Out-of-Town Folk! Take the Train for Lincoln! You Cannot Afford to Miss This Sale of Sales
EVERYTHING Reduced
10 to 50
Not a Stock in the whole store reserved from Reduc
tion the Big Discounts being in most case3 20 Per
Cent OR MORE.
Arrow Collars Only Excepted.
rr GOLD 5? CO.
purchases, ltUe
hei you We Give S. & H.
i f:S 1 112-122 North 10th St.Lincoln
Not a Stock Reserved
10 to 50
Discount in Absolutely EVERY Department in the
Whole Store. Never beore were such savings pre
sented. Arrow Collars Only Excepted.
It
Began
Thursday 9 January
n
d
The Event Crowded With Unlimited Saving OpportunitiesGold's Big
SEMIr
ANNUAL
DISCOUNT SALE
EVERYTHING
IS REDUCED
Ii- wrmlrl rpnm'rp almnsi- this fnrire np.wsnaner to comoletelv list in detail the THOUSANDS of peerless offerings this unparalleled semi-annual sale presents,
so when we tell vou here that ABSOLUTELY EVERYTHING IS SENSATIONALLY REDUCED, bear in mind that no matter what your wants may be, you
may now supply at reductions of the most substantial character SW11N US lttl rKivi iu iu 3urLtLmi ana tnauncmae nvnri depart
ment in the entire store.
Lincoln's One Bis Sale at Which E VER YTHING is Reduced
With the greatest stocks in the history of this fast-growing store and with our removal to "O" Street in a few weeks making it doubly essential that we clear
away all merchandise in the shortest possible space of time, values and costs are totally disregarded in one mighty effort to dispose of, in a few short days, thou
sands of dollars' worth of merchandise of the very highest quality. - ,a
We have therefore reserved but ONE single item (Arrow Collars for men) and offer ABSOLUTELY EVERY STOCK IN THE WHOLE GREAT ESTAB
LISHMENT AT SENSATIONAL SPEtlAL REDUCTIONS ranging from 10 per cent upwards, but in most cases at big discounts of from 20 to 50 per cent.
The stirring sale continues but a tew days, so come early and profit by the unlimited and unsurpassed saving opportunities prtaciucu mcvjf