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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (June 24, 1923)
Service Is Real Reason Back of Auto Purchases Contribution of Motor Car to Modern Living Standard . Incalculable, Says Car Firm Head. BY LEE HUFF. (Vice President Nebraska-Bulck Auto Company.) Tho advance of man has been marked by his Inventions. Never has he created anything until he needed ft. The caveman was content to ford or swim the small streams he en countered In his wandetrtngfe. But when the need of food and fear of his enemies made It necessary to cross broad rivers* he took a log, hollowed it and Invented the dugout canoe. Soon he had to launch out into the deep waters of the ocean. So he In vented the sail and harnessed the wind. While Inventions such as the steam boat and the steam engine meant much to the progress of nations, they did not have such a direct bearing on the individual. Man still found him self behind the demand of events. He needed better means of communica tion, so the telegraph was Invented for him. Then the telephone came into being. Wireless met another need by flashing Its messages across the oceans. Market Awaiting. But nowhere was progress more es sential than in the field of personal transportation. Horse-drawn vehicles proved Inadequate to the demands of modern life. Railroads could not turn from their appointed course. Some thing more flexible, and yet fully as dependable and speedy, was required. The automobile came into existence as the answer. Tt found a market await It that it never yet has been able Pto satisfy in spite of the fact that production records are daily reaching new levels. The contribution of the automobile to modern living standards is in calculable. It mpets the needs of the individual as nothing before has ever done. It furnishes instant., safe and economical transportation to its own er to any point that he desires to go. If none but doctors had been sup plied with cars, the contribution of the automobile to the well being of the race would still be far from negligible. By its use, the scope of the country practitioner has been vastly increased. His services can be brought promptly to patients in the most distant places. Before the com ing of the automobile his activities were limited to a narrow community. Much of his time was taken up by uncomfortable driving with a horse. Nctv he can devote the greater part cf his time to the actual application of his medical skill. Cuts Overhead Coals. To other professional and business men the automobile haa brought the pome benefits. It enables them to keep appointments promptly. It has cut down the overhead cost of selling bv enabling the salesman to make dozpns "f calls In the time formerly reouired for one or two. It enables contractor and engineer to super vise properly their construction work at widely distant points. It has con tributed punctuality and depend ability to every phase of business. The automobile has mea* much In do mpst'c life as well. It has made it possible for families to dwell In pleas ant. healthful country surroundings by giving them a reliable means of transportation to the cities. For the city dweller it has remove" many of the disadvantages of city life. Service of this kind, which an automobile gives, is the real reason behind every purchase. The automo bile is not bought because It is a beautiful piece of craftsmanship; or becahse it represents much value and appointments, but because it meets the need of the modern man for de pendable* personal transportation. Pierce-Arrow Makes New Truck Record "Truck business is decidedly on the up grade, if Pierce-Arrow figures can be taken as a criterion," declared My ron E. Forbes, president of the Pierce Arrow Motor Car company. "The first five months of 1923 show more than double the truck business of the same period in 1922, the exact In crease being 107 1-2 per cent. "While truck business this year has been naturally influenced hy the ac tivity in the huilding and road mak ing industries, the bulk of the in creased business has been the result of a general rather than a specialized demand. The use of dump models has been advancing and the tractor-trailer combination Is coming Into Increased prominence for intercity frelgh^ movement. The ability of trucks to' l^^yform short haul work with econo my as well »s dispatch has been rec ognized to the point where the rail roads themselves are buying trucks for terminal work in place of shuttle trains." Watch Brake Condition, Dodge Distributor Urges The manner In which police de partments all over the country are checking up automobile brakes Is evi dence of the Important part that brakes play In safety. In many cities motorists are being stopped on the streets and put through driving tests. If the test, de velops that the brakes do not grip evenly or quickly, the officer orders the driver to have them adjusted If they function satisfactorily, the driver Is given a windshield sticker certifying to the good condition of his brakes and thus saving him the annoyance of another halt, and another Inspection. "These Inspections are an excellent thing," said Pavla, the local Podge. Profilers dealer, "and should he made regularly and universally.” Spain Studying American . Traffic Safety Program Enrique Martinez, chief of public works, Province of Cadiz, Spain, has written to the highway education board, Washington, P. C., seeking In ^formation on the National Bafety con test for school children sml teachers, prizes for which are given by the National Automobile Chamber of Commerce. Cadiz Is now conducting a traiUt sa/cty campaign. 1,000 Star Cars Delivered DiLmumm; Andrew Murphy & Son. distributors for Durant and Star cars, delivered the one-thousandth Star car in this territory on June 10, according to in formation given out by O. A. Wilson, sales manager for Andrew Murphy & Son. This is considered a very large vol ume considering the fact that Andrew Murphy & Son did not start receiving shipments on Star cars until Novem ber 1 and only recently started re ceiving sufficient shipments of Star sedans and coupes to make deliveries according to the number of orders on file. The firm states that it is over 200 orders behind on Star touring cars, but is making immediate de liveries on ail closed models. Stephens Car Wins California Test From Los Angeles to Yosemite Valley on 16 1-2 Gallons Gasoline. Three hundred and sixty miles of winding mountainous roads leading through snow and slush as well as dust greeted the 14 contestants th»t finished in the seventh annual econ omy run from Los Angeles to Yosem ite valley late in May. Over moun tains more than a mile above the sea, around the twists and turns of the “Grapevine" trail and through the camps of watchful constables, the drivers guided their entries. Neither speed nor hill-climbing abil ity counted in the battle for the great est ton-mileage. Lighter than many of the entries in its class, but not the lightest, a Stephens touring car with five passen gers ar.d their baggage, a total weight of 4.410 pounds, easily won first place on 1614 gallons of gasoline, while not even a pint of engine oil was con sumed. Th^s makes the six time a Stephens car has earned first place in Cali fornia economy tests. Three times the sweepstakes cup for highest fuel, oil and water economy has been won by the Stephens. A consistent average of 21.22 miles per gallon of gasoline, established in 1,900 miles of competitive driving dur ing the past five years, has been made by Stephens car*. This year the rec ord was 21.81 miles per gallon. Resale Value of Car Important Question "The average purchaser of today’s motor car is more or less well posted on the good and bad points of the various makes of automobiles." says O. A. Wilson, sales manager for An drew Murphy & Son, dealers in Duran’ and Star cars. “He knows how many miles he can make on a gallon of gasoline; knows the upkeep cost of tires, gasoline, oil and .repairs. Many purchasers ap parently do not tak" into considera tion an Important point. “The point In view is: What will be the probable resale value of this car In one year from the time I buy it? What may I expect for it if I wish to turn it towards getting a new car? "The buyer must consider whether or not the car leaves the factory with the quality and workmanship of paint ing the best, so that after a year of hard use the automobile will still look presentable. “Will the upholstery endure the wear it will receive? “Is the body staunchly hullt, so that it will not develop body squeaks and rattles after a few months of use? “Is it easy to repair any part of the chassis, should that become neces sary? “For this reason it Is imporfant to the car owners to assure themselves that in choosing from many makes of motor cars their choice represent* not only the best present value, the ut most In power, comfort, economy of operation, but the utmost in potential resale value." Bee "Want” Ads—Business Boosters. ADVERTISEMENT. Tires With 500 Nail Holes Leak No Air Mr P F. Milburn of Chicago haa In vented a now puncture proof Inner tube, which. In actual test, was punctured SO times without, the loss of any air. In crease your mileage from 10.000 to 12.000 mile* without removing thla wonderful tube from the wheel, and the beauty of It all la that thla new puncture-proof lube coat* no rpore than the ordinary tube, and makes riding a real pleasure, You (,*n write Mr. P P. Milburn at 360 West Forty-seventh afreet, f'hlragn. as he wants thorn Introduced everywhere Wonderful opportunity for agents. If interested write him today. AD V ERTIWEM ENT. Ford Runs 57 Miles On Gallon of Gasoline A new automatic and self regtilat Ing device hasc been Invented by John A. Htransky, 11 Fourth St. Pukwana, South Dakota, with which automobiles have' made from 4ft to 57 mllea on a gallon of gasoline. It removes all carbon and prevents spark plug trouble and overheating It can be Inatalled by anyone In five minutes. Mr. Htransky wants agents and Is willing to send a sample at hfa own risk. Write him today. REMARKABLE " COINCIDENT Isn't it remarkable how *o many Ford owners in this country have discovered all at one* they need u i Speedweel Oiler. Our system of per f feet lubrication keeps the motor from over-heating, distributes the oil evenly on any grade. No burnt out bearings, scored cylinders and pistons, increases motor power, saves repair bill*. Onty coat $6.00. Will last for year*. Can he Installed in 20 minutes at any garage. Speedwell Oiler Co. 101A Douglas St. Omaha, Neb. Tennis Champion Drives Buick Auto To the list of athletes who own Buick cars, has been added the narno of “Bill” Johnston, California idol, who recently captured the tennis titie\ of France to supplement his long string of achievements. "Little Bill," as he is affectionately known by devotees of the net and racket, drives a Buick touring se dan, presented to him by friends in appreciation of the wonderful work he did in his last Invasion of the east. With Gene Sarazen of the golf links, Jimmy Murphy of the race track, 26 heading major league base ball players, and "Bill' Johnson. Buick ^an boast of something akin to monopoly in the preference of ath letic stars. None of 155.000 Cadillac V-Type Motors Worn Out Reports Received of Engines Which Have Piled Up Mileage of 300,000 or 400,000. *• ._ "Although we have produced tr.ore than 155,000 90-degree. V-type, eight cylinder englnep;-^nd are now In the 10th year ot their- production, we have heen unable to discover a single V-type Cadillac engine ‘which has ever worn out,” states Lynn Me Naughton, vice presld<|it and general sales manager of the Cadillac Motor Car company. The Cadillac company, which is 20 years old and pioneered in 1314 in the .introduction of the V-type eight cylinder principle of engine design, has just completed a research into the performance of its cars produced since that time. "Before our recent invesiigation,” said Mr. McNaughton. “our factory records already had shown us that need had never arisen for the factoiy to replace a V-type engine for any reason whatever. Our method of individual engine assembly, combined with the Cadillac principle of engine design and our exacting quality re quirements in manufacture, had pte cluded that possibility. But we de cided to carry our inquiry one step further. “We frequently receive reports of V-type eight-cylinder Cadillacs which have piled up a mileage running into 300,000 and 400000 miles, and of others which have seen exceptionally hard usage: and these reports prompted our latest investigation. "Two thousand of our V-type en gines were with the American ex peditionary forces in France. With all the hard usage of war service, not one of these was worn out." Pifer Made District Manager of Tire Firm W. B. Pifer. formerly general sales manager of the Ardmore Akron Tire company, has been appointed district manager of the Sprague Tire and Rub ber company for the Kansas Missouri Oklahoma district, according to an an nouncement by William Turnes, sales manager. Pifer has been in the auto mobile tire business since it .was established. New York Leads in Trueks. New York state leads all others in ownership of motor trucks, the total being 186,858. Ohio Is second with 117.892, and Illinois third with 99,724. Michigan Massachusetts and Texa.s are next in line. Olds Makes Record Ron. A record run of five hours and 42 minutes from Indianapolis to Lan sing. Mich., a distance of 272 miles, has just been made by a light eight cylinder Oldsmobile. This stunt was arranged by the Lansing branch of the Olds Motor Works of that city and a stock model was used. An official observer, E. H. Beam, was carried on the trip and the time was checked officially by the Western Union. During this run the car aver aged 19 1 mile* to the gallon of gaa and made an average apeed of cloae to 60 mllea an hour. On thla trip 17* hilla were encountered and J20 dangeroua turna. One hour of the run waa made in a denae fog. Touring Cw. 7 P«wenger«. $1748 Economical to buy, to drive and to keep Reports on 20,000 Stephens motor cars now in the hands of owners supply a striking history of bril liant performance, faultless road comfort, long life and low costs. 50,000-mile records are common. Many Stephens owners have clocked 75.000 to 100,000 miles and still find their cars economical to keep. All the fine qualities Stephens Six owners prize are raised to higher levels in the seven distinguished motor cars in the new Stephens line. Delco ignition, 124-inch wheel base and 40 other detail refinements make the 7-passenger Touring Car an extraordinary value. Come in or ’phone for a demonstration today. KILLY MOTOR CO. 2060-62-64 Farnam Tel. At. 7461 STEPHENS TinerAMotor Qirs oAt JowerTrices All prices, f. o. b. Freeport, Illinois ’Phone or send for color catalogue MORE than one million automobiles now have been built and sold by the Willys Overland organization. One million cars! This is not merely an accomplishment in production and distribution. It is an accomplishment in civilization. Many Overlands and Willys-Knights are playing a tremendous part in the life and happiness of our own community. They are putting our families on swift wheels. They are multiplying the earning power of our men. They are lighten ing and quickening the work of our women. They are carrying our children to school. They are promoting business and bringing our people ' together in closer, friendlier relationship. Today’s Overland and Willys-Knight cars unquestionably are the best automobiles Willys Overland ever built—and at the lowest, price. All past achievements are being excelled in beauty of design, in comfort, in faithful per formance—in the giving of real value. Reflecting such quality, sales this season are the greatest in our history. The public has registered unmistakably its appreciation of great value. Oseriand Models i T'ntrtog $32$. Rmfitter $32$. Coup* $79%. Se,t,tn $3*4, R01I Bird I75fl. Will%f Knight Models t 5 /mji. Tintring $1223% 2-f^u«. Roadster $ i 23$. 7- i*aJs. Tintring $142-%, 5 (vut. Cinmtry Chtb 11 M5. 5 fvm. Coup* Sthlan $ 139.%. $ pass. Sedtn $179% 7 pass Sedan $ 1993. ait prices f. a. K 7\*ietiix W’« r«irfw the right fo change prices and tpeci/h attan.i usthout notu a CITY DEALERS Folsom Auto Co., 5915 Military Avsmit s WILLYS-OVERLAND, Inc. 2562 Fsrn*m Street Phone HA rney 0353 Factory Branch—Open Evenings CITY DEALERS Opocentlty Bt.-a., 5134 South 24th Street Council Bluffy Overland Co., Council Bluff* WILLY AND