worth an estimated $32.3 million, less
than one-half of the $00 million ABC and
CP3 paid list season.
The 63-scfcocl Collega Football Associa
tion, of which the Big Eight and Nebraska
are members, and ABC agreed in July to
an estimated $15 million contract that
calls for 20 games to ba televised in 13
weeks. Each same is estimated to be
worth $500,000.
"A $15 million contract, that's disap
pointing," Devaney said when he first
learned of the CFA pact. "I can't see how
the CFA could be pleased
The CFA also signed a $9.3 million con
tract with ESPN for 15 games to be tele
cast primarily on Saturday nights. Each
ESPN game would be worth $820,000.
A coalition of the Big Ten and Pacific 10
conferences could not work out a com
promise with the CFA, and signed an
estimated $3 million contract with CBS
for 14 telecasts, including some regional
games. Each game would be worth about
$571,000.
The disagreement between the CFA
and the Pac 10-Big Ten coalition has
apparently prevented CBS or ABC from
televising the Sept. 22 Nebraska-UCLA
game in Pasadena, Calif.
A provision in the CFA-ABC contract
prevents televising of "crossover" games
games involving a CFA school and a
Pac 10-Big Ten school The provision will
keep attractive matchups such as Penn
State-Iowa (Sept. 15), Nebraska-UCLA
and Notre Dame-USC Nov. 24) from being
.televised.
Devaney and Nebraska Coach Tom Os
borne repeatedly have said they wish
arrangements can be made for a UCLA
telecast, but not at the expense of NUs
relationship with the CFA.
"We'd like to have the game televised,
but we don't want to defy the Big Eight,
' CoEtiiieed n F&ss 63
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