THE DAILY NEBBASKAN
BROWNELL'S BOOK
IS HIGHLY PRAISED
Edueti"l RavUw UuU of
Which Nebraska Profeitor
it Co-Author ,
"Science Teaching and The Scl
. nv.w.ii.r." the book of which
Professor Herbert Brownell of the
Teachers College ih co-auwiur,
.,..nA mora favorable comment In
.... lunrv world. This time It
anncnrH in the January number of
fM Educational Review, Chicago, of
which Wiliam iviCAnorew ib emtur.
The Educational Rovlew says of
the recent publication:
"Brownell, who is professor of
technique of science teaching at the
University of Nebraska, and Wade,
who heads tho chemistry department
In Shortridgo High School at Indian
apolis, niako here a special effort to
remind us that the science teaching
of tho public schools must have the
Determent of the community life as
the predominant purpose.
Science Develop! Manhood
"It is inspiring to read in this
book tho cnll to make tho study of
science a developer of productive
conduct nnd character. Manhood
and womanhood devoted to the gen
eral welfiire is stressed here as the
bis purpose of the American Bchools.
Broadcasting Stations of Country
Spend Millions Entertaining Fans
Lincoln Theatre
ALL THIS WEEK
" Th World' Sw.oth.art
Mary Pickford in
111111
On the atlf
NEW YORK'S EAST SIDE
NEWS FABLES
SHOWS AT 1. S. 8. 7, 9.
MAT. 3Sc NITE SOc CHILD. 10c.
LYRIC
ALL
THIS WEEK
BIGCOMEDYBILL
Should Wives Receive Wages ? See:
WagesjWiveS
J s Lfm .
Alto News and Comedy Pictured
O.N THE SIAUt
"DANCE MAD"
FeMuring
DOROTHY BARNETT
ARTHl'K With f,REDDIE
JORDAN and HAYES
and Shirley Janoff
HARRISON'S LYRIC ORCHESTRA
Mrs. May M. Mills, Organist
SHOWS AT t, 3. 5, 7, 9.
Rialto Theatre
THUR. FRL SAT
CHARLES RAY end
PAULINE STARKE
In their Greatest Picture
"Bright
Lights"
A Metro-Coldwyn Picture
Soap-Suds Lady"
A Riot of Laughter
KILOGRAMS 'and REVIEW
SHOWS AT 1. 3, 5, 7. 9.
MAT. 25c NITE 35c CHILD. 10c.
COLONIAL Ji&
The Thrilling Melodrama
"Sporting Life"
Featuring
BERT LYTELL & MARION NIXON
"THE ADVENTURES OF
MAZIE"
A Whirlwind ol Excitement
"ALL FED UP"
A Riot ol Laughter
VISUALIZED" WORLD NEWS
SHOWS AT 1. 3, S, 7, 9.
Zmt EVERYBODY cots-
ALL THIS WEEK
OUR ANNUAL
Syncopation
Show
24
SINGERS DANCERS 24
MUSICIANS
Including tha Following Artists
CATTISON ELSIE
JONES AND ELLIOTT
WITH
HOLLYWOOD CLUB ORCHESTRA
Syncopation Supreme
6 PITTER PATTER GIRLS
SYNCOPATED STEPPERS
JIM FRANK
MOORE & MITCHELL
"Smile With Us"
FRANK HAMILTON
The Dynamo Songster with
BUDDY PACE
At tha Piano
O'CONNOR SISTERS
Syncopated Harmony Singers
TIM MARKS
Jail Comedy Whistler
JULIUS FISHER
The One-String Fiddler
SYNCOPATED ENSEMBLE
"THE GREEN ARCHER"
BABICH AND THE ORCHeTtRA
SHOWS "AT-2:3077 :00r9T60
Over 119,000,000 is uncnt nnoh
year by 400 broadcasting stations
lor the evening entertainment of the
radio fan. Ho would undoubtedly
De surprised to find that tho cost of
staying "on tho air" Is so great.
Earl Reeves in ar articlo, "Tho
New Business of Broadcasting," in
a recent issuo of thn i?Avi.,ur f
Reviews estimates that more than
$50,000 a night is spent in filling
what he terms "our new radio car."
The average yearly cost of ten high
powered stations Ih estimated at
$200,000. Those stations are oper
ated by a group composed of the
Radio Corporation, General Electric
and Westinghousc.
Sixty per cent, accordintf to Mr.
Reeves, of the stations licensed in
the last three years have been dis
continued. Some consider th Jit. thiu
is a good thing a the air is already
filled with many programs. It raises
the question, however, of who will
pay for tho business after tho cln.
mor of the business has worn off as
it seems to have done for a great
number.
Among the stations now operat
ing are ones owned by a steam laun
dry, by a sheet-metal factory, and
by a street-railway company. Many
department stores broadcast. ' Firms
consider their procrrams as indirect
advertising. Mr. Reeves admits that
he is mystified as to the purpose of
a manufacturer of fire-proof safes
who has a station.
The question of whether or not
broadcasting pays firms is a debat
able one. The evidence seems to
point that it does, especially if the
programs are backed up by advertis
ing in newspapers or magazines by
these same firms. A moving pic.
ture show put "on the air" its con
cert program and thereby bolstered
up lu summer attendance. A tire
company linked its musical program
with magazino advertising and re
ceived almost 500,000 replies.
Mr. Reeves believes thut in tho
future the nationul advertiser will
pay a part of tho broadcasting bill
in order to "stomp his name into our
consciousness." As with all things,
though, there is a limit to his use
of the medium. The American peo.
pie, ho thinks, will bo content to
hour the manufacturer's name at In
tervals but will resent "too blatant"
tooting of his horn.
Great Britain secures funds for
national broadcasting by a tax on
receiving sets which brings in some
$3,000,000 a year. Tho American
people, it is thought, would resent
a system which would make its en
tertainment even partly government-
controlled.
An estimated four-million radio
receiving sets in tho United States
are said to have nearly eighteen and
a half million listeners. Eighteen
large stations are shortly to bo
linked into a unit which will broad
cast identical programs at certain
times during the day. Sixty per
cent of tho potential "listeners-in"
may be reached by these stations.
Mr. Reeves warns that when the
radio listener in the future hears a
"made-in-New York" program from
one of these stations nearest him he
need not be surprised if at intervals
he hears a trade name sandwiched
into the program. The mere mention
of the trade name it is thought will
be valuable because of the warmth
of feeling toward the manufacturer
which will in turn cause the listener
to read more carefully the mnunfnc
turer's national advertising.
How science functions in this direc
tion is definitely shown The
success of a science teacher is meas
urable by the kind of men and wo
men developed under his instruction.
He is a potential force for nobility.
Doesn't this make your heart beat
with satisfaction?
"Messers. Brownell and Wade of
fer convincing chapters on this ob
ligation of science teachers, and pro
ceed in detail to give a guide to lab
oratory exercises, notebook supervi
sion, use of projects, management
of study, science teaching below the
high schools and in it, general sci
ence, general lessons, and a tabula
tion for growth of character for
which a science teacher is responsi
ble. Now what do you think of
that? Isn't that getting down to
hard pan? It shows that the auth
ors mean business. I am not a sci
ence teacher, but I have learned sc
much directly applicable to my spe
cialty that I am obligated to Erow-
nell and Wade for a good lesson m
psychology humanly applied.
Good For Everyone
"While the book purports to be
tmm.visw.'cr
T
..if :.-
printers vau.iaiuiyiaiMi w.
319 50. 12T ST.
LINCOLN. NEB.
written for science teachers if I were
the publishers of it I would adver
tise it also for all principals of
schools for it gives the supervisor
of istruction a standard to which
this branch of study should be
brought in every institution receiv
ing public funds."
Exchanges
Tho collego farthest north is the
Alaska ' Agricultural College and
School of Mines, located at Fairbanks
Alaska. It is 100 miles from the
Arctic Circle. Last year It had 60
students and this yeur it has 150.
Fhonograph music is used in teach
ing swimming at Washington university.
During the paBt five years the Uni
versity of Arizona has Hhown a
greater growth than any other school.
Successful
Business
and
Professional
Men
Are very gen
orally adopt
ing the wrist
watch. Fully
w a r r anted ,
true time tell
ing wrist wat
ches at
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00, $40.00 and up
Your Inspection Solicited
Tucker -Shean
Expert Watch, Clock, Jewelry,
Opitlcal and Fountain
Pen Repairing
Manufactures of Class
Pins and Rings, Soror
ity and Fraternity Jew
els, Athletic Trophies
Etc.
Designs in Colors and
Estimates Free
fey
m irr ii to.
fa .
If you could look beyond the Grave?
Uni Players
in
'Outward Bound'
Sutton Vane's unusual Drama of death.
Thrilling, Entertaining, Classic.
Temple Theater Jan. 14, 15, 16.
Seats at Ross P. Curtice Co.
UV3
Lifetime
Write it-don't sin&
The chances are that you'll do a better job with
a "Lifetime" pert. And you'll have the satisfac
tion of knowing, when you write to her, that
you are working with the "niftiest" instrument
i.i ct oroon. iprltv&reen radite. a hand-
some and indestructible material, is the pen
you'll love to hold. Its nib is guaranteed for a
lifetime. But what is more important, it is an in
fallible performer. At better stores everywhere.
Price, $3.75 Student' tpecial, $730 Others lower
"Lifetime" Titan oversize pencil to match, $425
Shtaffer Skrijr-nKr to ini-males oB pent wriubetter
CHEAFFEE'Q
7 PENS'PENCILS'SKRIP V
W. A. SHEAFFER PEN COMPANY
KKTMAION.aOW
1 FOR SALE BY
Latsch Bros., Tucker & Shean, Colleze Book Store, C. Edson Miller Co., Meier Drug Co.
About thirty redheads of tho Unl
vcralty of Texas met and formed a
club exclusively for "crimson cran
lumed" etuduntn. The name of the
club U to bo the Texas CardiniilH.
Despite violent protont from the
Htudentn, the faculty of Franklin and
Marshall College decided that Col
lege dances nhould not last after
t
1 a. m.
NorthwcHtcrn atudenta who parti
cipated In the recent riot have taken
up a collection for tho policeman
who received broken ribs In tho fra-
Iff .V jiT
III .IV
w
r
Smart Hats
new Spring Models Arrive
THE first hat of the springtime are always interesting and these
displays unusually so by reason of their new effects and attrac
tive colors.
Felts are extremely popular; satins, faille silks, felt and silk combina
tions, entire ribbon models, touches of metal, distinguish them as the
new season's styles.
Colors are soft and springlike black, soft shades of blue, pink and
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Priced moderately
3.95 to 25.00
Fourth Floor.
9
nSMWSgwi 1 ,1 Illlj
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1. : .-KMX
' .'A Si A
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inrxmrv TUC CMI 11 X I KY II I Hh INI A IVI h I I I II II fLAr
lUtlN llr I III L. . ,x - , J; I I I J I I II i
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I1
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The Vogue at Wellesley
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GoodncfaltlQE
JX
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