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Morrison Opponent
Must Show Failure
By MIKE MACLEAN
When asked to comment on
whether the gubernatorial
campaign would be one of
personalities or issues, Gov
ernor Frank Morrison com
mented in a special interview
with the Daily Nebraskan, "I
can only speak for myself,
I cannot control others. It
;ias already been made one
MORRISON
if personalities by other can
lidates." "I believe in campaigning
"m issues and will continue
o do so" Morrison continued.
"There is one basic issue
n this campaign. It is wheth
er or not the Morrison ad
ministration and approach to
: tate problems should be giv
n another two years to im
plement its programs or
whether it should be junked."
"He (Fred Seaton) is the
challenger. I challenge him
on nothing. He's got to show
where I've been a failure and
'here he's got something bet-
er," Morrison said.
"I think that it is the job
)f the people of the state to
irovide an education for the
tate," said Governor Morri
son. Aid to Education
In reply to a question as
:d how he would interpret the
iact that the state of Nebras
ka is 49th in the nation in
tate aid to education, the
i Governor said, "that doesn't
mean anything. There is mon
ey on the local, state and fed
eral levels, and we use three,
"he quality of the student is
the question, not the source
of the money."
1
V
NU Professors Comment
On Economic Changes
By TOM KOTOUC
Has Kennedy's interference
vith steel caused a shake-up
vhich will permanently affect
the U.S. economy?
Professor Keith Broman,
assistant professor of busi
ness organization answers in
the negative:
"Many technicians feel that
we reached a selling climax
n stock market activity Mon
day or that the present
market slump has reached
its bottom."
Stock prices closed up 9.52
vesterday and up to $6 higher
Monday with the largest
volume of sales during the
year.
Kennedy's Intervention
Asked how President Ken
nedy's intervention with
steel's desire to raise prices
.effected the economy, Bro
man said: "Even before Ken
nedy entered the picutre, the
narket was overpriced, with
people generally paying stock
urices which ignored the nor
mal relationship to earnings.
"When Kennedy used a
oretty heavy-handed policy
relative to steel (in holding
ne price of steel down), he
owed that future industrial
yrice raises would be fairly
mprobable, Broman com
mented. "Thus the expectation of
inflation was shaken, causing
;he slump," said Broman.
"This action, and the fact
hat any government action
against business undermines
business confidence, appar
ently had its effect and
vouched off the price decline
of 30 points off the Dow
Jones Industrial average In
this last week.
Drop Causes
Professor Campbell R. Mc
Connell, associate professor of
economics, suggested that
the deterioration of business
confidence and deterioration
of the relationship of busi
ness with government had
caused the present drop in
stock prices.
But as for a recession or
"It is obvious, " he con
tinued, "that our school sys
tem is not 49th in the coun
try. I would doubt if there
is a state in the union that
has a higher percentage of
its - graduates in positions oi
importance in the federal gov
ernment." As examples, the Governor
pointed out Ted Soren
son, Homer Gruenther and
Lee White in the present Ken
nedy administration.
"The President told me
that the chief reason he ap
pointed Ted Sorenson as his
administrative assistant is
that he was editor in chief
of the Nebraska Law Re
view," he added.
Good System
In concluding his views on
the state school situation, he
said, "I'm not saying that
our school system is better
than other states', but it is
a good one."
When asked about the ques
tion of school redistricting,
and reminded of the fact that
10 of all school districts in
the U.S. are in Nebraska, he
said, "This is kind of a Ne
braska tradition. It is a lo
cal problem and the local
government must solve it. The
governor has nothing to say
about it. I would like to see
more consolidation, but it
cannot be dictated from the
governor's office."
He replied that he thought
that the figure had grown
smaller when asked about the
fact that 45 of the elemen
tary teachers that are edu
cated in Nebraska leave the
state. "As the state progres
ses economically, it will be
come a more attractive place
to live in," Morrison stated.
Candidacy Reason
"This outflow of trained
young persons," he contin
ued, "is one of the reasons
I became a candidate for of
fice." When he was asked about
the controversial University
budget, he answered, "It is
the primary responsibility of
the University to make its
programs known. The legisla
ture should never convene
without all of its members
knowing exactly what the pro
grams are."
"The University never has
gotten the budget it has re
quested. This is a problem
that both the state govern-
(Continued on page four)
depression around the corner,
McConnell said that "most
economists feel that we have
adequate fiscal and monetary
tools at our disposal today to
avoid a severe and lasting
dip like that of the 1930's."
Questioned about the effect
of Kennedy's interference in
steel with his election chan
ces in 1964, Prof. Rahael Za
riski. assistant professor of
political science, said, "I won
der how many people will re
member what Happened in
19C2 when they vote in 1964."
"However, if we are in the
middle of a depression in
1964. Kennedy will be held
responsible, as was Hoover
in 1932."
"If we are in the middle
of increasing prosperity in
1964. Kennedv will be given
the credit," said Zariski.
Officers Installed
At WRA Dessert
Arnelle Kratochvil, sopho
more in Teachers College was
installed as president of the
Women's Residence Associa
tion (WRA) at a Recognition
Dessert.
Dean Helen Snyder spoke
at the dessert, which was
held in the Student Union.
Other officers installed
were Doris Mueller, vice-pres
ident; Sandra Ahlman, secre
tary; Evonne Agena, treasur
er; Jane Yost, social chair
man; Linda Launer, publicity
chairman; LaDonna Cowell,
scholarship; Karen Ault, in
tramural chairman; Vivian
High, activities chairman.
Recognition was given to
the girl with the highest se
mester grades in her class.
Frances Murdock and Joan
Novak tied from the fresh
man class, sophomore Carol
McKinley earned a 9.000 av
erage, Lorna Heim won the
junior award, and Sharyn
Watson won the senior
award.
Piper Hall was awarded a
trophy for being the hall with
the highest average.
Vol. 75, No. 109
J-School
In Hears
WASHINGTON, D.C.
President John F. Kenne
dy presented the first-place
national Hearst Founda
tion Journalism Award to
the University of Nebras
ka's School of Journalism
yesterday.
The coveted award was
accepted jointly by Chan
cellor Clifford M. Hardin
and Dr. William E. Hall,
director of the Nebraska
School of Journalism, in
special ceremonies at the
White House.
The competition was held
among 45 accredited
schools of journalism in the
United States in which stu
dents wrote newspaper ar
ticles for local and nation
al publications.
Also meeting with Presi
'Depth
Dynamic education in journalism, all dressed up in
the princely phrase, "depth reporting" has made a great
impact at the University of Nebraska.
The idea and concept of depth reporting as applied
by the students, won the school the first place national
Hearst Foundation Award.
Underneath the fancy wrapping of the name, how
ever, is hard working, sock-'em-with-facts journalism,
calculated to get the attention of the country boy, the
city slicker and everyone in between.
The editors of the best newspapers in the nation,
according to Dr. William E. Hall, director of the school,
already know depth reporting well. To them, and to
the students, it means giving a tough assignment to a
talented writer; giving him time to do the thorough
job, travel money if needed, moral support when asked,
space to tell his story right, and just enough direction
to inspire but not too much to strangle.
Planned Curriculum
Dr. Hall said the senior depth reporting course was
developed to top off an Arts and Science and journalism
curriculum that has been in the building stages for five
years.
The program, after fundamental writing and editing
courses, includes the actual student editing and publica
tion each semester of selected Nebraska daily newspa
pers for a two day period, an integrated program in
which students produce a mock daily newspaper one day
a week, and a 12-week summer internship program at
the conclusion of the junior year.
In the rough planning stages at the school, and the
next effort, will be a massive production on Ne
braska Public Power. The students are looking now for
the strange origins, the controversy, the present develop
ment and the future outlook for public power.
City Journalist's Support
In all fairness, Dr. Hall said, it must be said that
the University's concept of depth reporting, now a per
manent part of the school's discipline, has had the nec
essary support of the big city journalists to make it work.
It was the fear of the Madison Avenue glmmicked
phrase, "depth reporting" that had Dr. Hall, and Prof. R.
Neale Copple, teacher of the course, worried when they
planned the curriculum.
The moral and financial support it has had from
editors throughout the United States is testimony that
they need have fears no longer. The support has taken
various forms:
A total of $11,000 has been granted to the Univer
sity, to date, by the Newspaper Fund, Incorporated of
the Wall Street Journal to carry on the program.
The Readers Digest Foundation has made grants
al Brown Is
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4btMMMaBM
University student Hal Brown, left, receives second
the second annual Hearst Journalism Awards Program,
first place award.
The Daily Nebraskan
dent Kennedy at the White
House and at the presenta
tion was Harold (Hal)
Brown of Waterbury, a sen
ior journalism student from
the University who received
second-place individual na
tional honors for the year.
Three-Time Winner
Hal is the only student
ever to win three first
place monthly awards in
the competition history.
The University of Kansas
won second place in the
competition, followed by the
Universities of Washington,
3rd; and Michigan and
Florida, a tie for 4th place.
The award carried a sti
pend of $6,200.
The honored Nebraskans
were also received by the
Reporting' Pays Off
4
Ranks
t Competition
Nebraska Congression
al delegation in the after
noon. Problems Revealed
The Nebraska students
won first place with a num
ber of penetrating depth
stories on various social,
political and educational
problems and aspects of
Nebraska and the Midwest.
All the winning stories but
two were initiated and
planned under a unique
depth reporting class begun
by Prof. R. Neale Copple,
who with his students have
received national recogni
tion for their efforts.
The depth reporting class,
one of the first of its kiud
in the nation has received
financial support from such
organizations as the Wall
Street Journal ($11,000) and
of $1,500 to students for travel, as is sometimes neces
sary to complete their depth stones.
The $6,200 received from the Hearst Foundation
will be used to strengthen further the entire curriculum.
Copple's Reference Book
Professor R. Neale Copple, who is now finishing a
text-reference book on depth reporting, describes it this
way:
"Frankly, we don't care what it is called. If you be
lieve, as does James Pope, former executive editor of the
Louisville Courier-Journal and Times, that the word re
porting is "the noblest word in the English language,'
then we are talking about the same thing.
Old, New Idea
"It is also the mixture of the old and the new.
It is as old as the tradition of digging up all available
facts and letting them tell the story, not writer opinion,
and it may be as new as the emphasis on the best
excellent writing that competes successfully with the
other communications media," he concluded.
Professor Copple's book, to be published in 1963 by
Prentice-Hall, was three years in the undertaking and
was made possible with the help of the Newspaper Fund
of the Wall Street Journal.
Dr. Hall has his own feelings about depth reporting
as it is being taught the upperclass students at the Uni
versity: By-Line Pride
"The benefits as it is taught here can be seen on
many levels. We hope to restore pride in the by-line, and
pride among newspapermen themselves.
"We see depth reporting as a way newspapers can
help hold on to their best writers and keep from losing
good reporters to public relations, advertising agencies
and television, which is happening and must be faced.
"There's no magic in the phrase 'depth reporting'
and if anyone has a better one, we would like to use it.
We see the practice of letting a student or professional
journalist spend time, energy, money and talent on get
ting the best story possible as the best investment lor the
newspaper.
"There are goals we wart to achieve: We want the
newspaper journalist to be the master of his profession
and not subject to outside pressure or influence. We
want him to start, if he has to, with the public relations
handout, not simply rewrite it or touch it up.
"There are a lot of things we want for our students,
not the least of which is a thorough, liberal education
and the good sense to know how to use it for their em
ployers. "We need the help of (he profession and we're going to
keep on asking for it. We do have faith now thai they
have faith in us, and that's a good start."
2nd in
IT T
place award from President Kennedy at the White House during
Fred Zimmerman, right, from Kansas university reixiveu mc
' . r a ..... a a i
Wednesday, May 16, 1962
First
the Readers Digest ($1,500).
Four Million Readers
The eight articles were
read by an estimated 4 mil
lion readers in the United
States.
They have appeared in
such regional and national
newspapers as the Omaha
World-Herald, Des Moines
Register and Tribune, the
Denver Post, Oklahoma
City Times, Sunday Oklaho
man, St. Louis Post-Dispatch,
Kansas City Star and
others.
Many more editors from
the largest circulation
newspapers in the United
States extended a great
deal of moral and profes
sional help in the program
to help the school in its
definition and approach to
"depth reporting."
Journalism Contest
Courtesy of AP
Seaton Will Use
Authority of Post
By WENDY ROGERS
Fred Seaton, candidate for
the Republican gubernatorial
nomination, would seek a
"1962 model state govern
ment" rather than a "1920
model" if elected in the '62
race.
In a special interview with
the Daily Nebraskan, Seaton
explained that he would pro
pose a complete reorganiza
tion and modernization of
the administrative procedures
and functions of the state gov
ernment. "The last major revisiou of
how the state government
would operate was in the
1920's when Gov. Sam Mc
Kelvie set up the 'Code Sys
tem' which made these func
tionaries of government re
sponsible to the governor."
Continued Seaton, "Other
governors in the 40 some
years have made some
changes, but we need broad
and sweeping reorganization
and modernization of the
state, using full authority of
the governor's office to ac
complish this."
Recommendations
Then, whatever else is nec
essary would be accomplished
through the governor's rec
ommendations to the legisla
ture. "As far as I am concerned,"
said Seaton, "the guberna
torial race would be one of
issues, not of personalities."
Another proposal Seaton
would make is a special pro
gram of working with the leg
islature and private enter
prise to get the economy of
Nebraska "rolling faster."
To improve the general sit
uation of the economy, "we
must not only get more in
dustry and business in the
state, but also create a more
favorable fiscal and financial
climate for those businesses
and industries already locat
ed in the state."
Past Experience
In leading a campaign for
this, Seaton said his experi
ence as Secretary of the In
terior under the Eisenhower
administration would be in
valuable. "According to most econo
mists," he said, "a given in
crease in industrial and busi
ness activity, on the average,
comes 85 per cent from the
business and industry already
located in the state.
"We must not overlook the
part they play in the growth
and expansion of the economy
of the state. Thus we strength
en what is here.
"When we create this at
mosphere," said Seaton, "we
will:
"make the capital invest
ments in business and indus
try more secure and profita
ble, "make people's jobs more
secure and better paid, and
"create an almost irre
sistible magnet to draw in
more outstate industry."
If elected, Seaton would
also "carry before the people
the planning of the state of
Nebraska in its various as
pects. Long Range Plans
"There is now an attempt
to try for this kind of im
provement, but it is not
enough. Thus far it has been
"I never believed any
thing like this would hap
pen to me when I came
from a high school with on
ly 11 in the graduating
class," said Hal Brown,
learning that he had placed
number two in the nation
in Hearst Competition.
"But I don't think I've got
that much ability; just plain
work did it," added Hal
modestly.
Further probing, h o w
ever, showed that Brown's
formula was more than
plain work, but is based on
a new philosophy of journal
ism. With greater competition
from radio and TV in spot
newscasts today, the news
paper cannot simply report
bare surface facts, but must
put the news in perspective,
and explain it, said'Brown.
Depth Reporting
Asked about whether or
not depth reporting was the
key to his success. Brown
replied, "1 think the term
carried along on a hit and
miss basis we neea us
range plans."
As an example, Seaton re
ferred to the recent state-
date will try
for a two-year plan for Wgn-
way construction. iu
improvement, but I feel we
would need at least a five-
year advance program.
SEATON
Reasons? "The local com
munities can't plan ahead on
matching road funds; they
can't solve their own con
struction problems because
they don't know what the
state will come up with."
Seaton also commented that
he has and will continue to
picpose that "we need to do a
great deal more as a state
in agricultural research for in
dustrial purposes and our pro
gram to attract tourism and
industry.
Research Programs
"Both the state and federal
government programs for re
search are entirely too small
that is particularly true of
the federal program.
"We need to beef up the
federal program more mon
ey, personnel, researchers
. . . the best and most sensi
ble long term remedy for
problems of superabundant
agricultural production is to
find more industrial uses and
new markets for the produc
tion." Seaton would also urge the
legislature to put into effect
in Nebraska the provisions of
the Kerr-Mills bill which pro
vides for medical aid to the
needy aged.
"That bill was before the
legislature in the last ses
sion, and defeated by one vote
to the best of my knowl
edge, the governor didn't lift
a finger to help," he said.
Seaton noted that Nebraska
is one of the few states which
has neither a merit plan or a
state retirement system
"The employees of the state
of Nebraska should be given
the protection of a properly
drawn merit plan. It protects
the state employees from pol
itical interference, and throws
out the window the old law of
the jungle that to the victor
belongs the spoils."
Concerning the educational
system, Seaton said "we have
to get the salary schedule in
the Nebraska educational sys
tem at all levels, up to the
point where we can attract
the best-equipped (education
ally) and most capable men
(Continued on page four)
'depth reporting' is - bad
since the simple word 're
porting' should mean put
ting news in persepective
and explaining it."
With the money newspa
pers spend today in cover
ing (he meetings of Rotary
and Lions clubs, depth re
porting is not really 50 ex
pensive, emphasized brown
who said that his stories
cost up to $125 in time
transportation, and oairip
bills.
"If I had been assigned I to
a newspaper to work on the
story about NU sports fans
I would have spent three
solid days, $40 in long diS
tance calls and two trips to
Omaha in writing It," said
Brown.
But what did the award
mean to Brown personalis
Two Offers 7
"So far," said Brown, "J'va
had offers from papers in
Albany and Miami, but the
monetary award for second '
place will make it possible
for me to go on to graduate
school in journalism." - ,
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