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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Jan. 20, 1924)
Cadillac Sales Larger. That sales, shipments and deliver ies of Cadillac cars during 1923 all surpassed the high records of 1922, and that the first four months of sales of the new V-63 surpassed by more than 70 per cent the cor responding period in the sales of the type 61, Is the summary of a state ment by Jay W. Dunivan, manager of distribution ‘of the Cadillac Motor Car company, Jn reviewing the com pany's sales activities for the past year. ,< gi . Oakland Han New Finish. The Oakland Motor Car company is now In full swing on the new special permanent satin finish, perfected at the Oakland factories. Greater dura bility, fewer washings and low cost of service on refinlshing are some of the advantages claimed over the regula tion varnish job. New Lamp Has No Wick or Chimney Most Brilliant Home Light Known—Costs One Cent a Night. A new larpp which has no wick or chimney, yet, .according to experts, gives the most powerful home light In the world, is the latest achievement of W. C. Fowler, 277 Factory building, Kansas City, Mo. This remarkable new lamp beats gas or electricity— gives more light than 300 candles, IS ordinary lamps or 10 brilliant electric lights, and costs only one cent a night. A blessing to every home, especially on farm or in small town. It is ab solutely safe, and gives universal sat isfaction. No dirt, no smoke, no odor. A child can carry It. It is the am bition of Mr. Fowler to have every home, store, hall or church enjoy the Increased comfort of this, powerful, pleasing, brilliant white light, and he will send one of the new lamps on free trial to any reader of The Bee who writes him. He wants one per son to whom he can refer new cus tomers. Take advantage of his free offer. Agents wanted. Write him to day.—Advertisement. One Comer of the Gotham Auto Show Five hundred automobiles of 74 different makes are on the floor at the annual national motor car show in New York. The photo shows only one corner of the floor. ___ Treating Automobile Parts With Heat To the average owner of an auto mobile a piece of steel is a piece of steel. Possibly at the time of its manufacture it takes on certain char acteristics which distinguish it from other pieces of steel of similar size and general outward appearance, but from the.datc of its origin until it is claimed by the Junk heap after a decade or so it is the same piece of steel that emerged from the mill. Not so with the designers and manu facturers of automobiles. To them a piece of steel Is something to be pur chased carefully with respect to the elements alloyed in it and then re vamped completely to prepare it for the particular duties to which it will be assigned in the finished automo bile. It is quite probable that there is no more fascinating part of the large modern automobile plant than the heat-treating department where these changes in the steel making up the various parts of the motor cars ol today are brought about. To the spectator who is not technically train ed the heat-treating shops appear as great spectacles to be tiewed with a certain awe, while to the person con versant with technical things they are ever interesting because of the “miracles” that are worked within them. , An idea of the workings of a thor oughly up-to-date heat-treating depart ment may he gained from the descrip tion of the operations to which one part is subjected In this department of the Reo Motor Car company. The rear axle shaft, used In all Reo pas senger models, for example, goes through approximately 20 operations In the heat-treating department alone. Chance for Motor Inventors. A. P. Sloan, jr., president of Gen eral Motors corporation, speaking at the annual dinner of eastern Oldsmo bile dealers, New York, stated that there are still as many possibilities of advance In the technical develop ment of the motor car as have taken place since the beginning of the In dustry. Mr. Sloan likewise predicted a year that would see at least as many automobiles built as in 1923. The Cost of a Car is no measure of its value These are the things to consider erttOfafear depends in large on volume and efficiency, no criterion of value. Studebaker builds 150,000 Sne ears yearly. All of them are Sizes. The rrmin costs are divided by that enor mous output. Thus at prices of $975 and up wa offer the utmost in quality. yft offer mazimum values. \ Don't judge these cars by prices. Under other conditions they might coat twice as mnrh, yatoffer less than &me m&r cost* Quality cars require costly facfli ties. Studebaker baa <50,000,000 invested in modem plants and equip ment. $8,000,000 in drop forge plants alone. $10, 000,000 in body plants, to carry out the Stfide baker standards. There ate l3r500 up to-date machines cm / ployed to build these cars. Some are enor mously expensive. Few outputs justify such facilities. Then parts must be bought out side, and profits paid to others. » • • • Studebaker engineer ing costs $500,000 per year. That to us is $5.33 per car. Our Department of Re search and Experiment employ* 125 drilled own. It mum *>0,000 tarts per year to P nWntain oar standards. OwBrnts ^Jrthnaalillf tmartnddtafl^ONkupK* linn, i^ammasr toe aaoh car to insure against flaws snd^mlstahas. employ 1,000 mao to nrtha them. Casa Ilk* tba fltndsbakara cannot ha built witbeot eoch facilities, such xmwirrh. net care. Yet enormous •ttmt sions tnahes them possible at DQXlBWKSr pnero. The best we kmm> atuJrtqfcrrs ispasssnt the bsatwe mtm, And with oar array of en gineers, with ear wealth of ex perience, we probably know what is beat We nee 35 formulas for' ateela. Each ie beet suited to certain parte, aa proved by years of teats. On some ateela we pay the makers a bonus of 15% to get them exactly right. There is no room to excel us there. • • e We the entire surface of each crank shaft as was done on Liberty Airplane Motors. That ex tra cost is heavy. But thus we get Just Go and See Stodebaker is today the leader in the fine-car field. Stodebaker balds more quality can than any other concern in the world. Buyers of fine cars last year spent over $200,000,000 for Studebaker models. The demand for Btndebakers has almost trebled in three years—as people found them out. Then go see- them. Compare them with any car you will. Don't spend $1,000 or over without knowing what Studebaker offers. You owe that to yourself. Tbeea (beta nlj to kD Stode bakera, of all styles and aises. The materials oood In all chaoses are alike. Beauty—Luamy Phtith The Stadefaaker coach work has been famous for decades. No one can excel it. ' The finish la produced bp 26 oper ationa, including IS coats bf paint and varnish. Open cars have real leather * ■ cushions. They cost, over imitation leather, about |2S per car. No closed cars could be more hncn rious. That lining of Chase Mohair Is made from the soft fleece of An gora goats. A vetour lining would save about twe«Cfinds that coat «p to $100 par car. Note how every detail dsootea in finite care. That, aa you know. Is expensive Note the coMpwt—— of oar larger model*. The nickel - plated bumper*, extra disc wheel* with cord tires, s steel tnwh a coartesy light These the costttsot core. I M- -i. J ■' IrOfmtMg 19 inufmm Compere port by pori with any rival cars, Stodebsker will show > you some scores of ad vantages. Then consider Stade bsker history. For 71 yeors this namo has stood lor qeeMty. Whoa poo ple rods in coning oo> Stodebsker bail t the traditions ose spplwi to OnaStuiiebaher cat, bdh In lilt* haa run 475^000 miles. It la ttlQ hi active service. It lately made a mid winter trip from Los Angeles to Near York. That meana 80 years of aver age service, of 6,000 miles par year. What more can you dream of in a motor car than the Studs bakers offer? • i T~ I Q H T - fl 1 * SPEClAL-Slj 5-Pm. 119' W. B. 50 H. P. Towing.IIMOJO Boadrtcr (MM) - - - 1JMLOO OMpa 1NU0 Ml.1M1M B I G • S II MB* W. B. UH. P. - 1175000 ) • - 1*35.00 .) 2405.00 .... 20*500 f.&k factory. Torma to moot poor comooatomoo.) O. N. Bonney Motor Co. • HA rney 0676 2550 Farnam Straat , y — B 1~ a 1" B. AN- BTODEBAKER TEAR Radio Display Is Planned for Auto Show Next Month Trend of Motor Car Dealers to Sell Outfits and Gen eral Interest in Radio. A big radio exposition will be one of the features of the Automobile show at the Auditorium February 18 to 23, if present plans are carried out. A. B. Waugh of the Omaha Auto mobile Trade association has been in conference with leading . radio Job bers and retailer*, and several ol them are pushing the idea entliusia astlcally. This will be the first time the radio has been linked up WHii cars and accessories'In an automobile show. Automobile dealers of this sectlor are starting to sell radio equipment because winter is the more quiet sea son for their business, while it is the best for the radio. The automobili dealer is familiar with electrical ap paratua and repaira and he is proving a successful radio agent. This is espe cially true in the smaller cities ant towns where there are no exclusive radio shops. As the automobile shoe brings in hundreds of dealers from al this section, "it gives them an op portunlty to inspect the radio dls play. The accessory space is selling rap Idly this yeaf. Last year the acces sories were given a more prominent display than ever before. It was « recognition of the Increased interest in the latest equipment and in re placement parts as well. The plat will be continued this year and ex hibitors are appreciating this fact. Interest in Chicago Show. Public interest In the automobili show at the Coliseum in Chicago, haj been stimulated by the many new me chanical developments. Among thest are front wheel brakes and balloor tires. The Tellow CabManufacturlng Co. is credited with beTfig among the first to pioneer the use of small diam eter wheels and large cross-section "air cushion tires." Science Gives Car Credit for Great Discovery 0 Accomplish 30-\ car 1 ask in Two Years by Penetrating Roadless Interior of Unknown Land. , The startling discoveries of the third Asiatic expedition, with I heir priceless contributions to science and commerce, would have been impossi ble without motor cars. That Is the blunt, unequivocal state ment of Roy Chapman Andrews, leader of the expedition which re turned recently froiq a two-year search of innermost Mongolia, with the largest and most valuable col lection of fossils ever brought Into the United States. When the party started from China, Mr. Andrews was told that’ camels and horses were the only means of transportation known in the Interior of the country he was alrout to pene ' trate. To cross the Gobi desert alone was a feat to test the endurance of the most rugged car, and had been accomplished but seldom. To ford the streams and cross the. hilly, roadless wastes of the unknown land beyond , the desert, however, was considered an utter impossibility. Nevertheless, Mr. Andrews had , made up his mind. "I bought three Dodge Brothers cars in Pekin—one touring car and two ?i-ton commercials. I tried every Insurance company In China, I be lleve, In an efTort to insure the cars before starting the trip. They only laughed at me. even when I explained i that I cared for nothing except in surance against total destruction. “What those cars did was a revela tion to the whole eastern world. We crossed rivers, plunged in and out of deep ruts and thumped over bould ers until we thought everything must shake to pieces. But those cars kept going. Terribly overloaded, they did 1 the Impossible, day after day. Some times we chased wild animals .across the roadless plains at high speed. I remember once the speedometer was registering 40 miles an hour when we were in hot pursuit of a drove of wild asses ’’ Star Special Sedan The Star Special sedan has many special refinements such as dint wheels, cord tires, special f>aint col ora and epecial upholstering. Andrew Murphy A Son. distributor*, claim it to be the greatest value on the market in its price class of 11,045 at Omaha. Fewer New Autos Urged. Reduced production of motor car* In 1934 to a total output 25 per cent less than that of 19’3 was counseled by T. E. Hausmann, president of the reorganized Templar Motor Car com pany In a statement here before a dealers’ convention. Even that re duced total or 1924 woulud be half a million cars more than were produced in 1923, Mr. Hatiamann pointed out. Cars must be built for longer life and produced in proportionately less (.uantity, unless the manufacturer wishes to flood the country with used cars, he argued. The total debt ov^ed the I’nitod States by 16 foreign governments not*. amounts to $7,058,574,905. Bus Operators Cut Your Costs First Cott Operating Cott Repair Cost Packard Twin-Six Enclosed Fifteen Pattenypr But $2,450—Ready for tk# Road Richardson Motor Car Company HA. 0010. 3016 Harney St. Bee Want Ads Produce Results. * 54 YEARS of Serving % | It is a source of great satisfaction to us to feel that for over half a century we have served our customers well, we have prospered with the thousands we have served, and it is our aim to serve on and on ever better and better. The fact that our past judg ment for many years in the automobile business has each time proven correct is your guarantee that when we say the Durant and Star cars are Amer ica’s best values, that statement , is correct. Andrew Murphy & Son, Inc. Distributor*, 14th and Jackson Sts. Here 54 Years Liquor Treayt to Be Ready This Week T/mdon, .Tan. 19.—Ths /nglo-Amerl c»n "rum-running treaty” will be ready for signing next week, ths for eign office announced today. The British dominions have given their approval to the various amend ments suggested by the United Stales. Under this treaty the American au thorities may search suspected whisky smuggling ships outslds ths three mile Umt. Osmond Wants Railroad Branch From Yankton Plainview. Neb., Jan. 19 —Erection of a new round house at Osmond may mean that the Great Northern from Yankton will connect with the Burlington at Osmond Instead of at Plainview am was rumored at first. Osmond Is the halfway point be tween Sioux City and O'-.elll, the local freight trains ending their run at the latter place. This fact makes Osmond the logical meeting place fot the extension from Yankton. 7,000 New Busses in Use. Nearly 7,000 new motor busses were put Into service during 199* on lines in ths United States, According to a survey recently completed by Bus Transportation. These figures are based on reports from 26 bus manufacturers of tbs country, and show that a large proportion of the busses wers of ths street ear type ■eating from 21 to 2S passengers. New Teacher at Tecumseh. Special ttlapeu-h to The Omaha Bee. Tecumseh. Neb., Jan. 19.—Miss Mildred Ormeby of Trumbull. Neb., has been elected to teach English, science and civics In the Tecumseh High school to fill s vacancy. Miss Ormsby will begin her work here Monday. She will also have charge of the declamatory work anfl assist in coaching the spring plays. One of Triplets Dim. Pp*ciiit ninputrh Ui Tha Omaha Bfi. T^cumarh, Neb., Jan. 19.—Gerald Lee. 9 month-old ton of Mr. and Mr*. Gharle* Mason, living north of T*r.mAg*h, died with pneumonia. The baby was one of triplet*, and another nf the little one*. Kvalee, sick for some time, la now Improving. INneli Makes Big Profit. Net profits of yi.Sfi.M2.lt were pained by the Nash Motors company, during the fiscal year 1999. This Is brought out In the company's annual financial report to stockholders. The figures quoted are net profits. The company has a reserve of I91.S99, 2R0.77 cash on hand. New School at Beldrn. Special Ol.patch to The Omaha flea. Relden. Neb., Jan. 19. —A new mod ern school building will be erected hers this spring at an estimated cost of $*fl,000. Ths ground has been cleared away and the school board has announced that It Is ready to receive bids for ths contract * ' 1 C ■' * □□dee Brothers TYPE-B SEDAN 9 To the admirable sturdiness and all-year protection of this Sedan, Dodge Brothers ha”e acfded refinements which further enhance its value and desirability. The car is long and low, with deep seats and abundant leg room. New springs—under slung in the rear—add immeasurably to the comfort of riding. With these ancfother notable improvements, the Type-B Sedan will distinctly appeal to those who demand beauty as well as utility in the car they drive. 1\t prica U I1UO f. a. b. Datralt—«1SM 4*U»ar*4 — O’BRIEN-DAVIS AUTO CO. Mill til Ham.j’ Sla. HA my 0123 Sale* iiJ Straict Braackaa at Cauacll Bluffi, la. Daataaa, la. s *