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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Oct. 19, 1924)
Studebaker Cars Increasing in Public Fa\ or September Output Totals 0, 000; Officials Promise 5,000 Increase in October. According to official reports from South Bend the new Studebaker models announced September 14 have made a decided popular hit, the sin ’erity of which is being evidenced in a steady increase in orders. The new type car, called the Duplex, which takes the place of the customary open car Is proving especially popualr everywhere. The duplex has an all steel body, w-hioh, by a vefy unusual roller side enclosure, can be convert ed into an enclosed car in half a niin tiie by drawing down the roller side enclosures. The steel upper structure of the body is made strong enough to mount the rugged steel rollers and room Is provided to conceal them when they are rolled up. This new type car is as snug and comfortable as any enclosed car when the en closures are rolled down and fastened — and of course open car airiness and freedom are obtained when the en closures are tidied into the roof. At this season of the year a car which combines both open car and enclosed car double service is especially pop. ular. The price Is no higher than that of the former open car. Handsome Closed Cars. There Is also a complete variety of unusually handsome closed cars In cluding five and seven passenger se dans; three, four and five-passenger coupes, and three berline type bodies. It is interesting to note that all the new duplex models carry a plate stat ing that the "bodies are by Stude baker." This is the firse year that the new $10,000,000 closed body plants are producing all of Studebaker’s closed bodies. Now and modern equipment, it Is claimed, not only have effected great savings In manufacturing costs but newr advantages of construction have been made possible which great ly improve the frame and panel work of the new bodies. 2,000,000 See Them. "The new Studebaker cars," Presl dent A. K. Enskine’s statement con tinues, "announced this month cre ated tremendous interest, telegrams from our dealers and retail branches report over 2,000,000 people visited their showrooms the first three days ears were exhibited. Such a remark able demonstration of public Interest is without parallel In the history of the automobile business. Subsequent elegrams from dealers and branches show orders received from consumers the first week were more than 9,500 cars, which is two and one half times our weekly capacity and at a rate of nearly a half million cars a year. Practically all orders were for cars • equipped with standard two-wheel brakes. Orders for Studebaker hy draulic fourjvheel brake equipment, i ffered as optional, were negligible. Public attitude towards four-wheel brakes Is thus revealed us that of indifference." That approximately 13.000 people are on the payroll of the corporation in Us South Bend plants, was the information procured from offlciul sources tills morning. Not all of these, however, are employed In the factory proper, some being employed in the offices. Production in the South Bend plants is near the peak, 300 cars daily.-it was added. The De troit plants are also nearing their ca pacity of 200 car? a day and the em ployment peak of 12,000 men. Capacity Production Soon. September production, Mr. Ersklne stated, will reach 0,000 cars, and Oc tober's schedule is 14,000, approxi mately the capacity of the company's combined plants. The Studebaker corporation's net profit after deduction of taxes the current quarter, will exceed $2,000, 000, with sales of about 18,000 cars, it was made known today by ' Mr. Ersklne. Sales and profits in the fourth quarter would show much better re sults than the third quarte”, he added, and. might exceed any similar period In the corporation's history. BUSINESS BETTER THROUGHOUT U. S. « Indicating the upward business trend prevalent throughout the country, the Hupp Motor Car cor poration reports that sales snd man ufacturing operations for July, Au gust and September were 9 per rent larger than for the corresponding months of 1923. September was the fourth consecutive month In which ssles have exceeded those of the pre vious one. They w ere 11'per cent larger than for August. The company's manufacturing op erattons for October are on a larger schedule than for Octcber, 1923, says O. C. Hutchinson, general sales man ager. To meet the demand, manufac turing operations are being conducted on an i(U per cent closed car basts. Fifty-six per cent of September pro duction was In closed cars. For the first nine months, enclosed models formed 49 per cent of the entire out put, Including Canadian and export sales. Hupmoblle dealers report the de mand for cars as helng surprisingly good both In the agricultural sections and In the Industrial centers for this time of year. The Kansas City dis trict, In particular, has come to the front In surprising fashion. They say the recently refined Hupmoblle Is the most popular car Hupp ever produced. Kxport sales are continuing at ft rapid rate. For the first nine months they were 16 per cent above the cor responding period of 19#3. Septern her shipments more than doubled those of September, 1923. Jrealer storks continue abnormally low. passenger car mileage from gaso line varies from five miles to the gallon from old heavy "gas eaters ' to ■s high as 35 miles per gallon on some light powered cars. For all can 1 of any ono model and make exper lences will vary. Mileage from gas !< directly Inverse to the amount ol carbon deposit In the engine. t i President of Pierce-Arrow Co. Sees . Prosperity Indicated in Car Sales Myron F. Forbes Arrives Here on 9,000-Mile Tour of Observation. Myron K. Forbes, president and general manager of the Pierre Arrow Motor Caar company, who is making a 9,000 mite trip through the United States to observe general business renditions, declared upon Ills arrival In Omaha Saturrday that a rise in commercial and industrial activities had been registered within the last few weeks. "One of the surest indications of returning prosperity Is the increasing sale of passenger ears and motor trucks," said Mr. Forbes. “People do not buy automobiles and industries do not buy trucks when income ebbs. We know that motor vehicles arc bought largely with earnings and not with capital. Over a period of iu years the investment by the public in motor vehicles has been accom panied by a continued upward trend in various forms of savings. Business Activity Kenewetl. "Savings (accrue from earnings. When automobile and motor truck] buying activity increases, as it has during tlie past few weeks, it may be regarded ns an infallible indication of renewed business activity gener ally. "The automotive Industry is 1 lie third largest railroad shipper of man ufactured articles," h9 pointed out. "It uses more than 19 per cent of the finished rolled steel and iron out put; more than 9 per cent of the total production of copper; 53 percent of plate glass production: 69 per cent liiTMr i,, ~_arMBB i. ->l,MOII |{. t of leather production; M) per cent of rubber, and 14 per cent of hardwood lumber. In addition to these raw ma terials, are lead, tin. nickel, paint and varnish, aluminum and a score of other materials. The industry fur nishes employment to about 2,750,000 workers.” The recent expansion of the Pierce Arrow Motor Car company into the moderate priced field has placed the company in the most favorable posi Hon in its entire history, Mr. Forbes stated. New Wills Roadster Looks “Snappy” _ I The Western Motor Car company, local distributors or the W ills Salnte l laire line, are displaying the very latest creation of their factory, theVierv model roadster. It is complete In every detail, offering every desired comfort and ease of driving. In speaking of the ear, .1. II. Iliilbert. manager of the Joeal office, said, "It is the most complete mode! that the factory has ever turned out. Naturally, as a roadster, it is snappier and easier to handle under exneting conditions of traffic or on the open road. It is the most popular car rve have ever exhibited.” Keep the spark plugs clean. Inside and outside keep them free from carbon and oil. Don't widen the spark gap and wonder t\diy you have trouble starting your car and why the engine misfires and doesn't work well. Spark plugs should be snappy workers. Nothing conduces more to sparkplug cleanliness than gasoline treated to prevent aoetinnilatlon of carbon In the vital parts of your en gine. tViih the Ignition switch off, am-j pore gauges sometimes show a ills-, charge when no discharge is there. | The way to determine whether or not there is a discharge is to disconnect the wires between the generator and the gauge and if the indicator re mains stationary and does not point back to zero, It proves that there is no discharge. Inaccurate adjustment of the ampere meter Is to blame, but once having determined no discharge, there Is nothing to worry about. \\ illvs-Knidit * \(lds Coupe and Brousham to Line New Typos Answer Insistent Demand for Greater Se lection of Closed Cars. In answer to an insistent demand on the part, of Willy* Overland deal ers and the motoring public, partieu slide by ihe Willys Knight engine are men where the economies made pos slblehy the Willys Knight engine are highly appreciated, Willys-Overland sow* announces two remarkable ad ditlons, 1 lie new business coupe and tlio brougham, both mounted on Willys Jvnight chassis. The standard color of the new bus! ness con lie is blue, with black molding lines. It is finished in lacquer, with a promise of indefinite life. Top, hack and roar quarters above the belt line are in black durote. Top is of | landau type, and, with Japanned landau Joints, is of soft, padded anti rumble construction. Inside, seals and back cushions are of blue leather to harmonize with the exterior finish. Cloth head and side lining is used. There is a rear view mirror, with double drop bracket. Interior hardware fittings are of tin usually attractive design and quality, in keeping with the refinement of the entire car. Ample Carrying Space in Hear Deck. Rear deck space is ample to take care of a small Rteamer trunk, for two or more suitcases, while a sepa rate door for sample cases, medicine cases or golf clubs opens Into the same rom|iartment. Additional space is furnished back of the seat for parcels and Interior convenience. Windshield is in one piece, with inside nickel plated lever locking cam quadrants, which are also equipped with finger pulls on the lower ends, making thq quadrants serve the double purpose of opening or closing tlie shield, as well as holding it In any desired position. New and Beautiful Brougham. Words, even though supplemented by black-and-white photographs, fall to give an adequate conception of the style and beauty fo the new Willys Knlght brougham. Its lines conform in every respect to the latest modes in motor car body design and the two tone color combination of dust proof gray and beaver brown, with black molding lines in combination with the black top,'make it a car of decidedly distinctive and luxurious appearance. The car is designed for the person of Individual tastes who wants a car that is different in ap pea ranee. Appointments in this model sre most complete. T'pholstery is Baker Fnstex velvet of exceptional quality and suitable design, over cushion springs made expressly for this body. On the floor Is a high grade of worsted pile carpet. Rear view mirror, dome light to match the hard ware, which is of unusually attractive design and quality; large doors with inside pockets, window regulators of crank type, automatio windshield wiper, especially designed sun visor, hood ledge aluminum molding, and a direct air heater, are to be found ori i ills body. Export Markets \\ ant Closed Cars Hndson-Essrx Company Re ports Many Orders for Coaches and Coupes. Hudson and Essex are bringing the whole world around to a preference for enclosed ears. Even a number of export markets now are asking for a. majority of their shipments 'n coaches and sedans, according to word received from the Hudson factory by Omaha Essex company, Hudson-Es sex distributor. "That is unusual," said TV. TT. Wetherell, "because motoring cus toms In foreign countries have heen entirely different from those in Amer ica. Many motorists ride with tops down—as Americans did 10 years ago. The automobile Isn't outstandingly the article of utility It is here in the United States. ( "But tlie unquestioned all weather advantages of the enclosed ear, and the unrivaled value wlvbh Hudson and Essex have built Into their coaches, Is changing this. "The demand foreclosed ears has grown gradually, since Hudson-Essex brought out the coach, until the ma jority of orders now tends that way. It is only a matter of time that the trend wliich followed Hudson Essex leadership in America will extend into other countries. One tropical dis tributor was astounded to find that the coaches are even more eomforta hie than open cars in hot weather— he found he could regulate Just the draft of fresh cool air he wished. "The TTudson-Kssex export business, hy the way, Is one of the largest in the Industry, slthough you hear lit tle of It. There are only seven or eight motor ear manufacturers who make as many ears for their entire domestic and foreign production as Hudson Essex ships overseas. This volume helps In obtaining lowered costs for Hudson and Essex cars here In America. ^ "Hudson and Essex closed cars are winning their way wherever they go, not only because of their closed car comforts at open car costs, but also hecause of their performance and their wonderfully easy riding. The vibrationless motor of the Essex is built on the principles of the famous Super-Six. "In Omaha. Hudson and Essex sales continue to gain steadily. The public Is choosing them because they give the essential motoring and advantages at a. price which the ordinary man Cf^n reach. Nationally, IIudson-Essex was the first maker to reach lOb.OOXi six cylinder cars tills year." CLOSED CARS GROW IN POPULARITY "One of the remarkable features of the growth of the automotive Indus try has been the development of closed cars." states O. A. TVilson of the Andrew Murphy A Son fompjny. Star and Durant distributors. "In former years, open cars were In general tise. but the wide populari ty of the closed ear Is noticeable to day. The chief reason Is that the au tomotive engineers have so deaigned the closed car that it is today con sidered an Ideal conveyance. "Us many convenience* and serv ice that it Is capable of giving, makes the owner absolutely Independent In transportation matters. The weather and timetables need no longer dic tate the coming and going of the traveler. It enables the owner to choose his own routes and go rain or shine. "Xot only for touring, but business trips, the closed car removes many tedious trials of traveling. The in convenience and long waiting at rail road transfer points do not affect the closed car owner. His car eliminates all such annoyances and can hid his own time about stopping off to rest or to dine. "All these things are possible In every season, The weather cannot regulate the closed car service.” Many \ttraded In New Truck Graham Brothers One-Ton T\pe Is t nnsually Sturdy and Attractive. The first new Graham Brothers one ton truck arrived in th*» city yes terday and is now being: displayed by O'Brien Davis Auto company. An exceptional amount of interest is already being: shown and Indira tions point to an unusual number of fall and winter sales. For a commercial vehicle, it is sur prisingly attractive, an excellent e\. ample of the persistent trend toward better appearance as well as better quality In the light haulage field. "tlraham Brothers advance has been one of the most spectacular In the truck business," said Mr. Davis "Three years ago they were In 10th position. Today they are In sixth This achievement speaks eloquentl; for the truck—more eloquently than anything we ourselves might say foi It. "It Is plain to anyone who sees thb new one ton truck that their contln ued advance is Inevitable. To he able to build such a substantial and at tractive truck at such a low' price means that Oraham Brothers have definitely taken their position among the first few In the industry. With limited production this truck at this price would tie Impossible." . —. ■■■r-=rf QTUDEBAKER Duplex — * dosed O and open car combined. An en tirely new-type car—developed by Studebaker and available from no other maker. It is the most sensational — most talked-of car in America. One minute you are enjoying the comfort and protection of a closed car — — next the unhindered freedom that made the open car so popular. And the change can be made in 30 seconds by simply lowering the roller side enclosures. Yet with all this two-fold con venience, the Duplex-Phaeton sells for no more than an open car. The new Studebaker Big Six is strik ingly beautiful—with long, low sweep this is a STU DEBAKE-R year The New Stutiebaker Big Six l>u(>lrx-rha*tom Two Cars in One— j oAn open and closed car combined ing lines. It is especially Assigned end powered for seven-passenger Serrtea. The Big Six DupLe*-Phaeton k de livered to you with complete eqntp ment. This even include* two hlgneat grade bumpers, extra balloon tire, tubs and tl*e cover—there is nothing else W to buy. But to appreciate this car you must inspect it—-drive it. Test its delightftd ease of operation—-steering mechanism especially designed for Its full sired balloon fires. Notice the new location of the light ing switch on the steeling wheel—end many other new and unusual features See this car that has definitely solved the open-closed car problem. __—. - ■ ■■■ ■■ M - STANDARD SIX SPECIAL SIX lu9„8 L5?, „ /13-In. W.B. 30H.P. llQ.ln.W.B. 63H.P. If 7-In. H B 73 H. P. t 5 P.M. DupleK-Phnetoti $1145 5-P.m. Duplex• PhMton $1495 7 IW Pupla-IWo $l«7f 3-P.m. Duplr. Road.ter 1125 3-P,„. Dupiex-Ro.d«rr 1450 ..ICow. .... 20*0 3Pi»*. Coupe-Ho«ditrr. 119S n 2010 5 P.M. Coup. .... 1495 4 P»M. Victor!. . . . . 2050 ?.IW (Vd.n .... 278* * p... sp'iliiit . 1191 5-1 »»»< Vdan. • • • • *i"u 5-P.m.' Berlin^ .... 1650 5-P.m. Berlin. . . . . 2225 7-P.M. Berlin. * . . * 4whcel brakes, 4 disc wheels, 4wheel broket, 5 dltc wheelt, 4-wheel hrnmet, 9 dim wheels, $60 extra $75 extra 975 extra (All prices f. o. h. V. S. factories, anti rubfect to change without notice> Frank D. Phillips Motor Co. 2550 Farnam Street Tel. AT. 3044 Studebaker Distributors Studebaker Duplex The New-type Open-closed Cor ^ ,t—*gg="m: .^ -• - r - ~~ ----- / True product of a High purpose —fleet, worthy, beautiful—it is not surprising that the Oakland Six is winning and holding the good will of all who buy it. « . s * O Standard equipment includes four-u heel brakes, disc tteel u heels, balloon tire., permanent top, Fisher Bodies, one-piece sentilating uindshield cn closed types, Duco pnish, centralized controls, indirectly-iighted unit injtrumrnt panel, auto matic spark control. Q (flats enclosures for open cars at small added cast. Roadster $1095; Touring $1095; Special Roadster $1195; Special Touring $1195; Landau Coupe $1295; Coupe for Four S1495; Sedan $1545; Landau Sedan $1645. Price, at Factory OAKLAND MOTOR CAR CO. 20th and Harney Street* 0 A' K L A N D ^ PRODUCT OF GENERAL MOTORS / 4 - i --i — ■ — ■ ■ ■ .. ■ — ■ — ■ The Logical Choice | of the Careful Buyer M The Touring Car Runabout ... S26S Pemminteble Ala* and Starter M' extra | Coupe • $525 I Tudor Sedan - - 500 j For dor Sedan • 085 All prices f. o. b. Detroit N Yew ran but model b> making a email do<utv^«emmf and arrang ing eatt irrdA lor (he balance. Or you can but on the Ford Werklt $!} run hole Hon. The Ford dealer tn fa; your nelfbborKeed aelli gladly explain both plans In detail. The Ford car delivers more useful, care-free, economical service per dollar invested than any other car. Its sturdy, rigid construction is striking evidence of enduring materials. Every minute operation is scientifically tested and accurately checked. Control of natural resources and complete manufacture in large volume have made pos sible value that is the one standard by which every motor car must necessarily be judged. The Ford car is the logical and necessary choice of the buyer who wants to get the utmost from every motoring dollar. 3