The Nebraskan
Wednesday, Feb'. 15, 1961..
Page 4
Fads Psychologically
But Soon Woven into
Bv Dick Stuckey
Fashion fads during the
past decade have at least
been plentiful, if not perma
nent. . '
A good many of these con
temporaneous crazes have
startled the consumer both
psychologically and financial
ly, but like the quirks of any
society, have soon woven
themselves into an accepted
part of appearance.
The stitching has often
come out over a short period
of time, but the marks of the
fashion needle have usually
left some permanent thread
holes in the customs of Amer
ica. Ten years seems seldom
sufficient for the cleaners of
time to remove the scars left
by exploding fads.
Ivy Evolution
The evolution of the ivy
league look has been the
largest, and most sweeping in
fluence on fashion and cus
tom since women sufferage.
More than a passing- fancy,
these buckles on beaus revo
lutionized men's, apparel from
origin in eastern ivy league
universities to the Pacific
coasi. d
m. M A t J
it proved no sraau iasn ior
this narrow, trim, brown and
black hopsacking look to cut
across the conventional,
"conservative" lines of east
ern and midwestern wide la
pels and pleated trousers, nor
to replace Rocky Mountain
far west jeans with khakis,
and snapping multi-colored
cowboy shirts with the soft,
dark colors of button downs.
The boots and ten-gallon
covers stayed put as the in
gredients of the ivy league
western dress clash evolved
a fashion compromise un
precedented in fashion his
tory. Even now the buckles and
buttons of ivy league dress
begin to give way to the
plain conservative Continental
look, proving that no fad is
invincible in the turbulent
changes of the fashion con
scious world.
Contemporaries '
But the ivy look was cer
tainly not without contempo
raries. Foreign influence on Amer
ican women's styles drove
men mad with laughter until
the bill came. The sack look,
the flat look and chemises,
all Paris originals, rolled
men in the aisles, but with
the strong support of t h e
girls, right up to the cash
register.
Gradually accepted, the
sacks and chemises soon
hung unworn in the ladies'
chambers, and all that really
remained of the splurge of
French influence was the
flat look.
Not always a particular
"look," but often color
schemes raged as the current
fashion craze. .
Color Parade
Do we remember: the first
pink and charcoal suit in high
school, the mint greens, the
thousand shade greys, the
short splurge of brights in
1958 and then out of the melt
ing pot of the past decade
emerged the khakies.
People appeared in armies
of these light browns; khaki
Board of Pardons
Speaker at YR
Mrs. Loretta Walker, ad
ministrative assistant to the
Board of Pardons will speak
Thursday night at the Nebras
ka Voung Republican meet
ing. Mrs. Walker will speak on
the set up of the Board of
Pardons and the highlights of
her experiences with the
board, acording to Para Hoi
loway, YR publicity chair
man. The meeting is slated for
7 p.m. in the Student Union.
Main Feature Clock
Vtrrity: "The Misfits," 1:35,
4:13. 6:51, 9:24.
State: Out of the Night," 1:41,
1:45, 5:49, 7:45, 8:41.
Lincoln: Circle of Deception,"
1:15, 3:15, 5:15, 7:15, 915.
Stuart: "Can Can," 1:10, 3:45,
6:25, 9:00.
Nebraskan
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PERSONAL
Tfie rlle st their tt, roKTt FOL
LIES. Febr. 24, : p.m. Perthirifc
trousers, shoes, hats, top
coats, belts, dresses, shorts,
jackets, suits and watch
bands. A campus appeared as
an Army post.
The khaki men and women
of Fort Education marched
between buildings carrying
their gear in khaki brief
cases; bib overalls attracted
less attention than the bright
American flag.
Underneath the feathered
caps and (especially for this
area) carpenter fashioned
hats, the hair of the human
race withstood a circle of evo
lution at a speed unimagina
ble to Darwin. ' v
CowHcks
The men: junior high's
cowlicks were cut to a butch,
and then let out to pasture
to the dismay of high school
principals in the popular
"Hollywood" spectaculars.
Graduation soon led the
young lads to an introduction
of another ivy league influ
ence, the "league" haircut.
- And when expanding infla
tion caused barbers to con
tinually raise the p r i c e - on
a man's head, young men
drew lots in their college liv
ing quarters and came up
with their own cut-rate bar
ber, who specialized only in
the original crewcut. Only
the cowlicks became non-existent
in the men's head fash
ion circle.
But the women were not
to be outdone.
Soon after 1950 a v a r i e d
assortment of unique hair
styles kept women under the
dryers consistently and again,
took men to the cleariers.
Replacement
Poodle cuts, duck tails,
pony tails, pixie cuts and
-various combinations re
placed the American image
of good old Jeannie with the
Brubeck to Montovani
Jazz to Classics Found
At Record Discount
Billy Holiday or Dave Brubeck or Mantovani or Spike
Jones or toe Brothers 4 You can find them all at the Record
Discount Sto
The stort small shop next to, the Varsity Theater, has
been operating for two years, and has become the place to
buy records.
Much of its popularity can
be attributed to its manager,
Vera Vietniks.
Mrs. Vietniks specializes in
classical music, but also con
siders herself an authority on
cold and hot jazz, mood mu
sic, and party records.
"Why do I think I am the
best authority on o p e r a in
Lincoln?" she asked, "Be
cause I have heard the
world's famous symphonies
and opera companies and be
cause I listen to the music
of my records."
Latvian Native
Mrs. Vietniks, a native of
Latvia, studied pharmacy at
the University of Riga, in the
capital of Latvia, but as she
puts it: "My parent's love
was for pharmacy, my love
is for music."
In Riga and Germany the
blonde record clerk saw and
heard the world's renowned
opera companies and sym
phonies perform.
She came to the United
States from a displaced per
sons camp in Germany where
she fled when the Russians
invaded her native land in
1944.
Since 1951 Mrs. Vietniks
has overcome the language
barrier of the Americans and
has conformed to the likes
end dislikes of Lincoln's rec
ord buyers.
10,000 Records
The Recrd Discount Stqre
boosts over, 10,000 records in
toe shop and the policy of
It shoots and sings with
ADULTS ONLY
Glelffiroetyei
.John Huston -
to-ftarriai
mb.i Hitter Eli Vallac!. Arthur tar
Startling
Acceptance
light brown "sensible" hair
Culminating these past few
months in the J a c k i e Ken
nedy look, the latest for
spring in women's heads is
the bias cut, a short, conser
vative, diagonal look which
completes the circle. So
1960's New Frontier may- see
at least one conservative
move in the White House.
A last interesting n o t e in
this exhausting study of the
rise and fall of liberalism in
fads and fashions since 1950
is the 1955-1960 introduction
of compromise 'between
men's and women's fashions.
For example: Christian
Dior's gift of the flat look
took much from the Ameri
can scene, but, with due
credit to nature, the bulky
look adapted by men even
tually evolved in a compati
ble norm for both sexes.
Knees, Knees, Knees
Women's increased rage
for trousers undoubtedly pro
moted the revealing of men's
knees under Bermuda shorts,
and the results were not par
ticularly always an improve
ment. The final compromise
seemed to be tightened trou
sers for the 'women, colored
underwear for the men, and
Bermudas for everybody.
The beatnik influence has
provided the final and great
est compromise in the evolu
tion of fashion.
The "musses look" has
given rise to heavy social
criticism, but not to deny the
flexibility of t h e American
way, American youth have
adapted sweatshirts, mungy
tennjs shoes, filthy painted
levies, and sweat clothes as
fashions for fooling around.
And in the true American
spirit, "they will-not be
moved."
ordering any record for a
customer.
The store is also the head
quarters for Columbia Rec
ords Advance Release p r o
gram in Lincoln.
Mrs. Vietniks points out
that although they will order
any record it isn't often that
easy.
For example, d u r 1 n g the
last two weejes the demand
for Brothers 4 records has
grown, but due to the snow
which tied up New York City,
The Record Discount Store
was unable to get a sufficient
supply of records.
'Whoop' Up Poem
For New Crane
Fred Gaines, editor of the
new literary magazine
"Whooping Crane," has an
nounced that contributions of
printed articles will be ac
cepted until March 15.
Anyone interested may
leave contributions in the en
velope marked "Whooping
Crane" outside the office of
Karl Shapiro, professor of
English, 105 Andrews Hall.
The "Whooping Crane" is
privately financed and is not
a University publication.
Gaines made it clear that no
censorship would be involved
and that outside students, non
students and graduates are al
sp encouraged to contribute
material.
TIT3
i" i-
life.,. explodes with love!
NOW
PLAYING
OlfelSfH
Icrteaplaj a?
(A
LITTLE MAN
'I WISH THrg m&S eotte CW&Z W ftop SrjAiZr
tMJU witw to wws
Ben Simon Specializes
In University Fashions
Ben Simon's department
store has been doing busi
ness for ' tne promotion of
students" for its 58 years of
operation, according to Presi
dent Harry Simon.
"We specialize in styles for
University men and women
and sell a lot of University
styles to older men and wom
en, who pattern their fashions
to University fashions." Si
mon said.
He estimated that 20 per
cent of Simon's total volume
came from the heavy college
business in men's and wom
en's wear.
Nineteen University stu
dents hold part-time jobs at
Simons representing their or
ganizations. Girls and the organization
they represent at Simons in
clude: Susie Hunt, Kappa
FUN! FUN! FUN!
If you're having a party this is a must! Enter
tain your friends with the most clever, most humor
ous comedy idea ever offered to the public.
Never before hu record of this type been presented.
Complete with hilarious tie-in lllnstrationi. Send for your
copy of "LEW BEDELL AND FRIEND." Recorded by the
author of the best tellers "SEE, YOU DONT HAVE TO
LAUGH TO HAVE FUN" and "WILL MY KEAL FATHER
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will be paid by us. t
i
i 1
f '"utr--'-
I lit
I 1 -.CTO
Get these
12" LP album
Custom-pressed by
Look at this album. Imagine these 12 great artists, great
hits together on one record! Here are the original record
ings magnificently reproduced by Columbia Record Pro
ductions ($3.98 value). Never before have all these great
artists been brought together in one album! Never be
fore have you been able to buy these great hits at such a
bargain price! To get your album, fill in and mail the
shipping label at right with $1.00 and ten empty Lucky
Strike packs to "Remember How Great" P. O. Box 3600,
Spring Park, Minnesota.
REMEMBER HOW GREAT CIGARETTES
USED TO TASTE? LUCKIES STILL DO
CTHC AMERICAN TOACCO CO.
ON CAMPUS
rft HOU&E PAINTER
Kappa Gamma; Gail Milli
gan, Pi Beta Phi; Marty Han
sen, Chi Omega; Marty El
liott, Kappa Alpha Theta.
Jan Fletcher. Alpha Phi;
Dee Dee Fulton, Gamma
Phi Beta; Corrine Newton,
Alpha Xi Delta; Judy Graz
ier, Alpha Chi Omega and
Maggie MdCracken,,. Delta
Gamma
University men employed
at Simons are: Steve Scglin,
Sigma Alpha Mu; L.oren
Thompson. Kappa Sigma;
Gary McClanahan, Phi Kap
pa Psi; Jim Frank, Phi Del
ta Theta; Larry Schuster,
Theta Xi. ZZ
Bob Hinrichs, Beta Theta
Pi; Larry Enstrom, Phi
Gamma Delta; Terry Mas
ten, Beta Sigma Psi; Ron
Jensen, Sigma Phi Epsilon
and Ben Prieb, Sigma Chi.
' ' i , i . , -Mass,
r !
twelve great original recordings-in one
for Mi and ten empty Lucky Strike packs!
Columbia for Lucky Strike an album of unforgettable hits!
Rtffiovs ftUophfits opes
picks top end bottom re
move isnef foH wrp lew
pscki dos tide. flat;?-,
and mail with $1.00 snd
aJuppinf laM.
Gold's Term
Vital Part of
"We recognize the Univer
sity of Nebraska as a vital
part of the economy of the
community and of Golds' and
make a point to bend over
backwards to do anything we
tan to better relations with
the campus."
This is how Lee fsreal of
Gold's department store de
scribed his store's attitude to
ward the college student. -
Gold's, tlie . home of hour
sales and choice of goods
from carpets to groceries,
has lohfi been known for its
participation in toe, programs
of the university.
Isreal commended his store
for providing part-time jobs
for mimberous college stu
dents. " '
. Gold's also has a college
board, made up of Univer
sity of Nebraska coeds, who
help the store adapt to the
current college fashions and
give the students of the Uni-
STUDENT SPECIAL!
THURSDAY, FEBRUARY 16, 6-9 P.M.
' Just 50c and coupon entitles student
tq attend Lincoln or Stuart Theatres I
I DOORS OPEN 12:45 I
I oXUMt 140 N 13tb HEM46S I
SWUiyWAWIJliE
I LMi
,fc JIM
I suzyPARKFR
SUZY
Ha oouldnt trust
en his own country t '
m m
Good onlv at Lincoln or Stuart Theatre
LINCOLN tf STUART THEATRES
"STUDENT
This Coupon ' ft fit
V
admits One Student for
V
Coupon Good
from 6 p.m.
L
T t "eTmtf Has Srert" ilbum, trains snX mil f 1.08 tntf H
emcty Uc StriM pttH. togetfier with fiilW In ihippinf labsl. rlMM
nut clrlr. Ordsn rscsrvel ifttr May 31, 1961, will sot b ionrtl. If ,
eiWini check gr moner OfMr, mikt payable to -"mcitttr How Srnt"
"Remember How Great"
P. O. Box 3600
Spring Park, Minnesota
TO
YOUR NAME
STREET.
CITY
Campus
Economy
versity an Idea of the current
fashion trends.
Members of Golds college
board are: Margaret Sims,
Barbara Bell, Jeanie Thor
ough, Janet Hoepner, Jeanie
Morrison, Sherrill Greistling
or nnrl Kit Thnmnson.
Extension Club
Elects Krolin
Glen Krohn has been elect
ed to succeed Dorothy Lavicky
as president ot-Epsilon Chi
Tau, agricultural ; extension
fraternity.
Other officers elected were
Karen Edeal, vice president;
Phyllis Sliinner, recording sec
retary; Sara Rhodes, cor
responding secretary; Jerry
Rolenc, treasurer and Ellen
Batie, publicity chairman.
Membership in the club is
limited to those students who
are majoring in Ag or home
extension.
DOORS OPEN 12:45
1227 "N" HE 2-3097
DECEpIiON
CimimaScopE
SPECIAL'
V
Only February 16
to 9 p.m.
i
A
SHIPPING LABEL
'"I" US NAM dsssi-
-ZONE.
-STATE.
01" t.dBV "USA !.! Pui-oPk0