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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Nov. 16, 1924)
1P?I Second Year in the History of Auto Industry J Prospects Bright for Produc tion of 3,500,000 Cars by End of December—Good for 1925 as Well. By ROY 0. HAYES. Universal Service Automobile Editor. Detroit, Nov. 15.—Prospects of a production of more than 3,500,000 cars this year loom bright, according to executive opinion along auto mobile row. Since the lull in the mid-summer months, output has in creased to very sizeable proportions and continued at an almost even level in the last three months. Despite the fact that November and December will not keep pace with the eighth, ninth and tenth months, 1924 will be easily the second greatest year the industry has ever seen. This showing is all the more remarkable in view of the fact that 1923 was nearly 40 per cent greater than any preceding year, taking care of the majority of automobile pros pects. Looking ipto 1925 automobile leaders point to a better year than 1924, satisfactory as the current year has been. W. L. Veiie, presi dent of the Veiie Motor corporation, points to the re-election of President Coolidge as insurance of a prosper ous year. In a statement last week Mr. Veiie said he believed that taxes on cars would be lowered, employ ment conditions strengthened, wages higher and living conditions bettered by cutting costs. Stewart McDonald, president of Moon Motor Car company believes that 1925 will be one of the Industries’ biggest years, though there may be fewer companies in the industry than at present. His prediction is based on the remarkable reception accorded new models of leading companies and he points, out that increased sales by well established companies more than offsets declines in sales of the weak er concerns. Some of the high-lights of the week in motordom include the introduction of a coach model by one of the large A firms in the Industry and the Reo announcement of a four-door sedan at $1,595. "Willys Overland has reduced the price of the Overland coupe sedan from $695 to $585, a cut of $110. F. B. Stearns company, Cleveland, kas added a light six to its line ot four and six-cylinder cars. The new Stearns Knight is offered in five body styles, prices ranging from *1,875 for the touring to $2,475 for the pedan. One of the most Important trade events of the week was. the .•ntroduction of the 1925 Marmon line. £ven more than the striking beauty »f the cars, the feature of the an nouncement is the narrowing of the Alice differential between the open »nd closed cars, the sedan at $3,295 jelling for but $130 more than the 'ouring car. Five models are available with bal oon tires as standard equipment and Vont brakes optional. Maxwell today announced an ad vanced four-cylinder car at prices '.hat remain the same with the ex -eption of the sedan figure, on which there is a slight increase in view of ,he new body and more and finer Equipment. Duco finish is used, and balloon tires are standard on all Models. The factory claims an average of *5 miles to the gallon for the new Sars, speed of 58 miles an hour, and Acceleration from five to 25 miles in Sight seconds. Prices range from *885 for the roadster to $1,345 for <£he sedan. Before ihe close of this week Chrysler will have made its 26,000th »ar. Ford Is now working six days a ^eek, turning out more than 7,000 Sirs a day* Employment Is higher this week than it has been for a month, and things generally are ‘‘looking up." SPEED DEMON USES CHAMPION PLUGS marvel, who broke the world record marvel, who broke the world's record for 250 miles tn the opening race over the new track at Charlotte, N. C., used Champion spark plugs to help attain the record. Immediately after the race Milton wired the Champion Spark Plug Co., as follows: "Won opening race hers in my Miller Special at an average speed of 118.17 miles per hour—a new world's record for 250 miles. My Champion spark plugs never missed a ahot. Some performance." "This record has never been ap proached by a single piece of automo tive equipment." says Robert A. Stranahan, president of the Champion Spark Plug Co. PRAISES ADENOID, TONSIL TREATMENT Say* He Can Not Say Enough For Tonad—Boy Better Than Ever Glendale. Calif.—"! am writing this let ter to tell you Whet your wonderful treat m,»nt ha* done for my boy. John William, who is now five years old. I heard or Tonad. a medical treatment, which I tried a month, then went hack to my Doctor, and he said that, the adenoids had com pletely disappeared. Now I can not say enough for your treatment, the hoy being belter than ever. I recommend Tonad to all my friends for tonsils, adenoids, and general catarrhal conditions of the none and throat, and with heat wiahea for your eontinued aurreaa. I am. (Signed) J. Pur fenlng, 646 North Maryland St„ Glendale. ^Suffering humanity all over the noun try sre taking advantage of Toned, th, great medicine!, non-aurgiral achievement. Tonad in a perfectly balanced combination of medicinal compounds, perfected by a prominent Noae and Throat Specialist, who hee u.cd it In hie lerge private practice for a number of year., .uccee.fully treat ing hundreds. Tonad le now being given broadcast publicity, that the thousand, suffering .11 over the country ran treat themeelvee non-eurelcelly with thin mild, eaaily-taken. effective treatment, right in their own home*, wit^i no lorn of time, and vary little expenae. If you are suffering, •r any one of your family ere suffering, writ. Immediately for fold" explaining all ■ bout Tonad. including letter, of prelee from former eufferera. Don't delay. Ad dress Toned Companv. "10-211 Bradbury Bldg., I.oe Angalee, Galit Omaha Hudson-Essex Concern Establishes New Quarters rTnfiii • Oakland Official Outlines Plan of Sales to Dealers Three*Day Session Held at Detroit—Program of Improvement Is Outlined. A three-day conference of (he field sales organization of the Oakland Motor Car company was held In the General Motors building, Detroit, No vember 6, 7 and 8 for the purpese of discussing new sales and mer chandising plans now being inaugur ated by the company. Charles W. Matheson, vice presi dent and director of sales, outlined a comprehensive plan to help the deal ers merchandise Oakland cars and stated that the paramount concern of the company Is to see that Oakland dealers make money. He told of the program of continuous improvement being carried out in the car and the exacting, close inspection given each car at the factory before it Is shipped out. The three days’ sessions closed No vember 8, with an address by George H. Hannura, president and general manager. Mr. Hannum spoke on “Oakland Ideate’’ and told of the fu ture plana of the company. B. G. Koether. head of the sales and service division of the General Motors’ advisory staff, gave a sum mary of what the General Motors corporation Is doing to back up the General Motors units In research and standardisation work and In financial help. As a striking example of what has been done along this line, Mr. Koe ther pointed out that the standardi zation committee of the General Mo tors corporation had reduced the 13,000 parts used by the six General Motors vehicle divisions to 2,100 parts. He also Indicated the growth In sales of General Motors cars and trucks by citing that the various units produced 246,834 cars and trucks In 1918, and that last year these same unite produced 756,931 care and trucks. W. R. Tracy, assistant general sales manager; B. M. Robins, direc tor of districts; W- M. Chamberlin, in charge of sales development work; A. R. Glancy. vice president and as sistant general manager; Benjamin Jerome, chief engineer; Thomas Mair, comptroller, R. A. Armstrong, service manager, and Waldo K. Fellows, ad vertising manager, were some of the other speakers on the program. Highway Job Completed. Falrbury, Nov. 15.—The Interstate Concrete company of Falrbury has completed the sanding of 12 miles of the Nebraska highway, beginning a mile east of Gladstone and extending east through Falrbury and within a mile of Jansen. Work on this project began 60 days ago. • > The march of Hudson Fissex busi-<j ness in the Omaha territory has been no steadily forward that it has neces sitated the Omaha Hudson-Ksscx company's removal Into larger quar ters. Its new location, at Twentieth and Harney at reels, gives It ample room to give Its customers the very best service, both In the mechanical and sales division of its hysiness. The interior of its. building has been com pletely rebuilt and decorated. The sales room has been very clev erly decorated and refinlshed and it affords a very pleasing setting for Its display cars. The lighting system has been carefully arranged so that the prospective owner may examine the cars under the very best lighting conditions. The service and the parts depart ment, which occupies about three fourths of the 20,000 square feet of floor space In the building, is com pletely equipped and arranged to give the most efficient service, both in parts delivery and In car mainte nance. The offices have been so arranged that It may handle both the whole sale and retail business with the least confusion and loss of time. The rapid growth of its dealer or ganization has made it necessary for it to increase the facilities for hand ling its wholesale trade so that de livery of cars and repair parts can be made with the greatest dispatch. It is the desire of the company to have all the Hudson-Kssex owners in the Omaha territory visit It in its new location so it can more thorough ly acquaint them with its methods and policies, both in sales and service. DUCO FINISH FOR CADILLAC BODIES On bodies produced during the last year, Cadillac Is now offering option ally, after three years of exhaustive experimenting, a perfected duco fln lsh, a material which represents a fine, hard, smooth surface of excep tional durability, and which is offered with either a bright or velvet dnlsh. This finish when polished to a cer tain fineness has all the luster and appearances of a high finish paint job. Several enclosed cars bearing this finish are now on display at the showroom of the J. H. Hansen Cadil lac company as well as a custom built five-passenger coupe, which car ries the high finish, a beautiful biege brown. This custom-built car with all its fine appointments is Cadillac's effort to please the most fastidious buyer, and the Victoria, the low-priced coupe. Is their appeal to the conservative client. This car is particularly ap pealing to the professional man who must have comfort with motor car en durance and dependability. Nowhere in the world is Cadillac excelled In Its smoothness of performance and ease of operation. Scores of the ex acting motor car minds of the coun try are constantly using two or more Cadillacs In both business and pleas ure duties. Bee Want -i\fjs are the best busi ness boosters. Detroit Sends First Ship to Foreign Harbor c> Ford Molorg Sends Vessel to Buenos Aires—Carries Cargo of Cars and Parts. Detroit sent Its first ship to a dis tant foreign port Wednesday after noon. November 5, when the steamer Onondaga, of the Ford Motor com pany's fleet sailed from the River Rouge plant for Buenos Aires, Argen tina, South America. It carried a cargo of manufactured automobile parts, the first of the kind ever ex ported direct from any Great Lakes port. The Onondaga left the dock of the Ford plant at 12:30, nosed Its way down the Rouge to the Detroit river and then headed out into the open water, with Montreal as the first stop of the voyage to the South American coast. Departure of the Onondaga created something of a furor In the offices of the customs officials here, where clearance papers were issued for the first time to a ship sailing to a for eign port. Application for the paper* from the Ford Motor company presented the officials with something new so far as the port of Detroit Is concern ed and there was a hurried perusal of records and rules governing the Is suance of such papers. While the Onondaga is the first merchant vessel to sail from Detroit to a foreign port, officers and sev eral members of the ship’s crew are all old salt water seamen and the voyage will bring them bark to seas they have sailed before. In starting the Onondaga on Its voyage to South America, the Ford Motor company inaugurates Its own export and Atlantic coast shipping. It is a new and noteworthy develop ment In the automobile Industry and one In which the Ford company, with Its own ships, uses the Great I.akes as a gateway lo bring it into closer relationship with Its foreign branches. It likewise has an Important hear ing upon shipping to salt water from the Great Lakes, Illustrating the business expansion snd economy In freight transportation which may be expected If the proposed St. Law rence river development or any other improvement which will deepen the draught in the St. Lawrence locks la carried out. Due to the 14 foot draught of the St. I.awrence river locks, the Onon daga left Detroit with a cargo of around 1,600 tons. AVhen the addi tional cargo Is loaded at Montreal, the Onondaga will have on hoard manufactured parts for 2,100 Ford cars in addition to a shipment of serv ice parts. The whole cargo Is con signed to the Ford branch at Buenos Aires. Owners find in the Oakland Six speed beyond need when the open road invites—a wealth of power to pull when the grade is steep or the going hard—a purring engine when traffic drags—a fly ing start when the congestion clears—and perfect control at all times with four-wheel brakes. i ft q Standard, equipment includes four-wheel brake*, disc steel wheels, balloon ftreo, | permanent tap, FuKer Body, one-piece ventilating windshield on closed types, Duco finish, centralized con troll, indirectly-lighted unit instrument panel, auto matic spark control. Q Qltus enclosures for open cars at small added cosC Roadster $1095} Touring $1095} Special Roadster $1195} Special Touring ' $1195} Landau Coupe $1295; Coupe for Four $1495; Sedan $1545; landau Sedan $164 5 Price* at Factory OAKLAND MOTOR CAR CO. 20th and Harney Streets OAKLAND PRODUCT OP GENERAL MOTORS REO STATION SENDS! OPENING PROGRAM The Tteo Motor Car company, I, anslng, Mich., held it* inaugural j radio program, Tuesday November, | II. This broadcasting station with its high-powered equipment will "go on the air" at some time each day, with evening programs on Tuesday, Thursday, Saturday and Sunday. When test programs were broad cast from WREO, communications were received from 33 states, assuring the men in charge lhat they were "coming in fine.” It Is believe that l.ansing has a stra tegic geographical location for broadcasting so that even less power ful receiving sets any place in the United Hates will be able to iurie In on the programs. Although It is the capital of Mich igan and the home of a number of large industrials, Uansing has never had a broadcasting station. It was largely with the thought of keeping the city in step with other communi ties that the Reo Motor company In stalled Its outfit. A good share of the talent on the WREO programs will be drawn from I he Reo shops. The 50-plece Reo band established a number of years ago and now one of the best-known musical organizations in Michigan, will feature the program from time to time as will the orchestra, glee rlub and male quartet, all composed of Reo employes. The broadcasting equipment and the sound-proof studio are housed in the lleo clubhouse. Behind the clubhouse, two towers raise the antenna 150 feet above the ground. Another studio separate from the soloists' room has been arranged for the hand in a building some distance from the operating room. This is expected to Increase the quality of results. A wave length of 288.3 meters has been assigned to WREO. BATTERY NEEDS CARE IN WINTER “Probably the most neglected part of your automobile during the winter months is the storage battery. The main reason for this is the fact that the battery, with little or no atten tion, does its work faithfully, day In and day out, through the summer months, until it is all but forgotten.” said William Powers of the Omaha Battery company. "If you will but stop and think, you will see where the drain on the battery is very much increased with the coming of cold weather. Not only is the motor harder to start due to poor carburetion and stiffness of the oil, but also the hours of driving with the headlamps lit are materially in creased, and added to that, in cold weather the battery that is partly run down does not respond so rap idly as when the weather is warmer. "No danger of freezing will occur if your battery Is fully charged, but it is highly possible in very cold weather that a battery partly or totally discharged will freeze up. Therefore, we would advise every car owner to go to a battery station and have his battery tested and given the proper care." Chrysler Attains High Sales Mark Production During October Reaches Total of 3.606 Machines. Wilh production and Hales In the monlh of October reaching 3,60S cars, the Chrysler Motor corporation has not only broken all of the many monthly production records It has previously set, but has established a new high mark for the Industry na well. Never before In history has a mo tor car manufacturer Installed en tirely new equipment, rounded out a manufacturing organization and reached a monthly sales record of more than 3.600 rare within 10 months after the first public Intro duction of the car. It la stated by J. E. Fields, vice president In charge of sales. Mr. Fields also pointed out that this record production was all the more remarkable In view of the well-known fact that the Chrysler Is built to the highest quality standards. Actually this record production was attained in eight months instead of 10 inasmuch bh practically the first two months were consumed In or ganizing production for large quan titles. In previous months the company has produced what was thought to be the capacity of the Chrysler plant, but the experience gained by the ex pert Chrysler manufacturing organi zation during the last 10 months, coupled with additional equipment, made possible the new high mark set In October. Officials of the company do not hope to exceed the October record during the remainder of the year, al though orders on hand demand that the high mark be equalled In Novem ber and December. Because of the tremendous and steadily growing success of the Chrysler in domestic markets since its Introduction and because of the reception amounting to an ovation that It Is now receiving in foreign markets, far reaching expansion of plant and equipment is predicted within the next few months. Travels in Overland. Discarding railroad time-tables and their uncertainties as well as the vicissitude of hotel life In the "sticks,” with which the average show "trouper” has to contend for 40 or more week* in the year, Tim and Betty Myers, vaudeville folks, are covering their cross-continent Itinerary this season via Overland coupe-sedan. Tim and Betty Myers left New York on March 15 and have made every one of their "jumpa” from one engagement to the next In their car and have slept in the car every night since leaving Broadway, during all sorts of weather. Incidentally, their novel method of transportation has enabled them to cut their expenses In half. After reaching the Pacific coast they plan to return to the east over the south ern route, when, with better roads, they hope to cut their traveling costa even more. , Europe in Good Condition, Says Auto Official Overland Head Is Confident That Motor Car Business on Other Side of Atlantic Is Improving. Bringing with him the report of improved business conditions across the Atlantic. John N. Willya, presi dent of the Willys-Overland company, has returned to Toledo after a hurried business trip of three weeks, during which period he visited the Paris salon and London Olympia motor car shows. This visit was for the two fold purpose of seeing at first hand Eu ropean developments In motor car design and manufacture and of learn ing the possibilities held forth for the sale of Overland and Wlllys Knight cars on that continent during the coming year. "The European political situation is rapidly being cleared and there Is gradually being constructed a basis for sound business growth which is bound to be reflected in our own greater prosperity as European mar kets are created or enlarged for the American manufacturer," is the way he expressed his comments on his trip abroad. "Our British connections e.^iect Improvement In sales conditions, al though in some regions doubt is felt as to whether any appreciable ex pansion of business will be possible before spring. Outlook Good. "The general outlook In continent al Europe is much improved, al though no radical change In the sales curve can be Immediately look ed for. A ery good markets for Amer ican motor cars for the next two years should be Germany, Belgium. Holland and Switzerland. "Lifting the embargo in Germany, which Is expected to take place al most daily, should aid greatly In the development of International trade with this country during the next few months "High tariffs, exchange and luxury taxes make the market. In France very difficult of access, while Italy, Austria and Hungary are not yet financially able to buy motor car products freely. "In Europe the automobile has not yet achieved the general use that it has in our country. In some lands motor cars are still rated as luxuries, with registration fees so harmful as to limit sales. But highways in the countries we visited were generally good and are getting better. It has been our experience that Increase In highways goes hand in hand with growth of the automohlie Industry. Big American Market. •'Despite the fact that in all of these countries there are quite a few manufacturers of motor cars, Amer ican-built automobiles find great favor because of their power, dur ability, economy, interchangeability of parts, easy riding qualities, ap pearance and price. "As conditions abroad improve and the need for more efficient trans portation becomes urgent, thousands of American motor cara should be sold In Europe just as they are mar keted auccessfully In every civilised country throughout the world." NEW PROCESS FOR MAKING TIRES The Kelly-Sprlngfleld Tire com pany has adopted a new process of building tires. This new process makes it possible to build the bead as an integral part of the tire, thus doing away with head separation and permitting a far stronger and more flexible construction. In the balloon and semlballoon tires, with their comparatively thin , sidewalls and their low air pressure, a terrific strain is thrown on the tire just above the point where the bead is fastened in. Particularly is this true when the car is rounding cor ners or turning a curve. The new process adopted by the Kelly-Springfield makes it possible to build the bead as an integral part of the carcass. The wires which form the bead are absolutely anchored in place: they cannot separate or pull out. Aside from this great advantage, there is the added advantage that the cords are continuous. This means In stead of 6,000 or 7.000 short cords, each cut of the bead, the new Kelly construction uses only about 460 long cords. Formerly HArney 0710 But Now Changed to AT lantic 2570 EASY TO REMEMBER—THE SAME AS OUR ADDRESS 2570 Famam Street WHERE the finest cars are sold and where service is known for its permanency and high quality. • \ J. H. Hansen Cadillac Co. . More Comfort I for Less Money iow?' pr,cf car 1 U on the market—yet one 11 of the moat satisfactory. || j Costing less to buy and maintain, every dollar 11 invested brings greatest returns in comfortable, f | dependable travel Ijl j Sturdy, long-lived and adapted to all conditions J S of roads ana weather—it meets every need of a || TheCoupe two-passenger closed car. j f Cf Steadily growing demand and the resources and It OmO facilities of the Ford Motor Company have |jj f'ordor Sedan - made possible a closed car, at a price millions can | | Tudor Sedan - it VO af ord, rightly designed, carefully built and backed | j Touring car - 295 by an efficient service organization in every If „ . , neighborhood of the nation. I f On ppm modtli demountable f;: fj I nm. .nd etattar art *8S extra. j; jl A„rrir..t^.o.n^ •" I |j III | SEE THE NEAREST AUTHORIZED FORD DEALER }| J