, THE OMAHA BEE: MONDAY. JULY 10. 1922. 5 '
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All photornph in this leries donated
to the merchants of Omaha by Louia R.
Boitwick, commercial photographer.
Ihe retail district, teeming with its busy hundreds,
hustling in and out &f palatial stores, i spreading rapidly
from a one small area. The small phatc shows the old
Boyd Theater and the large one a section of the retail
district, showing the same location today.
One of the prime factors in Omaha's
eminence as a retail center is that the
volume of trade is so enormous that it permits
unusual speed in the turnover of stocks; which
makes it possible for the Omaha merchants to
operate on a reasonable and frequently on a
small margin of profit
Serving a wide territory as they do, the
volume of business handled by the
Omaha merchants is proportionately larger
than that transacted by retail stores in other
cities of similar size. The Omaha customer, as
well as the out-of-town customer, benefits
through the economies made possible by volume
of business.
Intelligently directed and carefully prepared
advertising, consistently used by Omaha mer
chants, has been of service to the buyers as well as the
sellers over a long period of years. The Omaha merchant
has been quick to grasp every advantageous opportunity
presented in form of merchandise at bargain prices in
great selling -centers. Through selected advertising media
he has been enabled to quickly turn this advantage to
the benefit of his patrons, and the public in and out of
Omaha has been gainer because of this stimulated activity
which has increased the buying power of the merchants
because of the ready response to offers of seasonable or
staple merchandise at attractive prices.
Omaha's railway facilities this city being one of
the great railroad centers of the country have
played their part in enabling the merchants to take ad
vantage of the slightest favorable turn in the market; and
here also it is the policy of the Omaha merchants to give
the public the benefit of their own position. A consistent
campaign for fair and non-discriminatory freight rates has
been conducted by the A'ssociated Retailers and the local
jobbers, through the Traffic Bureau of the Chamber of
Commerce, to se,e that Omaha suffers no handicap in trans
portation charges, and the vigilance exhibited here has
been in the interest of the consumer at all times.
While the Omaha stores have sacrificed none of
the essentials of service at any time, they also have
been alert against non-essentials the effect of which would
be inimical to the customer. Such practices as the accept
ance of returned merchandise, the extension of unreason
able credit, and other unwarranted services, are discour
aged by Omaha retailers as being against the best interests
of the consumer. Omaha's retail prices are on a level with
and in many cases below the retail prices of many of the
other mid-western cities, even where neighboring cities
that enjoyed slightly lower freight rates from the shipping
centers. This difference has been absorbed by the mer
chant and the prices have been kept on a par with such
cities for the consumer.
Thus the out-of-town customer as well as the one
in the city of Omaha may come to Omaha stores
with the assurance of good service, good merchandise,
good style and prices within the reach and suited to the
purse of everyone. Through the advertising columns of
The Omaha Bee its readers keep fully informed on the
"news of merchandise;" the quality, the character and
even the fads and fancies which at all times are dear to
everyone. .
This is the sixth of a series of advertisements on Omaha, "The Retail Market," dedicated
to the merchants of Omaha by The Omaha Morning Bee, THE EVENING BEE
ana
the
Great Shopping District c
