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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Sept. 21, 1924)
_—a - - 1 „ "Dawn to Dark" K) V f OO A O 'U 1 \T\X Our Window Display* start* nuKuLoD n/un uUPliANT. w“^r,n’ See Monday’! papers for complete *“ “ m m rotnprchenalw Idea of the new 1/ “—"a-, n,„, - * EVERYBODY^ STORE ''-’Tffi.rhout .n. «... I _penintf <»f 24 I Launches a New Fashion Season WE invite you to our Fall Opening which begins Monday, Sep tember Twenty-second. The loveliest and newest of fall ap parel will be on display in every department, for Fashion in her happiest inspiration has designed the modes for Fall-modes as gloriously radiant as the season itself. As a special feature of the opening Our Main Floor Will Be Open Monday from 8 P. M. to 9:30 P. M. at which time we will present a Fall Style Revue—on the Main Floor i Living models will give you the key-note of the new fashions—all that is most favored in costumes for street, afternoon and evening wear and the novel accessories that add the touch of smartness. As an added attraction the lit-_ tie Misses Maxine CJuisgard, Elaine Bredin ami Clella Philpot will entertain.* Accompanied by a string orchestra which will play during the entire evening. \ Frocks— A FASCINATING chapter in the book of mode, fall 1924, is that inscribed with the legend of frocks. Stressing color, ornamenta tion and line. An individualized selection of new frocks shows the silhouette slim and straight, or with a saucy flare. Faille, benga line, chiffon, velvet, mecca crepe, twill cord and charmeen vie with each other for favor. Developed in the rich, soft fall shades. Coats— MANY times Autumn’s coats begin with fur, many times they end with fur, some of the sports coats wear no fur at all; but always they possess that subtle thing called “smart ness.” New, smooth, suedelike fabrics are featured—kashmir, kermana, juina, cuir de laine and fawnskin, with furs that match— baby fox, beaver, dyed fitch, squirrel and mol' I The Ensemble Costume I npKAT carries the smartness of a suit, the A chic of a gown, the luxuriousness of a coat and the elegance of a harmonious ensemble is comprised of a seven-eighths length coat with matching frock. One of the dominating notes & For the § Junior Girl , i—■ m 'X'HE junior girl has iV • i I A stepped into promi nence in the modes for H fall. I FROCKS that are the embodiment of youth m fulness—frocks of char meen, lightweight flan nel, and silks In one 1 ! piece and two-piece ! styles are bright with buttons and dainty with collar and cuffs of | white or ecru. There ; are frocks that carry [ ' just that hint of sophis- . tication that young girls adore; all are here In a comprehensive selec tion, delightful and sat %■ isfactory. COATS carry t h e W carefree swagger of youth in their very lines. ' Coats, plain or fur / trimmed, are lined and innerlined to assure the little girl of great ’ warmth on cold, blus Itery days. The colors, too, have the brightness dear to youth, and thev ■ fabrics are durable, sturdy cloths that will j i withstand "hard wear". Third FI •or I . Corsets— TV^UCH of the success of the fVI mode lies in the correctness of lines, and for fall Ihe corset has returned to favor as the foun dation of the costume. Very sup ple with light honing, the new models in Lily of France, Gossard, Binner, Franco and Francette are designed to give the slim silhouett C* .Wnnil Floor r The Elements of Newness in Lingerie Exquisitries '^’EGLIGCES have chosen soft, i ^ cliiiKinj; satin rayons and chiffon drapes to make them more than ever desirable for fall. In peach, coral, rose petal, pink, maize, nmliris and litfht blue, they blend from the deli rate to the deepest shades. Trimmed with fluffy bowers of ostrich or dninty margot iacos. I INGERIE of crepe, satin,' and * J georgette plus dainty laces and other delicate hits of adornment. Pretty to look at, yet practical for fall wear. Three-piece sets, gowns, en velope chemise, princess slips, and step-in sets. In dainty pastel shades; ribbon and rosebud trimmed. ftornmi Floor lg&tr.Tin frit ■ 1 --- 1 -: - — -J I Sweaters - Skirts Blouses E * '’PHE great style triumvirate, which, with a little clever juggling, will ; A produce an almost endless variety of costumes suitable for just ever so many occasions. The new Bobolink brushed tony sport sweater with its bor ders of contrasting: colors is as distinctive and novel as the nmch favored Bobby coat with its collar of yarn. Skirts lend themselves to nov elty plaids and stripes for sports wear, while the plainer shades in trifr pleated styles prove accept able for dressier occasions. ; The stunning jipw tunic blouses, when combined with a slip of ! satin, results in a costume at once economical and smart, especially when the blouse is fashioned of lovely satin, canton, crepe de chine or imported ehiffon velvet. Third Floor R9 • 1 ^ --(S'-— Millinery— . ■ . ■ i RADIANTLY chic front the tips of their brims to the tops of their crowns—true interpreta tions of (he mode. There are jaunty little felts, clever models of panne velve, hats of Lyons velvet and others of hatters plush. For trimming—perky bows of ribbon and felt, stickups. gay flowers and fancy ornaments. Third Floor --- Footwear— i;OOT styles for autumn combine modishness and comfort— 1 from the smart sports shoe to the slender, glistening slippers for evening occasions. Lines are simple, with a toe slightly rounded, heels not too high and a graceful arch of instop. Patent, satin and tali calf hold sway as Fashion’s favorite. Mam n«k*» ___ _-w. ■ Correct Accessories The Final Touch to the Smart Fall Costume . ... .. . Neckwear— , tT’S surprising how neck 1 wear .will enliven a frock —especially if the costume lends itself to a long panel collar of delicate lace, a col ored linen collar set of tail ored perkiness, or a vest of lace of crisp organdy. Main Floor Gloves— THE tiny cuffed glove of French kid, as con ceived by Chateau, retains its position as a fashion glove leader. Two-tone and two-color effects are in high favor, while embroidery and cut-out effects are popular for trimming. Main Floor Hosiery— T USTROUS silk hose, in •L> the cobwebby chiffon weights or the heavier, pur* ' thread silk, display color* in the lovliest of shades—Rosh ek, Yucatan, Russet, Mon terey, Tortoise, Light Wood, I Fawn, Gateau, Pongee, Bunny. Mala Floor — *3— 1 Bags— H WHETHER smartly tail ored, a* the envelope .•} |? and under-arm, or novel, CgR with all the chic little fit- fill tings of the vanity, the bag t|4 is as significant as the en semble itself. It may be of jjTL •Hark leathers, silks or beads if jtj n • in a myriad of iridescent If*! shades. i Main Finer -I Handker chiefs— jj * \ WEE square of silk 1a crepe or chiffon edged with colored lace, or perhaps i , a dainty kerchief of linen embroidered in colors to peep C from Jhc' jfooket of your frock m a manner most be- tj , guilinp. * Mai* FMor \j l] d Fur Scarfs— jj ; THEY frame the faces of their wearers pnth be coming soft ness-*-shev lend richness and digtirtrjuo* lb the costume, thohe searfia>of ailky fox. stone l! i •narten. Hudaois Bag aatdo> F j fitch or mink. 5 - —a— |° Umbrellas - *>HORT and Vtubby Fash- * vt ion favors then# so They are smart, practical and they /’< ,, hang as nothing.on your arm. (}' They figure prominently in ;/? every well equipped ward- fit' ■L iMft *•_ ■•****■