: 3
On the Social Side:
Two Dreams, Queen
Revealed This Week
Two dream girls and a rose
queen were chosen at fra
ternity formals over the
weekend.
Jeannie Mann, Sigma Kap
pa junior in Home Ec from
Chappell, was named Dream
Girl of Theta Chi at their
formal Saturday night while
Ellen Bosoco, Alpha Omicron
f .
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JUSTTWlNJiOFM
ri f lirvr A t ift 1
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DUST Of FAR-OFF
LANK BLOOMS
HBcb AND .
i T THE WA6WAH0N!
; MAY BE CARRYING 531 THAT
THAT'S TR06,.) j
Jav
Pi sophomore from Lincoln,
was chosen Theta Xx Dream
Girl at their formal.
Barb Anderson, Kappa Al
pha Theta sophomore in
Teachers from Hastings, was
crowned Rose Queen at the
Delta Sigma Pi rose formal
Saturday. N
Pinnings
Carol McVicker, Wfflard
junior at Wesleyan from
Omaha, to Jack Verschuur,
Theta Chi senior in Business
Administration from Tilden
Sandie Johnson, Pi Beta Phi
sophomore in Arts and Sci
ences from Lincoln, to Tom
Henley, Beta Theta Pi soph
omore in Business Adminis
tration from Kearney.
Mary Erickson, Alpha Phi
sophomore in Teachers from
Des Moines, la., to Glen
Burbridge, Phi Kappa Psi
junior in Business Adminis
tration from Kearney.
Engagements
Mercedes Sampson, sopho
more in Teachers from Lin
coln, to Fred Goochev, Delta
Sigma Pi senior in Business
Administration from Indepen
dence, Mo.
Betty Witt, Alpha Omicron
Pi junior in Teacners College
from Omaha, to Robert Kuhn,
Beta Theta Pi junior at Iowa
State from Ralston.
Students Set
Geology Trip
A. 2,200 mile geology field
trip into the western interior
of the United States is being
prepared for by 14 Univer
sity students.
The ninth annual trip will
begin Friday under the direc
tion of Dr. William Gilliand,
chairman of the department
of geology.
Geologic witctoppings
between and near Laramie
and Lander, Wy.; Salt Lake
City, Gunnison and Green
River, Utah; G I e n w o o d
Springs and Denver, Colo.,
will be observed by the gronp.
Dr. Gflliland said the pur
pose of the trip is to acquaint
the students with the western
interior and regional aspects
of geology.
"We are going into western
mountainoDS areas where
structures are readily observ
able," he said.
The group includes: Capt.
R. H. Barnard, Larry Cast,
IDntars Didrichsoos. John
GBdae, John Farrow, Dong
las Kent, ' Laurence Laebke,
Angle Svendscn.
John BuffinAon, G. William
Derieg, John AQington, Velon
Minshew, Carl Vondra and
Robert Washburn.
vto-7
1 1 4
The Doily Nebraskon
Wednesday,' April 6, i960
1P39BS: .1
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Advertisins Booklet Draws
Executive, Critic Comment
IT'S NO GAME It's the business of learn- from left, Capt. James R. Hansen and Lt.
ing the characteristics of war ships McCauley at the controls; students Jon
through remote controlled models. Watch- Kasner, George Bates and Myron Papa-
ing one of the first demonstrations are, dakis; and LCDR Storeide.
'Abandon Ship' Ordered
Hard left rudder . . . all
engines back full . . . hard
right rudder . . . engines all
ahead full . . . nara lett rua
der . . . hard right rudder
. . . engines ahead 1-3 ... all
stop . . . rudder amidship . . .
eneines back 2-3 ... 5 de
grees right rudder . . . full
left rudder . . . engines aneaa
1-3 .. . engines ahead full
too late! (crunch) Abandon
ship!"
These were the anxious
commands of a University
midshipman as he vainly
sought to manuver the Naval
Science department's newest
addition about its id tool plas
tic tank of water.
The new equipment, which
was set ud last week in the
basement of the M&N build
ing is a "ship characteristic
demonstrator." It consists of
a radio controlled model des
troyer and cargo ship four
feet long and a miniature
"ocean" to float them in.
"The ship's rudders and
screws are controlled by
small radio controlled motors
which receive commands
from a master radio trans
itu rnnHnrt the demonstra
tion.
Here on a loan .basis for
the academic year 1960-61,
thp demonstrator is an affec
tive method of showing the
midshipman how cunerent
ships act under various pow
er conditions and how diffi
cult it is to manuver a ves
sel in open water.
Lt. McCauley staged that
the ships themselves are built
to exact scale of 75 to 1 and
move about the scaled body
of water representing an area
of about 4 million square ftet
So precisely are the ships
constructed that such intri
cacies as time logs involved
in acceleration and deacceler
ation and turning have been
built right into the models so
that the midshipmen expert-
similar to those on a real
ship at sea.
Although it is designed for
demonstration purposes, the
midshipmen take turns as
commanders of the ships as
well as observing both single
and double screw action of
the ships, how thev react in
1 reverse and under various
j speeds and rudder response
Practice
To Start
April 18
Spring football drills will
begin April 18 and run
through Mav 14. weather per
mitting, according to Coach
Bill Jennings.
Jennings said that four to
five practice sessions a week
will be held, aeain depending
upon the weather. The spring
practice will end by May 14
or 18, one week after All
Sports Day, May 7.
Concerning the sessions,
Jennings said, "We will start
with the basic fundamentals,
including agility drills, basic
blocking and tackling and de
fensive drills. We will quick
ly move into teamwork, how
ever, as the first scrimmage
will be held at the fourth or
fifth session."
a booklet bv Prof. Conrad
Hill of the School of Journal
ism whirh analyzes the cri
ticisms and defenses of ad
vertising has brought com
ment from advertising execu
tives and critics in other parts
of the country.
Prof. Hill's booklet. 'The
Aberrant Image of Advertis
ing," is the sixth in a School
of Journalism series devoted
to general communications
problems.
Prime Target
The professor feels that ad
vertising is bound to become
a prime target in this age of
self-analysis, following me
television scandals and Sput
nik. However, there is no rea
son advertising must be "pul
verised" bv such critical need
ling, despite the "gloomy
prospects.
The advertising professor
modifies his hopes with what
he calls a "huge quamying
IK" he adds, "li" oniv aa-
verllsin? men would stop
spewing cliches about adver
tisins: IF ad-men would re
vamD such tired defenses as
'advertising creates desires',
and 'advertising catalyzes our
economy."
Its chief 1 i a b i 1 i t i e s, of
course." Hill writes, "are its
loose ethics loosely applied
and loosely poncea. Ad-men
need to tackle this problem
with deadly earnestness if
they hope to improve their
image.-
Thev need to follow the ex
a'mple of the Audit Bureau of
Circulation that restored the
newspaper industry to order
from chaos and contusion 4d
vears ago ... As a result
newspapers enjoy a much bet
ter social image than does
radio, or television, or adver
tising generally."
Achilles' Hell'
Hill feels that ad-men need
to realize that television is
their "Achilles' heel today."
"Self regulation cannot do
the job," he writes. "Congress
and the people must decide
once and tor au wnat is a
proper socially oriented phi-
. . I 1 . ! .
losopny ior wroaucasung."
The booklet brought re.
sponse from such men as
Vance E. Lockhart, execu
tive director of the American .
Marketing Association. He
wrote:
"The light touch with which
you write is delightful, but
more important is the histor
ical and cultural understand
in? that vou brine to bear on
the problem . . . Congratula
tions on a joo exceedingly
well done!"
Worth Reading
There are some minor
points on which I disagree
with you, ano aiso possmiy
some major points," wrote
s R Bernstein, editorial di
rector of Advertising. Age,
"but in general i tnougnt tne
booklet was worth reading."
"One of the most profound
criticisms of the profession
i think I have ever read."
wrote Walter Wier, chairman
of the executive committee of
Donahue & Coe, Inc., a New
York advertising agency.
"This booklet hits tne spot.
Thanks for the mental lift,"
wrote Robert Bogue of the
Oakland (Neb.) Independent.
oCarqe Selection
Saster
Gards
for friends, relatives
streethearts
Go I den rod
215 North 14
Typewriters For Rent
Royal Underwood - Smith Remington
Try Our Rental-Purchase Flan
Special Student Rates
NEBRASKA TYPEWRITER CO.
125 No. Iltli Phont HE 2-4284
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Y' .1
A THAU
1 W
w
III
IN
U U. w
mltter," said Lt. William .
MrTaulev. who along with
LCDR A J. Storeide has been
familiarized with the opera
tion of the equipment and
Nebrakan
Want AH
11 -13
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1 I
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of ft f!1r !Ct.! '
rir.fJ-i T tin Mm of vrrv-
TAILORING
Ghost Charge Haunts
Lucky Strike's Dr. Frood
a tr vit Til W 1.1.
TAJ.L OP. '?0"T
THT.- OF. FTQVT
T'xr.Ttor
rtxun tfl-rif iwmn vr.ir i
Phfjr JV .4V1S
rot SALE
Door Or. Frood: I am riting my term
paper and ouid like to know how the
average professor differentiates between
research and pUgianwu?
Lit. Major
Door tit: Plagiarism is hea on copy
your paper from a boot. Rest-art it hta
joa copy jour paper trora more thaa
one book.
Bji1 ffit iJl mtifHn fialir fi
atUMatf k:My v '. Uf
row". s Vflh. :.l J"T
v)u f irftllw yaulj-''
ffjpOUXMrt. Trf iv 'T
win hnjl ldr pm--t
t.raif w linlftfw 1f -"nd. 3y
HOWlf Ym trtn, Jf. fi.. '
LOST
WhM-wrer&i loom 4f fMrwk wiift
l if r4 tl;3 " Future hiijrr rwtj.
'in 1-kh Kn. rtt.
RIDES
t palvtt vnr rwuim Kbar rr
fnM V. ntjf. Doc GJbr.
HE i-um.
ttn ndrnn vwrM f lxumtyaa t air
f HumK Of jr. Tan M!tth t!e i'it
K"iL. CmM kfux4 0;nuav. HE 1.
5S777.
EMPLOYMENT
STOP WAtTUfJ H KMtr-.
per wr.. Wvrk wrtjj . rfpuuW m.
Wort owrK to Ktuvx.
Work t3wh U Uu. L'SA. cvb
yvT feuVi. tcaro. Cftt.trov mm m prt
jme ba.t wtwc jreg nauns to dum
r fIL Ktr cafe KhwUr.
Vunt car be (re t. vrit..
Wrltr ZHu'tf KtrKfl. iKrx aumtw
50, tor ptmr.iH tourrm
PAT TIME HELP
Work mwy mrr rvantf .oa
r tno.
MtDCWALDl VRTVZ IX
m Mr. twnurrt. li-Jt "O ' a
Door Dr. Frood: I -a hotied hen
I read of ghoanung iirm preparing
term paper for certain colkge Uudents.
But I a doubly horrified, upset and
stunned when I heard a rumor that you.
Dr. Frood. alo ute a ghort- Tell me it
iwj't to, Doctor.
Jjf0 Marie
Dear Jacob: I cafegorkaUv deey jour ,
ceuwliwa, I io out oe, ar hae I r
int4. a ghost to Trtr thi colwna. I adroi!,
howler, that wheo coofroote4 with eer
Uki iiffio MiMknt proMeiuf, I ba
called opoo my bt oVpartt Lack
Pardy for sdtkc and cxmmwL
Door Dr. Frood: I hav jutt been in
formed that there arc oser 100 brands of
cigarette on the market today. Why to
ttaa Harrry J. Wamerdam
imp
Vr ANTED
Ud ruum Udi.
H'ntl. Hr to worii lur titan
Door Horvoy: CoecehniAy, (ben are
100 people country oho oo oot
fiooia Luck.
9. f
Door Dr. Frood: I am a sophomore who
has finally mastered eery syllabic of the
Whiflenpoof Song. To my chagrin. I
have just discovered that i am not at
tending Yale. Any suggestions?
Jivy Leaguer
Door Jivy: Fake it, man, fake k!
Door Dr. Frood: I have just completed
my doctorate thesis on "The Socio-Politico-Rtligio-Economico
Aspects of
Tnbal Development in Central Africa,
1805-1809." I believe my work has im
mense popular appeal and would like to
have it published in pocket-book form.
How doe one go about doing this?
Ejhelbert Pingbank
Door Ethofboit One changes the title to
"Love-Starved to Maa Mas Land."
Door Dr. Frood: I
am going nuts nuts,
Itellyou! try ing to
solve this puzzle.
Please! What is the
secret?
Pu-jjed
Door Fuxilod:
0
O at
Door Dr. Freed: I didnl sake the crew
because i get seasick. I couldn't make
the baseball team because the resin
bag gives me a rash. I was kicked off the
track team because tinders kept getting
in my eye.. And I bad to drop tennis
because I get vertigo watching the ball
go back and forth. What can a great
athlete like myself do now?
Sig Let
Door Sig: Why don't yoa expose over
emphasis of college athletics to a leading
ational Bttgazfcc?
COLLEGE STUDENTS SMOKE
MORE LUCKIES THAN
AMY OTHER REGULAR!
When it comes to choosing their regular smoke,
college students head right for fine tobacco.
Result: Lucky Strike tops every other regular
sold. Lucky's taste beats all the rest because
LS.M.F.T. Lucky Strike means fine tobacco.
TOBACCO AND TASTE TOO FINE TO FILTER!
ProJud of J&jmvtican $&a-6yxity Jv&ac our niddU
warn
rs