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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (May 25, 1924)
Camels Replaced by Cadillacs on Desert Mail Run Auto Cuts Eight Wock"» Jour nrv to Two Days—Spootls of 70 Mil es an Hour Possible. How the running time from I.oi - don to Bagdad has been reduced to eight days, and how flip Holy Land and the scenes of other ancient Ori ental civilizations have been, opened to tourists by the motor car, was in terestingly told by Cold well S. John son of the General Motors company, who has just made a short visit in Detroit. Camels, the ancient ships of the desert, which held sway for more than 3,000 years, are being replaced by motor ears, which add many factors of safety to the advantages of Im measurably greater speed. A route recently established across the Syrian desert from Haifa and Beirut to Bagdad for mail and trans portation purposes, by the use of Cadillao cars reduces the running time for a distance of nearly 500 miles to two days. Prior to the establish ment of the new mall route, the jojir ney by camel travel consumed from seven to eight weeks. The motor route brings within quick and easy access to tourists the ancient ruins of Baalbek, Palmyra, Babylon and other ancient cities. The drive is taken straight across the desert. Trails are frequently Ig nored and tlie hard surface of baked mud makes possible a speed as high as 70 miles per hour. At night di rection is determined by the stars. The Cadillacs carry a gasoline re serve of 75 gallons in tanks on the running hoard. Arab bandits, mount ed on fleet horses, are outgeneraled by the high speed of the cars. Plans are being niade for extending the route eastward from Bagdad to Teheran, Persia, giving It a total ex tent practically equal to the distance from Detroit to New York. 1924 FORD SALES NEAR MILLION Ford sales have passed the three quarter million mark. Car and truck deliveries alone show an Increase of 12,158 over last year. May has opened with a bigger demand for Ford products than any month so far tills year, the Ford Motor com pany announces. Ford retail miles in the United States during the first 10 days of May averaged 8,385 daily, exceeding the last 10 days period of the record-hreaking sales month of April, which Indicates the continued upward trend of the market. Figures just compiled show a total of 757,023 Ford units retailed to cus torners from January 1 to an Includ ing May 10, of which Ford car and truck deliveries alone show a gain of 102.158 over the same period a year ago. With the increases already attained this month and with the present out look for business the company antici pates a new high sales figure in May. It is estimated that this year will see an expenditure of at least 112, )00,000,000 on cars, trucks and their maintenance. Mayor Mounts Race Car Cowboy Style A ~ 4© - -ft Following the official welcome ex tended Karl Cooper, noted race driver, by Mayor Ketv Shank, the chief execu tive of the Hoosler capital expressed a desire to drive a lap in Cooper's robin egg bluo Rtudebaker special. It proved too tiny a mount for tlie giant ex-auctioneer so he was forced to ride it cowboy style. Cooper to Drive in 500-Mile Race Veteran Speedway King to Pilot Studebaker Special at Indianapolis. Indianapolis, Ind., May 25.—Earl Cooper, veteran automobile racing driver when many of the present gen eration of speed pilots were in swad dling clothes, has arrived here with his Studebaker special as his mount in the 12th international 590-mile race to be held at the Indianapolis motor speedway, May 30. In the days of yesteryear—when Johnny Aitken, Gil Anderson, Tom Rooney, Dario Resta and Barney Oldfield were the stars in automobile racing's electric lights—Cooper was a star of the first magnitude. He was a first placer in the sizzling road races as well as on specially constructed speedways. Then he went into retirement and followed the more prosaic existance of a business man on the Pacific coast. .Suddenly he announced his return to the track. That was two years ago. He jumped into Joe Thomas’ car the day of the Fresno (Cal.) race after Thomas was stricken with ap pendicitis and had to submit to a trackside operation. Cooper drove the car into first place, giving the group of speeders that had come to the top during his retirement, a lesson lei the art of getting around a speed bowl a required number of times in the shortest period. He was second in the Fourth of July race at Kansas City last, year and ssrond at Beverly Hills, I»s Angeles in 1922. Cooper's best run at Indianapolis was In 1916. when he ran fourth. In 1914 he was the road race champ. AUTO DESTROYED STATE LINES HERE ‘ Thousands can starve in China a few miles from plenty, because they have no transportation,” says C. Harold Wills, the president of Wills Sainte Claire, Inc. "Given transpor tation, China would be the greatest country on earth. By the same token, America leads the world be cause of tlie automobile. "We are all neighbors, here In America, because of our motor cars. Sectionalism lias vanished. The civil war would have been a mere senate investigation. If the automobile had developed 75 years sooner. "The automobile has given a com mon point of view to ft country as diverse in its population ns Europe or Asia, and made it 10 times richer.” Willys-Overiand Sales Show Gain Company Announces Net Earnings of $2,169,519.74 During First Quarter. Willys-Overiand retail sales for the first quarter of 1924 exceeded those for the same period of 1923, President John N. Wlllys told stockholders at the annua! meeting held in Toledo. In addition, sales for the second or current quarter axe running at a rate in excess of thot-i of last year, which was a record one for the company. Mr. Wlllys dwelt at some length on his recent 15,009-mile trip from coast to coast, taken for the express purpose of learning retail sales con ditions at first hand. Me emphatical ly declared that the soundness of business conditions everywhere war ranted a feeling of optimism and added that he is confident of the con tlnuance of a very’ active demand for automobiles during the summer months. Net earnings for Willys'Overland for the first quarter were announced as being 92.1 '0,519.74. after all Inter eat and depreciation charges and be fore federal taxes were deducted. These directora were re-elected: John N. Willya, F.athbun Fuller. George M. Jonea, Gordon Mather, C. O. Mlniger. C. B. 'Wilson, James E. Kepperly, H. E. Tlllotson. Joseph P. Cotton and Thomas H. Tracy. Of ficers of the company were re-elected. These are: President, John N. Willy*: vice president and secretary, L. A. Miller; vice president and treasurer, J. H. Gerkens. —™———————————————— Oakland Gives Gruelling Tests to Show Service Autos Subjected to Wear Or dinarily Undergone in Four Years' Use Found Me clianically Sound. It was scarce eight months ago that t*ie first six 1924 Oakland cars off the line were dispatched from the factories at Pontiac, Mich., to the distant corners of the country to prove the soundness of the many new Oakland features. Oakland desired to show the pub lic how the cars would perform after a year's service—and to give that year's service in terms of miles—in a space of time less than six weeks. Reports from these six cars which are doing duty at various branches and dealers of the company state that every on# has covered more than 21,000 miles, or a total of ap proximately 125,000 miles. Basing estimates on the 5,000 yearly mile age of the ordinary ear Jn the hands of a user, each of these six ears lias had approximately four yeara of service—and of the hardest kind due to the abuse given them in demon strating the four-wheel brakes, accel eration and speed over all kinds of road. Only minor repairs have had to be made on the cars. Tile report on the alxth car, which finished In Boston, but la now being used by the New York branch, is typical of all the reports in the statement that "It was tightened and checked over after its arrival and is In better condition today mechani cally than when It left the factory.” This car, like the rest, has run up 21,000 miles, which Is equal, the re port states, to 100,000 miles of or dinary driving, because of the severe conditions to which It has been sub jected in various tests. BUICK BOilbFNG BRANCH PLANT One of the unfailing indexes of Bulek prosperity throughout the country, Is the unusual activity In building operations by Bulek branches, distributors and dealers. The latest news of this nature, cul minating a long list of reports, con cerns the breaking of ground for a new home to be erected at San Antonin, Tex., by the Bulek branch of that city. The building will be a 75xl4S feet concrete structure, modern in every respect. DIAMOND DRILLS USED ON MOTORS The diamond, which for eenturiee haa lolled about on the lap of lux ury, adorning delicate settings of rare i platinum and gold, has been put to a \f ‘ vr \ I We Will Refinish Your Car With Dupont’s Velvet Duco In 5 Days PFEIFER Eat. 1888. 2525 Leavenworth St. I ___ practical and useful occupation by automobile manufacturers. The gem .* now working shoulder to shoulder in the factory of the Nash Motors company with its loss romantic brethren of the steel and copper branches of the mineral family. The average car owner is not aware, perhaps, of the Important con tribution made by the diamond in at taining smoothness of ltis motor. Seventy-five thousand dollars' worth ] of these precious gems are carried on hand by Nash Motors as part of its regular factory tool equipment. In the Nash factory the diamond adorns the "business end" of the bor Ing bar in a machine which bores the bearings in Nash connecting rods. Essex Business Unprecedented! I Distributor Explains < ar Types; Urges Early Orders. _ "Our Essex business to date this year has been three times greater than in 1923. which was itself a record-breaker.’’ sava R. H. Davisson Hudson and Essex distributor. "Despite any talk of slack times, our volume of business has gone ahead on a scale of unprecedented improvement. "Now thnt spring is here, and with It the customary rush for cars, we feel conservative in saying that buy ers should place their orders early to insure delivery. "We want every motorist to recog nize the identity of Hudson-Essex and the type of car known as the coach. The coach is Hudson-Essex. "There is a Hudson coach and an Essex coach. The Essex is so much Hudson that one can make up one's mind on which to buy on the issue of how mucli he wishes to pay. j "The coach Is an exclusive Hudson Essex product. It makes up the hulk of Hudson-Essex business. LANG WILL HANDLE BRAKE PLANT SALES Otto C. Lang, w'ho has been an official In the Hydraulic Brake com pany of Detroit, makers of Lockheed hydraulic brakes, since Its incorpora tion ss the Four-Wheel Hydraulic Brake company in 1919, has been made sales manager of the company, Don O. Scott, general manager, an nounces. Land's experience In the four-wheel brake field is only exceeded by that of Malcolm Loughead, Inventor of the Lockheed hydraulic system. The two! men have been associates for more than 10 years. During this time] Lang has driven cars equipped with Lockheed hydraulic brakes more than 200,000 miles. Film Shows Steel Heat Treatment Mo\ie Taken in Hupp Plant to He Shown in Colleges. The Hupp Motor Car corporation, in conjunction with the United States government, lias just completed a film, "The Ileat Treatment of Steels," illustrating many of the most impor tant improvements to high grade steel for which the scientists of the auto motive industry have been respon sible. It will be sent by the govern ment to various technical colleges and universities throughout the country to he used in classrooms. Scenes for the film were taken under direction of J. M. Watson, head of Hupp's metallurgical department, in the plant of tlje American Hear it Manufacturing company at Jack son. Mich., a Hupp subsidiary, the entire product of which is utilised in the manufacture of Hupmobiles. Officials of the bureau of mines ap proaehcd Hupp executives several months ago to obtain their co-opera tion in securing moving pictures of steel heat treating, as practiced- by the automotive industry. The Hupp plant at Jackson had been recom mended to them as being the most efficient and most up-to-date cost saving plant in the world devoted to the heat treatment of high grade automotive steels. An Interesting feature of the film Is that It Illustrates the almost per fect control that Hu#p enjoys over the steels it uses In manufacturing motor cars. It shows that by proper heat treatment any desired hardness, softne.o, toughness or brittleness can he obtained from the same bar of ordinary steel. Durant Opens Service School —-- y Loral Star Dealer? to Learn Need* of Owner? From Factory. That exceptional service Is the best road to satisfied motor car ownership is the belief of 6. A. Wilson of the Andrew Murphy A Son company. r AUTO INSURANCE " L. J. Good.il HAMILTON & CO. 303-4 Neville Block JA ckton 0687 y With that In view this distributor of Durant and Star cars has secured the co-operation of the Durant Motor company of Michigan In training local dealers In the performance of proper service. Regarding a dealer's responsibility to nis owners, Mr. W j 1 son speaks as follows: "When th" car Is sold, the dealer's responsibility has just lie gun. He must keep watch of the car, make constructive suggestions for its >V.» V.V.W.V.V.V.V.V.w rare, ami be equipped for expert re pair at a fair cost,” According to estimate* for the present year, the country will con sume approximately 9.000.000.000 gal lons of gasoline at a cost of $1,800, 000,000. One of the trouble* of the *e* of matrimony is the cost of permanent waves.— I.ittle Hock Cazetje. * Jor Economical Transportation I » 0 »-.. % .... .» Chevrolet is the only car, at its price, ^ that has all these quality features. And you need this equipment to have a r.\*' complete and satisfactory motor car. Yet, with all of these quality features —found elsewhere only on expensive , , cars—Chevrolet averages the lowest cost ^ per mile of any car made, including purchase price and all maintenance Jk9fl charges. If you want uninterrupted— ^9R and truly “economical transportation” «HBHr in a high quality car at low cost— |Hr choose Chevrolet! r Chevrolet Motor Company Detroit, Michigan DM,ion of Qeneral Motor, Corporation to pay tor a Chemlet/ * Price* f. o. b. Flint, Michigan Superior Roaditor . . 1495 Superior 4-FaMenger Coupe $725 Superior Touring . . . 510 Superior Sedan . . . 795 Superior Touring DeLuxe .640 Superior Commercial Chauie 410 Superior Utility Coupe . . 640 ^Utility Exprrix Truck Cha„ia 550 See Your Nearest Chevrolet Dealer l Read this list of Chevrolet quality features carefully l Check it against that of any other car near Chevrolet’s remarkably low price. Is it not clear that Chevrolet gives the utmost quality and value per dollar of price? Valve-In-Head Motor. Oil Pump for Pressure Lubrication. Oil Level Indicator. ! Oil Pressure Cause on Instrument Board. Step-Cut Piston'Rings. (compensating Carburetor. Hot Air Stove for Carburetor Intake. Valve Adjustment at Top of Push Rod* Exhaust Manifold Off Center of Motor Block. Full Protective Under-Pen. Ample Clearance Below Under-Pan. Cone Clutch. Centrifugal Water Pump. Large Honeycomb Radiator. Rubberised Radiator Cap. ••V" Pan Balt. Distributor Ignition. FTactric Starter. Ramy Generator. Ammeter on Instrument Board. Storage Battery. Drum Type Legal Headlamps. | I leadlemp Dimmers. Dash Lamp. j Tall Light on Battery Circuit. Klaxon Electric Horn. Horn Button In Center of Steering Wheel. I- Speed Selective Sliding Gear Iranamlesion. Hand Gaar Shift Laver. Standard Clutch and Braka Padale. Accelerator and Accelerator Foot RteC Spiral-Bevel Rina Gear and Pinion New Departure Bell Bearing on Pinion Hub. New Departure Thrust Bearing. Lira Rear Axla Shafts Mounted on New Departure Ball end Hvstt Roller Bearings. II- Inch Braka Drums. Positive Braka Linkers. Tumbuckls Brake Adjustments. Efficient Hand Brake. Deap 4 K-Inch Frame. Four Frame Cross Members. Drop-Forged Front Axle. Ample C learance Below Pront Axle. Semi-Irreversible Steering Mechanism. Large Steering Spindle Bolt Tapered Steering Arm. Spring Cushioned Steering Connecting Rod | New Departure Bell Bearings in Front Wheels Artillery Type Wheels. Pour Quarter-Elliptic Springe. Vacuum Fuel Feed. j (•aaoline Tank Located at Rear. 101-lnch Wheelbase. Alemlte Lubricating System. j | Full Stream Lines. j Lose Seats. ( rowned Panelled Fenders. Covered Running Boards. Positive Door Catches. Anti-Rattle Hood Catches VViable Adjustable Windshield. m Demountable Rims. • Extra Rim. Tire Carrier. First Quality Tires. Speedometer, Open Models j Side Curts Ine Open s Ith Doore. Triple-Baked Enamel Finish ( I arge Class Window in Rear Curtain. Ilurco Curtain Fasteners. j (.urved Bottom Windshield. ! Rubber Weather Strip. j Four Doore. Closed Models Body by Fisher. J] Fine Finish. Plate Glees Windows, lemsledt Window Regulators. Door Locks. Sun Visor | Wind shield Cleaner. Plush Upholstery and Dome Light. Straight Side Lord Tires on Closed Models. « • * Hupmobile Countershaft with Roller Bearings: These bearings are the high-duty roller type, made of chrome nickel steel—the costly, long-wearing metal used in all roller, taper and annular bearings in the Hupmobile. Common practice uses plain bushings at this point. These do not co3t as much, but neither are they so durable, by many times, as Hupmobile chrome nickel steel. \ The Best Car I l . . ;1 :: Unit for unit the Star Car is j* the highest grade low priced :j :j standard built car in the world mi ;l Built by Durant-the :[ :• 3rd largest builder of «: % cars in the world J i •: :j ;■ S620 Delivered at Omaha I* :■ •: •; More Than 250,000 Star and Durant Cars J Are Now in Service—Dealers Everywhere •: l Andrew Murphy & Son jj ^ Fourteenth and Jackson Streets •: ^VW.'.V.V.V.’.SV.V.V.V.’.V.VA’.V.VA■AVAV.WWaC Worth Money to You Facts That May Save You Hundreds Of Dollars On Your Next Car Here is a transmission countershaft on view at our salesroom—enables — mounted in high duty roller you to draw these money-saving bearings. No repair expense con- comparisons, right down the line, cealed in that quality Hupmobile possessed of these facts, construction. course js dear Here is another countershaft. It is .. . mounted in a brass bushing. If.any car-no matter what its Eventually it will wear; the bush- Pnnciple of design may be-nq ing will be replaced; the repair matter w.hat lts P>>ce-can show bill — the position is difficult of P?rts a™ Presses equal to the access-will be called exorbitant. Hupmobile and match it in per ... . tormance,reliability, durabilitj-and 1 here you have invisible value con- economy—then, and then only, trasted with invisible costs. are yOU warranted in investing The Hupmobile Parts Display— money in the other car. t Stewart Motor Co. 2525 Farnam Street AT lantic 5242 * t