NEWS FROM
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GENOA.
41
From the leader:
Mr. and Mrs. P. E. Slaughter de
parted the first of the week for Cali
fornia, where we are informed they
expect to spend the coming winter.
Miss Marjorie Compton departed
the first of the week for Oklahoma,
where she will make her home with
an aunt for a time. Byron expects
to leave in a couple of weeks for Cal
ifornia to make his future home.
Our country friends, who were in
town Saturday afternoon can have no
kick on- the entertainment furnished.
A band concert and a fire alarm cer
tainly furnished entertainment and
excitement enough for one day.
We are informed of another import-
ant business change which will take ciajm that Merrick is the most pro
place on December 1. Pierre Pugs- ' gressive county in the state. Stand
ley has purhased the Walrath & Sher- J up for Merrick County Central City
wood lumber business and will be aft- Nonpareil.
er your lumber and coal trade on and
after that date, and we predict suc
cess for the new firm from the start.
The fire alarm was turned on Satur
day afternoon calling the hose com
pany out to put out a fire at John
Reimer's home. But John did not
need their assistance as he caught the
fire up and cast it out into the back
yard, the only damage resulting being
the destruction of a gasoline stove,
which started the fire and some rather
severe burns to John's hands.
We understand that Morris Nelson,
young son of Chas. Nelson, who rec
eived an injury to his eye from a whip
several weeks ago, has lost the sight
of the eye entirely, which is certainly
a sad affair.
Bert Saline, who has been in Colo
rado for several months taking the
consumption cure, arrived in the city
the last of the week for a short visit
with his relatives. He has recovered
from the consumption but will continue
to reside in Colorado as a protection
against its return.
PROTECTION
is sonx.rhing that all of us have to
seek sooner or later in our lives.
Money gives protection when all
other things fail; therefore every
one should open
A SAVINGS ACCOUNT
and prepare for the uncertainty of
the fu ure. Our bank solicits your
account no matter how small the
deposit .nay be. Start your account
with u: .oday and make it grow.
REMEMBER
you ha- -- the protection of the Guar
antee I jndof the State of Nebraska.
THE HOME SAVINGS BANK
G. '.V. PHILLIPS, Cashier
FOR RENT
80 ACRES
For further particulars
write to the undersigned
or inquire at the office of
Becher, Hockenberger &
Chambers
Henry Wilckens,
1349 Constance Street
Los Angeles, California.
PLATTE CENTER.
From the Signal :
R. C. Regan shipped a load of cat
tle to South Omaha Tuesday evening.
R. C. McGuane is having a hot wa
ter heating system installed in his
farm house, north of town.
The residence of Pat Fuller, three
miles south-east of town, is quaran
tined, their seven year old daughter
being afflicted with scarlet fever.
B. B. Mastick arrived home Tues
day morning from a four weeks' trip
to California. As this was purely a
business mission Mr. Mastick says he
didn't have much fun.
" Mrs. Joe Krings and daughter Lau
ra returned Wednsday to their home
at Columbus, having been guests for
several days with relatives in the vic
inity of St. Anthony.
" Mr. and Mrs. J. El Deyers, of Bak-
erfield, California, who have been
guests at the home of G. N. Lamb
the past week, are now guests of Mrs.
Deyer's brothers, Arthur and Bert
Lamb and tamilies of Albion.
Bob Wilson and John M. Maher
boarded Monday evening's train for
South Dakota. Bob went to Gregory,
where he registered for the land draw
ing and returned home. John went
to Winner, near where his farm is,
i and will remain a week or two.
Lester Myers, seven year old son of
Mrs. Myers of the Belmont hotel, of
Central City, was struck by Union
Pacific passenger train No. 7 Tuesday
and was instantly killed. The accident
occurred at Central City.
John C. Fleming died Monday morn
ing at the home of his daughter Mrs.
Grace Bivens. He had been ill for
several months and did not give up
hopes until toward the last. The fun
eral was held Tuesday at the Method
ist church. Rev. M. R. French preach
ing the funeral sermon,. The remains
were taken to Fremont for burial be
side his wife who died March 25, 1906.
Mrs. Myrtle Blivens and baby, of
Delta, Colorado, Mrs. A. C. Wilson
and son of Des Moines, Iowa, sisters
of Mrs. N. L. Squier, and Mrs. K.
S. Sprague, cf Blair, Mrs. Squier's
mother, have been having a family
re-union at the Squier home since last
Sunday. Mrs. Blivens left for her
home Wednesday night.
I. O Hadlock severed his connection
with the Leeland hotel Wednesday.
He was a very estimable gentleman,
conducted the hotel to the best of his
ability with what he had to work
with, and made many friends while
here. He went to Omaha for a few
days on business, and then will leave
for San Francisco.
HUMPHREY.
"ft
SILVER CREEK.
From the Sand:
Score one more for Merrick county,
please. Last week a new school house
in District No. 61, near Clarks was
dedicated and State Superintendent
Delzell, who assisted in the ceremcnies,
said it was the finest country building
. in the state. Every week some com
i munity in this county furnishes more
'evidence to prove the Nonpareil's
From the Democrat:
Miss Thomas of Columbus has been
in town this week a guest of her sis
ter, Mrs, Art Wolf and family.
George Edington left last week for
Milford, this stae, to enter the sold
iers' home, where he expects to make
his home in the future. He sold his
residence property and ground in the
north part of town to Smith & Ward,
and the same will be converted into a
feed lot.
The First National Bank
Columbus, Nebraska
Assets, $600,000.00
Offers its customers every safe-guard known to modern banking
for the security and safety of their funds. Pays liberal rates of
interest on deposits. Loans money when they need it at ruling
rates Safety deposit boxes rented for storage of valuable papers.
4 per cent
interest paid on time deposits for one year. Steamship tickets
sold to all ports in the world. Drafts sold on all the principal
cities of the world.
Our Satisfied Patrons are Our Best Advertisement
Deposits, $500,000.00
The Oldest and Largest National Bank in Platte County
Plans of the new C. N. W. depot
have been received by Agent Hicks,
and it is figured that the work of
building will begin in a few days,
We understand the new depot will
simply be a reconstruction of the old
one only that a new part will be add
ed and the old structure rearranged,
so that in reality we will have prac
tically a new depot. The site of the
new depot will be moved a short dis
tance west of the loctaion of the pres
ent depot in ordei to secure more plat
form room.
G. H. Peters left Saturday for Nev
ada, Missouri, and Tuesday evening of
this week returned home accompanied
by Mrs. Peters who had been in a hos
pital at that place for the past sever
al weeks receiving medical treat
ment. The Democrat is glad to re
port that Mrs. Peters is much improv
ed in health.
Mrs. Dickinson received word yes
terday to the effect that John, the
eight-year-old son of Mr. and Mrs.
Fred Dickinson of Butte, Nebraska,
had met with a serious accident while
playing at school, and he was so bad
ly injured that it is feared that the
boy will not be able to recover. It
appears from the meager details of
the accident received that the boy was
wrestling with a play mate, and he
was thrown in such a way that his
spine was badly injured, which has
caused practically a complete paral
ysis of the limbs and arms.
now consider myself completely
cured."
For rale by all dealers. Price 50
cents. Foster-Milbum Co., Buffalo,
NewYork, sole agents for the United
States.
Remember the name Doan's and
take no other.
Highest grade of fire and tornado,
life, accident and health insurance.
Chas. L. Dickey, State Bank Bldg.
iif:mmmm0mmmmmm
Foley's Kidney Remedy vs. a Hopeless
Case.
Hon, Ark. J, E. Freeman says: "I
had a severe case of kidney trouble
and could not work and my case seemed
hopeless. One large bottle of Foley's
Kideny remedy cured me and I have
never been bothered since. I always
recommend it." For sale by all
Druggists.
S
FLORENCE ROBERTS
THURLOW BERGEN
-AND-
THEODORE ROBERTS
of the New York All-Star
Cast in
JIM THE. PENMAN
The greatest Detective Play ever
written. Magnificent production
North Theatre, Thursday Eve. Nov. 2
Prices 50. 75, $1.00 and $1.50
&
BUSINESS BUILDING I
BY DUNDAS HENDERSON
Advertising Manager of the C. E. Zimmerman Co., Chicago
Odd Names In Old Tims.
Among the good men and true on a
Jury in Sussex in the seventeenth cen
tury were Steadfaston-Hlgn Stringer.
Kill-Sin Pimple. God-Reward Smart
FOLEY KIDNEY PILLS
Supply just the ingredients needed to
build up, strengthen and restore the
Lrsz-sstrsis i - -
usivr uuuico uivi; iuuiivuo
If-Curist-nad-Not-Dled-For-You-You-Hnd-Reen-Damned
Bareboue. whose
long name defeated its own object, be
ing generally shortened into Damned
RarobnnA. r.ondou Cbranlcle.
der. Specially prepared for backache,
headache, nervousness, rheumatism and
all kidney, bladder and urinary irreg
ularities. For sale by all druggists.
THE EVOLUTION OF RETAIL ADVERTISING
Recently before the Rochester,
Y.) Advertising Club,
der, for some time the advertising
manager of "The Fair," of Chicago,
and one of the best known advertising
men in the country, gave a lecture on
' The Next Evolution in Advertising. ' '
He stated that, in his opinion this was
the awakening of local advertisers to
local merchant with the sole right of
(N.
Julius Schnei- ! use in his own locality.
Owing to the enormous number
sold of each advertisment, they can be
purchased at a nominal cost, even as
low as one dollar per week. If the
merchant wanted to have the same ads
written for his own individual use
they would cost him about $300 each.
the absolute necessity of high grade The sale of this new style of up-to-advertsing
service such as has made . date advertising is growing enormous
fortunes for the large stores in the ' ly. It is being used in thousands of
big ctiies. He advised the merchants towns throughout the country and
in each locality to join forces and en- J there are about 150 high grade sales
gage the best advertising talent on a men selling it daily,
cooperative basis, and pointed out that The nature of this new up-to-date
this really must happpen in a very advertising service will be seen by
short period as a natural advance of the reduced fac similes of advertise-
the times. ments shown at the top of tin's column.
J This new style of advertising is
called Syndicated Advertising Service,
THE TRUE TEST.
i
ITS QUALITY THAT COUNTS
When buying that fence for your farm don't be misleadintoeet
ing a poor fence because it costs a little less per rod. You'll be nek
ofyour bargain by the end of the first season. You'll wish you had
considered quality instead of price.
PEERLESS ST FENCE
is built to stand many seasons of hard usage. Made of hard steel uV
vanized wire that will not rust out and break.
Tho crowbar are all of one piece, and sire ocririit stAhllit tn tfc f.
jwnmuxneienTOio Decreet on a 46 dtvnse ancle
The wimimre all tho same lencth uniform tension Urooaaoat and
there are no ta- or sag or pockets in feericm. " Ba
Make your dealer f tnUh Peerlm-aceept no substitute.
Peerless Wire Fence Cfe, lid.
by William J. Voss
Tried in Columbus, It Has Stood the
Test.
The hardest test is the test of time,
and Doan's Kidney Pills have stood it
well in Colubmus. Kidney sufferers
can hardly ask for stronger proof than
the following:
Mrs. P. A. Weberg, 1522 Hayes
St., Columbus, Nebraska, says: "For
two years I was subject to sharp, cut
ting pains in the small of my back and
the misery was about all I could pos
sibly endure. There was a dull, drag-ging-down
feeling in my loins, ex
tending into my limbs and my head
ached so seveerly that I thought it
would break. When the trouble was
at its height, I could get no rest day
or night. The kidney secretions were
in bad shape and this convinced me
that I was in need of a Kidney medi
cine. About six months ago I was
fortunate enough to hear of Doan's
Kidney Pills and procured a box at
Pollock & Co. 's Drug Store, I began
their use. No medicine ever gave me
such prompt relief. The pain in my
back disappeared almost immediately
and the other annoying symptoms of
my trouble were removed. " (State
ment given in July. 1907.)
RE-ENDORSEMENT.
On May 7, 1910, Mrs. Weberg was
interviewed and she said: "I am as
emphatic in my praise of Doan's Kid
ney Pills today as when I recommend
ed them nearly three years ago. Dur-
ine the past year I have had no need
Mr. Schneider and others evidently
do not know that this evolution towards
high grade special service has been
taking place for some time. It be
gan with what are called "Cut Serv
ices. ' mat is an engraving nouse
in one of the bigger cities woud get
out a number of more or less comic
advertising cuts, wretchedly drawn by
tenth-rate artist, wheh it sold to a re
tailer, sometimes with a little adver
tising matter, in a series of 26 or 52,
one cut for each week in the year.
While this was all educative, and
as such deserves some credit, it has
probably done more harm amongst re
tailers, to the value of real publicity
than any thing else.
There are a great many of my read
ers who now havo boxes of such cuts
lying around their stores with no clear
idea of what to do with them and even
yet those small cut "services" are
being sold to deluded merchants by
glib traveling salesmen.
Another herald of the. new special
retail advertising was the local writer.
He is also evoluting. He has been
getting better every year till now in
some ways, he is quite accomplished.
In a majority of cases, however, the
local ad writer has been somewhat
like "Our Johnnie," who has won a
prize in drawing b'gosh and who forth
with blossoms out into a famous art
ist locally. This class of publicity
has likewise done its share in giving
the merchant cold feet. The local ad
vertsement writer has been mostly a
shining example of the trite saying ' a
little knowledge is a dangerous thing. "
The next phase in the evolution was
one that bid fair to solve all difficul
ties. About a year or two ago a fam
ous artist, who had made a reputation
for a comic series of newspaper pic
tures, was induced to draw his comics
into advertsements. These were syn
dicated in electrotype form all through
the United States and Canada to all
classes of retailers, the large quantity
sold of each electrotype made it possible
to quote extremely low prices to the
local merchants. That was the next
rise in grade from the old comic cuts
of the local engravers, because these
drawings were well done by a first
class artist of acknowledged standing.
We have now advanced one step fur-
Ither. The idea that it is necessary to
have a comic drawing to attract atten
tion is exploded. As a matter of
fact a comic cut does more harm to
the advertisement than good, for it
makes the whole advertisement laugh
able and when people laugh at a thing
they seldom buy it It is unfortunate
that many merchants do not realize
this even now. A good joke in picture
form still sems to many of them to
be the acme of successful publicity.
But they are learning.
There are now one or two concerns
who, with strong financial backing,
supply retail 'merchants with adver
tisments, illustrated by the best art
ists and written by advertsing experts
who have specially dedicated them
selves to the work and who are paid
high salaries for their sevies. The
advertisements supplied by those firms
are of the same grade as those used
by the large department stores and
national advertisers; they are scien
tifically correct and are guaranteed
to bring the retaier the maximum of J
and its development is the latest evo
lution of teal publicity.
The local retailer has seldom the
ability to write salsemanship for his
newspaper space. It requires special
training to write advertisements that
sell goods, just as it necessitates
training to practice law and medi
cine.
W hen your body is sick you do not
try to cure yourself, you take medical
advice and apply the treatment that
is given you by the trained physician.
If you are wise you apply the same
principle to your sick business, you
use the medicine suessful salesman
ship in your local newspaper presrib
ed for you by the advertising expert.
The highest grade of expert pub
licity in this country today is em
bodied in this new syndicated adver
tising service. High priced men with
a national reputation in the retail
advertising field are constucting these
advertisements, and the merchant who
uses them persistently and constantly
in his local newspaper, is a long way
on the road to financial independence.
Full particulars of this new syndi
cated advertising will be supplied by
the editor of this paper. Get them to
day. Their application will materially
increase your business and give your
newspaper space 100 per cent value
as a business puller.
wWmmm
NORTH THEATRE, Thursday, Nov. 2nd
Pushing and Pulling.
It has been wisely observed that
most oierarlons can be more efficiently
performed by drawing them along
through their proper course than by at
tempting to push and jam them
through, just as it is much easier to
pull a rope than it is to push it There
are probably not many persons who
have tried to push a rope, but very
many have attempted things almost as
perverse. In many manufacturing es
tablishments, for example, there may
be seen numerous examples of men
wasting a large part of their energy
endeavoring to move heavy pieces of
work upon small trucks, pushing and
laboring In the exertion of effort, a
small fraction of which goes to cause
the actual progression. Even when
such an effective aid to transport as an
Industrial railway Is installed it Is of
ten used at less than its proper effi
ciency because there Is too much push
ing and not enough pulling. Cassier's
Magazine.
Come In and See
Our line of new and second-hand furniture and
stoves. Our line includes everything from a potato
masher up to and including the highest grade square piano.
A LARGE ASSORTMENT
of stoves cook stoves, ranges, heaters for hard or soft
coal or wood. We also have in our
FURNirURE DEPARTMENT
a fine line of kitchen and bedroom furniture, in
cluding tables, dressers, beds and mattresses. In
fact, we have the best and largest assortment in the city
to select from. No matter what you are looking for we
can supply you. We have one of the best and most com
plete assortment of mattresses at right prices
to be found anywhere in this part of the state.
All Statements Backed by an
Absolute Guarantee.
Eleventh Street
H. REED
Columbus, Nebr.
Bags That Last.
"The young chap whose morals 1
tremble for just now Is my nephew,"
the city salesman remarked. "He has
a position as errand boy In a banking
house. He Is a bright lad and as
steady as they make 'em, but since he
got that job In the bank his women
relations are urging him Into crime.
They do not advise him to pick his
employers' pockets or run away with
the day's deposits, but the principle in
volved Is just as reprehensible. They
ask him to abstract a few bags that
the silver money Is carried In. The
women want those bags for sofa pil
low covers. They are made of mate
rial that will never wear out and
feathers and down simply cannot sift
through. By boldly asking for what
he wanted the boy has secured enough
bags to Incase his mother's sofa pil
lows, but if he supplies the rest of the
family I see nothing ahead of him bat
a career of crime." New York Sun.
of a kidney medicine whatever and I returns. They are supplied to
Dr. H. Arnold, office on ground
the' floor, MerMiaa hotel annex.
168 DAYS ON TIME"
A strong factor in the making of a commonwealth is reliable mail service. It
will interest Western people to know something about the regularity of Bur
lington trains between Chicago and the west.
CHICAGO-OMAHA FAST MAIL No. 7: The original fast mail train west
of Chicago. The last date in 1911 this train reached the Missouri River late
was March ICth (six minutes late). Since that date, to and including Aug
ust 31st (the latest date given for comparison) a period comprising one
hundred and sixty-eight consecutive days, this train has arrived "on time"
and has been operated 82,992 miles more than three times the distance
around the world.
CHICAGO-OMAHA FAST MAIL No. 15: An exclusive mail and express
train, scheduled at forty-five miles per hour, arrived at Missouri Kiver
thirty-one days in August "on time." This train has arrived "on time"
every day from May 15th to August 31st inclusive a period of one hundred
and nine consecutive days.
CHICACO-NEBRASKA LIMITED No. 5: Arrived at Missouri River "on
time" during August, twenty-eight days out of thirty-one; total number of
minutes late twenty-five, average loss eight-tenths of a minute per day.
CHICAGO-OMAHA-DENVER EXPRESS No. 3: Arrived at the Missouri
River "on time" during August twenty-nine days out of thirty-one; total
number of minutes late twenty-five, average loss eight-tenths of a minute
per day.
Such precision in operating fast trains is possible
only with ample power, perfect mechanism, a perfect
roadbed and a highly developed organization.
L. W. WAKELY, General Passeiger Afeit,
0tta,MeW.
SlnnTI
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