Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (April 2, 1923)
imp r — ■■ 11 ■■■ ———— 1923_MARCH Sun. Mon. Tue. Wed. Thu. i 5 6 7 8 12 13 14 15 ■19 20 21 22 27 28 29 _§■■■ • • Because The Omaha Bee makes money for its advertis ers, our business is good . . . and keeps getting better every month. For many consecutive months The Omaha Bee has led the field in the percentage of gains made in dis play advertising. In March, besides leading in the percentage of in crease, The Omaha Bee led in the total number of inches gained. This lead was 1,877 inches over the next newspaper. And the Gabs in Circulation ^ / Are Also Phenomenal. The Greatest in History L>espite the fact that othei newspapers are making gross misrepresentations relative to the phenomenal growth of The Omaha Bee. we ask that you notice the figures below for the March Circulation. We have compared March and February of 1923; March of this year and March of last year. We have tried to make it very clear, quick and easy to visualize. Realize, too, that with every new thousand subscribers the advertising rates become lower It is as though your coal dealer gave 2,100 pounds in January, 2,300 pounds in February and 3,000 pounds in March. Increase the volume of your advertising in The Omaha Bee and you will get Greater Results per dollar invested. « March circulation figures compared for quick reading: % \ * March Circulation Figures Show How The Omaha Bee Is Gaining Comparison of March, 1923, Circulation, Daily and Sunday, with February, 1923, and March, 1922: Daily Sunday March, 1923 .73,997 80,029 February, 1923 .71,558 78,661 Increase. 2,439 1,368 Daily Sunday March, 1923 . ..73,997 80,029 March, 1922 . .71,775 78,365 Increase ,, .. 2,222 1,664 \ Comparison of Circulation for last week of March, 1923, with average for February, 1923, and March, 1922: Daily Sunday Last Week March, 1923 .75,794 82,630 February, 1923 .71,558 78,661 Increase. 4,236 3,969 Daily Sunday Last Week March, 1923 .,.75,794 82,630 March, 1922 .71,775 78.365 Increase. . 4,019 47265 City and Suburban Circulation last week March, 1923, compared with same in February, 1923 and March, 1922: Sunday Last Week March. 1923 . 41,528 42,216 February, 1923 . 37,284 38,067 Increase .~ 4,244 4,149 Daily Sunday Last Week March, 1923.41,528 42,216 March, 1922 .. ... . ...36,737 37,043 Increase ..[74,791 5,173 (Here are the March Figures in Display Advertising Figure# Showing The Omaha Bee Making the Greatest Gains. THE OMAHA BEE Local . . 1923—28,291 inches Display 1922—22,904 Gain 5,387 inches National 1923—10,524 Display 1922— 6,477 Gain 4,047 Gains 9,434 inches Automotive 1922—3,992 Display_ 1923—1,748 Loss.2,244 Total gain 7,190 Total per cent of gain over 1922 is 21.5%. i WORLD-HERALD Local ...1923—42.394 Display 1922—37,072 Gain 5,322 inches National 1923—12,058 Display 1922—10,103 Gain 1,955 inches 7,277 Automotive 1922—4,557 Display_1923—2.593 Loss 1,964 Total gain 5,313 inches Total per cent of gain over 1922, 10.3%. The Omaha Bee total gain, 7,190 inches World-Herald total gain .. 5,313 inches The Omaha Bee lead.1,877 inches World per cent gain. 10.3 | Omaha Bee percent gain . 21.5 1 he third newspaper showed losses in j; every display advertising classification; I their total loss being ".811 inches, or 9.7 |j. per cent. jjj * Alt of the Omaha Newspapers showed a loss in automotive advertising because last year the Automobile Show was held in March, while this year it was held in February. n as