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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (April 15, 1923)
April Outpoints March in Motor i Car Production Ten Per Cent Gain Predicted for This Month Over Last Month's Record-Breaker —New Paces Set. Bf Cnlmul Service. Detroit, April 14.—With the wheels of the motor industry turning at a record clip,.floods of orders are forc ing production to new levels. April production will surpass the record breaking output of 346.000 cars in March by 10 per cent, if the current demand continues. "Forecasts of price increases are dominant notes In the call for imme diate deliveries. Orders are being taken in several plants wiih the un derstanding that if the pti"e is in creased between the time the order is placed and the car shipped the pur chaser will stand the increase. “Are prices going up?” Manufac turers disagree. The trend of opin ion in motor circles seems to be changing in this regard. Four weeks ago possibility of price Increases loomed in earnest. It was a matter of wide discussion and common fear. A few advances resulted. In the meantime, labor and materials grew more scarce and costly as a result, liuyers Are Wise. Manufacturers are aware that the buying public Is more motorwise than ever and as long as It Is possible to put the present high standard of quality into cars and maintain_the present prices, so much longer-will tire unusually fine business continue. There Is not a suggestion of a cloud on the automobile makers’ horizon n ow that navigation has opened and fine weather seems to have come to stay. Embargoes on shipments exist in but a very few points in the coun try and railroad conditions are much Improved. Andre Citroen, French auto manu facturer and known as the “Henry Ford of France,” Is in Detroit with plana looking forward to erection of n plant here. He Is here primarily to study labor conditions and American * methods of manufacturing. Ford Record Smashed. During the first three months of this year Buick shipped from the De troit and Flint plants more than 100 solid trainloads of Bulcks. The trains averaged BO freight cars. Ford pro duction figures for one week were again smashed when the company made 87,791 cars and trucks during the week ending Tuesday night. This Is 1,649 better than the pre vious week. Dally output now aver ages 6.400 cars and trucks. Retail sales during the last week of March reached the enormous figure of 7,772 cars and trucks' a day. Ford started work on a new office building in Dearborn to cost nearly $1,000,000. Cadillac sales and shipments for the first quarter surpassed by a wide margin all record* for any previous first quarter In the history of the company. Daily production ranges from 130 to 150 care. Packard Motor Car company is making and shipping more cars than at any time In it* history. No exact figures are available this Veek, Hupp, Dodge Brothers and Hudson Essex are working at capacity. Willys-Overland Shipment in 1923 Breaking Records More Cars Turned Out in First Quarter of This Year Than in Half of Last Year. The Willys-Overland company have just finished the largest month's ship ment of Overland and Willys-Knight cars in the history of the organiza tion. Shipments in March totalled 20.277 automobiles. This figure is included in the grand total for the first quarter of 1923 of 44.47$ cars, nearly three and one-half limes as many ss were turned out during the first quarter of last year •by the Willys-Overland organization. Wlllys (Overland; Knight shipments for the first quarter equalled the total shipments of Willys-Knight cars for the entire first half of last year, and st the present rate will excel the en tire year's production of 1922 by the middle of May. Retail orders for Overland and Willys-Knight motor cars on fil*v at this date In the hands of dealers total a greater amount than ever before at this season and are increasing daily*. President John N. Willys predicts an unprecedented record for Willys-Over land business In 1923. Na§h Motors Quarterly Dividend Tomes as Usual At the quarterly meeting of the Nash Motor* company directors in New York the reqular quarterly* divi dend of SI.73 per share upon the preferred “A'' slock was declared pay able May 1 to Stockholders of record April 20. The fiscal yean of the company be gins December X. Net Income for He rember. January and February, after selling, administrative and local and federal taxes, was 11.573.241.7$. Profits for Ma#i-h were not reported, but it is probably thpy will exceed the aver age for the preceding three months and the outlook for the next frw months st least is excellent., Comp troller Alford reported. A. H. Yayo Reappoiuted Haynes Distributor Here A. H. Vayo & Co., Omaha, have been reappointed Haynes distributor* for Omaha and the adjacent terri tory*. according to an announcement made by G'tlbwt P. Radoye, director offciiies and advertising. In signing the 1923 contract, the company con nacted for more Haynes cars then have ever been asked for Omaha ter ritory before. "Preparations are being made now for an intensive merrhnndlslng cam paign In Omaha and the ifUjacent ter rltory," said Mr. Yayo. "VVc expect to triple the number of lluynes cats •o,U luyi year,” __ “Crippled Children” Buses ._ __.... _.____— --:-ra Transporting 320 crippled children to and from their special schools each day was the task put up to the city of Detroit, with the result that 12 Reo speed wagons, equipped with bus bod ies, were purchased. In the selection of transporting units It was necessary to take two vital factors Into consideration. First, the children, naturally delicate, would have to ride protected from the jars and jolts of ordinary bus travel. Sec ond, the power plant in any bus to be used In the transportation of these little cripples would have to be ab solutely dependable ns a stalled motor on a cold night or unneoenary delays In making tho trip might cause seri ous consequences to the young pas sengers. New Sprague Tire Finds Big Demand Omaha Factory Already Over «■ J sold—New Features Create Stir in Auto Circles. The annoimcement last week by'the Sprague Tire anil Rubber company of a new cord tire for Ford automobiles has caused a stir In automobile and tire circles, according to K. 11. Sprague, president of the company. The new tire with several features entirely new in tire construction was placed on the market last week and the Omaha factory is already over sold, it is said. With a ribbed sidewall as the main feature, the tire is built to withstand the ordinary strain that comes to the sidewalls of Ford tires. The ribs are so constructed that they not only add strength, but vthey resist stone and curbing fractures. The construction has a tendency to throw stones away from the tire rather than hold to them. Resides the ribbed sidewalls, ?he tire has several other strengthening features that have never before been introduced in any tire. The new tires, are living marketed in connection with the new free service stations Sprague has opened in various parts of the United States. Several carloads have already been sold in Dallas. Tex., the location of the first of the ehaln of stations. Four-Passpnger Speedster Put on Market by Mannon Spring and a now Mannon four passenger siieedster arrived simulta neously at the plant of the .Vhrdyke & Marrnon cpmpany of Indianapolis. This oar, which will he available In most cities in May. embodies all of the characteristic Marrnon features, but in its design greater stress than ever lias been laid uiipn flowing, hori zontal lines. In addition to regular Marrnon equipment it includes a special col lapsible top,wiih natural wood hows, polished protection tmrs at rear, trunk I rack, trunk and cover, tire carrier | forward on right running fionrd and ■ motometer. if If you like The Bee, tell your neighbors about it. __/ Hudson Motor. Car company pro duced 8,604 Hudson and Essex cars in March. The April schedule tails for 9,200. The Peerless Motor Cat company had orders on hand April 1 for $4,000,000 worth of cars for April delivery. Closed Car Models Find Big Demand Comfort in all sorts of weather has always l>cen the leading sales point for the closed car. Cntil 1922, however, the considerable differ ence in price kept the demand and resultant production fairly low. When ■ the new type closed car. known as the coach, was introduced at a. much lower price than previ ously quoted for a sedan or coupe model, demand and production of closed cars instantly jumped and still continues to move upward As a result of the increase In closed car sales there is, and will be. much more winter driving than < ver before. This leads to mors congested ^raffle In bad weather. Traffic and slippery streets and speeders make an Ideal combination for collisions. Closed car owner will sa\e money In the long run equipping with reliable safety de vices. Speed- regulations should be i lived up to at all times. Speed laws i a re becoming more severe every day. Many of us believe, without gtying she matter much thought, that these laws are in some cases too strict. But i It is a step in the right direction and serves to protect the majority of 'motorists, as the reckless speeder Is 1 in tho minority. Old-Time Harness Maker Working on Automobiles What's become of the old time harness maker? He was an import ant person in the lif* of every small community in America and with the practical disappearance of the horse drawn vehicle from streets and high ways he too has gone. The answer was found in the auto mobile plants of Detroit. The auto mobile took the harness maker’s business away from him so he just stepped Into the automobile* industry and cut out for himself an important | niche. He is still displaying the «amd kind of master craftsmanship that he used in the making of fine can nogt harness and his workmanship is on display in motor cars for ai! who ride to admire. In that part of the factory where fnm» of the f.nvst workmanship in the making of bodies for the Packard Motor Car company is displaced, are found a score or more old-time har nese-makers. They are employed in fine hand-sewing of leather. In the sewing of upholstering fabrics around door handles and oftier hand sewing (Operations tequirtil in Ihe malting of la«1ies fur » quality car. / New MARMON \ _ '.^pr Four-Passenger Phaeton (WITH PANORAMA TOP) The LATEST CAR to add eminence to the Marmon name is the new Four-Passenger Phaeton. In the symmetry of its lines and its comfortably compact accommodations, it is one of the most note worthy bodies ever mounted on the Marmon chassis. The first of its type to be received here is now on view in our showrooms. HAYWARD MOTORS 27th and Farnam Streets Buick Mounts Wall in Gear MENERAY NURSERY & SfcED CO. Complete Line of Nursery Stock - Seeds - Plants ' Bulbs, etc. High Quality—Reasonable Prices Three Convenient Stores—Go to the Nearest One Omaha-Store—2016 Farnam Straat Phona AT laatic 8177 South Omaha Store—4725 S. 24th Street Phone MA rket 3239 Council Bluff. Store—3341 W. Broadway Phone 1698 OPEN EVENINGS UNTIL 9:30 P.M. A Bulck four-cylinder tonring car recently astonished the Chinese by climbing in high gear the famous '.vail that surrounds the ancient city of Pekin. This wall is about 30 feet in height and tne runway to the top is ap proximately 200 feet long. The giade ;s 21 per cent. Starting at 20 miles an hour, the Buick reached the top traveling at 10 njiles an hour. This Is the wall which played so tragic a part in the Boxer rebellion. All Production Records Broken by Cadillac Finn "Production of Cadillac cars for the flrst quarter of 1923 has greatly ex ceeded production for any previous flrst quarter in the history of the manufacturing of V-type, eight-cylin der cars,” says J. H. Hansen of the J. II. Hansen Cadillac company. "The continuous increase of production dat ing hack over a period of month* has been In keeping with the heavy sales and careful analysis of the fleid for future business. Both President Rice and Vice President MeNaugh ton of the Cadillac factory have been traveling extensively since the first of the year and their reports from every section of tlie country haw been highly favorable. "Business and commercial reports check closely with our own observa tions. "Roger W. Hanson, who stated In December that general business would be 23 per cent belter in 1923 than ir. 1922. says in one of his latest bul letins that this improvement is now widespread and no longer localized.” Paige and Jewett Sales Show Enormous Increase March sales of 4,792 motor cars set a, new month's record for the Palge Detroit Motor Car company. This was a 20 per cent increase over the largest previous month, August of 1922. and three times as Urge as March, 1922. These figures include Paiges and Jewett*. This volume was secured despite the railroad tie-up because of a large number of "drlvesways.' bo urgent was the demand that dealers drove cars to many distant jioiiits. During the month approximately 40 iwr cent of the total production was delivered over tile highways. Watch Your a Speedometer! Special Ford Model til Wmmm Hm #»* » Colored dull tell when to oil end geeear your Ford car. —A lubrication chart free with every Stewart Spaedoanrair. Aafc far k. VOU can't make the Judge believe you A were going only twenty mile* in hour. Not if you were gatsmng your speed. Guess th* time of day, now—then look at your watch and see how far wrong you were. Guessing your speed correctly is just as difficult Every day the laws against speeding are becoming more severe. Heavy fines and jad sentences are not uncommon. Avoid trouble by watching yew speedometer. If you haven't one, ask your gangeman or dealer to show you the Stewart Magnetic Speedometer. Ssrvart-Warncr Speadometw CetpwebMl CUSTOMBILT ACCESSORIES USED ON 6 MILLION CARS^p) Success Without Mystery • When a car as good as Overland is made better—at the lowest price in history— and when people welcome 4 with ringing praise—and call it the greatest automobile value in the world— There is no mystery in the tremendous increase in local Overland sales. ► See the Overland .idvertisentent in the April 14th Saturday l ten me Post CITY DEALERS Folium Auto Co., 6133 Military Ave. Council Bluffa Overland Co. A02-4 E. Broadway Council Bluffa, la. WILLYS-OVERLAND, Inc. 2562-4 Farnani St. OPEN EVENINGS Phone HArney 0353 (FACTORY BRANCH) CITY DEALERS Adlar A W«rl*y TK* *'B" Carat* 3701 S. 24tk Slr**t DRIVE AN OVERLAND AND REALIZE THE DIFFERENCE ~ .-. . * V