The Morning Bee MORNING EVENING SUNDAY THE BEE rtBLISHINO COMPANY KIUOM I'rblfck. rtMukir, U. hkkW., G, M teeter. MEMBER Of THE AUOCIATEO MESS te tamlinS Turn, ef ! TM e le a awbit, u eelMiteir IUK4 O IH HI M MMMla4tU Of t'l e.Oi VWUMI ! U II H -4 etJiOfelM fAl4 IB ui Mff, e4 ( IM MI . poblteb! IM4 U IteMO f eaeilMe.e of OW M4l eMiaVtai 00. mim. MM average (mulatto) el Daily 71,731 The Owefca Bh, Juae, IMJ Sunday.... 77,034 niwm, baaerai eiaaefer KLME . ROOD, CtreuUtiee MJU Save I m4 uhKrihea' h.fore aie thie tfc day ef July, IMS. (Seal) W. H. OUIVIV, Nelory futile fW OsUl U ll I Mk W IM dJI M'M 0 PlrltUfle. IM aMeutet atkxllt M Mirmui' eaeiie, as TM Met' will U iMlf eeolle e IMU wiMlaMto. BEE TELEPHONES rleie Rraarb BuHinse. Aak for the Pesertoient or for.ea Wanted. Kor Nlht Tall AfUr 1 F- M.) Mllnrial Drpertennt. Atlantis 1031 or 104). AT Untie 1000 OFFICES Main Offlre llih tad Parnan Ca. Bluffa . - II Heott tl- South Side . - 41! R. tllh St. New York II Piftk Avenue Wt.hisgt iU Star KM. Ckicace - 112 Ruitr Bid. Pari, Frost 414 Hue St. Honor The a vert-1 pal4 daily lrultlnn of Tba Omaha Bra for June. Wl. 71,111. a nam n( U,1 over J una of 1 02 1. Th aere raid e'uniiiy circulation of The Omaha B.e for Junt. 11. wee 71,014, a tain ef 20, 1 JO our Juno of Thlt U larger lain than that made by any other daily ar tiiinday paper. GOVERNMENT AND THE STRIKE. President Harding fairly ripped wide open the pretense of a certain croup in his telegram replying to a message sent by J. Cleve Dean of Chattanooga, chairman of a publicity committee of atrikers. In the ordinary course of events, tha Dean message probably would not be noted, but it did give the president an opportunity to plainly say what should be patent to every thinking man or woman. Tha government is not taking part with either side in the strike. So far the president has sought to protect the welfare, the health and the happiness of th American people, and without giving aid or encouragement either to the strikers or to the em ployers. Samuel Gompers says the action of the Interstate Commerce commission, carrying out the (resident's policy, has been beneficial to the miners, but that is only the opinion of one man. The public is far more concerned with the facts that are pre sented by Mr. Harding in these sentences, addressed 'o Mr. Dean, but really meant for all : There Is no dispute about the loyal American citizenship of the men on strike, nor will anyone question that many of them gave everything that men can give for the service of this country in the world war. Nor Is it disputed that the men on strike are exercising their constitutional and lawful rights, under existing statutes, in declining to work under the terms decided hy tha Railroad Labor baird or tendered to the workmen by the mine operators of the country. No one has attempted or pro posed to draft free men into either the railroad or mining service, or suggested coercion under mili tary forces. The military forces of free America are never used for such a purpose. Their service is only that of preventing lawlessness and violence. That same unchallenged freedom which permits you and your associates to decline to work Is no less the heritage of the free American who chooses to accept employment under the terms proposed. Nothing of open or closed shop, of seniority rights, or any of the multitudinous details of the grievances that enter into the atrikes, can alter this clear declaration of Americanism and the attitude of the federal government toward all citizens. The whole message should be deeply impressed on every mind, 1 a -i m i j i : oecauae vt us luirness, us jreeaom irom dibs or Drefndice. and its powerful aDDeal to the sense of justice and right and the obligation of duty that ought to be understood and admitted by ever patriotic citizen. Ways to end the strikes are opening, because the president has been fair, Arm and impartial in his at titude. Persons who misjudge his efforts to restore peace will realize their mistake when the closing lines of the story have been written, but the country is 'gainer because Warren G. Harding has been pa tient, and because he is a "God-fearing, humanity loving leader," such as Mr. Hitchcock called for the other day. . . ... . . . . . TWO GREAT TARIFF TRUTHS. Senator Lodge, in the course of the debate on the wool schedule of the pending tariff bill, said "sena tors representing manufacturing states must make up their minds that the well being of the wool grower was fully as important to them as the well being of the manufacturer; that, if instead of helping each other, the manufacturer and grower attacked each other, there would be but one end, the destruction of the industry. If we have no American wool, there will be no competition with the foreigners, and con sumers will bitterly regret the day when they were left to the tender mercies of foreign wool growers." To this let us add a short quotation from the New York Mail, which recently printed the following: , A tariff for protection Is the policy that has developed every American Industry, maintained every American wage scale above the competing wage scale in other countries, and made the " American wage earner the best paid worklngman in the world. Every protective tariff law has encouraged industrial expansion and created pros perity. If vou want fair wasres and a fair ODDortunltv to sell in the American market, then you must favor protection you must insist upon a tariff that will make up the difference between your costs and foreign costs: if you are not interested in wages and are willing to sell your products below cost, whether from farm or factory, the free trade or an ineffective tariff "for revenue only" is what you want. These simple tariff truths should be borne in mind all the time. Whatever turn the debate at Washing ton may take, it is finally an effort of the republicans to provide protection for American industry, and of the democrats to defeat that effort and continue the free trade policy of the Wilson administration, which created the bread lines of 1913-14. LITTLE MOTHERS OF OMAHA. A demonstration at the citv hall of the reaulta of :eacnmg me giris oi mason ana long scnoois some practical details of home life was an eye-opener to those who gave it attention. Especial emphasis was put on the care of infants, for in many of the homes from which these pupils come the mother must de pend on the daughter for assistance. What the young one has learned is of tremendous importance, then, for it gets an immediate application at home. These little girls have been particularly trained in how to take care of the baby when entrusted with its care. Comfort in clothing, in bathing, and in other ways conduces to health, and all of these things have been instilled into the young minds in a way that will bring the greatest possible return on the investment. This is part of summer school work, carried on to supplement the training given during the scholastic year. Miss Townsend, who is at the head of the school for nurses, and Miss Jardine, who has given the little girls their training, put much emphasis on the care of infants. That is one of the really neces . it . 'i r j T 1 . sary things, that gins and motners be taugnt now to take proper care of the baby. Benefit derived from aath training arc direct and general, for it means that the chaiu-e of th infant for lift it thus greatly in. created, The Omaha nurses and profeaaional men and women who have contributed to the results achieved have clone Rood work. Others must assist, for in teachinir the little mother of a community, we ar teaching gent-ration yrt to come, and lessening the urn of human misery by removing much of ita came in advance. SOUNDS LIKE OLD TIMES. An Omaha firm of contractors has just been awarded a 13,000,000 Job of construction work by the Santa Fa railroad. Not so very big, for it only contemplate fifty miles of double-tracked line, but in comparison to what has been going on it loom hug. It is the first real job of railroad conatrrction let in the west since the war. Hundreds, yes, it might be said, thousands of miles of new construction ought to be done, but the railroads have been holding aloof, waiting for conditions to settle down. Whether the action of the Santa Fe company is to be interpreted to mean that something like normalcy ha been reached, or whether it is but a sign that the work could no longer be safely postponed, the reaction can not but be favorable. In general, building is far ahead of lust season's record, and is getting better, and railroad construction may follow th lead of other lines. Some question of capital is concerned, but the price of money now is far more attractive to the borrower thun it has been for seven years. Aside from labor troubles, the railroad situation is most encouraging. The net revenue for the five months ending with May 31 shows an increase of 189.4 per cent over that of the same five months for 1921, while the month of May brought a net return of 67.8 per cent greater than in May, 1921. Business only waits an adjustment of certain point now causing friction, and th rush will keep each man jack of u so busy he will not have time to think of troubles that are passed. GUARD OMAHA'S GATES. "Footpad" is a word gone almost out of use, for today men of evil disposition most often operate in automobiles, and not afoot. The arrest and confes sion of two young men after a highway robbery on the outskirts of Omaha in which they made off with the motor car of their victim has put a atop to one series of depredations. The pews that six other sus pected bandits also are in custody ia as complimen tary to the activity of the police as it is reassuring to the public. Swiftly moving about the city, robbers are able to commit numerous crimes in a single night, and elude the officers of the law. There is, furthermore, the open possibility of their escaping pursuit by leav ing the city and driving away among the tourist par ties. The roads on which these bandits operated repre sent the gates of the city. They should be guarded at all times so that warning can be flashed from head quarters and the officers on post at the gates may be warned to watch for them. The patrol booth sys tem, with its motorcycle equipment, is badly needed for the protection of Omaha. HOSPITALITY PLUS AT HUBBELL. ' Hospitality could go no further than in Hubbell, Neb., where invitations to a harvest picnic and fes tival are being broadcast by radiophone. Nor could a more appropriate time for festivities be found than when the crops are garnered. Thanksgiving day represents this spirit, although the Pilgrim fathers designed it as a substitute for Christmas and would have been shocked at the idea that the custom they began had, its roots in heathen antiquity. Yet the Greeks and the Romans knew these fall festivals and celebrated the bounty of na ture with song and play. There is something deeper in Omaha's Ak-Sar-Ben than just drawing visitors to the city an elemental impulse that has lived through the ages. In an agricultural region such as the middle west, freer play should be given to the human spirit of gratitude for the harvest than by the mere feasting that marks Thanksgiving day. Parades, pageants, games and a general rejoicing would be fitting in every community of the great plains. The citizens of Hubbell have the right idea. DISOWNED BY HIS PARTY. One of the few readable business magazines is "Commerce and Finance," which is edited by Theo. H. Price. Not often does he comment on politi cal questions, though he is outspoken in his oppo sition to the tariff and ship subsidy, and lately he took occasion to compare postoffice receipts under the Harding administration with that of Wilson. Straightway, his remarks are picked up by Senator Hitchcock's paper and advertised to the world as coming from the republican side. It is rather mys tifying, but when democratic papers wish to prove anything they usually quote a republican paper, as if admitting that the truthfulness of a democratic organ's comment on the political situation might be suspected. Reference to "Who's Who," however, reveals that a mistake has been made. Mr. Price is not only a democrat, but was a Wilson appointee on the federal railroad administration. To be thus read out of the, party of his fathers merely on the evidence that he is running a financial paper is unfair to Mr. Price. Town boosting 'is rather the ordinary thing in Nebraska, but there are few instances in which coun ties as a whole unite for development and progress. It will be interesting to watch the success of the newly formed Dawson County Service company, which plans to promote irrigation, beet growing and the manufacture of sugar and syrup. The Boston Transcript is a little out of its field when it remarks that in spite of being a republican paper it would rather see a democrat in the senate than Colonel Brookheart, Iowa's republican nominee. Ex-President Wilsonvhas denounced Vardaman and repudiated Reed, all of which will make the primaries in Missouri and Mississippi a sort of Who's Who in the democratic party. Many occasionally want to kill a whistler, but few carry out the impulse as completely as did the Iowa man, who slew the blacksmith because he whistled. One thing Omahans can testify to; none of the local yard engine whistles have deteriorated because of the shop hands' strike. Cheyenne lives again the days of the frontier and Omaha's swift western blood stirs with Wyoming's. Ganna Walska isn't the first to damn porters and get more publicity out of it the re- No sign of the rainmakers joining the strikers. On Second Thought By H. 5f. STA3I9HTB. ;.indness costs little but Ls worth much, Tilt! OMAHA HEB: HIIUA1. JIU OPINION- What Editors Elsewhere Are Uonoe Aaaoiag rVriltiriana, Pram tha Nehreeaa aa Journal. pro pool t Ion may bo adapted a self, evident, A person Who Waa deeply (.-unearned with apuradiu taava ot cm-It y to animal and never iron, blorf about cruelly to human hrinse would aliow hardly any son of moral roportiua at all, III only rent-rival)! defenee would be that human beitiiit ran apeak for them, telvea. And th-r may b perann whoa fonitnej for animal la a run CtnUI illaalpatlun In aantlmenMlliy. Kut. on lh other hand, klmlnrae to animal need no defenee, and would need non war not our nf- IVpuiar impreaMun Co in ean trsry, there ia man honor anions politician, Thar ha to b. Thar la no other way to make pplliirat ai man on tha word of th deal er. A boautlful aampl of this la lh way Menator HltctH'ork hat ald In tdvanr tha prlr of Mr Hryan't tuppori for hi old anteconUt. Th avnalor throw hlmaolf on Mr. Hryan's honor with th trust of a cnua. lla makea hi newaoatier swallow avarything it hat vr Bald us nit faction for them th llryan. II ascribe to "Brothtr larg a drtre Charita' "th courage of a lion, and thtnt of human in afKreniUvantiii of a Jaek Damp say," He apeak of lh grand old It Undoubtedly enre a one-nltlr-rt to peta what ws tua "that William Jannlnna Urvan fousht for-and with him (hnulder Hut did any one to annulder Gilbert M. Hllehcrx-k Inhumanity to Till 20-year Ion loathar of every of humanity to thina Uryan outllnaa, Mr. Bryan no matter w turn It about th tweet Tt farmer'a ttt, deareot, perfeeteet thing that Prrn the New York ever ram down the Nebraaka nlkt. Co-operativ pom men wouw ratner have died than swallow auth a nieaa of crnw. product I no Hut a United Blatea aenatorahln la a project. It I valuabl thin and on ran afford to on an inrreaaing lty high for It. If th don corrals mrndatlon of th Hrynn followers In th Hitchcock alonal com m Union ramp without at th aam time drlv- Inquiry that farmer be encouraged Ing off th Hitchcock follower. It la to eo-opernt to pernap worm th nausea It eating It Ion and reduc derationed. But what w started to a endorsement ran aueniion to u me, from th rein; put Into practice than a tug huilneaa point of view, utterly an- geallon for action. nutlneaellk nature of tha tranufl. I Joint marketing uon. in senator doe not out hit I controlled by th price In ccrow, a he would do If It t arried out among wr a farm he waa dlrktrln for In- grower for many ttead of lh Bryan vote. II pays It (fitly not to th over, leaving it to Mr. Bryan honor consumer. Th to deliver th reoompenee. Senator I men t of the Hiicncock ha railed upon hi force American Bureau 10 put Aryan in the at at houe. It tho Federated remain now for Mr. Bryan In return Ing organisation, to call bis faithful to the color for Ply to th plan in Hitcncock h ha taught thm I cal. Wheat grower also hav un to hat. Idertakan co-operation. At we aald In th beginning, there I Tha project ha Is honor among politician. And, by th president uniess senator Hitcncock I victim or agriculture, or a miundrtndlng, Mr. Bryan, law favorable either or both, I honor bound to say ha no objection nuw mar. in uger na cnanged hi me farmer wnen avou, mar. senator Hitchcock I now higher retail m perfect and unapproaohabl self-help ought to abolish tho oc statesman, worthy the support of caalon for auggestion of paternalistic all good Bryanttes. Mr. Bryan's an legislation to aid nouncement on this lln will be eag erly awaited, most esDcctaliv hv th economically managed, should voter who are to b th legal Under in tn transaction. On th who!, tnla I on of th most notable po litical deals this state ha ver teen attempted. Not tha least lnanlrln feature of It Is the aubltma tmiat her. tnown ty senator Hitchcock that Mr. Bryan, a a man of honor, will uenver me vote ror which th aan ator is paying him o dearly in ad inc. Women and Class Feeling. From the St. Joeeph Nawa-Preae. A Kansas woman writea her opinion that clast feeling in politic ana tne community ha Increased sine the women got the vote. She was a believer in female suffrage, and she thinks that In many ways woman suffrage has done good, so mis is not tne view or any dis gruntled "anti." Her feeling 1 that women talc aoclal slight more Keenly tnan men. well, it is a fact that men do not worry if they are not Included In social circles; If they are not invited into the parties given in certain sets. iney care uttie, ana tninK theee par lies wouia De a core anyway. Wo men, on tho contrary, enjoy society life much better, and have secret longings to enter circles and clique that may be closed to them. Hence they may entertain to a larger ex tent tne un-American Idea that the community is divided Into social 1017-28 If. 17th groups and feel some bitterness against those who are more popular or wealthy than they are, and this feeling may react In politic. A per son who entertains that feeling-might think that the ballot at least was one weapon with which ahe could revenge herself for social slights. Whether or not there is anything In this theory, a lot of class feeling hat developed lately in politics, and It is doing no good. Some politicians get onice by claiming to be special defenders of the worklngman, when they may be wholly unfit for office, and may run public business so poor, ly that government costs more, taxes are high, business is Impeded by this heavy burden, workers are thrown out of a job and rent are made high. The worklngman suffers more from poor government than any one. It ls for his Interest to see to it that men are put in office who not merely mean well and are friendly to him, but will run th office in such an efficient way that high taxe will not upset the business of the com munity. 1 A Test for Fathers. From the Caeoer Herald, How long could or would father carry mother's job? It's a long-disputed question to which a New York pater famllias has added valuable data. He lasted just five weeks in trying to care for the children and the home while his wife was in th hospital. Then he tried to commit suicide. H explained that the work and worry were too much for him. It may be that this father's care was complicated by a job outside, Dut to offset that he probably neg lected a good deal of dressmaking, mending, canning, cleaning, cook ing and laundry work which his wife carried on as part of her dally routine. Whatever else he learned, he found out that a mother' job is a real job, a job requiring; physical strength, superhuman patience, moral courage, initiative and ner vous energy. His experience should make him respectful of his wife's labors, more considerate and more helpful. It ls not to be hoped that every father will be put to a similar test Some of them do not need it. But the experience would be valu able in many families. Humanity to Cat. From the Springfield Republican. As a rebuke to persons who make no provision for cats when leaving their home for the summer, the Montreal Star publishes an effective cartoon, showing a black cat sitting sad and forlorn, but still expectant. on th steps of a deserted dwelling. For those who do not see the well- drawn picture the scene is easy to visualize. And the mere thought. without graphic illustration, is enough to convict of inhumanity any person who leave a household pet to run the risk of starvation In a city neighborhood where it has limited opportunity to prey upon rodents or other animal by which it might feed Itself. The cat Is a domesticated animal and must not be treated a a wild creature. The Star's picture I labeled "The Inhumanity of Man." One doe not see how there can be exception to the title. It 1 true that some weeks ago there waa a lively discussion in an English paper of the question whether tend ernes to animal was I a sign of weakness of-character. It I was contended by some that undue solicitude for animals was often ac- I companied by Insensibility toward human Buffering. "People who are ostentatiously fond of animals are never great lover of their kind." To bother about sporadic cases ot cruelty and ignore "graver human misery wa held to show a "bad sense of moral proportion." With some qualifications, the last 1 2S. 1SI2S. OMAHA BEE READERS' OPINIONS (Thle etriaMa la deal a Saying eaama eMitoa inte teaa. era ( 1 ee Oeuha Be Ml tatfab aeteaee aaaaBeeMi well ea 4Aa.au mm eaeJeei luwi (e i vie mt blla UUmt. lMeea at aai va leilor an to erawaaaie mr ta mmm mt Mm writer, eiea Ibaafh f eet llwl II 4 ao aabll.be.) To Iviifort I'mldMUon. Hturf, Neb, July 5f. To lh Keillor of Th Omaha He: It la the duty of our legislature t l'" n amendment to our prohibition la, ini-rvaaln th panalty for all vio Intion ao that anyone convUied under tli law would l fined 1100 and 1 1 -day In jail with eight hour each ly at hard labor on the pub. lie ruil or at other hard tubor e aaromiianled to eo b tiretcrlbtd by th court, and by an attribution to for th vecond offene fin of 1100 should b aaaeaaed with 3D day qualitle and tralta. ni hereon exiierl- In jail with eisht hour each duy on tenderneaa, and lv meant for mankind th public road or at other hard Ulbr at nmy b pretrrlbed by ever contend I hi t th court, and for each vuccoed animal wa a murk lnr conviction a fine of I&00 man? ahould be eteaed with six month in jitll with eight hour each day at Itctter War- li.ird labor on the public road or at other hiu'd mtior a may i pre avrlbed bv th court. Sun. marketing of farm It should be taken a evidence of longer an abatrart guilt In any court for anyone In th actually undar way ureaenr of any omcar of th la scale. The recnm with power to arrem any upi't to deatroy any bottle, jus or any th joint comcrr on agricultural other receptacle wntcn may t in ny suspect' pnelon. (tnndardize prodtic If ther I a alneer detlr to n fore the prohibition law, It would trim that the law would be more effective after th enactment of this cot came rnthrr of a program that la kind of an amendment. JOHN H. BROWN Our Municipal Art Gallery. thrnuirh ava.irlea orodurer Ima been Facifio toait fruit veara. and nurinr. Omaha. July ?5. To th Editor dlaadvantag nf th of Th Omaha Bee: Will you please um your Influence to that th recent announce. alliance between the city ordinance prohibiting tho tack Federation and Ing of sign on telephone pole d Fruit Grower, a tell enforced, that preeent lgn ar r I poctd to ap moved and offender prosecuted. The boy tacking up these sign on a much larger have been very care lee In dropping racks around pole and a a con. sequence a flat tire usually results If you park near. a pole bearing a bean commended and th aecretury congress ns pawed sign or on from which a sign haa to It, th consumer to greater profit for bean removed. Mr. A. F. McAdams, manager of may oo not mean the telephone company tells me many accident have happened to price, tm tort o their employe climbing pole on which signs have been tacked, owing to spurs striking a large taok or the farmers. It Is sound, and, properly nail and ilipping, cauaing linemen be a public gain. to loose their hold. Injuring them- R30 LU Why Not Burn Oil? ILLI1 LLd Oil it far superior to coal aa a fuel. Burned In a Lilll bridge OIL Vapor Burner It is SAFE. CLEAN, QUICK. EFFICIENT and ECONOMICAL. The burner flta in your present furnace. It costs little to install. Elimi nates all tha work and bother of coal. One valve regu lates heat to any temperature desired. Write, phone or call for Llllibrldge booklet. DO IT NOW; Good Territory Open for Live Dealers. U.S. OIL WORKS, HeatingDepartment St Omaha, Xeb. Phone J A ckson 1791. After the Showdown The great "buyers' strike" of 1920-21, a never-to-be-forgotten event in the economic history of this country, proved a point which must hence forth be recognized as basic and in controvertible. It was discovered by merchants and jobbers everywhere, in practical ly every line of merchandise, that it was the trademarked and adequately advertised brands of goods that got the lion's share of the business there was to get, while the preponderant loss of sales fell on the unbranded and unadvertised goods. This was a great "showdown" for Advertising. Its position as a factor in economic life was on trial. Had it really done what had always been claimed for it? Had it created con sumer preference that would hold against the keen competition of a sacrifice price on unmarked goods? The verdict of the buying public was unqualified. It was not a straw vote to determine popularity. It was the final test of willingness to buy. The ballots .were dollars. And the preponderant majority voted with their dollars that they preferred to keep right on buying advertised goods. With the whole country on a re duced schedule of production and sales, the factories that were able to keep on producing, in anything like normal quantities, were invariably those making trademarked and na tionally advertised goqds. Pablitbcd by Th Omaha Th American Attociatioa etlvea and tearing their cloth. Th airerc ar uaually llttrd with thee in ftr a rain or wind lorm, they clog th wr and at all timet ar an or and give our fair my a very untidy appear am KIU.VK J. CA11BY. Ittffl'rrlrra and Sulk era. support. re. SMILIN' Th 14 wrl4 Omtli. July SB, Tn th Editor nf Th Omaha )iee: it I too bad "lUllroad Man' Wife" take o a rluutly th letter tinned "Letter. I'arrler" whli h betrayed audi a lack of undenlsnding and mpathy with fellowmen triiKgling to maintain their own humbl tndrd of living nd his, "On swallow do not make a tumnitr" and I woulld remind Mta, lUllroad Wan that this coward, who, wltil fouling hi own neat hide be hind lh paeudonym "Letter-farrier'' doe not xire th tenilment of letter-carrier Individually or col lectively. W ar aitlliuted with the Ameri can Kederation of I-abor. V are deeply appreciative of th help we liuv received from It In th at In an effort to Itnorov our own condi tions. W ar part nd parcel of th army of labor and will net feel grateful to anyone who trie to sep arata u from it. Koin of u ar con vinced that If minora and railroad men and other worker had their own dlrct representative in con- great to look after their Inf rt Mountain Woods and Streams White liver Country fik, Ozarks A dallghlfil vacation land of natural beauty. Wonderful came seal water Ufa. Exploration trip into the hurt of Ihi nchantmg Me llon. Float trip down th Jam and Whil Rivst vty mil a miracle of beauty. Com&rtable living place 4 raiiinhl prices. Safely and com&rtably reached ho the Missouri Pacific LOW SUMMER VACATION FARES It Hollittm, Brmttn or Cakna. All-Summer Round Trip Tick on tale daily lo September 30, 1922 final return limit October 31, 1922, 420.70. Ii you've bean overlooking thl delightful near-hom vacation spot, II will pay you to invcatigate. Use coupon below far booklat on While River Country. Booklet on Colorado and &Worni aUo available if you plan a wtm trip. For service, particular, lping ear retervationt, etc., aU ea e write i- T. F. Godfrey, Div. Pass. Agt.. 1404 First National Bank Bldg.. Omaha. Neb. CHECK THE BOOKLETS WHICH INTCSEST VOU C L. Steae. Paea. Train. Mcr., Miamii Pacific Railnwd Co. nauway raraanga mag., at, Leimi CV t-L,.. Q Wbite River Ca, am Wm U "--krn4 urn r l California Ipian to start about , "on. . Name . ) Addreaj EKE All over the country today manu facturers, jobbers, and merchants are giving serious consideration to this important and conspicuously demon strated fact: the public prefer to buy nationally advertised brands of mer chandise. And public demand is the last word in all economic situations. No one can go against it and long endure. This will mean, then, that more and more manufacturers will seek out ways to make their products worthy, of a distinctive trademark and a sus tained plan of advertising. It will mean that merchants will more and more give preference in their stocks to advertised brands. It will mean that the jobbers will more and more arrange to supply the merchant with advertised brands. But new advertisers, manufacturers who are finally convinced that their, future lies in the direction, of an ad vertised product, will discover that the magic power of advertising can not be applied overnight. It may re quire sustained effort to attain a posi tion of equality with competitors who haye been advertising for many years. This will be an unwelcome discovery. But it will be found to be the truth, and will be their only hope of gaining a substantial foothold in what, from now on, must continue to be a more keenly competitive market than we have known for ? generation. Bee, in ca-operation itk it ) of Advertising Agancie I and to ur aa a right what !;' I Mr now asking a a favor, lhy would not b ubjeotad I in P'" odlcal ontugt of Industrial vul ture. But whenever ther I a flint for decent American atandtrd lh United Htal Iltr.Carrtr will found thr olttiliig. sympathy nj w. J. UKAUI U. I. Lttr-Carr!r. THROUGH. r lack 4I4I ai ihauahle may ka te'reajful, t Put ere 4ev w 4oae. Ike Jolly alt tu I Hat Mm tmilia' lareiik, The fieUe ' Where lllle elele ac Bui eer p I very a. 'lls TkeV BHcht toeeem will tewt tatlll' tkrwb. If you're len.ly ta tlffc far the efeeene of r.r frioada fe ... Come out "f Ik le'. a.14 all lent! "tlT nttatts will em amlll' Ihrouan, An4 Ihrousk I Me Ufa may U Thauek uu'ie entnellme mlr4 o tn tloueh Th.rt ke promise tweet, f "! relr.af, . . With tha .plrlt ef Uad amilla' tkrauafe. Cri Crutld, Freeh Green Apple Pie 5f) with say r1r all tbit week.