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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Nov. 25, 1923)
Overland Champ Gives Free Rides Week of November 22-29 ll Hr Set Aside as Demonstra tion Week. — November 22-29 will be champlop demonstration week among Willy» Overland dealers, branches and dis tributors throughout ths United States. For the first time since this new car was announced, early in October ■ II of the 5,000 dealers throughout the land have now been furnished with sample cars of this type. Fac tory production has been speeded up to such a point where it Is ndjudged to be nearly adequate to the demand. No car that Willys-Overland has ever Introduced has met with the spontaneous and Immediate acclaim that greeted the Champion. While radically novel and fresh, yet It proved to he the type of motor car that many have longed for and hoped for. It probably Is the most divergently use ful car ever brought out. Its front and rear seats can be easily and quickly adjusted to three different positions, permitting a tall driver to manipulate foot pedals without cramping of legs- By the same token a short driver can adjust the driver's seat so that he can easily reach the pedals. Rear seat can also be moved forward or hark to accommodate the convenience of the passengers. The car's most remarkable char acter.Stic, however, Is that both front and rear seats and upholstery can be entirely removed and made up into a luxurious bed right in the car. a fea ' ure that will prove invaluable to ourists and campers. Use Loekhead Brakes. ^ Manufactures of 13 different motor cars have to date adopted Loekhead hydraulic four wheel brakes as equip ment for their cars, D. O. Scott, gen eral manager of the Hydraulic Brake company, Detroit, stated. The ma jority of these manufacturers will probably announce the brakes as part of their cars between now and the opening of the New York automobile show, January 5. Among the 13 manufacturers are those producing four, six and eight cylinder cars in practically every price and quality field, It was said. Buick Car on Stage. The highest salaried star in vaude ville drives a 24-55 Buick sport tour ing car. She Is Sophie Tucker, Ameri ca’s queen of jazz, who Is headlining this week's Orpheum bill. Miss Tucker uses a motor car in her act. She makes her entrance and exit In her Buick sport model. Overland Has Attractive Window Disrdav Quack! Quack,, quack, quack! Olit clals of Wlllyg-Overland company not ed the numerous pictures of turkey gobblers appearing in Omaha win dows. So they decided to go the others Just one better. A family of six bellowing ducks and squealing drakes moved into their new quarters and proceeded to make themselves right at home, notwithstanding the| chuckles of passersby, who paused! outside the front show windows tcj crack jokes aoout the webfooted and bowlcgged occupants of the window. Splashing about in a large pan of water, the ducks flapped their wings and wiggled their tail feathers to the tune of their own unbroken quack ing. Behind them stacks of grain gave the appearance of the first Thanksgiving festival. To the side of them the floor was covered with saw dust. Presently five emerged. One lone duck continued to duck its head under water while the others stcfod at attention and announced their wel come or defiance to curious onlookers. According to company officials, the ducks moved in largely to announce the introduction of a new idea in motor cars. For the new Overland sedan is causing much interest among the people of Omaha. The seats In this comfortable sedan can be ad justed in any manner and the front and back seats can be made into a bod with apparent ease. Owner Has Praise for Packard Tkat Took Him Across Sakara From the distant burning sands of the Sahara, home of the far-famed sheik, conies the voice of a Cleveland tourist and a Packard owner to praise the performance of his Single Six in carrying him through those far flung lands where a "good road" is any road through which a camel can pa^s or one that Is not sub merged under mountains of shifting sands. The letter and photograph conies from Frank Muehlhauser, Cleveland business man. who. before starting on his world tour selected as his ve hicle of transportation a Packard Single Six. His letter just received by C. A. Forster, president of the Packard Clevelnnd company, expresses the satisfaction of a man who has trav eled far and, nearing the end of the journey, found only admiration for, his motor car. Automotive Engineering in Europe Not Superior to U. S. The popular Impression that Euro pean automotive engineering Is su perior to American engineering methods Is not entirely justified, ac cording to Benjamin Jerome, chief engineer of the Oakland Motor Car company, Pontiac, Mich., who has just returned from a two months tour during which he visited the leading motor car plants of Great Britain, France Belgium, Italy and Switzer land and also the Paris and London auto shows. Hudson Super-Six Sedan. The thoroughbred simplicity of de sign of the Hudson Super-Six sedan instantly establishes this model in a place of leadership. It is the type of car desired by owners, who pre fer the best of good taste and re finement. IWchness and style are re flected throughout. Long body lines together with Its clean-cut design, make the sedan un usually smart in appearance. At the same time Its conservatism assures you of a motor car that will be in style for years. Hudson bodies have ntaays typified that basic pureness of desjgn that lives on. The lines of the first super six of years aco are attractive and In good taste today. NO AMERICAN MOTOR CAR. REGARDLESS OF PRICE. EXCELS THE NEW PEERLESS EIGHT IN PERFORMANCE. DEPENDABILITY. BEAUTY AND COMFORT New Prices 12690 to 14090, f.o.b. Cleveland, dependent on the style of body you select. The Peerless line of bodies includes touring cart, coupes, sedans and limoutinct. „ d I * ^tVv® % tVv, ^ » a v> \\v®^ \V^ (»f \e, >fri&e* . ^ <>^o ■»*' * ■Crfja The finest thing of all about the New Peerless Eight is that it lives up to all that we say of it. Otherwise, owners would not be writing us the kind of letters they do write; their enthusiasm would not be roused to top pitch and kept there by the behavior of their car. It will take but a little of your time to satisfy you rself about the superior qualities of the New Peerless. And we would like to say in advance that the more you know of fine cars the more readily you will agree that no American car, at any price, excels the New Peerless in perform' ance, dependability, beauty and comfort. ■< GUY L. SMITH RAT lantic 1944 “Service First” Omaha, Neb. j s i f Double Christening in Ford Car Family Brings 2 New Names There's been a double christening in the Ford car family. When the newest member, a smart sedan with two doors, arrived on the scene, announcement of which Is Just made, there came with It the question of a name. For severul days the folks Just couldn't decide what to call the baby of the family until, front quite an unexpected source, there came the happy suggestion: "Let's call it Tudor." And Tudor It was chrlstiened, a | name quite in keeping with the aristo cratic appearance of the new car. “How about renaming the other sedan?” some one asked and then catne this reply: "We might call it the four-door Fordor —Ah. that's it! Ford—or, Fordor. Simple and expressive, isn't It?” So we have two Ford cars with brand new names, the Tudor and the Fordor. Moon Motor Sales Show Big Increase in Pa6t Year Nell E. McDarby, assistant sales manager of the Moon Motor Car com pany, St. Louis, Just returned from a trip to New York, where he repre sented the Moon company in the drawing for space and position,at the annual automobile shows to be held in New York and Chicago in Janu ary. * Drawings for exhibit space and choice of location at these shows are based on gross sale* of the exhibit ing automobile manufacturers. Moon has advanced nin4 places, or posi tions, since the previous annual show held last January. Its advance in position in the industry is the result of the large Increase in sales of Moon cars this year, its sales being nearly 75 per cent ahead of sales for the same period last year. First Reo Speed Wagon Is Traded for New One After more than eight years of continuous service the first Reo speed wagon ever produced has been traded In on a new one by the or iginal owners, W. H. Lerned 4 Sons, dairymen of Boston. When the ex change was made, the body of the original sj>eed wagon was remounted on the new chassis, for there were few signs of wear. First in the field of commercial vehicles which departed from the class of lumbering trucks, this speed wagon has been closely watched over since it left the plant of the Reo Car company. Test of Tire Quality. "You cant* tell a man by the clothes he wears.’ Neither is It possi ble to determine the quality of an au tomobile tire simply by ite attractive ness. It would be the simplest thing In the world to amalgamate a quan tity of scraps into wbat would appear to be a very good automobile tire. The cost per mile Is what actually counts, say Miller tire men, and Is obtained by adding to the initial cost, tha cost of repairs and delays and dividing that sum by the total Bille age obtained from the casing. Payments Mad** Promptly. The man who buys .i motoi cm on the partial payment plan, and there are tome 2.000,000 American owner*, who acquired cars in this way during the last 12 months, rarely fails to make ids payment* prompt ly. At any event they pay within 30 days or less, according to Arthur J. Morris, head of the Industrial Finance corporation of New York and South Itrnd, lnd., which acts us banker to Studebalter dealers in their deferred payment Males Jordan Victoria Popular. Twelve hundred orders for the new Jordon Victoria have tieen received hv the factory from dealers, who are feeling a strong demand for an en closed car of the personal type which gets away from conventional coupe design. Improve your mind, read Instruc tion Classes on the Classified page. Cadillac Sales Increase. Final report* for the flrat six WMka after the announcement of ths new Cadillac V S3 show an Increase la sales of 44.S per cent over the eor reaponding period In the sals of til* preceding type. Production for the same period is also running 42 per cent higher than with the type SI, according to Lynn McNaughton, Cadillac vice president and general sales manager. Study the Chalmers If you are considering the finer sixes it natu rally follows that you will want to make a careful study of the Chalmers. • • * • Good business judg ment compels it be cause recent engineer ing advances have made the improved Chalmers Six so bril liant and so depend able in performance. Give Chalmers a com plete examination and a thorough test. Then, in the light of the price, decide whether it is possible to make a wiser investment in the entire field of sixes. CHALMERS SIX PRICES 5-Passenger Touring - *1185 ’’•Passenger Touring - 1295 Sedan-Coach - - - - *1585 7-Pauenfer Sedan - - 2095 Sport Touring - - - *1335 Pnctt f. $. b. Dttreit. Rev enue tax t$ be added. • .' PETERSON-MILLARD COMPANY 28th and Farnam Harney 5066 !/mpro^od CHALMERS SIX Seven-Passenger Sedan *2095 Even at this new low price you trill nothing lacking, nothing more to be da sired in this custom-type-n pan ngi i enclosed car. Equipment nwhidw exhaust heater, bumpers front and rear, nickeled radiator, and cowl and head lamps; dome and rear quarter lights; satin nickel hardware, motometer. trunk and rack, rear view mirror, windshiekl wiper and visor, soft roof construction, extra wheel On the Finest Super-Six Chassis Ever Built Heretofore a moderate-priced closed car has meant an inferior chassis. Now at a saving of hundreds of dollars you buy in HUDSON a car of positive reli ability, chassis Excellence and finest performance. These are the lowest prices of all time on the Hud , son Super-Six. They make both the Sedan and the Coach the most outstanding values in the world. I KILLY MOTOR CAR CO. ATlantie 7461 2060-62 Farnam Street Omaha, Xeb