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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Nov. 2, 1924)
Bright Weather Aids Auto Dealers During October Closed Car Types Enable Manufacturers to Do Solid Businesg—Getting Ready for Show. By ROY C. HAYES, I'nlverrtl Service Automobile Editor. Detroit, Mich., Nov. 1.—Unusually fine fall weather has been the most potent factor In keeping automobile Bales at a good level for this time of year. Bright, sunny days, coupled with the introduction of several new closed car types, have enabled the majority of manufacturers to do a very substantial business during Oc tober. Bales are quite certain to slow up this month with the definite arrival of cold weather. This is the usual yearly occurrence at this time. Manu facturers are preparing for somewhat slower sales In the next six weeks. Production, however, will probably continue at the present clip. Auto makers are getting ready for the N'ew A’ork show, which opens Janu ary 2. As a result, work on old and new models should keep the factories fairly well occupied until Christmas. . Easily the most notable trenij in body styles this year Is the swing of popularity toward the coach. Eight manufacturers are producing coaches, and two more will enter the field this month. The first reason Is the low cost. Several manufacturers, notably Hud son-Essex, have found It possible to get the coach down to a very eco nomical figure. The demand for the coach followed the Insistence of the public for a closed car for all the family at a reasonable price. The N'ew York show undoubtedly will see at least 10 choices of coaches on dis play. Olds announces that 80 per cent of its production in the next three months will be coaches. Another matter that promises to be of interest at the coming national ex hibition Is the number of eight-cylin der cars that are scheduled to make their appearance. Fifteen ''eights” are already entered, according to a Detroit manufacturer. This Includes a brand new car to be introduced next week, by a leading manufacturer. The taxicab Is making Inroads on the automobile production business. H, C. S. is now devoting most of Its efforts to making “cabs” and comes a report from Indianapolis which says that Premier Motors has sus pended passenger car production and ■will confine its activities In the fu turs solely to the manufacture of taxis. A rising demand for taxis from all parts of the country is re sponsible for the move. Premier offi cials say. One _New York firm alone ordered 500 H. C. S.'s. Wills Salnte Claire has added a new model, a deluxe town car, with a custom built body, and fully equip ped. The list price is $5,500. OAKLAND SEDANS PROVE POPULAR Due to the heavy demand for the new Oakland landau sedan> which has far surpassed the expectations of factory officials, production has been trebled on this model since it was introduced a few months ago. This Increase is remarkable in view of the fact that the original schedule was carefully based on past selling experience and intimate know ledge of the market, and was consid ered, at the time, to be extremely large. One of the reasons ascribed by Oakland dealers for the popularity of this model is that it meets the re quirements of a very desirable class of buyers already owning high priced cars, who wish a second car that reflects their tastes in beauty of line, refinement and appointments. SPARK PLUGS HELP CARS IN WINTER With the approach of winter, cold motor*, alcohol In radiators and thick lubricating oil, the Installation of a complete new set of spark plugs Is the best kind of economy if the pres ent ones have given 8.000 or more miles of service, according to O. C. Rohde, chief engineer of the Cham pion Spark Plug company. Efficient spark plugs only should be used at all times, Mr. Rohde points out. They more than pay for them selves in all seasons by improved en gine performance. But he empha sizes, they are of even greater Im portance In cold weather. It is In extremes of temperature that engine operation Is least efficient. A world of difference exists between engine ef ficiency at near or below zero tem perature and warmer climates. "New spark plugs are of vital Im portance In Improving engine opera tion In cold weather," he says. “They also facilitate easier starting, which, tinder the best engine conditions, Is difficult in winter. Thousands of tests have proved that a new set of spark plugs as cold weather begins not only makes startlhg easier and better engine performance certain, but actually saves enough In oil and gas to pay for themselves. “Why it Is real economy not to at tempt to start the winter\Wlth plugs that have undergone 8,000 or more miles of use is easily understood when the part that, spark plugs play in engine operation is definitely un derstood. "In the engines used in motor cars today, the charge Is fired in each cyl inder at every other revolution of the crankshaft. This means that the plugs must deliver the firing spark from 600 to 1,500 times'per minute, according to the speed of the engine, "The temperature around the firing points varies, after the engine is thoroughly warm, from 600 to 1,800 degrees Fahrenheit, the average be ing around 1,300. "The Installation of a new set of spark plugs at the outset of cold weather actually will prove a revela tion to automobile owners. The dif ference in engine operation Is so marked as to be unmistakable. Start ing la much easier. Power and pickup are better. There is more speed. Engine operation Id Improved In every way. And the owner ac tually saves the cost of the new spark plugs in oil and gasoline alone.” REO BUS TAKES PART IN REUNION After completing Its double coast-to coast run, the Keo transcontinental sedan bus—first motor vehicle of Its kind to make tho run across the en tire continent—was sent to Atlantic City for the annual convention of the American Electric Railway associa tion, October 6 to 11. There the big Reo bus took part In a regular reunion. Among the people attending the Atlantic City conven tion were a number of traction of ficials and bus operators who had ' been passengers In the bus over vari ous parts of its long route. During the trip, 036 people had ridden In the Reo, and apparently all of them were in Atlantic City, for the number of traction company officials and bus men who came around to see how the car looked after Us stjgnuous Jour nev i;,<l Identified themselves ns pas sengers was almost unbelievably large. Slen who had never seen the Reo transcontinental bus were fairly astounded at the facts presented con cerning Us trail blazing run. They could hardly dovetail these facts with the evident good condition In which they saw the car. When the bus returned to the Reo factory at Eanslng after crossing tin continent twice. It had traveled 9,3o6 miles. A period of 57 days was taken in making this trip, although a few days were taken for rest for the crew. An average of 175.3 miles per day was maintained for all running days and a gasoline mileage of 9.4 miles to the gallon was established. Here ! 55 I I i , ,\ Y ears II On November first we have been continuously f in business in Omaha for 55 years. To celebrate the occasion, we are starting on | that day our greatest * USED CAR SALE? Every car priced to move now. Look These Over j Ford Sedan, '20, fine condition, only .$235.00 Ford Coupe, '23, see this one, down to.$350.00 Ford Touring, '20, an open car, bargain at.$00.00 Star Sedan, '23, lAoks good as new, going at.$450.00 ? Star Delivery Truck, get this job, it’s right.$250.00 Star Touring, ’23, our best value, at.$205.00 Chevrolet Coupe, '23, market value $500, our price $425.00 3 Chevrolet Touring, ’23, out only 10 months, going $345.00 Dodge Touring, '21, looks like a new one, at.$400.00 Oakland Touring, fine condition, new paint, snap. .$250.00 Durant Sedan, ’23, now paint, we guarantee this one . .$845.00 iff Durant Touring, ’23, Sport model, like new, guar anteed, at .$800.00 | Terms5"""' °.,h"‘!Zm '“Terms ■s ■ ■■■■ Up to 1 ,UUVs ■ gj j Andrew Murphy C& Son 14th and Jackson Streets |;| At. 4411 Open Evenings ,j j Biese to Play $30,000 Saxophone Studded With Diamonds Wednesday Imagine a diamond-studded sax ophone! It cost $30,000. This bejeweled instrument is the property of Paul Biese, famous orchestra leader, who will make his first Omaha appearance with his band at the Empress Rustic gardens Wednesday night. Biese will play his expensive instrument that night. Biese's band comes from Chicago. Biese himself is acknowledged one of the great saxophonists of the country. He plays every menibur of the saxophone family from the small est soprano instrument to the largest double bass. He also is an expert clarinet plnyer and violinist. As director of his famous orchestra Biese Jias played at some of the fin est hotels, theaters, cafes and dance palaces in the country. Hi* size is one of his attractions. He tips the beam somewhere be tween 350 and 400 pounds. Biese was born near St. Joseph, Mich, in 1887. At the age of 5 he received his first lessons on the vio lin and saxophone from his father. At 9 Biese won a free scholarship offer od by .the Chicago Musical college and in 1912 won a diamond medal up on his graduation. Before organizing his own orches tra Biese was associated with Blatch ford Kavnnaugh, the famous boy so prano; The Marine band of Washing Faul Biese. ton, Conway’s band, Sophie Tucker, Frltzl Scheff, Marie Cahill, Elizabeth Murry and many others. He Is cred ited with being the first man to play a saxophone in a dance orchestra. Now Biese has one of the highest priced dance bands in the business and Is a prolific phonograph necord maker. __ Demand for Autos Increases With Pleasant Fall i ._ * Hudson-Essex Cars Are Mov ing From Sales Floors Rapidly, Despite Late ness of Season. Pleasant weather has brought about a marked Improvement In gen eral business feeling and the public is buying cars at a rate comparable with the best months of the year, ac cording to the Omaha Hudson-Essex company. "The warm, clear weather always arouses in the breast of every man the desire to have an automobile.’’ said Mr. W. H. Wetherell. "That has always been the foundation of the spring demand for cars. In the topsy turvy year of 1924 we are hav ing our spring in the fall. The last half of the year will be better than the first. "Hudson-Essex business Is more than holding its own with the aver age for the year. October proved a great month, and November looks even better. A few weeks ago a pood many m^n were feeling dumpy because of politics and unseasonable weather. But the political skies are clearing, and on these sunny, warm days it is utterly impossible for a man to feel down-hearted. "The year 1923 was a banner one, yet in September nf this year Hudson Essex sold almost twice as many cars as we. did a year ago.” "The reason can be found in the widespread popularity of the Essex six coach. With balloon tires, this first enclosed car ever to list at $945 has all the comfort, power, reliability and everyday utility that can be asked. "The Essex recently baa been mak ing some road-run records that would stand comparison with the largest and highest priced cars. We do not present the Essex as a stunt motor car, but It is showing a reliability, stamina and ability to get there and come back which is mighty satis factory. The Essex Sides are on the snowball principle; wherever we sell cne Essex a little group of the owner’s friends immediately become converted to It. That fact accounts for the consistency of this year's Hulson-Essex sales record. "I am looking for even better busi ness ahead. This has been a wonder ful year of crop prosperity, and the farmer's good tin#s are going to be reflected in better commercial and manufacturing activities everywhere. I scarcely ever speak to a man non’ who Isn’t morally sure -that we are on the threshold of a marked expan sion of business—wherever that busi ness offers what the people want. The year's record shows that Hudson Essex certainly meets that last re quirement.” FLINT CAR MAKES LONG RECORD TRIP From Seattle, Wash., to Flint, Mich., a Journey of 2,774 miles with the hood of the car sealed, is the ac complishment of four Seattle men. Arron Reese, S. W. Bushnell, Allan Lacy, and J. B. Hughes prior to their leaving Seattle In their Flint Six tour ing car had the secretary of the Seattle Automobile club, In the pres ence of witnesses, officially seal the hood of the car. "It was not our Intention to es tablish a recofd for speed,” stated Mr. Reese upon the arrival of the party at the Flint Motor company at Flint, ‘ However, we averaged bet ter than 30 miles an hour, our exact running time being 91 hours. Leav ing Bozeman, Mont., we encountered roads Where the gumbo was so deep that it took us 2\ hours to travel a distance of 23 miles, but In spite of this fact our motor remained cool and the car performed perfectly. With the exception of pouring oil into the crankcase every 500 miles, through a hole in the hood, and the addition of water and gas the our re ceived no attention. Upon the ar rival at the Flint factory we were amazed to find that not even & bolt needed tightening.” After a thoroug Inspection of the Flint Six plant the Seattle party left for New York from where they will return to Seattle, with the hood of the car still sealed. I.ions Organize at Genoa. Albion, Nov. 1.—A delegation of Albion Lions visited Genoa one day this week and assisted In the organ Ization of a Lions club there. There are about 30 charter members. A medallion of kingfisher feathers is both Chinese and chic worn su spended from a long black silk cord. Autos Must Impart Virtuous Service, Asserts Dealer Performance Alone Not Suffi cient to Win Owner’s Sat isfaction—Dodge Com pany Has New System. Good performance alone does not Imply that the owner la completely satisfied with his motor car, accord ing to O'Brlen-Davls company, local Dodge Brothers dealer. "It takes good service. In addition to the good performance, to win his complete and enthusiastic endorse ment," he said. Us pointed out the fact that Dodge Brothers, while constantly Improving the quality of their car and thus re ducing the necessity for service, are at the same time giving the service question more and more attention as one of the fundamental Issues In the volume production and sale of auto mobiles. This month, for example, Dodge Brothers nre advertising to the world, "You Know In Advance—Dodge Brothers dealers everywhere have a fixed charge for every service opera tion." It Is perhaps the first time that a large manufacturer has given such general prominence to the sub ject of service. "Dodge Brothers gave years of study to the development of a service plan that could he applied with equal fairness and efficiency to their entire organization of dealers," said Mr. Davis. "When this plan was finally evolved, It meant more years of inten sive educational work in getting It established and In operation in the thousands of dealerships. Today they have arrived at the point where it ran he truthfully said that any Dodge Brothers owner, anywhere, can learn In advance Just what it will cost him for any work that his car may re quire, Guesswork and unpleasant surprises In service bills have been eliminated. "The plan through which this en viable position was realized Is known as the fiat rate service system. Others have advocated It but In no case has It been so universally adopted. “I believe that this system has done more than was ever accomplished be fore to solidify and heighten the en thusiasm of Dodge Brothers motor ear owners." Mr. Davis explained that the flat rate system was not put Into effect until tests had determined a reason able time ellnwance for every con celvable service Job. On the basis of these tests, maximum working periods were established and mechanics are now required to complete every Job within the allotted time. Thus the service superintendent Is able to estimate within a few min utes how long It will take bo finish a Job. Basic charges are supplied by the factory with the basic time periods. While these charges are variable, according to the overhead cost In each community, the differ ence Is never great and the factory's maximum reasonable charge Is never surpassed. As a rule, mechanics are also paid by the Job. They are allowed bo much time for the operation and must do the work In a satisfactory manner or ! do it over without pay. This reduces waste of time and Increases ef ficiency. The natural result to the owner Is better work In shorter ttme and at lower cost. Mr. Davis added that Dodge Broth ers have never countenanced so called free service. "It Is now obvi ous to most people that free service must be paid for somehow by some one," he said. "The usual way is to add enough to the selling price of the car to cover the free service Item. The injustice of that, however, is that you may never require more than a few dollars worth of service, while some other ! | t * * Reinforcing the expanded and strengthened Oakland organi zation are the vast resources of General Motors—all dedicated to building a truly fine product, winning and holding the good will of all who buy it. i • j • * Q Standard equipment htelude* four-wheel brake*, dlte tteel wheal*, balloon lira, permanent top, Fither Bodie*, one-piece ventilating u indthield on doted type*. Dueo finith, centralized control*, indirectly-lighted unit inifrumrnt panel, auto, mafic (park control, q Qlau encloture* for open car* at tmall added cott. Roadster $1095; Touring $1095; Special Roadtter $1195; Special Touring $1195; Landau Coupe $1295; Coupe for Four $1495; Sedan $1545; Landau Sedan $1645. Prieeo at Factory ___ • # OAKLAND MOTOR CAR CO. 20th and Harney Streets ~ I OAKLAND PRODUCT OF GENERAL MOTORS 4 buyer nerds 10 or 20 times that amount and yet you both pay equally. : Dodge Brothers owners pay only for what they themselves get—not for what someone else may need.” OAKLAND SECURES NEW SALESMAN C. W. Matheson, vice president and director of sales of the Oakland Motor Car company, announces that William M. Chamberlin has joined the Oakland sales organization to take charge of sales development work which will feature co-operation with the dealer organization In re spect to merchandising problems. Mr. Chamberlain has had exten slve experience in this field, having been engaged In advertising and sales development work for prac tically his entire business career. In 1907 he organized the Chamberlain company, one of the earliest advertls j ing agencies in Detroit, which busi ness he later sold to Brooks, Smith & French, Inc. During the late war he served as a major on general, staff duty with the United States army In France. For the two years Immediately following the war he was manager of the Chicago branch of the Irving Bank and Columbia Trust company. In 1921 Mr. Chamberlin was asso ciated with President W. R. Wilson In the reorganization of the Maxwell Motor Car company, serving as as sistant to A. K. Barker, who was then vice president in charge of sales. I^ter on he became director of districts and education for this company. More recently he has acted as gen eral sales manager for the Haynes Automobile company, which position he resigned to take up his present duties. The appointment of Mr. Chamberlin is in iine with Oakland’s policy to build up a prosperous and permanent dealer organization, and a special efTort will be made to estab lish personal contact with as many dealers as possible, study their In dividual problems and co-operate in working out a satisfactory solution. A good Idea in getting a new car is to drive it around to the authorized service stations which cover various parts such as tires, rimfc, ignition apparatus, horns, starling devices, batteries, speedometers. These are usually guaranteed by their respec ■ ii. .—i.. —i.. ~ tiv* manufacturers and service sta tions may make Initial adjustments at no charge that may aave yott many a dollar l;.t<»r. ^ ^ Gabriel Is the only spring con trol device officially, by patent and copyright, entitled to the name Snubber. To make cer tain that you have genuine Gabriel Snubbers installed on your car, go to the authorized Gabriel Snubber Sale* and Service Stations which are maintained In 2200 cities and towns. Motor car dealers who are desirous of assuring their cua* tomeri of greatest satisfaction recommend Gabriel Snubbers and many install them as welL rXr Full Udine Comfort Gabriel’s experience of 16 years when turned to the new-tire problems inci dent to balloon and low pressure tires found the answer in two exclusive Gabriel features. The first of these is free play—necessary to permit balloon and low-pressure *• tires and the car springs to function properly. The second is the increas- . ing Gabriel braking action f which controls and stops galloping, rolling and pitching. The union of these two qualities in the new Gabriel Balloon-Type Snubbers is Gabriel’s greatest contribution to easier motoring. Gabriel gm| BalloonType Snublsers Best for All Tires Carrying Low Air Pressure GABRIEL SNUBBER SALES AND SERVICE 2212 Harney St. ATlantic 3394 WM. J. POWERS, Gen. Mgr. ■- ■ -- ANNOUNCEMENT The Stewart-Warner Speedometer Corp. of Chicago announces the appointment of Mr. L. W. Peterson as j manager of the Stewart-Warner Products Service Station of Omaha devoted exclusively to the sale and servicing of Stewart Custombilt Accessories. Mr. Peterson’s personal attention will be given to the needs of all buyers of Stewart Products. His experi ence, acquired through eight years affiliation with xjY " factory, will be available to> the general automotive — trade and public. He brings right into your temtor> a complete stock of Stewart Custombilt Accessories, to gether with a corp of factory-trained mechanics, competent to render expert Same-Day service on all Stewart equipment. Stewart-Warner Speedometer Corporation Chicago, U. S. A. Master of Hfjhwtsg D ACK of the Speed Wagon are ^ the tremendous resources of the Reo institution. For more than twenty years Reo has been a leader in the auto motive industry. Progressive carefulness has marked its poli cies. At no time has it been re organized or refinanced. Few concerns in the industry are as financially sound. The Speed Wagon has been manufactured continuously since 1914. |Changes in its design have been so gradual that no Speed Wagon has ever been rendered obsolete. That the permanence of Reo and the Speed Wagon is absolute* is a sharp appeal t< good buying judgment. ' Capacity, 500 to 2500 pound*. . Twelve atandatd bodies. Chav ala, $1185 at I anting. More than 100.000 aerving in every haulage (ic'd. Peaigned and manufactured in the big Rco shop*. not aavcmhled. J. M. OPPER MOTOR CO. Rco Distributors AT. 3425 2558 Fnrnnm St. RIO MOTOR CAR COMPANY I. A N S 1 N O . MIOHUlASb rf* K \ ) :