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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (March 1, 1925)
Oakland Changes s. Distribution Plan ^ in Omaha District Factory Branch Is Discon tinued; New District Office Opened in City Nation al Bank Building. Tn accordance with new policies re garding the merchandising of Oak land automobiles recently adopted by the Oakland Motor Car company, Pontiac, Mich., which have brought about considerable expansion In their Oi'^nnixaiton, certain changes are be lli.; made affecting the Omaha 'Oak • land organization. Effective March 1, the factory ■ branch of the Oakland Motor com pany, which has been In operation In Omaha since July 1, 1917, will pass out of existence. A. M. Colegrove, Who has been serving as branch man acer of this organization will open a district office at 1011-12 City Na tional Bank building, and will be come district manager, acting as a factory representative, supervising the distribution of Oakland automo biles in Nebraska, a!T hut a few counties in Iowa, one half of South Tiakota, and a portion of Kansas. Colegrove will he assisted hy four field representatives, who will work out of the Omaha district office. The retail sales store and service department, which will handle the selling of Oakland cars in Omaha and vicinity only, will l»e at 2421-23 Barnaul street, with service entrance off from Harney street, directly north of the intersection at Twenty-fifth and Harney. The retail store will be under the management of W. R. Uppold, who has been associated with the local factory branch for a number of years. IJppold will be given the entire responsibility of con ducting and running all departments of this new store, which will be con ducted on the same basis as all other Oakland retail dealers, under the su pervision of the local district office. This move is only one more step ( taken by this large organization to wards modernizing their methods of doing business. Tender the new plan, Instead of centralizing the distribu tion of Oakland cara through Omaha, making it a reshlpping point for the entire factory production for the vast area of territory formerly supervised under the Omaha branch, there will he appointed between 20 and 25 direct dealer connections, who will have aupervlalon and distribu tion over their adjacent territories. ( which make up their normal trading areas. This new plan puts adequate work tag stocks of Oakland automobiles within a very short distance and easy reach of hundreds of smaller dealers, who have heretofore had to come a great distance frequently In order to get their stock from the Omaha | brunch: obviously, It also makes L more accessible to the ultimate car j ^ purchaser, a complete line of Oakland rars for him to Inspect and make his selection from In purchasing an auto mobile. When adopting thla new method of distribution, the officials of the Oak land company recognized Omaha as an Important distribution point. The territory supervised by the Omaha district office Is one of the largest of any district in the entire organize flop and is considered by the officials of this company as being one of the n>n«i Important. Thla Is only ons more move tn which Omaha haa been re o" hired as a large distribution center. HANSEN TAKES . OVER SIOUX CITY In line with an extensive expan sion program of the J. H. Hansen Cadillac cumpnny of Omaha, who have also maintained an exclusive Cadillac sales snd service branch at Sioux City for the last three years they have taken over the distribution of Oakland care In the Sioux City ter ritory. J. H Hansen, preeldent of the com pany. after a complete eurvey of the territory, Is exceptionally enthusiastic over the bualneas outlook for 1925 end Is predicting a considerable In crease In sales In the egricultural I communities on aceount of the great LJy improving business conditions end •L the combinations of two of General Motors finest lines of cere at Sioux City. CARE NEEDED TO ADJUST WHEELS Before taking measures to adjust the gather of the front wheels, It Is absolutely necessary that the tires be fully Inflated: that the car itands on a l«vel road, and that the wheel bearings he sdjusted properly so as tc eliminate Inst motion. I^nose hear lngs will afTect both the camber end gather; loose steering knurklee will i affect the gather only. THE NEWEST DISCOVERY OF GENIUS Haydite Nailing Blocks ? Not made from waste products, but from a clean ' dsy product baked in rotary kilns at 2200 degrees Farenheit. It is absolutely fireproof. It is free ' frorn corrosion and therefore possible to plaster direct on the blocks without fear of discoloration. It is as easy to nail into as dimension lumber. It is the lightest weight concrete block on the market. HAYDITE NAILING BLOCKS i are manufactured exclusively by f Omaha Concrete Stone Co., KE. 0886 28th Ave. and Sahler ■* | KEYSTONE BRAND CONCRETE BLOCKS Maxwell Announces New 4-Door Sedan —-!---■ Murphy ami Son are showing the new four-door Maxwell sedan. This new body has a number of features that make a strong appeal to closed car buyers. Dodge Brothers Re-Elect Haynes 9/ President and General Mana ger and AH Other Of ficers Continue. Frederick J. Haynes, president and general manager, and all other execu tive officers and members o'f the directorate of Dodge Brothers were reelected February ]7 at the annual meeting of the board. Other officers are: Vice president, Arthur T. Waterfall; treasurer, John Ballantyne; secretary And assistant treasurer, Harry V. Popeney; assist ant secretary, R. J. Fry. The following continue ns mem bers of the board of directors: Mr. Haynes. Mr. Waterfoll, Mr. Ballan tyne, Mr. Popeney, and Russel Huff. Mr. Huff is director of engineering. Records of the annual meeting con firmed previous reports that 1924 was by far the most successful year in Dodge Brothers history, Dodge Brothers were second among N. A. <\ C. members and third in the in dustry as a whole, both in the num ber of units produced and in money volume. The year closed with a total pro duction of 223,633 motor vehicles hav ing a total value of nearly $200,000,. 000. These official figures vary only slightly from the estimates an nounced during the New York auto mobile show early in January. Dodge Brothers showed a 25.4 per cent gain In sales during 1924 in the face of a general decline of 9.4 per cent In the industry. It is also a noteworthy fact that Dodge Broth ers were the only one of the four leading motor car manufacturers in the world who showed an Increase over 1923. Indicative of the present trend to ward an even greater year In 1925 is the showing for January, during which month production and sales were considerably In excess of the same month for 1924. President Haynes made no com ment on the continued progress of Dodge Brothers except to say that the remarkable Increase in sales Is simply a reflection of the strong pub lic confidence that can he built up by starting out with a good product and then striving ceaselessly and conscientiously to make It better. Oakland Closed Models Popular I SO Per Cent of Production First Six Months of Year Enclosed. Eighty per'cent of the production of the Oakland Motor Car company for the first six months of 1925 will lie In the enclt/s»d models. Factory e> heJnles have already been set for ibis proportion of dosed cais. Just what the proportion of closed <ars will be in the second half of 1925 will depend upon the sals of the open models during I he early spring and summer months. The exact demand for closed versus open models during the present sat is eomethlng that factory production executives can only eetimate, accord ing to A. R. Olaney. president snd general manager of Oakland. "There Is no question but that mor# than 50 per cent of all ears built dur. Ing thWi year will be In the closed body type," he states, "but Just what the proportion will be must he rte tsrrnlnert by each company, depend ing to a great extent on the price class In which their cars sirs listed. "At the best It will only b* a rough estimate. After the present year, ef Metals will hare data on which to plan future production. The price differential between the dosed snd open body type* Is, st the present time, so small that I believe the greater production win ho In the rioted models. "There ere, however, aertaln advan tages of vision snd sir which the open cars affrfrd, particularly In our southern states. How strong this ap peal actually Is constitutes the un known factor in our production plans.” New Distributors for Moon Motors Changstrom Company Has Taken Nebraska and South west Iowa. Changstrom Motor company, Gard ner distributors, have taken the Moon line of cars for distribution in Ne braska and southwest Iowa territory, samples of the different models are now on display at their showroom, 2556 Kurnam street. The Moon line for 1925 Includes a new improved six chassis having a red seal Moon-Continental motor, Timken axles front and rear, delco starting, lighting and ignition, and Warner transmission. "In fact,” says Irving Changstrom, “there is not a unit in the Moon which is not recognized as a stand ard product everywhere.'' Hydraulic fourwheel brakes and balloon tires are regular equipment. In addition to the six, a straight line eight of the same nationally know unitR completes the Moon line. A choice of several body types may he had on both the six and eight chassis. Auto Dollar Is (Gaining in Value p Buys More in Motor Industry Today Than Before War. Almost the only American dollar spent today which buys more In re turn than ever before Is the auto mobile dollar. At no time In ths history of the motor rar Industry has the dollar spent brought bark to ths spender so many miles of untrouble transporta tion, so much comfort, or power, dis tinction, luxury, convenience or serv ice. At no time in that history has the spending of an automobile dollar been attended with so little loss through repairs, maintenance, delays and annoyances attendant upon the use of any machinery. Today's automobile has more power, more comfort, more usability, better appearance. It is outfitted with con veniences undreamed of a decade ago. Its power plant runs with greater reliability, less trouble, greater economy, and yet'the car is bought for almost ths lowest price, including all these advantages, that It ever has sold for, even when it had none of these advantages. The year 1918 has been eonaidered low water mark year tot prices. Tak ing, as an example, a car that will not involve invidious comparisons, a Htudehaker special six sedan sold that year for 81 950. Judged by ths standards of that yenr, today's rar of tits sntne mske and mods is actually worth uppruxl imately 8575 more than it was then. | Vet today's price la within 835 of the | low water mack. Tlie whole motor car Industry today itepreseiits something of that Inn rise 11U the value of tile automobile dollar. I \\ 1th tbe growth of larger companies, which can give larger value for the dollar by t c.tson of quantity produc tion, complete manufacture, low over head costs and enormous plant facili ties, the value of the motor car dollar 1* still growing. *ii *» Failures in Auto Companies Fill Whole Alphabet Hudson-Essex Distributor Warns Prospective Buyers to Examine Standing of Makers. "Look to the company behind the car you buy. F.e sure It is perman ent. Be sure that your investment will not be in an orphan cSr," advices 11. H. Davisson of Omaha Hudson-Ks sex company, distributor, In the Oma ha territory for Hudson and Essex. "It Is a fact that many more motor cars have failed than Slave lived. A motor mazagtne recently called the roll alphabetically on the companies that have gone, and there was at least one company for every letter in the alphabet except Q and X. If only some hopeful manufacturers had turned out a Quince and Xerxes the whole alphabet would have been com plete In the graveyard of forgotten machines. "You will find today many motor ists with their good maney tied up in "orphan cars"—cars on which service is expensive and difficult to get. and cars which will have little if any re sale value. “A motor car buyer today !s care less if he ties up his money In any car which hasn't a successful com pany behind It. He is risking the loss of a considerable sum of money. The sensible thing Is to see that the car itself Is good, that the company is sound, and most important that the company is progressive and abreast of the times. A company may have a historic past but If It isn't progressive—look out! "On this basis, the wise buyer Will find a new and added respect for Hudson and Essex cars. Not only is the concern well seasoned, but it has been known as a leader In the Indus try. Its Invention of the coach type of car, and its eponsorship of the coach all during the period when II had to meet opposition and even ridicule by makers who are nowr flocking to It, la one of the industry's greatest examples of leadership. "It must be remembered to begin with that while HudsoYi-Esaex con ceived the coach idea, they were not merely content to let someone else develop the idea. They have airsdy built and sold over 210,000 care of the coach type. As a result • they have a background of experience behind them in building thia type of closed car that is not remotely approached by any other manufacturer. They have achieved a volume of production that no other cloeed-ear builder ever attained before, and with the result tna economy of overhead and all manufacturing costa.’’ ■ ■ -- ■ i ... ' ia CHANGES MADE BY FLINT COMPANY A. B. Clapp, for a number of years connected with the automobile busi ness In Memphis and Its trade terri tory, has been made head of a direct factory branch of the Flint Motor company, which has Just been es tablished In Memphis, Tenn. This new branch will take care of the wholesale needs of the subsidiary dealers in the territory and will also be a retail branch to handle the trade In Memphis The opening of this southern branch Is another atep In the program of the sales department to Increase distribution of the Flint i cars throughout the south. FORI IMS 57 MILES ON GALLON OF GASOLINE A new automatic and self regulat lug 1 levies has been Invented by John A Stranskv, 270 Fourth St.. Hukwana, South Iiakota, with which autoino Idles have made from 35 to 57 mile* ,<n a gallon of gasoline It remove* i irbon a ml reduces spark plug trou ble and overheating It can be In stalled by any one In live minutes Mr. Rtiansky wants distributors snd is willing to send a sample at his own risk. Write him today.—Advertise ment. CHEVROLET GAINS IN PRODUCTION With a scheduled production of 40, 000 cars for March, the Chevrolet Motor company Is gaining Increased momentum In the building of the new Chevrolet and the working force is being added to in each of the 13 manufacturing and assembly plants throughout the country. W. 8. Knudsen, president and general manager, estimates that within the next month and a half the actual factory working force will have been augmented approximately ! 40 per cent. "Whereas the sale of the new Chevrolet is pushing us to our ca pacity to fill orders, we are not ex panding our working force any more quickly than we can absorb them," explains Knudsen. "When going Into production with a new model made from new tools, It Is Important that the entire Job be co-ordinated carefully so as to give the highest grade result expected by the buying public now as never before.” FLINT TEST CAR AT NEW ORLEANS The "Wandering Flint," which left San Francisco In November on a tour of the United States, which Is to take approximately one year, has ar rived In New Orleans, Mr. and Mrs. C. C. Moasberg of California, owners of this Flint six, are taking a year's vacation and plan to drive from New Orleans to Florida, from which state they will tour the east and then return to San Fran cisco by Chicago and the Yellow stone route. According to Moasberg, not a single adjustment on the car has been necessary nor hax-e they had any mechanical trouble. Reo Aids Program for Assimilation of Foreign Born Factory Workers Are All Na tive or Naturalized Citi zens and All Speak English. - Most recent Immigration laws pro duced by the legislative mill of the United States have been condemned by many as acts liable to offend the people of other nations. At least in spirit, however, they are admitted to be worthy measures, for one of their chief aims is, not to bar the foreign born from America, but to admit them only In such numbers as can he as similated into American life. Among the principal advantages to be gained by tlie t enple of foreign lands who come to this country are higher standards of living and great er opportunities for education. It seems, though, that these advantages are gained only when the immigrants actually become a part of the Ameri can communities. Where they band together in colo nles. speak their native tongues, and continue to live according to the same standards they were accustomed to before setting out to find their new homes, the greatest of the advantages are lost to them. Assimilation Opport unit lea. It Is true, however, that many of the immigrants have their greatest opportunity for contact with Ameri can customs and standards through tlielr work, the companies they worlt for, and the mpn and women they work with. Unless, in places of em ployment, they learn to like American customs and the American way* of living, they are apt to never take kindly to the social forces that would make them Americans. In the shops of the Reo Motor Car company at Jjtn.sing, Mich., this re sponslbllity has been recognized, and for the last seven years an extensile naturalization anil, to use an over worked word, Americanization pro gram has been carried on In reality there Is a low percentage of foreign-born workmen In the Reo plant. Of all (he shop employes, 88.1 per cent were born In the United Stales and 6 3 per cent In other ooun tries known as English speaking. Only 5 8 per cent of the Reo work men were horn in countries when the predominating language Is not English. Of this 5.6 per cent, every one has either become a citizen of the United States or has taken out the first papers leading to citizenship. All of them have adopted Amerbnn customs of living standards and all of them have learned or are learning the Eng lish language. They are loyal and faithful employes, respected by their fellow workmen and by the commun ity as a whole. Retiveen 65 and "0 per cest of all Reo employes rfwn their own homes or are buying them and many of the home owners are foreign born. In this connection It Is Interesting to know that 65.6 per cent of the Reo shop employes were born In Michigan. Thirty-seven states are named on the records of birthplaces of Heo work men—Ohio, New York, Indiana and Illinois following after Michigan in the matter of numbers. NEW MOON PLAN FOR USED CARS The new 1925 Moon dealer's plan is one of the best that has been of fered, says Carl Changstrom of the Changstrom Motor company. fnder the old plan, the local deal er who took the trade In »ai carry ing the whole load. The factories took no interest In what their dealers i an up against. The Moon plan of fers a practical solution to the dealer handling the Moon cars which is proving extremely popular with the many parts of the state as a result, dealer. Contracts are being closed in I 400 Miles! I Roll-0 Crystals | Mfc Fin joy the he»t offerings of BB H station" hundred* of miles away 111; H with Roll-O Crystals. I*oud. Hy ■ ciear. sensitive reception gum- BPj antecd if you follow our instruc K Roll-0 Crystals are made of the me. 'Wm f nc*st imported ore* and are. !|P. j|| therefore, greatly superior to Hfc H those that are made synthetic- Hy H nlly. Each erv“tal is meter t e* te<l and only the highly sen- Bfjl H Kiti\ e ones are offered for sale. Hy jlll That ia why you ran feel H n«sured of getting whatever is ■ in the air within 400 miles when Hni ■ you use Roll-O Cryatala on your M. ■ ■ |M Read what a few users think ^H ■ of Ro!i-O Tested I.ong Distonce H ■ Crystals ^B HU H. J. Hallam. Cincinnati. O.. ^H ■ hays he got 11 stations the first ^H HH night he used Roll-O Crystals. Hp ■ *'l ran bring in outsid- station* |||i while local is broadcasting.” |||| ||1J write W. E. Sherman, Pro vi- HP jjffl dence, R. I. j |U They will do the same for you. ^B ■ Invest only $1 for 2 Roll-O EH ;Pi Meter-Tested Crystals, and get ^B ■ special free rntwhisker and free ^B ■ instructions at your dealer. ^B MB Wholesale Distributor |B ■ FEDERAL RADIO CORP. B H 316 S. 19th St. Omaha, Nak. B R Mfd. hy Bnll-O Radio Corp., H » Cincinnati, Ohio |R • f OAKLAND Announces A New Location . ' 2421-2423 Farman Street Retail Store and Service Station for Omaha and Vicinity * I In accordance with new National policies, the Oakland Motor Car Company has discontinued operating large wholesale and retail Factory Branches. • • « In Omaha, this Company has established a new retail store for the convenience of their patrons, which will be conducted in line with the best of merchandising policies that will be in keeping with the manner in which this Company has been doing business in the past. In connection with this store, adequate service facilities will also be available. OAKLAND MOTOR CAR COMPANY, Pontiac, Michigan. %