Weclnes'day, 'Aprff
DAILY NEBRASKAN
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Under universal subscription .
Is 75 cents per person too high?
The spring election is six days away. And at that
time the student body will decide whether or not uni
versal subscription to the DAILY NEBRASKAN should
be given a one year trial period. As the discussion of the
question reaches a climax, protests have been voiced
that the 75 cents maximum fee set by the Student Coun
cil is too high and that the paper could be supported
almost entirely by advertising.
In investigating what possibilities there were of re
ducing the rate however, the DAILY staff found that
wishful thinking doesn't in any way change the costs
of printing nor give one more favorable terms in print
ing contracts; that these costs of printing are so high
that it is doubtful whether the DAILY can even print
the required number of papers for the maximum 75
cent rate; and that the high typewriter and desk de
preciation costs connected with newspaper work re
quires the paper to make money every semester.
Here are the facts. Five thousand subscriptions would
bring under the proposed plan $7,500 a year. Of this ap
proximately J2,300 is now being received from that
source. Thus the maximum increase in revenue through
universal subscription would be $5,200.
But to increase our circulation to 5,000 copies, our
printing bill would increase $30 per issue. The reason
for this sisable increase in printing expense lies in a com
bination of Union requirements and the Journal's schedule
of printing. At the present time the type setting and
printing for the DAILY is sandwiched in between the va
rious editions of the Journal and because composition
consumes slack time of Journal employees, no additional
labor is required for the printing. As a result the NE
BRASKAN is able to publish its paper at the present
time for $1.50 a year, while most mid-western univer
sities under automatic programs charge $2.50, $3.00, and
$3.50 a year.
To print the additional 2,000 copies however, would
require the presses to run practically an hour longer,
would require additional men, would force the present
printing staff to work overtime, and would possibly
delay work on the Journal until the NEBRASKAN
went to bed. Unless a new schedule of sandwiching
can be worked out with the printer, the $30 per issue
cost will be necessary.
With 150 issues printed yearly this additional ex
pense would amount to $4,500, leaing a net surplus from
universal subscription of but $700. This remainder would
likewise be absorbed in printing moreover if the paper
was to be increased in size and thus silence the protest
that vital university news is not printed. But even if the
paper were kept on the same operating basis, this $700
surplus would amount to only a 7 cent reduction per
semester to each subscriber.
Why not print elsewhere?
Those who have protested agree that reductions may
not be possible under existing printing contracts, but
argue that if the NEBRASKAN were printed elsewhere
so steep an increase in printing expenses would not arise.
However here again they forget that already the
NEBRASKAN is being distributed for about half what
Is charged at other universities, and that the quota
tions given by the Journal now are not exhorbltant
Certainly If the printed here was at fault all other
mid-western schools would now be putting out free pa
pers under unlversial subscription. It Is very easy to
suggest reductions In costs but to get those reductions
is quite a different story.
The DAILY investigated the possibilities of printing
elsewhere, seeking to profit by the suggestions from the
opposition. But it was found that the printeds able to
print the paper were very limited and that inconveni
ences and subsidiary expenses would more than offset
any advantage in price gained.
In the first place the DAILY can only be printed at
such shops as employ a night staff and furthermore as
a safeguard to advertising can only print at such shops
as use the advertising services which Lincoln advertisers
use in making up their ads. Most of the NEBRASKAN
advertising at present duplicates similar ads appearing
in the Journal, and unless the printer can make up the
same ads, most advertisers will not take time to do busi
ness with us.
At present advertising managers of Lincoln stores
scarcely have time to make up their Journal ads till
late in the afternoon, and would not make up ads with
mats which they themselves have no knowledge.
Thus without the same advertising services, ad
vertising could be expected to drop rather appreciably,
countering any advantage that could be gained, and
countering any increase in advertising that might be
expected with increased circulation.
Yet reduction demanded!
The only basis left for reducing the subscription rate
jj;pAUM4UUv By Chris Petersen imhsshwhj!
BY THEIR CLOTHES . . .
(Ala one Style Expert)
Like canned goods, like medicine bottles, like shoe
polishes, women and particularly college women can
be labelled, pigeonholed, and relied upon to fulfill modest
expectations. They have however, one virtue; you do not
have to be able to read to understand them; you may be
color blind; you may even be stuffed with a head cold.
This is not a complaint It is a ready- reference
index to save time, trouble, and perhaps a tear. Women
are divisible into ten types. Wise men have known each
type since adolescence. Wise women will ignore it. But
just in case herewith a blueprint.
I. THE SPIRIT OF THE CAMPUS
Is so impressed with the prestige of the alma mater,
she makes herself nearly ill trying to act and dress so
that on or off the campus she is its trademark. Symp
toms: Red socks, boxing glove mittens, horseshoe rings,
or whatever other local wardrobe rash comprises a school
epidemic at the time. Babushkas, cardigans, saddle shoes,
and whatever else of national importance the latest issue
of Mademoiselle continues to prescribe. She dreams of a
varsity sweater with six letters, adorned by eight sorority
pins, and aches to carry a school banner instead of a
handkerchief. (To be continued.)
is that advertising may possibly increase to a certain ex
tent with an enlarged circulation, and thereby cover the
printing expenses without resort to subscription money.
This conclusion is undoubtedly true, at least in part. If we
were printing at a place which had facilities convenient
to our advertisers our advertising could be expected to
rise. But the extent of the rise is unknowable, and since
the buying power of the campus is largely tapped al
ready, it is only guesswork how much expansion in ad
vertising would result.
Since the NEBRASKAN cannot lose money and
continue to operate and since the facts as they now
are make a reduction of rate Impossible, let's leave the
rate setting to the university board of publications as
suggested by the Student Council. This board composed
of five faculty members and three elected students can
adjust the price from time to time In response to the
fluctuations in printing costs.
The rate set by the Council is the maximum, but
until we have a better basis for lowering It than we
have now it would be disasterous to endanger the fi
nancial standing of the NEBRASKAN.
Solving the bar
Nine weeks ago a meeting of the
publications board settled the
question of "The Barb." That
board decreed in essence that this
campus is not large enough and
cannot secure sufficient advertis
ing to support two publications;
and that an all-campus newspaper
must triumph over a political or
gan designed to prolong the fac
tional agitation that had disrupted
the campus for almost three
months.
Nine weeks ago that board
urged that out of th embers of
that factional fire should arise a
movement to serve all students
through the DAILY, to create
support among those not now
subscribing, for universal sub
scription to that organ, and to
print news indiscriminately of
all factions and all interests.
Nine weeks have passed. During
that time the DAILY staff has
paid a barb editor to report barb
news, and has tried to fulfill its
part of the bargain. With the co
operation of the DAILY Mr.
Walker in the political column has
no objection. His only fear is that
the news of barb politics and barb
social events may not reach the
members of his party.
To solve this problem we urge
Mr. Walker and his colleagues to
continue with the program mapped
out at that publications board
1) problem!
meeting. To explain the barb po
litical stand and the entrance of
barb women into politics, he might
make use of the back of "Time and
Place" which is distributed free
weekly, and which at that time
was reserved for political com
ment before elections.
if his party really wants a
paper, if he is sincere in saying
the attitude of the DAILY has
been friendly then his group
should campaign wholeheartedly
for the Student Council univer
sal subscription program. They
should get the paper to all their
party members through that
channel and then make use of
the editorial columns of that pa
per to carry to their affiliates
the desired information. Never
once this semester has any opin
ion been kept out of the DAILY,
and in accordance with the
agreement between the DAILY
staff and the barbs at that time
Speech department head
to speak at convention
Dr. Leroy T. Laase, acting chair
man of the speech department, will
appear on the program of the an
nual convention of the Central
States Speech association in Okla
homa City, April 17 to 19. Thurs
day morning he will discuss "The
Status of Speech in Nebraska's
Secondary Schools." Saturday
morning he will speak on "Indi
vidualizing Instruction in Funda
mentals of Speech" and will lead
a discussion on "Relations of
Speech Correction to Other Fields."
never will such opinion, criticism
or comment be suppressed.
The NEBRASKAN is and al
ways will be the official campus
paper. Given universal subscrip
tion it can fill the needs of all
groups. We urge Mr. Walker,
therefore to fight now with us that
the Student Council program may
become a reality.
Editor.
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