Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (May 11, 1924)
Overland Brings Out New Model; Is Balloon Tired To Be Known as “Blue Bird,” With Matched Top and Upholstery—Nickel Trim. With public Interest In balloon tires at its height Wlllys-Overiand an nounces Its newest model, the Over land Blue Bird,” the lowest-priced motor car with genuine balloon tires furnished as standard equipment. The combination of a long, roomy body done in rich peacock blue, set *>ff by black fenders and running fear, smartened by nickeled radiator, windshield stanchions and outside iloor handles; with upholstery of a bluish shade to match the body, and " top of similar hue, creates an ap pearance of spirit and sparkle that is entirely in keeping with its choice of trade name. 136 Spring Uasr. A new standard in riding qualities has also been reached by 'the coup ling of the patented triplex spring suspension with balloon tires. The wheelbase of the new car is 106 inches, giving it a spring base of 136 inches. The weight of each Over land spring is about 20 pounds. The material is chrome vanadium steel, carefully heat treated, havirtg an elastic limit of 190,000 pounds. The springs are so designed and assembled in the chassis that all road shocks are absorbed with a minimum dis 4 . tortion of chassis. Addition of genuine Fisk 31x5.25 balloon tires, which further cushion the road, guarantees utmost physical relaxation to the occupants of the car, even over the roughest highways. The cylinder finish of its motor is i borough, the concluding operation being a lapping pitocess that removes all roughness following the reaming operations. The engine base lias a double bottom which Increases Us strength and rigidity and provides for the correct oil supply to all con necting rods under all road and grade cqnditions. Valves are made of specially selected material. HU > is MAKING M0 E CLOSED CARS Hupmobile closed car production .or yie first 110 days of 1924 was 50 per cent of the factories’ entire out put. Including production for Canada ind foreign countries, figures of tho Hupp Motor Car corporation show. This compares with 28 per cent for U1 of 1923. Thirty-two per cent of the entire >utput lias been centered on the ,’ecently announced five-passenger •lub sedan, with the standard sedan, tour-passenger coupe and two passen fer coupe following in that order in point of closed car sales. Since April 1 58 per cent of the tntlre production has been centered «n the enclosed models. Four-Passenger Coupe, Designed for Women, Now in Chevrolet Line To meet the requirement^ of women for a car for their own indi vidual use. the Chevrolet Motor com pany has designed and added to its standard line a four-passenger coupe. The new car is being shown by the J. W. Smith Chevrolet company, in their showrooms at 2659 Farnam street. With more than 14,000,000 motor cars now being operated throughout the United States, statistics recently compiled by the National Automobile Chamber of Commerce show that more than 5 per cent of this stun total of cars are owned and operated by women. “The automobile is today an impor tant fnctor in the life and activities —home, social, recreational and misi ness—of women everywhere,” said F. D. Smith, manager. “With the ever increasing demands upon their t'me, they arc realizing more and more that a car for their personal ute is an actual, day by day, necessity. "Utility, the case of getting some where and getting back again com fortably and quickly, the conveni ence of bringing one's shopping Fnd marketing packages home without de FIRESTONE MAN AT CONFERENCE L. Bain, manager, local Fire stone branch, announces a general silica conference being held in Akron. O.. during the week of May 12. At this conference, every Firestone sales representative including those from foteign branches, will attend. This convention is the first general coo ference held by the company since 1B22, and Is one of the largest sales conferences held in the United iStates. Bain is leaving with his Omaha sales organization 22 strong, tonight in a special car over the Milwaukee. SLOAN AND MOTT TO VISIT OMAHA Lee Huff of the Nebraska Buick Auto company, has been advised that Mr. Sloan, president of the General Motors company, and Mr. Mott, vice president, will visit Omaha with their ataff. In their special car on May 14. Their trip will cover the western part of the United States for the pur pose_of getting acquainted with some of the field organizations and to ob serve conditions generally at first hand. lay, the savins of time in so n^any ways, the conserving of energy—these are the appealing forces. "If there is a home or family car. it usually fails to serve her purpose for it is used by the man of the house during the day, and the woman is left marooned.” The Chevrolet four-passenger coupe is fully equipped, has sun visor, windshield cleaner, dome and dash lights, foot accelerator, and plate glass windows fitted with Ternstedt regulators. The closed body is by Fisher. Seating arrangements take care of four people without cramping or crowding; when less than four are carried, the front seat beside the driver may be folded up and turned in under the dash. A compartment inside the car provides generous space for the carrying of packages. Maxwell Sturdy, Official Asserts ■ • Smoothness and Power Result of Design and Care in Building. The records which Maxwell cars have made In the hands of owners ever since Walter P. Chrysler be came directing head of the Maxwell Motor corporation are not matters of chance, declares J. E. Fields, general sales manager. “The smoothness of the powerful motor of the present series car. which was Introduced shortly after Mr. Chrysler became affiliated with Max well, Is the smoothness of sturdy, rugged construction and tough, en during materials,” says Mr. Fields. "Its power flexibility is the result of calculated balance, scientific car buretion and gas distribution, and painstaking workmanship. “Furthermore, these fine materials are subjected to the most searchlfg tests and Inspection. Every part of the front axle, for Instance, gets 100 per cent Brlnell or scleroscope test, That means not the mere testing of a sample lot of parts, but of .every part used. The same le true of transmission gears and shafts, rear axle components and valve assem blies. Even piston rings are tested for hardnes. perfect alignment and concentric fit." Second Great Lakes Freighter for Ford Company Launched at Detroit In the heart of the Ford Indus tries another step taken to link these great manufacturing plants more closely and securely with the sources of raw materials, when the Ford Motor company's second steel freighter, "The Benson Ford," was launched at the shipyards of the Great Lakes Engineering works. The ship, is named after Henry Ford’s grandson, Benson, second son of Edsel B. Ford. The new vessel will go Into serv ice about July 16, Joining the Henry Ford II, which was launched about two months ago, and will carry Iron ore from the Ford mines In norther* Michigan to the great blast furnaces at the River Rouge plant of the com pany here. On trips from Detroit the boats will carry Ford coal to the upper peninsula of Michigan. The Benson Ford, which will bo one of the largest lake freighters, Is of standard type lake bulk freight steamer design, 61J feet over all, with a 62-foot beam and a cargo carrylngi capacity of 18.000 tons. It win carry a crew of approximately 40 men. Overland Branch Arranges Special Window Display for New Model ,\tong wnit tuc HiiiiuuiicKiuem ol luv UvuriHJid i>n,» Inrd, , the latest model produced by/the Willys-Overland company, the local branch ha» built a very attractive window display. As the name implied, the car la painted and trimmed In shades of blue. The background and panel effect of the display are artistically ar ranged to harmonize with the color acheme of the car. I.oeal color Is added by the sand covered floor, strewn with rocks. The little chap that etands In front of the car Is deeply Interested in the balloon tire equipment. This ts the seventh of a series of windows by Mr. Dalton, the sales manager, at the local Willys-Overland branch. ‘___ Women Prefer Closed Models Summer and Winter Cars, With “Storm Curtains’’ Handy, They Say. "Out of my house Into the closed motor; away I whiz and arrive at the party as trim and neat as when I left the mirror. Give me the closed car every time." That is the attitude of every woman, if you agree with R. H. Davisson, Hudson Essex distributor. According to the Hudson-Essex man, she thinks about as follows; "Supposing I long for a ride through the country to breathe fresh air and feel the balmy wind. Do I [need an open car? I do not. In two minutes I can put down all the win dow* and even open the windshield, if I prefer, and get all the breeie. "On* time I was out on Just such a spin. It was an early spring day and the freshness of everything had a way of vanquishing the petty trou bles and cares. Without warning, a dark cloud appeared, a few drops of rain fell and then a regular cloud burst. "When those first few drops fell I stopped the car, begann putting up windows, and was tucked safely in my closed car and continuing with my drive before that cloudburst came. "Now can't you just imagine what a fix I would have been in with an open car. Getting out all those c>y tains, fitting them up—undoubtedly I d have been drenched. And in the open car it was nothing unusual for me to return frim a ride with my face sunburned and my nose horribly red.” American Auto Firms Increase Foreign Sales Export Trade to Take Care of Excess Production, Says Oldsmobile Sales Manager. Foreign market* will take all ex ces* production of automobile* menu factured In this country. If the record made ao far thl* year by the Old* Motor work*. Lansing, Mich., 1* a criterion. During the firet four month* of 1924, mor* Oldsmobile* were *hipped to foreign market* than during any entire year in the paet. and the number wa» approximately 400 per cent greater than during the same period in 1923. “When the Old* Motor work* and other large automobile manufacturer* announced *t the beginning of the year that they Intended Increasing their production, the usual calamity howlers began reviving the 'Batura tlon point' specter,” said Guy H. Peasley, Oldsmobile sale* manager. “At every opportunity since then they have renewed their dire predic tions. They, a* usual, failed to take Into consideration that thl* country 1* proceeding on a basis of sound prosperity and that the entire world is slowly, but sanely, bettering its economic condition.” In line with the big Increase In Oldsmobile sales, both In this coun try and abroad, total figures for the Industry Indicate that this country will export from two to three times as many cars this year as It did In 1923. During the first four months of thl* year the general increase in Oldsmobile busin»ss was nearly 800 per cent, while during the same period the increase in Oldsmobile exports was nearly 400 per cent.” During January, 1923, there were 69 Oldsmobile* exported, a* compared to 387 In January this year, an In crease of 461 per cent. In February. 1923, a total of 134 cars was shipped abroad: and for the same month this year 678 car* were exported, an in ctmm of 407 per cent. March, 1923. exports totaled 111 cars, whlls March this year the num ber was 4S1, or s gain of 313 per cent. The figures for April this year were 476, as compared to 101 for April, 1923, a gain of 366 per cent. Hansen Goes to Detroit for Cars " s Local Cadillac Dealer Hai “ Difficulty in Getting Ea- ; /' closed Models. *wr" juslnei J. H. Hansen hat gone to tl~^*^*~ Cadillac factory In »n endeavor 4 secure shipments of the various boc styles hs has been experiencing diffi culty In securing. An acute shortage has become • evident on all enclosed Cadillacs and at the present time his entire stock of closed cars, with the exception of an Imperial sedan an* Imperial suburban, Is entirely de pleted. Delivery date on closed Cadillacs of any body style, with the excep tion of the two mentioned above. Is very Indefinite. Mr. Hansen expects to be able to secure shipments on a few enclosed body types and those already having orders on file will be shown prefer ence when getting delivery. NEW STARSEDAN NOW ON MARKET Andrew Murphy A Son. distributors of Durant and Star cars announce the arrival of the new Star car se dan. It comes In two colors, either blue or marcon and is equipped with a nickel radiator. The coet of the new sedan Is only 319 higher than the old job. The upholstering is silk and wool mixture which Is dur able and will not fade from sunlight. r AUTO INSURANCE ^ L. J. Goodall HAMILTON & CO. 303-4 Neville Block I..11.Hk. ESSEX Six COACH *975 /^michP^X HUDSON Super-Six COACH *1550 at the Same Price—the | Freight and Tax Extra Half-Utility of the Open 'X Sales Exceed 3000 Weekly par, or the All-Year Com- \\ forts and Service of the |l Coach? It is the One Im- IK portant Question Before Jj Buyers Today. i Since Closed Car Comforts Cost No More Why Buy an pen Car? THE issue with motor car buyers this year is closed car comforts at open car cost. The Coach exclusively provides such advantages without forfeit of chassis quality. It is a Hudson-Essex invention. No other type is like it. More than 140,000 Coaches arc in service. Sales exceed 3,000 each week. The Coach is the largest selling 6 cylinder closed car in the world. That proves the success of value. It is the Closed Car for Everyone Everyone prefers a closed car. The Coach alone is the quality car within reach of all. It changed the trend from open to closed cars. Now all can enjoy finest chassis quality with all-year util ity, comfort, and closed car distinction. In two and a half years the Coach has proved a .staunchness and reliability T—--1 never before associated with a closed car. In every service it satisfies the pride of ownership. The Same Quality in Both Hudson and Essex Hudson and Essex are creations of the same engineers. They are built under the same patents. There is no difference in quality of material or workmanship. The price you want to pay will decide you for Hudson or for Essex. The closed car advantages of the Coach and its price surely leave no other consideration. -1 Some Territory open for Responsible Dealers. mh.fm OMAHA-HUDSON-ESSEX - Harney at 26th Street. Tel. AT-Iantic 5065 >‘(r .. . - . ■ ■ - ■ r _ KILLY MOTOR CO., Associate Dealer " ■ ' — • Guaranteed Upkeep Including Labor and Parts for 1 Year $25 Announcing An Artistic Triumph/ Lowest Priced Car with Balloon liras Standard I i |NCE more Overland opens all eyes with I " f something much finer, greater, more desir- I able—the big new Overland Blue Bird—a beauty I prize at a remarkably low price! 1 I A longer wheelbase—a bigger, roomier body I I done in rich Peacock Blue, with harmonious I II Spanish long-grain upholstery. Nickeled radi- E I ator, outside door handles, natural finish wood 1 I wheels—and genuine Fisk balloon cord tires. | I Disc wheels (5) optional at $25 extra. I I Distinguished performance lives up to the Blue I I Bird’s distinctive beauty. The robust power 1 I of the big Overland engine laughs at die hills. I I Patented Triplex Springs and buoyant balloon I I tires just seem to float you through space! Come 1 1 in—see the Blue Bird—take a ride—you’ll say | 1 it’s as wonderful on the road as it is to the eye. 1 yS'lMJE BIRD I I WILLYS-OVERLAND, Inc. I 1 2562 F.rnam St. HA r»*j 0363 Factory Branch Op*n Ev.aini* * 8 I CITY DEALERS S 1 Wickland Motor Co., Opoc.n.ky Broth.r*. B ■ 2915 Sh.rman At*. 5139 S. 24th St. B 2 Fol.orn Auto Company, Und.rwood Garag., B I 6915 Military At*. 6011 Und.rwood A»*. I I COUNCIL BLUFFS DEALERS 3 3 Council Bluff. Ov.rland Co., J.w.11 Aulomobil. Co., 1 ■ I i 602 E. Broadway 111 W. Broadway I I