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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Dec. 14, 1924)
/Jew Maxwell on Display in Omaha; 6 Models in Line Experiments Show 25 Miles to Gallon Gasoline Consump tion; Rapid Accelera tion a Feature. A good Maxwell, of greater power and power pliability, higher speed, more flexibility and even greater op erating economy, la announced from Detroit by the Maxwell Motor Sales corporation. Experiments and tests reveal that • — outstanding features of the new models will be a gasoline average of ' • 26 miles to the gallon, speed of 58 miles an hour and acceleration from five to 25 miles In eight seconds. The new cars, comprising six mod els, are now on display in the show t , rooms of Andrew Murphy & Sons, where special showings to the public will be held all this week. Long rumored, because of the suc cess of tiie Chrysler Six, the new Maxwell represents in a four-cylinder 1 car the ideas of the same engineering and manufacturing group that de signed and is producing the Chrysler. Vibration Eliminated. J. E. Fields, vice president In charge of sales of the Maxwell organization, in a statement issued in conjunction with the announcement, says: .r "With a full sense of the serious ness of the statement—carefully weighing the meaning of every word —MaxwellChrysler engineers, with out reservation, thoroughly believe . that they can promise in this new Maxwell a performance surpassing In ijjvery essential any other four-cylinder ^ jf$r in tlie world. "'•-"'"To make that sweeping assurance more definite and specific they prom ise in speed, power, pliability of power, •''In swift response, in absence of vibra tion, and even more particularly in riding steadiness and comfort, results no four-cylinder car has yet bee nable to attain. i "These engineers have been adu lated by the conviction that in addi tion to its inherent and natural econ omies the four-cylinder principle pos sessed possibilities of power and speed capable of being translated Into ease and ateadiness never fully developed. ; ‘^They set out to overcome what have i -alt too readily been accepted as liml Xgtlons In the four-cylinder engine and -i£ convert these limitations Into posi tive advantages." uoaiea improved. Bodies of all models, as well as the chassis, represent sweeping Improve ments, both In appearance and In gen ~are are shouded and Integral with with lower running boards. Balloon tires are standard on all models. The nickeled radiator Is higher and wider. There Is a new Instrument board. One-piece windshields are on all closed models. The visors on all enclosed cars ar^ ahOuded and Integral with ths roof, thus eliminating the irritat ing vibration always encountered at higher speeds with the ordinary type visor on every priced motor car. Duco Is standard finish, except for the sport touring, which retains the same gray-green paint shade as here tofore used. Open cars and the coupe are finished in genuine Spanish leather upholstery, and special leather can also be had in the Club sedan. Appearance of the closed cars, par ticularly, Is enhanced by new body Improvements, with the standard sedan an outstanding illustration. NE\V HUPM OBILF. CAUSING INTEREST Renewed speculation over the wide ly discussed new Hupmoblle eight, first aroused last summer following the Hupp Motor Car corporation's an nouncement that it would add an eight-cylinder car to ita long success ful four-cylinder line, has now been accentuated by a further announce ment as to what plaoe the new eight Is designed to fill In the automotive market. Beyond stating tha fundamental reason* for adding the sight to the present Hupmoblle line, no informa tion, auch as that pertaining to its general design, size, price or date of first display, has yet been given out. "It is our serious contention,” the announcement reads, "to invite com parison between the performance of tha new Hupmoblle eight and all other eight-cylinder cars Hupmoblle has designed and built this car be cause of a deep conviction that the advantages of the eight have been needlessly denied the average Amer ican family. In that respect the car is a distinct departure in elght-cylln dar engineering—a widening of the usefulness of an eight which removes It from the realms of indulgence and makes it a practical, economical family motor ear. "The advantages of the eight-cyl inder principle in power end smooth neae are well known to th* Amer ican people and accepted by them as the standard of th* highest motor car performance." TWOORCHESTRAS FOR AUTO SHOW Orchestra music is an important, though unobtrusive part of the sn nual Omaha autombilo salon in the Municipal auditorium, and A. B. Waugh of the Auto Trades association set out this year to do his "musical shopping" early. He let it be known that sn orrhea tra was wanted for the big event, which opens on Monday, February 16. Among th* orchestra directors who responded were Edwin M. Kahn and Hugo Heyn. It fell to Mr. Waugh to choose between the orchestra* led by these two popular directors, and the task was a difficult one. So, summoning some of tha wisdom of the great Solomon, Mr. Waugh made hla choice. He chose both nr fchestras to play for the auto show ’ Each orchestra Is to play three mati nees and evenings during th* six days of the show. "It is a new idea, but we are con vlnced that It Is a good one,” said Mr Waugh. "We have obtained the serv Ices of two excellent orchestras, both t of which will strive to surpass the *-?' ' other in excellence during the show." t The sick man is sn expense to hts country, to his employer, to hie employer and to himself. Prevention Is profit. Flint Showrooms Redecorated for Special Display ‘ urT-’Bi 11 ilium ■■ ■ Today la Flint day, ao the Omaha Flint company has rearranged and redecorated Its show room, display ing several of the latest closed mod i els along with the sport type In open cars. They are emphasizing their latest creation—a sport roadster. This model has been placed on a platform covered with a Turkish rug and back of the car hangs a beautiful curtain which sets off the beautiful lines of the car. In speaking of Flint business, Mr. Smith, president and general manager of the company, said: "In all ray years’ experience in the automobile industry, I have never felt more en thusiastic over any car than I do over the Flint, I Bny this for two reasons. "Never have I handled a car whose performance, nicety of design and easy of handling appealed to me as much as the Flint. "Secondly, the sales possibility of the Flint is so much greater that it points to a bigger year's business than we have ever enjoyed." Oakland Smashes Economy Records Touring Car Makes 297.3 Miles on Less Than 8 Gallons of Gas. In 1923, Oakland won both the sweepstakes and class cup in the Yosemlte economy run, held under the supervision of the A. A. A., and incidentally smashed all existing economy records with a gasoline mile age of 36.92. During the last of November, s stock Oakland touring car made the run from Pittsburgh to Philadelphia, a distance of 297,3 miles on seven and five-eights gallons of gasoline or an average of 38.95 miles to the gallon. Thus the previous record for high gasoline mileage was again broken by Oakland—this time by a margin of two miles more per gallon. The run was made by the Englert McKean Automobile, Oakland dealer of Pittsburgh, with Earl Rltts, assist ant service manager doing all the driving. He left the Pittsburgh dealer with 10 gallons of gasoline. When he drove up to the front doors of the Philadelphia branch of Oakland, he still had two gallons and three pints of gasoline left in his tank. To prove that the car was an ordi nary stock model without any special appliances, Mr. Rltta made the entire return trip to iPttsburgh in high gear. There was no attempt to prove any thing but economy of operation on this run. BRAKE TESTING BILL DRAFTED As a result of the recent automobile brake testing campaign conducted in Omaha by Charles E. Frost and me chanics of the A-C Brake company. Police Commissioner Henry Dunn has drawn up an ordinance which he will Introduce Into the city council, pro viding that all automobile brakes must be tested at stated Intervals. A meeting was held Friday after noon at which were present repre sentatlves of the Omaha Safety coun cil and Motorcycle Sergeant Charles Payne at which Mr. Dunn announced preparation of the ordinance. Reo Profits More Than $3,000,000 Twentieth Annual Report Shows Prosperous Year for Pioneer Car Company. In the 20th annual financial report of the Reo Motor Car company for the fiscal year ending August 31, 1924, the profit shown after pro vision for current federal taxes Is made, amounts to 33,412,041.32. The financial report will be read to stock holders In their annual meeting on December 16. This earning, while It shows a de crease from the profits of the pre vious fiscal year, Is considered ex ceptionally good In the light of gen eral business conditions. When It is known that the company’s work ing capital was Increased half a mil lion, and Its surplus In excess of a million, the 20th year of the veteran motor car company stands out as a prosperous one. The statement, Included with the consolidated balance sheet In the re port to stockholders and signed by R. E. Olds, chairman of ths board, and R. H. Scott, president and gen eral manager, speaks of the expan slob program for the fiscal year. This was confined to the purchase of the property of the Duplex Truck company and the conversion of this property Into a bus manufacturing unit. This enabled Reo to swing into a regular production schedule on both "pay-enter" and sedan type busses. Reo export business Increased 100 per cent during the year, the state ment advises stockholders. This growth together with the outlook for further increase In export sale* Is most enco’uraglng, the directors feel. Survey to Be Made for New Kimball Rural Mail Route Kimball, Dee. IS.—Postmaster East man and the Lions club of Kimball working together to havo a rural mall route established out of Kimball, north, have received word from the department, that a special Inspector would soon go over the proposed route. NEW GLASSMOBILE ENCLOSURE READY A new application of an old Idea Is j found In the glassmoblle enclosures for open cars. It is a glass window for open cars that Is different. An entire set of enclosures may he put on the car or taken off In Just a few minutes, without getting out of the car. The enclosures are built very thin so that they may be carried In a con tainer right In the car, available for Instance use at any time; yet In building them very thin, they have given up none of the dsirable strength that one should have In this type of enclosure. They are so designed that by shift ing the front pair slightly the car can bo ventilated thoroughly, end their construction Is such that they cannot rattle, and they do not Impair the driver's vision. Glassmoblle's are distributed In the western territory by the William F. Ilablg company. 1922 Oldsmobile— 7-Pass. Sedan Original Coit, $2810 Mileage 7,600 New Paint and Tire* Mechanically Perfect A NICE FAMILY CAR AT A VERY LOW PRICE Terms-if-Desired Richardson Motor Car Go. AT 32S0 3016 Harney - ,— ■ ■ ■ ■ . — ■ I! If shipping your automobile to Los Angeles or Florida Phone JA. 1504 For Rates Terminal Warehouse Company 15 Miles to the Gallon 58 Miles per Hour 5*15 Miles >» 8 Sedan *1345 /. •. b. 9 With one long sure stride the good Maxwell now sHlLSSu^X: makes the greatest four-cylinder advance that the rt“ifo2 * cii'k industry has recorded in the past five years. Srdan, uphultUrtd hjul (..(fern, iiovv For Chrysler engineers achieve,in Maxwell, heights °f speed, acceleration and gas mileage which place it as far ahead of present four development as Chrysler has gone among the sixes. Balloon tire#, natural wood wheel#, atop light, trenemleeion loth, Due© finish ^tondaxi on all Msiwtll modal#. Shrouded vlaof, Integral with roof, and heater atandard on all rloatd models. Andrew Murphy & Son, Inc. 14th and Jackson Here 55 Years cfiticNew Good, MAXWELL Stampede to Coach Boosting Hudson Popularity of Model Tribute to Originator, Say» Dealer Here. The stampede to coaches Is greatly stimulating Hudson-Essex business, ac$prdlng to R. H. Davison, Hudson Essex distributor, whose organization Is Just closing a record-breaking year of business with 7S per cent of Its volume In enclosed cars. The recent reductions In the prices of Hudson and Essex coaches to posi tions actually below open car cost, plus the ability of hls organization to deliver coaches promptly, have been vital factors, he said, In maintaining a consistently strong sales volume in the late fall season. "The remarkable rise in popularity of the coach," he declared, "Is an un deniable proof of the leadership of the Hudson-Essex organization. Con cerns which once scoffed at the coach are now straining every nerve to build one. The man in the street sees In this the sincerest of all com- j pllments to Hudson-Essex. When he, thinks of a coach he thinks of Hud-j son-Essex, He remembers that Hud son-Essex has had the experience of building 180,000 of them. "Hudson-Essex coaches came out Just three years ago. The first Es sex coach cost $600 more than the present one, and the Hudson coach $450 more than the present one. Gradually the coach prices dimin ished as volume Increased, until now we have the unprecedented condi tion of both these enclosed cars sell ing at prices less than the open ones on the same chassis. Hudson-Essex alone has accomplished that.” Lincoln Quality Maintained With Precise Process Highly-Developed Tests and Painstaking Inspection Pro duces High-Class Results in Product. “The Lincoln plant 'haa attained a leadership In the field of fine work manship and the application of ecience to design." R. N. Hanson, as sistant manager of the Omaha branch said in telling of his recent trip to Detroit and his visit there to the Lincoln Motor company, a division of the Ford Motor company. “A study of the methods employed in the Lincoln plant shows the ap plication of the highest present-day development of the mechanical arts and reveals devices and tests which produce results close to perfection," he continued. Careful Process. "It would be too much to ask the average car owner to follow through all the inspections which go into the fabrication of the Lincoln car, for the precise, careful, painstaking process in which scientific knowledge and precision methods are applied to manufacturing would be apt to bore his patience.” “The Inspection tolerances observed In Lincoln manufacture are the most remarkable ’in the Industry. There are several thousand operations In whlclwievlatlon from standard Is not permitted to exceed one one-thou sandths of an Inch. “There are many cases where the r “ i g Will there be a new Cadillac £ in your driveway this Xmas? g Years of joy and g satisfaction for ft the entire family y J. H. Hansen Cadillac Co. AT. 2570 Farnam St. at 26th Ave. __ tolerance of one-half of one thou sandth of an Inch Is observed. In numerous other cases and on certain portions of the cam shaft and crank shaft, for instance, Lincoln tolerances are held to one-quarter of one one thousands of an Inch. There are still other cases in which the tolerance Is held even lower, as in the case of selected hardened it eel balls for bear ings, where the limit Is set at one tenth of one-thousandth of an inch. Many Inspections. "The crankshaft, for Instance, Is subjected to 66 and the camshaft to 30 different inspections after being completely machined. The cylinder block Is ground within a tolerance of one-thousands of an Inch In diameter and one-quarter of one thousandth for parallelism and It Is given 30 dif ferent Inspections before it Is finished. There are numerous other examples of how Lincoln quality Is maintained, for It must be remembered that Lin coin standards call for individual In spection rather than group Inspec tion. Manufacturers who supply the company with horns, rear vision mir rors, clocks, speedometers and similar equipment, state that the Lincoln In spectors are the moK exacting they have to meet. The eight-day auto mobile clocks, for example, although of excellent make, are nevertheless subjected to two eight-day tests be fore acceptance. -1 r-.!i ! Handsome j | and Stays that Way § GLASSMOBILE design permits a thinner ccm- J struction than is obtainable any other way. g ■ Built entirely of double strength glass, rust-proof ■ ^ ■ steel and top fabric, there is nothing about it to get ■ ■ out of order. ? ■ ■ S This type of construction, together with harmoni- ® * ous design and careful workmanship, has produced ^ | a glass windowthat improves the appearance of any g 0 open car. ■ D Handsome appearance is only one of the many g ■ advantages of Glassmobile. Scientifically ventilated, ■ ■ durable, snug-fitting, always with the car, on or off # J in four minutes without tools, Glassmobile is the ® S ideal all-year glass window for open cars. Just as a g useful in the summer as in the winter. g B It combines closed car comfort and convenience g g with open car economies at a fraction of sedan cost ■ ■ and improves the open car’s appearance while ■ ■ doubling its utility. ® ■ ■ g Built for More than Fifty Models of Cars Including! g ^ Balck. Cadillac, Chevrolet, Dodge. Flint. Gray, Hupmobflat * P Jewett, Ford. Franklin, Nath, Old* mobile. Overlap^ P £ Packard, Ricken backer. Star, Willy* - Knight and others, 0 See Your Auto Dealer or Trimmer ■ P or write ® ■ WM. F. HABIG CO. ! 0 Western Distributors | • AT. 9582 1616-18 Cuming St. ■ You Should Drive a Six-Cylinder Car For Better Transportation ‘ Service and Satisfaction Buy a FLINT SIX * * I • | We will make it possible right now by buying your present four-cylinder car at list price up to the amount of $750, 1924 models only, up to and including Dec. 24th, Thousands of Flint cars on the street is the only advertisement we need. Every Flint owner means two more Flint Sixes. i This is an opportunity for the holiday shopper to set himself right with the entire family. Omaha Flint Company Guy L. Smith Pret. and Gen. Mgr. Farnam at 26th ATlantic 1944