Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Sept. 30, 1923)
New 4-Passenger Moon* Coupe Ready Finished in Marine Blue and Black Spanish Leather Upholstery. ———— The Moon Motor Car company is arwvv into quantity production of the ,*iew Six 40 and Six 50 coupes, which ^re among the smartest looking en closed models this season. The silver rri radiator gives the appearance of a custom-built car. It is finished In the popular marine blue up to the belt line, the super structure being finished in black. The Moon coupe accommodates four passengers comfortably, with plenty of leg room for each, having a >'ery comfortable auxiliary seat which folds forward out of the way when fiot in use. , Another feature of the new coupe is the triangular windshield which assures practically unobstructed Vision. . It is upholstered in very rich blue genuine Spanish leather up to the \ b«lt line, with dark blue broadcloth beadlining. .. How Tires Wear Out and Why; Expert Tells — The fact that automobile tires on the right side of the car wear out more quickly than those on the left aide is one which many motorists are unable to explain, A very popular misconception is that turning corners moro frequently to the right than to the left is responsible for this wear. Such, however, is not the case. The reason that tires on the right tide of the car wear more quickly ftian those on the left side is that they carry a greater load than their brothers on the other elde. The natural slope of the street or road causes more of the load to rest upon • the right side of the car. In addi tion, the natural tendency of the car to slide sideways because of the road dope must be counteracted more by the tires on the right side than by those on the left. ' tar owners sometimes wonder also why it Is that under normal condi tions of road and driving the right rear tire wears out more quickly than the left rear. That’ according to “Miller tire experts, is due to the addi tional strain placed upon it by tile motor. The driving power of the car Is transmitted to the rear wheels and in starting and stopping the tire is given additional strain. Not only must it meet with the natural obsta cles of the road, but it must also absorb the pulling and braking strain which is transmitted by the motor, That Is another argument against quick starting and stopping. The eudden start and the sudden stop cause undue wear of the tread sur face as well as discomfort to the pas aengera. . Helen Wills Selects Buick Six Touring Helen Wills. 17-year-old girl, who recently vanquished Mrs. Molla Mai lory at tennis and became woman champion of America, has been pre sented with a new 1924 Buick by her father. As a reward for winning this much coveted crown, Mr. Wills gave the t -flew queen of American courts a choice of cars for her private use. Miss Wills chose a Buick six touring. The car preference of Miss Wills signifies unanimity among the top notchers in tennis, as William M Johnston, world’s champion, likewise drives a Buick. The habit of choosing Bulcks seems to be common among other athletes. In automobile racing circles Buick owners include Jimmy Murphy, who still has a lot of championship stuff In his make-up; in golf, fiene Xarazen, ex champion, whom many tout as a certain-come-back next year; in base ball, 30 major leaguers with a batting percentage of more than .300 and a fielding percentage averaging better than .975. Radio Warns Farmer of Frost; Puts Road in Shape A farmer in northern Illinois, ac cording to Hoard s Dairyman, is lo cated on a dirt road which is ini passible during the winter if a frost comes when the road is in a rough condition. Dast fall when the road was at its worst he got a radio warn ing of an immediate and heavy frost. Calling in his neighbors by telephone, they all got out and rolled the road. When the freeze came, it proved to i be permanent, and the radio owner | and his neighbors had a boulevard to j town all winter. 45 Per Cent Cain in Motor Exports in One Month Motor truck exports from the Unit ed States in July amounted to 3,105. as compared with 2,129 In June, or an increase of 45 per cent. This does not include Canadian exporls of United States companies, or foreign assembly, which usually amount to nearly aa much again. Baseball Pitching Star Will Be Given Stntz Car Knthufti&fitic Cuban admirers of Adolfo IaUciue, pitching mainstay of the Cincinnati Reds ami leading hurl* er of the National league, have launched a popular subscription cam paign to present their hero with a 8tutz bulldog car, the diamond star's favorite, upon his return to Havana following the close of this season's major league toll. France Likes II. S. Makes Best Among Imported Cars Imports into France of foreign au tomobiles during the first four months of 1923 totaled 4.409, of which 4,061 came from the United States, 295 from Italy, and 14 from England. The exports of automobiles from France In the same months totaled 7,941. An old law, passed in England dur ing the reign of George II, In 1751, requires dance places and hotel* of all classes to close at the stroke of mid night. Proprietors of public house* are therefore askedlng the London county council io draw up a new law to be presented to parliament, and they have obtain-d the har king <f the "Brighter London" movement committee which is seeking to make London a rival of Palis. i Demonstrate Four-Wheel Brakes Omaha got a practical demonstra tion on the use of four-wheel brakes this week, when the new Oakland "True Blue Traveler,” bound for Los Angeles on its cross-country tour, save an exhibition of its operatloo on a wet pavement at Douglas and Eighteenth street! The demonstration proved to city officials, police and fire department members and hundreds of spectators that the four-wheel brake as a safety measure is the most valuable that the automobile Industry has produced in its history. And the performance of the car under the mast unusual conditions convinced those who saw It that the four-wheel brake Is here to stay. The driver of the oar. Clay Ttisser, sped the car down the street at 30 miles an hour, and was able to stop it on the wet pavement at that speed within less than 30 feet. Going at 15 miles an hour over the wet pave ment. he was able to bring It to a stop within its own car length. Taking the corner turns, which were wet and slippery, provided thrills for those who watched as well as for those who rode. Risser demonstrated that going at 20 miles an hour he wras able to follow an imaginary line drawn five foot from the curb around the corner, without skidding. Hupp Improves Storm Curtains Rigid Metal Frame Prevents Cracking and Checking of Light. Novel improvements In the manu facture of storm curtains, In their fit and In storing them, have been made for the four open models of the new Hupmobile—the touring car, roadster, special touring and special roadster. “In manufacturing them,” declares O. C. Hutchinson, general sales man ager. “the eurtain lights are enclosed In a rigid metal frame, protecting the lights from being scratched qr crack er as the curtains are put on or taken off the car. The unique metal frame surrounding the light on all four sides also makes the entire eur tain much stiffer, consequently much easier to handle, both in removing or installing. The metal frame also assists in retaining the original per fect snug fit of the curtains. It makes them practically weather proof over a long period of usage. "Of equal importance to close fit ting curtains is the question of their storage. In the touring and special touring models, a compartment in the hack of the front seat has been provided, where the curtains remain flat in their frames, do not chafe each other, and are ready for Instant use. "In the roadster and special road ster, a special curtain holder is pro vided inside the interior compart ment. "Another valuable feature Is that curtain fasteners are so placed that they allow all curtains to be put in position quickly from Inside of the car. .This is especially important .n the event of sudden storms.” Rickenbacker Sails to Visit European Plants Capt. E. V. Rickenbacker of the concern which bears his name, sailed last week for Europe where he will attend the Paris Automobile show October 4. E. R. Evans, chief en gineer of the company, accompanies the famous ace of aces. The pair will not only attend the great European exhibit of motor cars, but will also visit the principal fac tories of France, Italy, England. Bel gium and Germany. Among those which Rickenbacker unfailingly visits at least once every year are the Ts soti-Fraschlnl" at Tourin and the "Fiat" at Milan, Italy. In Germany the "Benz" and “Mer cedes" plants will he visited and while in Stuttgart, Rickenbacker will reinspect the famous Boscli Electrical works. Plants of the Sunbeam. Rolls Royce, Lancaster. Balmier and other Brit ish cars will be visited, and with what will be exhibited at Paris, the two seekers for new engineering data will pee all there Is of new things worth consideration. Four Wheel Brake on New Cadillac The wonderful reception given the new Cadillac V«3 in Omaha and sur rounding territory has indeed been very gratifying, according to J. H Hansen of the J. H. Hansen Cadillac company. Great Interest has been shown by the public in the new Cadillac four wheel braking system as the greatest improvement both from the stand point of operation and safety that has been added to a motor car in years. It has absolutely eliminated the pos slbility of skidding on* wet pavement which occurs when brakes are ap plied nuickly. Frank Mayo Sales Head of Lincoln Products Co. With the recent appointment of Frank Mayo as vice-president in charge of sales, the Lincoln Products company has added an experienced sales executive to its staff. Mr. Mayo is widely known in the industry, particularly among veteran automobile men. His experience dates back 15 years, when he was the first agent in Chicago for the Presto-Lite company. In 1908 he became presi dent of the Mayo-Skinner Manufac turing company, producing and sell ing automotive products. E. C. Guthard, president of the Lincoln Products company, has di rected the company’s sales since its Incorporation. Lincoln business is four times as great as a year ago. Lowered Prices Due to Chrysler Is Given Credit for Substantial Reduction in Maxwell and Chalmers Cars. — The manufacturing and sale* Ingen uity of Walter P. Chrysler, chairman of the board of directors of the Max well Motor corporation, is credited hy officials of the corporation for making possible the material reductions In the prices of all models of Maxwell and Chalmers cars, recently announced. Reductions on the Jdaxwell range up to $90 on the touring and roadster and on the Chalmers to $100 on the seven-passenger custom type sedan. The average reduction on Maxwell ears was $04 on each of the nine models and $00 on the five Chalmers cars. The smallest Maxwell reduction was $40, and $50 was the lowest re duction on a Chalmers model. The new prices make both the good Max well and Improved Chalmers cars the lowest at which they have ever sold. "Mr. Chrysler, through his own abili ty in manufacturing, and that of his organization in merchandising and selling, has succeeded in recent months in effecting economies both in the manufacture and distribution of Max well and Chalmers, and at the same time adding numerous improvements in the cars,” said Arthur E. Rarker, vice president of the corporation. In commenting on the reductions. The Ma::v.oll-Chalmcrs action has been the subject of considerable discussion among motor car dealers and by the general public. Conquers Tortuous Mexican Highways Recently an Overland touring ear, standard model 91, made a remarkable Journey covering M7 kilometers of indescribable Mexican back-country roads in record time. The trip was a return one from Mexico City to Vera Cruz and heset with a multitude of real difficulties that tested the strength and stamina of the Overland In a desperate way. Starting out at five minutes past 12 on a Saturday morning. A B. Mohler of Mexico City drove the car to Perote, where It was taken over by M. Doughty and driven to Vera Cruz and hark to Perot^ where Mr Mohler (again took the wheel and drove to Mexico City. The total run ning tinte for the return trip was 35 hours and 50 minutes, with actual running tint# of 30 hours and 21 min utes. “Omaha’s Mbst Popular Tire” Unexcelled in Quality Unexcelled in Service Incomparable in Price THE HIGH QUALITY OF LEE TIRES IS SO EVIDENT THAT YOU CANNOT BUY OTHER TIRES AND GET AN EQUAL VALUE. NO SECONDS. NO OLD TIRES. COMPARE THESE SALE PRICES: 30x3!/2 Fabric . . . 6.90 30x3!/2 Cord .... 9.95 32x4 Cord . . . 16.65 33x4 Cord .... 17.60 33x5 Cord .... 33.80 i Other Sizes at Equal Value. A ML Im Omaha The Tube Shop J "SERVICE PLUS" AT 8529 2043 HARNEY Hj In South Omaha Ul Rick’s Tire & Battery Service w MARKET 4307 4615 SOUTH 24TH ST. 1 “ -- Lee Tires Smile at Miles \ reerless Models Very Successful Collins Pleased at Demand for Them and Low Service Costs to Owners. The new Peerless, Introduced a year ago, started out Its second year as the most successful model, by far, that the Peerless Motor Car Co. has produced In Its 22 years. Sales have shown a marked Increase ever since the announcement of the new prices, which were made possible through the complete standardization of the car. Demand for the car, R. H. Collins, president and general manager, said yesterday, has been considerably greater than for any other model the company ever built. "Hundreds of motorists who never thought before that any car, except the highest priced models, could give them the performance, comfort and all around satisfaction they demanded In a motor vehicle, have, in written expressions to this office, or to our distributors and branches, stated that they have found in our present model the high est form of motoring pleasure,” he continued. "Hundreds of others, hitherto owners of the same or lower priced automobiles, have also dls covered In the car qualities that have resulted In them giving us similar expressions. "Though the success of the new car from a strictly sales or business standpoint has been, of course, very gratifying, an even more Impressive success has been Its extremely low service cost to owners.” National Motor Bulletin Warns of Leaf Skidding The National Motorists’ association has issued a bulletin of specific in terest to those who will motor ex tensively during the early fall. "Bewase of 'leaf skidding.’ ” the National Motorists' association bulle tin warns. "This Is the most per nicious form of skidding on record, because unless the driver is trained tq anticipate it he is always caught I unawares. In the late summer or early autumn the falling of leaves on hard surfaced roads furnishes a special hazard in wet tveather, the water remaining under the leaves when the remainder of the roadway Is dry.” Auto C. of C. Head to Speak to Railroad Men on Busses Future possibilities of bus trans (lortatlon will be presented by Alfred Reeves, general manager of the Na tional Automobile Chamber of Com merce, in his address. "Co-ordination of Klectric Railway and Bus Trans 1 portation,” before the American Elec tric Railway association at Atlantic City, October 0. More than 100 elec tric railway companies are now ua ing about 950 buss** In auxiliary but service. Reduced to Motorists have not yet ceased to wonder that so fine a car could be produced at so low a figure. The good Maxwell has established a new quality class of which it is the sole occupant. The wonder of it grows greater when you discover the equipment. The Good MAXWELL The added value becomes all the more apparent and impressive, with •uch equipment as this: Cord tires, non-skid front andeear; disc steel wheels, demountable at rim and at hub; drum type lamps; pressure chassis lubrication; motor driven electric horn; unusually long springs; new type water-tight windshield. Touring Car - $795 Roadster* .... *795 Club Coupe* * * * • 935 Sport Touring * * - 960 4-Passenger Coupe * 1195 Sport Roadster » - 895 Sedan 1295 Special Sport Touring 975 Traveler ..... 1585 Pricei F. O. B. Detroit; Rnenue Tax to be added PETERSON-MILLARD COMPANY 28th and Farnam HA rney 5066 ASK THE MAN VHO OWNS ONE It is perfectly true that in every phase of its brilliant, dashing performance, in beauty and refinement of appearance, and in the buoyant ease with which it travels even unusually rough roads, the Packard Single-Six is far and away the best six cylinder car ever manufactured. It is equally important, however, that the Single-Six affords this luxury of motoring at a low purchase price entirely without precedent in fine car manufacture, and at low costs of main tenance and operation heretofore not even approached in its class. Motorists of long experience no longer balance price against price. They compare costs per mile. And it is literally true that the cost of a Single-Six—purchase price, operating cost, maintenance cost—finally totaled up. is less than that of cars which sell for almost a thousand dollars below its price. Richardson Motor Car Company 3016 Harney Street Phone HArney 0010 PAC KARD _ SINGLE-SIX