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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Feb. 18, 1923)
New Brougham Sweeps Out Old Sales Theories Oldsmobile Model Finds Ready Sale in Warmer Climates Usually Strong on Open Cars. ‘.Sales theories regarding dosed cars have been exploded by the Olds mobile five-pafisengvr brouglmm.” said Charles A. Tucker of the Ne braska Oldsmobile company, local Oldsmobile distributors. "Though there always has been considerable market for closed cars in warm climates, the Olds motor works was surprised by tlie unusual popularity of the new five-passenger brougham," continued Mr. Tucker. A greater percentage of the brough am production since Its introduction about four months ago has been ship ped to so-called "year round" terri tories than in the instance of any other closed car that the Olds motor works has ever produced. , All-Weather Construction. According to officials the greater popularity of the brougham in warm sections is due to the all-weather construction of the brougham body. The windows in the brougham arc larger than in the average closed car. All .these windows are easily operated by special type lifts. On warm da^s these windows can be lot down to give open car airiness and advantages. For the cool nights characteristic of many warm sections, the windows can be dosed and in event of extreme cold weather a heater set flush in the floor assures comfort. Frame Metal Covered. In spite of the low factory selling price of f 1.37ft the brougham is con structed according to standard closed car coach practices. The body frame ' is of hardwood and the joints are mor tise wedged, glued, screwed and bolt ed. This frame is all-metal covered and given the standard Oldsmobile paint finish. The brougham s popularity in "open" climates is also attributed to the fact that cars used largely for touring in those sections and the brougham has ample carrying space for the baggage of tourists. “Dutch” Auction Sale Moving Used Cars A good old-fashioned “Dutch auc tion sale” is said to lie creating a sensation Jn the used car department of Ralph W. Jones. Inc., distributors of Chandler and Cleveland cars. One car at a time is featured in the show window, and each day the price is reduced a certain amount until the sale is made. Those inter ested have to decide whether to buy the car at the price then named, or to wait another day in hopes of saving a few dollars, but with the possibility of losing their chance at the car entirely. In regard (o the effect of the cold weather on his sales. Mr. Jones re marked that there had been some slowing up on this arcount. hut thet the sever# cold and adverse condi* tmns mad# his demonstrations more effective than ever, and gave real opportunity to show the value of the quick getaway and “hill flattening” power of the new Pike's Peak motor. Hayward Gets Franchise for Marmon Automobiles Will Enter Omaha Show With Representative Line of Open and Closed Models. t - - ■-. A new sign went up^n automobile row last week when K. W. Hayward was granted the franchise to dis tribute Marmon cars in the Omaha territory. The new concern, of which Mr. Hayward is the head, will he known as Hayward Motors and is located at Twenty-seventh and Farnam streets, the headquarters from which Lafayette cars previously were dis tributed. Mr. Hayward announces lie will en ter the Omaha show February -7 with a representative line of Marmon cars. Among the models which he soon will he ready to exhibit are: A four-pas senger speedster, a seven passenger convertible phaeton, a coupe, a four passenger sedan and a seven pas senger sedan. •'While other companies have been introducing new models," nays Mt. Hayward, “the Marmon people have gone steadily ahead for seven years developing the six-cylinder principle which I am now convinced will he the ultimate type of construction in this country, just as It always has been in Europe. I also am impressed naturally with the standards of the Nordyke A- Marmon company which has always been making fine ma chinery since is,'.) and was one of the pioneers in the motor ear business. "One of my first considerations is to get in touch with all Marmon Owners In this territory and to pro\ ide com plete facilities for servicing Marmona in a prompt, courteous and efficient way. I find that a national investiga tion of owners' mechanical mainte nance costs shows that the average for Color Scheme of Court IT or.st Crime Hr Has Dealt If itli. Says Judge Irritates Magistrate Judge Frank Dineen glared bale Cully at the color scheme of the municipal court room at central po lice station Saturday and reached in to his pocket for an aspirin tablet. "Decoration or this court room is the worst crime which has come to my attention since i have been on the bench.*' he declared. "I think it was arranged to antagonize the judge. It makes me positively ill while I a in here, and after I leave the court room. I sen it like a nightmare in my sleep. Look at it!’* Tie pointed to tlie walls and ceiling, where oddly assorted streaks of pick, cream, green, old rose and brown clash with the gray ceiling. John Iloiden, court sergeant, said Judge Foster complained of the color scheme the lant few' weeks he was j oij the bench and declared it made him irritable. Dennis O'Brien, city prosecutor, promised to take up the matter with Police Commissioner Henry Dunn, L RJY/iaoWeird_J the entire country for work done on 1922 23 series Martnons is only $4.71 per month per car.” Mr. Hayward was born and raised in Omahn. Might years ago he l*»ft his father’s shoe business and started a.s a snlesman for the M«-Tntyro Auto company. Ho soon became half owner and the firm wns changed to tlie? McIntyre Hayward Motor com pany. Iviter Mr. Hayward became distributor f<>r Nash and I«aFayette cars. Hlnee relinquishing his former connection ho has been negotiating w it h the Marinon company. mill havp an interior (lppomtion pj p*'rt turnrd loose in the court room. TVnnis suRgostert a rolling of i»ale Iri.-h green as Iwlng soothing School Girl* Participate in Doll-Dreos Contest Several hundred school girls be tw< • n ami 14 are competing in tha Mina Taylor iloll dress r Oldest held in connection with the Mina Taylor spring opening at tin 11 urges*Noth sfrr» re. Utiles of ttie crudest require that doll dresses be patterned after one of the four Mina Taylor models submit/ ted for copying. Five prizes of Minna Taylor dresses exact copies of the models chosen, will be awarded as prize*. The contest doses February -0. I tjctl Car Sale- Branch Opened in South Omaha The l‘et*Tson Millard company re cently has opened an office at 4*10 South Twentyfourth street for facili tation of the sale* of used cars in South Omaha. Jn*wey if. Bnrrett. in charge of the office, reports excel lent business for the last week. Ret the habit of consulting The Omaha Bee “Want’’ Ads every dAy— and when you want to insert an ad of your own, just call Atlantic 1000 and ask for a “Want" Ad taker. Here s what you have been wait ing for in a closed car—all-steel paneled body, complete equip ment for a cross-country trip on a minute’s notice, and a chassis that has piled up official records for all around dependability. When you buy a closed car you don’t want to have to take it to an accessory store and spend money for a heater, windshield wiper, transmission lock, etc. Nor should it be necessary to have the front seat cushions rebuilt so that the two people in front ride as comfortably at the three on the rear seat. rhis completely equipped Broug ham leaves no extras to be bought See this car at our show room today and you will realize that Olosmobile with the cooper ation of the griat General Motors Corporation, offers you the finest closed car value for your money. OLDS MOTOR WORKS, LANSING. MICHIGAN Division of Central Motors Corporation - OLgSMOBILE NEBRASKA OLDSMOBILE CO. Chat. A. Tucker, Pret. Howard at 18th Street H ide Doors and Roomy Interior Ihr Door, art 29' wide ea»y lor paiirnger, to enter, and ea«y to load in Kilkv package.. Decorations at Auto Show to Be Highly Colored Innmalion Will Be Ramp in Center of Auditorium Loading to Truck Room. Decorations for the Omaha Auto !&how at the Auditorium the week of February 2tJ will be highly colorful, and with several distinctive features. One innovation is a ramp in the cen ter of the Auditorium, leading direct ly to the truck room on the lower floor, with a stairway to the stage on each side of it. The entire Auditorium will bo cov ered in a fabric, the color scheme be ing white, brown, orange, green and black. The ceiling will be flat with a lattice of circles with white lights, ^ordering the ceiling the burnt orange is placed, and it in turn has a border of black. From the ceiling the side curtains will drop to the balcony, with wide stripes of burnt orange, black and green. This will connect with the balcony drape, which will be colored to* correspond with the scheme. Above this balcony valance there will be strings of green lights. The band stand will be irt the west < nd, with a canopy from it in corres ponding colors. The stage proper w ill have strong colors of black, green and yellow, with a huge canopy coming from the proscenium arch out into the Auditorium, with special lighting on the canopy. The balustrades will be colored in black and green, with border light. From the proscenium arch, besides the curtains there will be a ribbon drop transparent. From the balus trade there will be a special lighting of green lights with yellow lmek ground. Special lantern lighting signs will have the same design as the lanterns. The stage proper and stairway will he covered in a green cloth. Decora tions here, too, will Vie colorful to cor respond. In the truck room on the lower floor the decorations w ill lie of it patriotic nature. Rise of Auto Hastened Advent of Good Roads “In the early clays of the automo tive industry, riot even the leaders visioned the many booms to the rial and industrial life of the country which the motor car would bring,” according to J. IT. Hansen of the J. II. Hansen Cadillac company. “Tieinarkable among those benefits is the building of good roads, which, without the adxent of the motor car. would not have come about within half a century.” “The extension of our national and Hear Ye! Hear Ye! Dutch Auction Sale This Nash Touring Car Will Be Reduced $25.00 Every Day Until Sold Price Today, $750 You mmj be able to set it for Half of that. Make your bid now. Other ustd cars at j •nap-up prices. RALPH W. JONES, INC. 2421-23 Fsrnam JA 1515 Distributors for Chandler and Cleveland Cars in Nebraska and Western Iowa At the Show —Next Week! All Over America -In 1923! Aext week—The big Auto mobile Show will be in full swing! Man y motor car manufac turers will bid for your attention— , and your patronage. .Store* oj automobiles will be on display — hundreds of claims will be made! Hut—no claim made at the show will carry such compelling weight as Oakland's new and revolu tionary “mileage-basis'' plan! Why?— Because9(f coJ those who buy an automobile at this show, or in 192J, are already owners of some make of car. ^ They know how to judge automobiles! And jor- these critical 1922 buyers there has been evolved an en tirely new method for judging motor cars a method by which you can know, Iteforc you buy, the exact amount and kind of mileage you can rightfully demand in 192.1. Last year, you remember, Oakland guaranteed in writing the perfornianceof itsslx-cyllnder engine for 15,00ft miles. < Incidentally, it cost less than a cent per car to make good this guarantee!; Arid note — although this guarantee is continued. Oakland is about to make an additional announcement—surpassing, in its effect, even the remarkable perform ance guarantee. Oakland mil give you definite facts and figures enabling you to know, in advance, just what you may expect from an Oakland Six in con tinuous, satisfying mileage—the true measure of a motor car's value! Nee this announcement! # Because—on the strength oj these facts and figures, motorists here—and everywhere—will insist upon buying motor cars in 1023 upon a basis of actual mileage to he delivered! U’afcft the paper* for Oakland * ft ere "tnll*age-ba*i»" announcement Oakland Motor C.sr Co., Pontiac, Mkh. Pimnom Gmtool Motc'i Cvyvs, »/ws OAKLAND MOTOR CAR CO. Oakland Bldg. 20th and Harney Sit. Telephone AT lantic 2929 Wholetale, Retail—Factory Branch Service which meant a permanent interact in every Oakland and ita ownef. Oakland 6 state high*ays received its gr eat for ward impulse from the use of motor vehicles. Figures show that nearly throe quarters of a billion was ex pended on good roads during the last year — representing apifTnxiruately three quarters of the pre war national I debt of the United States. "The motor vehicle which has I brought the road to the farmer, line by the same means brought his prod ucts in point of time closer to the trading center*, and has thereby in creased the value of his land. The motor vehicle has also brought ttie country closer to the city folks, and with the building of good roods on a large scale is knitting the country to gether, as it has never been before. In the distribution of commodities, mo tor transportation lanes up the woik where the railroads leave off, and hai a well defined sphere w herein it make? this work easier and cheaper, lower ing the cost of merchandise to ‘ ultimate consumer. "With the almost universal u*e of motor cars today, the good roads mov» merit should receive the support of every car owner, as well as of every association connected with the industry." COUPE $1445 ' SEDAN $1465 Cord Tim ott AU Mod«U erf‘Thrifty Six'Built by Paige TOURING $995 ROADSTER $995 Prices f. o. b. Factory Tax Extra $403 Cash buys this Jewett. Balance Monthly 50 H. P.—Amazing Performance—$995! Jewett’s six cylinders are 3 '4 by 5 inches. They give you full fifty horsepower. No automobile of com parable size and price was ever built with such power! Consider the amazing perform ance of this fine motor in the 2805 pound Jewett. Acceleration from 5 to25 miles in seven seconds. You can take traffic in high gear at two miles an hour,or the straight-ahead stretch at sixty. Beat any car climbing hills It’s the wonderful Paige-built motor that does these things — a motor finely built and ideally lubri cated. High-pressure oiling sends a gallon of oil every 46 seconds to all main and connecting rod bearings at 15 miles per hour. All moving parts are remarkably smooth, noticeably silent. The new-type, all-steel oil tight universal joints — oiled not greased—have sealed-in lubrication good for 15.000 miles. Jewett gives fast shifting of gears with a bare 3-inch movement Thanks to a new clutch, shift as fast as voUr hand can move. No pause, no clash. Drop from high to second at 30 miles per hour: that's Jewett gear-mastery. Ball-bearing spindles, an exclusive Jewett betterment, give superior steering ease. Every inch of it is ruggedly built; and Jewett’s 200 pounds greater weight gives big-car riding ease. ' Genuine leather upholstery. Built* in transmission lock. Drum-type head lamps. Snug curtains; abundant riding room. See for yourself this high-power, Paige-built Jewett Six. at $005. In all the world there never was such a car at such a price) NEBRASKA PAIGE CO. 27th Avenue and Harney Street OMAHA. NEB. We Will Move to 2047 Famam Street April 1 The Back-to Prosperity Exposition Will Present The Car of Greatest Value J lie ,1!L.» automobile, as it will he displaced at the 'hows, is truly the ear of greatest value. Mam improve ments and refinements arc incorporated in the new models, which result in greater eeonomv of operation. . durability, ease of adjustment and repair, and freedom trom mechanical troubles. A< prices are materiallvlower than a year atm. it means the best values ever offered. The show also presents Trucks and Accessories A complete display of commercial vehicles with all types of bodies, for business or farm purposes. Acces saries are being given a mitre prominent display space than ever before. 1 wo orchestras will offer musical programs every afternoon and evening. The decorative scheme is distinctive, highh colorful and furnishes a fit tine background for the display of loading American cars. i Special Railroad Rates for Dealers Omaha Automobile Trade Assn. A. B. WAUGH, Show Manager 1814 Douglas. Omaha. Neb.