Thursday," April 5, 1934
Expressions
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Dan WondraDalty Nebraskan
Friendly Macintosh
a fashionable computer
for personal users
ByVICKI RUIIGA
Most Lincoln computer dealers agree the latest
fashion in computers for personal use is the Apple
Macintosh.
Kevin Brown, manager of the computer products
division at Electronics Center, said one reason the
Macintosh is so popular is because it's inexpensive.
Although the Macintosh retails for $2,495, Apple
has offered 24 colleges, including Harvard, Yale and
Stanford, a chance to resell computers to students
for about $1,000 each.
Brown said UNL originally was not selected for
the deal, but students still may be offered the deal
Ron Bromley, UNL buyer for purchasing services,
said he probably will meet with Apple representa
tives in two or three weeks to talk about an
agreement.
However, Bromley said, in the past UNL has not
reached agreements with Apple because of the
company's terms. For example, one agreement called
for UNL to spend $2 million over a two-year period
on only Apple products, and UNL officials would not
comply.
The Macintosh agreement is new, but Bromley
said he will not know if it is acceptable until after he
has seen it.
The computer itself teaches people how to use it
so they do not have to spend hours reading a man
ual, Brown said.
The Macintosh currently has only two programs
word processing and graphics. But, Brown said,
in six months to a year, more than 100 companies
probably will make software for the Macintosh.
Mike Van Donselaar, a salesman at Computer Sys
tems, Inc., in the Atrium, said he thinks the Macin
tosh eventually will become the company's best
seller, surpassing the Apple lie, which sells for about '
$1,595.
Van Donselaar said the Apple lie currently is
most popular with students because of its broad
software supplies and low price.
"The Apple He has programs for about everything
under the sun," Van Donselaar said. "It has spread
sheets, word processing, curve-fitting, statistics and
more."
Another competitor is the Texas Instruments
desktop computer, which is the first computer to
feature a speech command option so users can talk
to their machines.
But, Brown said, Texas Instruments is competing
in IBM's business market, and its computer is basi
cally a clone of IBM, although it trails in sales.
"IBM owns the business market," Brown said.
The third best-selling computer is manufactured
by Tandy, which owns Radio Shack.
Steve Hartman, a marketing representative for
Radio Shack, said the most popular computer for
students was the TRS-80 Model 4.
"The TRS-80 has the most programs for post
secondary education and it's in a lower price range
- under $2,000," Hartman said.
Hartman said he thinks the TRS-80 is "far super
ior" to the Apple Macintosh. The Macintosh costs
nearly $3,000 for only two programs, he said.
For college students with tight budgets, the TRS
80 offers word processing, a complete system of
software, a computer that can be used in the class
room or can stand alone at home, and it can be used
by everyone 3-year-olds through those in post
secondary education, Hartman said.
Hartman said the TRS-80 also has more memory
expansion capability than the Macintosh.
For a complete Texas Instruments system, Hart
man said, buyers must pay $4,000 to $6,000.
Continued on Page 84
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9
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4
