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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (April 6, 1924)
Non-Stop Record in Florida Set — Light Six, Already Driven 75.000 Miles, Travels 3,101 More in Seven Daya and Nights. A remarkable seven-day. 168-hour, non-stop run of 8,101 miles. Just com pleted here by a Studebaker Llght Slx touring car, la causing consider able comment among motorists In this vicinity. eighteen drivers handled the car Curing the run. Taking out the time required for changing drivers, the Light-Six actually covered the 8.101 miles in 147 hours at an average speed of 21 miles an hour. Gasoline consumption averaged 21 rnllea a gal lon and only 300 miles per quart of oil was used. dunning continuously day In and day out, climbing hills and plowing through bad rods, and forced to Idle down In congested traffic, the car's radiator thirsted for only one addi tional tea-cup of water. The original owner, Monroe Laza rus of the Tampa Daily Times, drove the Studebaker for 15 months on dally express schedule over Ms newspaper route, for 68,00 miles. He averaged 4,500 miles a month In the fifteen months. His records show an average of 20 miles per gallon of gas. and eight tlrea In 44,000 miles. His total cost of operation, including 4 every expense, was less than 6 cents a mile. After 68,000 miles on this gruelling road work, the Studebaker was taken in by the Peninsular Motors Corpor ation, Tampa, who ran it 7,000 miles, making a total of 75,000 rnllea the car had been run. Then, without tuning up. the traded-ln Studebaker was started off on the record-break ing run. No adjustments wers necessary during ths test. Ths motor and car ware In sxcellent running condition at ths termination of the non-stop > flight. J. H. WARREN BUYS “BIG H” GARAGE Last Sunday's paper stated James M. Warren had purchased the Creighton garage. This was an error. Mr. Warren wishes to announces the purchase of the Big H garage at 1120 22-24-26 North Nineteenth street, with a capacity of 300 cars. Increase in Sales Reported by Chevrolet Company Branches Here —H®yn Photo. The Increase of Chevrolet sales over last year Is one of the most promising Indications of a good spring and summer business that has been observed In local automobile circles. The management of J. W. Smith Chevrolet company boasts an “or ganization built to serve you’’ and it is finding it necessary to put on addi tional salesmen In order to take care ,• —Ileyn Photo. of the increased business. Six sales rooms besides the main one and nu merous service stations have been opened for the convenience of the Chevrolet owner. The company reports a total of 125 unfilled orders on hand. Difficulty In making Immediate delivery of cer tain models already is being experi enced. However, weather conditions permitting, these cars will a It be de livered within the next few weeks. Club Sedan Is Leader of Line Maxwell Factories Turning Out 150 Cars of This Model Daily. Within six months from ths date of Its announcement, the success of ths Maxwell club sedan has mads It ths largest selling Maxwell model ever produced. Day after day the company'a plants in Detroit. Dayton. Newcastle, Ind., and Windsor, Ont., are turning out approximately 150 care of this type ulnpe. "I he club sedan Is a full five-pas senger enclosed car, providing feat ures not found. In oilier cars of the so-called utility type,” says J, E. Fields, general sales manager of the Maxwell Motor corporation. "Be causa of tha 30-lnch doors, front sent passengers need not move while those using the rear seit enter or leave the car. The body Inside Is surprisingly loomy, ample for five full grown per sons. A six-footer sitting in the rear seat actually can stretch his legs out full length and be at ease. “The 'vide doors arid general meth ods of tonstrucrloli give the car many utilities In eJdit'on to that of passen ger transportation. Heavy, bulky ar ticles can readily be pul into tire car and taken from it. and there are many businesses to which it has al ready become a valuable adjunct. "For the cross country tourist, or for camping, It Is difficult to conjure up a more suitable car. The Inter ior, In 10 minutes, can be converted into a comfortable double bed. “Of staunch build, the club sedan is designed to stand hard knocks. It will actually withstand more severe use on rough rocris tnan most touring Football players on the FIJI Islands do not wear shoes or any other foot ball protective paraphernalia. Detroiters Buy Many Essex Cars m Largest Selling Six-Cylinder Automobile iu City, Says Local Distributor. "Nearly a quarter million worker* are engaged every day In making motor car* In Detroit. That la why it la so significant that Hudson-Essex, since the bringing out ot the Essex Six, has become the largest selling line of six-cylinder cars In that city,” said R. H. Davisson, Hudson-Essex distributor In Omaha. “For the first three months of 1921, in fact, the new Essex and the Super Six have been bought by more De troiters,” he continued, “than any other makes except the two lowest price fours. These figures are from official registrations. "That Is Important to use here In Omaha because tt represents the ver dict of experts—men who build cars and know what goes In them. “In our city we know the Ins and outs of the products we manufacture and handle. Crop conditions, the price of wheat, corn, cattle and hogs are Important topics of conversation. Similarly, In Detroit everyone know* almost immediately whether this or that ear Is a success or whether It ha# failed to fulfil the expectations held out for tt. “The men agd women who have driven the 'new Essex far enough to discover Its full abilities are the best advertisers we have. No car which the Hudson-Essex organization ever produced met with the welconte which has been accorded this Essex Six. We are facing a spring short age. DELCO MARKETING FORD IGNITION The Dayton Engineering labora tories company, manufacturers of Delco starting, lighting and Ignition equipment, have announced the pro duction of special Delco ignition equipment for Fords. The Delco distributor for Fords Is of the standard Delco type and qual ity and has an automatic spark ad vance. Tt can be quickly and easily Installed in place of the F'ord timer. In addition the Delco distributor is provided with a hand advance that can be used in unusual driving con ditlons to supplement the work of the automatic advance. The hand ad vance Is provided with definite stops in order to eliminate getting the en j glne out of time by any shift of tip j lever. * I STUDEBAKIER LIGHT-SIX TOURING CAR $1045 Mark This Example of what Studebaker alone can do STUDEBAKER la the world’* largest maker of quality cars. Our assets are 960,000,000. We have 950,000,000 in model plants. Our sales have almost trebled in three years, because of our matchless values. Last year, 145,167 people paid $201, 000,000 for Stude baker cars. Comm and Imam %chy Come and see, before you buy a car, the reasons for this Motors. This is done in no other car at our prices. Then we use more Timken bearings in this car than are used in any competitive car within $1,500 of our price. And Timken bearings take up wear as no other bearings do. Why this price? This Light-Six Touring Car is priced at $1,045. Built under ordinary conditions such a car would cost you from 9200 to $400 more. success. 8m this Light-Six Touring Car, for instance. Built of this finest steels. Of the very same steels we use in the,coet liest of our cars. On soma we pay makers 15% premium to get just the quality specified. Built under an engineering de partment which costs ua 1500,000 yearly. Each car subjected in the build ing to 32000 separate inspections. Same steels, same workmanship as in the costliest Studebaker models. * J Two gnat feature* There are many features in this Light-Six found in no rival car. But we want to mention two in par ticular. The motor is perfectly balanced. That means long life and freedom from vibration. The reason is this: We machine all surfacM of our crankshafts and connecting rods by 61 operations. Just ss was done in Liberty Airplane How It Excels Steels are identical with the steels in the costliest car we make. More Timken bearings than in any competitive car within $1,500 1 of its price. Genuine leather cushions, 10 inches deep. Curled hair filling. All-steel body. One-piece windshield—-rainproof. Attractive cowl lights. Quick-action cowl ventilator. Noit-skid cord tires. Transmission and ignition locks. Perfect motor balance. The supreme car of its class. Send coupon for hook about it. But we build 150,000 cart per year. We make our own part*. We build our own bodies in 910.000,000 body plants. We have 12,500 up-to-date machines. Our major costs are di vided by enormous output The result is a value no other maker even tries to match in a fine car of this size. Come see what it means to you. Send for the Book Mail us the coupon below. We will send youfree our new book that will inform you on five simple things which reveal the value of a car. For instance— It will enable vou to look at any car and tell whether it’s been cheap ened to meet a price or offers true quality. It will tell you why some cars rattje at 20,000 miles and others don’t. It shows one single point in a closed car which measures whether jmu re getting top or medium qual ity. The book is free. Clip the cou pon now. LIGHT.SIX i-PuMD|tr 112-in. W. B. 40 H. P. Touring . ..$1045 Roadster (3-Pass.) .... 1025 Coape-Roadster (2-Pass.) . . 1195 Coups (5-Pass.) 1395 Sedan 1435 SPECIAL - SIX 5-Passenger 119-in. W. B. 50 H. P. Tearing . ....... 91425 Roadster (2-Pass-) .... 1400 Coape (5-Psss.) ..... 1895 Sedan.1985 BIG. SIX 7-Passenger 126-in. W. B. 60 H. P. Touring.. . |1750 Speedster (5-Pass.) , i«5 Coupe (5-Pass.) ...... 2495 Sedan.26*5 AU aria— f. a. t. futtury. Taunt It maul your tan van nut a O. N. BONNEY MOTOR CO. HA rnay 0676 2550 Farnam Street The World'e Largest Producer of Quality Automobiles > _ MAIL FOR BOOK Studabakar, South Band, Indiana Please mail ma your book, “Why You Cannot Judge Value by Price.** I ! .. i The equipment la being distributed through United Motors Service, Del co's official, national service repre sentatives NEW OFFICERS IN ENAMEL COMPANY Baked enamel haa long been recog nized as being far superior to var nish as an automobile finish, retain ing Ita beauty long after ths painted surfaces have checked and cracked. Until recently It has been Impossible to bake anything but black enamel, forcing manufacturers to use varnish for color work. Within the last three years 'a process has been perfected that makes possible a baked enamel all over a car In any color. With this process any car can be re finished in baked enamel without danger of In jury to the woodwork or upholster ing. • Under new management, the Dehco Auto Enameling Company, Ipc., will continue to give the same quality which haa been enjoyed by hundreds of customers. The following men are officers of the new’ company: J. C. McVittle, president: J. C. Carroll, vice president: Gale C. bawver. secretary and treasurer; J. W. Kllbane, fore man. formerly with Andrew Murphy ft Son. STARAND DURANT DEALERS EXPAND Andrew Murpb” £. Son are making rapid strides in building up a Star and Durant dealers' organization In Nebraska and Iowa. They now have dealers In nearly all points of Impor tance in the territory. This Is a great convenience to own ers of Star and Durant cars, as It makes It convenient to receive service almost anywhere. Murphy ft Son state they will have Star and Durant dealers In every county In Nebraska and Iowa be fore June 1. Reo Model Has Balloon Tires “T-6 Special” Replaces Pha eton Touring—Optional Col ors Offered Purchaser. A completely equipped model hav ing balloon tire* aa standard equip ment made Its bow this week when the "T-SIx Special’’ touring Reo was announced by the Reo Motor Car com pany. This model, which replace* the phaeton Reo, le the first of thd popu lar line of passenger cars on which balloon tires have been made stand ard. Reo has been offering balloon tires as optional or selective efluip ment at additional cost on all closed cars for several months. Mechanically the T-Slx special tour ing, as its name indicates, has for its power unit the time-tried end re fined T-Six engine on which the Reo Motor Car company has standardized for Its passenger line and its taxi cab. The chassis, too, is the stand ard mounting for both the open and closed Reos. Including, such features as the double-frame seating for the engine, dual foot control and oversized brakes. Two options ars offered with the new model. It may be finished either In the standard Reo blue or In the color known as Reo deep gray. Its upholstery may be either a gray Span ish leather or the standard black leather. The lines of ths model, suggesting alertness and energy, were designed to express outwardly the mechanical characteristics and ability of the Reo. The low-hanging effact not only adds to the car’s road-holding tendency but also expresses this characteristic of the model. A certain sturdiness which mean* reserve power to fill every need is Indicated by the close coupled low outlines of the body Fleetnssa is express'd by the har mony that axlata in the oomplete assembly. Many of the extra appointments which add comfort to the lot of motortet are Included as standard equipment with the T Six apeclai tour Ing. On the nickeled radiator is mounted a winged radiator cap topped with a motometer. Drum type headlight* with nickeled bails are uaed on the model, as are atep plate* and slde-wlng windshields. In addition to the regular equipment on the daal^ a cigar lighter and an elec tric clock are Included. dorFbusiness COUPE POPULAR The new Dort three-door business coupe. Introduced to the public but a few weeks ago. has already become one of the most popular and fastest selling cars of this type. It Is primarily a car for salesmen, physicians, realtors, solicitors, profes sional men, farmers and merchants} yet It I* a family car as well. The three door business coups Is mounted on tl^e same chassis as other Doris and is powered by the seme nix cylinder motor In which every moving part la "bathed In oil. It has the same body and same seating arrangement as the regular Doii coupe. There is ample room for five passengers. The extra seat may be folded, and the hack and seat cush ions of the rear seat may be re moved, giving unusual carrying space for the farmer s produce or sales man's sample case. In addition to the other advantages. It Is uphol stered in genuine heavy leather and toned a deep black—features of proven practicability. There Is also a rear trunk for small parcels. Another feature which will appeal strongly to car buyers Is balloon tires. Doi t Is now furnishing balloon tires on this model at a slight In crease in cost. ________ A Re-new-ed Cadillac From “A Safi Place to Bay” Another 59 Victoria Just returned from our painter’s, beautifully refinisbed, a Coach Maker’s blue. Re-new-ed and re-tired. Thi* comfortable enclosed body is Cadillac's most popular model—aristocratic in appearance and can be purchased for as little as a new car of inferior quality and on exceptionally advantageous terms. SEE US TODAY J. H. Hansen Cadillac Co. HA 0710 Farnam St. at 26th A Will Your Family Be Happy This Spring? \ Suppose you have definitely decided to buy a Chevrolet this Spring. That does not necessarily mean you are going to get it Anyone posted on conditions in the automobile business wifi tell you that thousands of families are going to be unable to get cars this Spring. That has been true almost every spring for the last ten years, but the shortage in April, May and June, this year, is going to be more serious than ever before. The only way to be sure of a Chevrolet ’ this Spring is to order it NOW. If you do not want to pay for it in full at this time, any Chevrolet dealer will arrange terms to suit your convenience, so you can pay as you ride. m You will be surprised to learn how easy iti is to pay for a Chevrolet and to get possession and use of it. Will Chevrolet Advance Prices? Ten makes of automobiles have already advanced in price. In spite of increased costs of materials, the Chevrolet price is still the same. How long—we cannot guarantee. To make sure of your Chev- j rolet at present low prices BUY NOWlf 4 Call on Any of These Chevrolet Dealers t OMAHA I. W. Smith Chevrolet Co. 2659 Fern am St Dt ey Motor Co. 3815 N. 24th St Julien Chevrolet Co. 1715 Cuming St. Sargent Chevrolet Co. 1437 S. 13th St Military Garage 6115 Military Ave. J. H. Lawrence Chevrolet Co 4526 5. 241b St \ ASHLAND Clayton Auto Co. AUBURN Coulter A Grit* BLAIR The Aronson Garage GREENWOOD Anderson Auto Co. GRETNA Auto Service Garage NEBRASKA CITY Williams A Chappell PAPILLION H. P. Beerline RALSTON «<alstvn Set rite Garage RICHFIELD Otto Hibbeler SPRINGFIELD Elwell St Sons Cot SYRACUSE Fritz Nicklas TALMAGE Bad berg St Rotter TEKAMAH B. O. McDonald VALLEY L W\ Burgert WEEPING WATER Schncll & M*tteliURno