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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (March 15, 1925)
Dealers Bravely * ■ Defy Dangers to Blaze High Trail intrepid Drivers Battle Snow storms, Tunnel Gases Over Railroad Riglit-of-Way in Overland Car. In an effort to demonstrate that a motor highway Is possible between Seattle and Wenatchee, Washington, C. C. Collins and Hailey Hilton of Willys-Overland organizations In that legion recently made a trip through the Stevens pass in an Overland tour ing car, being the first motorists ever 10 accomplish this most hazard ous undertaking. The trip was made in thp inleiests of the new highway between those points which Is to be completed some time In 1925, making possible a much shorter route from Seattle to the central districts of Washington. It was a feat that few men would attempt and still fewer would ac complish, Tlie motorists were re quired to follow tlie Great Northern right of way over the Cascades, bumping along over the ties behind a freight train, steering by guess In tile tunnels, choked with gas from tlie oil-burning locomotives and feeling their way gingerly over the trestles licit spatC the raging mountain streams. These bridges, many of tbeni without a semblance of a guard rail, were negotiated without an ac cident and the car was pushed rough to eastern Washington, the liist to ever negotiate the pas* under Iis own power. Fallow Freight Train. Over tlie summit of tlie Cascades. • hey forced their way through storms and di'ifts, packing down ilie snow ahead of them ami plowing along a feu feet at''a time. It was believed that at Alpine a logging engine would be necessary to drag their car from the roadway to the Great Northern tracks. Consequent!!)', a log chain was attached to the front axle at Al pine and the Overland made a dash at tlie steep incline leading to the tracks. Tlie chain was found unnecessary and tlie car made the grade to the right of nay. A freight train, pulled by three oil burning locomotives, had Just passed and Collins and lllitou began follow Ing It toward Cascade tunnel. By keep ing within a few feet of the caboose they were able to escape some of tlie smoke from the engines, but in the tunnels they were very nearly suffocated. Through Blinding Snowstorm. At Tye the party left the railroad, not without a sigh of satisfaction Their troubles were not at an end, however. They were required to drive over the "hump," under which the Cascade tunnel of the Great North ern passes. High In the mountains, In blinding storms, they forged their way through, trusting to their Over land. not .being disappointed In their trust. Tlie two men covered a distance of miles and in spite of the difficulties encountered, negotiated the trip in less than the time required to drive from Seattle to Wenatchee by any oth er route. A [AX READY FOR MARKET SHORTLY Reports from the Ajax Motors company at Racine, WIs.. a subsid iary of the Nash Motors company, in dicate that plans for active sroductlon are rapidly reaching maturity. While It i* evidently the determined policy of Ajax officials to guard jealously the descriptive details of the new car until the very day of «s puMIc pre sentation, the following statement by C. 5)', Nash, president of the Nnsil Motors com pony and *>f the subsidiary organization, definitely establishes the position of lhe new Ajax will as sume in tlie industry and tlie reason for its .introduction: ••Witlle It is still too early to die close the details of the new Ajax, I wish to go on record as saying that It Is heihg designed and huilt to fill a very clear-cut and distinct place In the Industry. It will bring to Its field and Its price level an element of utility, a degree of style and refine ment, and a thoroughness as to de tail that abundantly will Justify its introduction. In fact, ita mechanical construction embodies features of genuinely advanced character for Its price field.” .CHAMPIONS WIN IN RACING EVENTS When Hominy Milton flashed under /lie wire a winner In the 250-mlle race at the Culver City (Cal.) board track March 1, In the world's record time of 126.89 miles an hour, he opened the 1925 racing season with another victory for Champion spark plugs. Simultaneously, Masettl, drlv Ing a little two-litre Bugatti. Chain plon equipped, won the first big 1926 race abroad—the tlrand Prix >Je Rome ~by a four-lap margin. The twin victory made It the 15th consecutive Champion win In major speed contests the world over since October, 1929, when the Champion Epark Plug company decided to re enter automobile racing contests. It was also the sixth new world’s speed way record since that time by cars using those spark plugs. HUDSON ESSEX DEMAND HEAVY Hudson-Essex has built more than 200,000 coaches—and Is rapidly on Its way to the quarter millionth. And today, at a lime when the mo tor trade Is only fairly active, the plant Is running night and day. The motoring public had been wait in* for years for this type of closed car when Mudson-Kseex engineers de signed and built it. As a result Hud son-Ilssex has built nearly 200,000 more coaches than anyone else and .has mads Its name almost synony **rnous with the coach. But after all the real originator of the coach was the motorist who long had wanted a closed car, not too heavy or elaborate or expensive. It may be well In paeelng to oh serve that the typhoid oyster de tf >-ed It* infection from some care less man. Oakland Reveals flew Closed Car at Low Price Studebaker Six Will Appear on! Market This Week Body of Machine Built Low to the Ground; Interior of Car Littered With Added Features. Replete with smart appearance and distinctive features not common to cars of its class, and with a quality of chassis and body construction that arrests immediate attention, the new Studebaker Standard Six four door brougham comes to the market this week as the newest of the new body types which this company has created. Its body is low to the ground. Its appearance Is distinctive. And within its four-door body are seats of full width and a roominess which gives that comfort and ease of riding which all motor car buyers seek. Bodies are built with full metal panels, except for leather-covered back and rear quarters. The orna mental top bows and oval rear quar ter and back windows give it a per sonality that stands out. Kasy Steering Wheel. The entire ignition is waterproof; even the sparkplugs are protected against rain or a careless car washer. Electric wiring Is carried in metal covered conduits. The single-plate clutch gives ease of operation and gear shifting is silent and smooth. Off the, steering wheel has gone the sparlc'advance control; the engine au tomatically times its firing to its own speed and the driver has one- less thing to watch and one less source of trouble from forgetfulness. The entire lighting control has been mounted on the steering wheel, at finger tips, so one's eyes need not be taken from the road in passing other cars at night; there Is no need to grope on the instrument board, down under the wheel, for the light switch. The foot accelerator is of the ball 'vpe. to which pressure ran be applied at any point of its circumference; the foot, thus left flat on the weather proof aluminum footboard, escapes driving fatigue. The cowl ventilator is operated by slight pressure of the foot. t Other Conveniences. For the driver, additional convent ences include an automatic windshield cleaner and rear-view mirror, sun visor above a one piece fully ventilated windshield giving uninterrupted vision. The lower section of the body is lacquer finished In deep toned Stude baker blue. Rear-quarter windows are 'oval, smartly Inclined to the front. In line with the steadily growing trend of the automotive industry toward lower priced cars, the Oakland M' tor I'ar company this week announces Its latest achievement—the new four-door, five-passenger special sedan. This new model Is one of the lowest priced sedans In its field, selling at $1 375. f. o. b. factory. It has a B'isher body with one-piece “VV" windshield and automatic windshield cleaner, and is finished In sagebrush green Duco on body, hood and wheels, with orange striping: fenders and gear are in black. The interior of the car Is roomy and luxuriously comfortable, with all the accessories and refinements that have coifte to be associated with Fisher closed body craftsmanship. Rear view mirror, foot rest, robe rail, heater, invisible door checks, lock on right hand door, dome light and permanent visor are standard equipment. The car has. In addition, the many distinctive features of the Oakland line, such as four-wheel brakes, balloon tires, driving controls on steering wheel, full automatic spark control and Indirectly lighted unit instrument panel. Wheels are of the artillery type, with 30x4.95 balloon cords. The in*»rior is upholstered In selected fabric of superior quality. # ANIBAL APPOINTED OAKLAND ENGINEER A. It. (ilaney, president and gener al manager of the Oakland Motor Car 'company, announces the appointment of R If. Anibal as chief engineer, succeeding Benjamin Jerome, re signed. Anibal has been associated with various motor car units of the Gen ernl Motors corporation for 12 years, starting in 1000 in the engineering department of the Olds Motor works, where he assisted in the designing of the famous Oldsmohile Umited. For the 10-year period front 1011 to 1021, he was intimately connected with every engineering development nf the Cadillac Motor Car company, including the introduction of the first eight-cylinder car in this country, lie also assisted In designing the 1012 four cylinder Cadillac, w hich first In troduced electric starling and light ing in the industry. Ilis various posi tions at Cadillac included designer, assistant designing engineer, engineer in charge of motor design, assistant chief engineer and chief engineer. Resigning from Cadillac In 1021, Mr. Anibal Accepted the position of chief engineer of the Peerless Motor Car company, where he remained tin til a year ago, when he became con sulting engineer for the Ftudebaker corporation. Man Trades in 13 Fords for One Hupp Eight Dick Stewart of the Stewart Mo tor Car company claims the world record on the trade-ins. He took In 13 used Ford trucks on one Straight Eight. In peaking of the transaction Mr. Stewart said: "It was one of those unusual deals where it was possible to handle the 13 trucks with very little difficulty. We were able to place all of them with a Ford deal er without any greater trouble than ft would be to sell one ordinary used car. "This is the only reason that made It possible to complete the transaction at all. However, it is the unusual things that you are able to do that help you to in crease your outlet, and reduce sales resistance.” According to recent statistics, each year about 30 per cent of us have from one to three "colds,” lasting from three to five days. If you em ploy 100 nr 1,oon people your annual loss, chargeable to "colds," will rep resent a neat figure. CLIMBING ABILITY SHOWN BY FLINT A demonstration of hard pulling In high gear that would have been thought Impossible n few years ago was staged for Seattle (Wash.) news paper men last Thursday, by Tom Frost, salesmanagrr of the Seattle ; Automobile company, driving a Flint i six. The machine used was the same car which made the "sealed hood” run from Seattle to Flint and return, a few months ago. Frost, accompanied by three news pa per men. drove the car to East I'nion street, where the hilly half milt stretch makes the steepest grade In the city. Throttling down to two and one-half miles an hour. Frost drove half way up the steep grade without accelerating his speed. The ear made the haul without faltering, each re port of the motor being plain and distinct, so slowly was it firing— rind still in high gear! Responding to pressure pn the gas pedal the car picked up speed rapid ly until at the top of the Incline if was going 25 miles per hour. And then In order to demonstrate that this was nothing unusual, Mr. Frost repeated the climb, starting In high at one mile an hour and topping the crest of the hill at 35. Oakland Six New Special Sedan •1375 at factary ! • In all our experience we have never known so much motor car value for so little money. f=j & Just think of a fine, roomy, luxur ious, four-door Sedan with Fisher Body, four-wheel brakes, Duco finish, powerful six-cylinder engine for $1375. r=* r=> The value of such a car cannot be expressed in words. To appreciate it you must see it—actually drive it—put it to any test. *=* f=* This is | what we invite you to do. There are no restrictions or obliga tions whatever. Come in any time. Oakland Motor Car Co. RETAIL STORE Telephone AT 2929 2421-23 Farnam Street ————— WINNING AND HOLDING GOOD WILL 0 A K L A N D ] PRODUCT OF GENERAL MOTORS The rear window, also oval, is shield ed within by a silk curtain. The four doors of the brougham are wide, giving easy access, and having adjustable glass window*. Door pulls are fully nickeled and the outside door handles are nickeled, with enamel insets. On the Instrument board is a monogram plate. Tucker Named Sales Manager Will Assume New Duties at Peerless Motor Com pany. general sales manager of the Olds Motor works. In the much larger field which this posllon opened to him, he added greatly to his achievements as a merchandiser. He remained there until Mr Ver I.inden resigned as president and general manager of Olds Motor works, when he also resigned and returned to Omaha to resume his ac tivities as Olds distributor. In 1924. he sold out his business and took his family for a long vacation. At the end of his trip, he affilllated himself with the Peerless Motor f'ar company: During the last several months ho has traveled over prac tically the entire country, with the exception of the Pacific coast. CADILLAC MAN SEES PROSPERITY Ijiat Wednesday and Thursday the J. H. Hansen Cadillac company had I lie pleasure of enjoying a visit from Howard A. Coffin, assistant to Presi dent It. H. Rice of the Cadillac Mo tor Car company. Coffin says: "From points visited thus far I find that ail indications point to a prosperous j ear for the automobile industry. "The optimism expressed at all points surely shows that the west Is coining out of the sick spell. It is my belief that Omaha is due for u fine year.In all lines of business." i ■' ■ ■ 'i ■ ■' ■ a~~ j “Pave the Way-*-Drive Today" | Prompt Efficient Friendly Financing New and Used Automobiles Dealers: 23’s, 24’s and 25’s—Without Recourse ' e xHarryA Koch Co “Pays the Claim First'’ Insurance—Surety Bonds—Investments Automobile Finance Howard at Eighteenth St. AT. 95SS Appointment of Charles A. Tuck<^| as sales manager of tho Peerless Motor Car company, succeeding E. B. Wilson, resigned, was announced last week hy Edward Yer Linden, presi dent and general manager of the com pany. Tucker's promotion to this Impor tant post followed several months of special work which took him to all sections of the country Irf the Inter est of Peerless business. It Is the culmaniatlon of an extensive experi ence in all phases of merchandising, particularly during the last 10 years, when his efforts have been devoted solely to the aut anhile Industry. He began to sell goods at the age of 13, when he went to work in the general merchandise store at Mar shall, O., the town nearest the farm where he was horn. When ho,was still a young man, he went on the road as as a traveling salesman for the Blown Shoe company of St Louis. He covered the states of Kansas, Ne braska and Colorado for IS years. Attracted to the automobile busi ness, he secured the Olds distributing franchise for Nebraska and Iowa and opened his principal store In Omaha. He was so successful In building up a dealer organization and steadily in creasing the volume of business that he was soon given the additional ter ritory of Oklahoma and West Texas. So outstanding wore his aepcmpllsh ments tn this big territory that he was called to the factory at Lansing. Mich., and was tendered the office of Own a Car This Sumr er Enroll Now! It soon will be a temp- basis. Now no family tation to get out on the need be handicapped road in your own car. for lack of a car; it Many a time you will may be paid for out of w ish you had a Ford weekly earnings, a wish almdst anyone can make come true By enrolling nowr, you through the Ford can have your car for W eekly Purchase Plan. summer use. Have a - Ford Dealer This plan was BALLOON explain the evolved to put Tire Equipment Weekly Pur car-buying on _ chase Plan in the simplest *25-"—“d**4 *"*»«»•"' detail or write d* ope* typo* i* Si C ^ ^ . eluding demountable rims 1 • _. ♦ easiest _ us direct. Runabout - • $260 Tudor Sedan - $580 Coape - - - 520 Fordor Sedan • * 660 On ©pen cars demountable r.ma end «tmrtrt are S8< extra A O arteoo f a. 4 Detroit % MAKE SAFETY YOUR RESPONSIBILITY