PLATTSMOUTH SEMI - WEEKLY JOURNAL
PAGE FIVE
MONDAY, JULY 11, 1938.
OCALS
SHOWING MUCH INTEREST
IN WPA ROCK SURFACING
From Thursday's Dally
Se-arl S. Davis was in Omaha yes
terday attendinR to business matters.
Mrs. J. L. Sexton of La Junta, Colo
rado is here visiting with her niece,
Margaret Scotten.
Miss Marjorie Devoo :s at Lincoln
where she is enjoying: a visit with
relatives and friends.
Mrs. V. F. Kelley was in Omaha
today where she attended the funeral
ff Mrs. Martha Prohaska. She was
an old friend and neighbor of Mrs.
Kelley.
John Shields, former resident of
this citj was here "Wednesday after
noon to look after some business mat
ters and enjoyed a brief visit with
eld time friends.
Mrs. William Kcinrich has been
confined to her home suffering f rom i cannot
i.n attack of flu.
iTJNERAL OF J. H. BURTON
Funeral services of the late Joseph
II. ISurton. long time resident of I
Murray and vicinity, was held Thurs- !
day afternoon at the Horton funeral j
home in this city. j
Rev. J. YV. Taenzler. pastor of the j
First Christian church, conducted
the services and brought a tribute to!
the life of this very aged man and
his services in the community and;
tircle of friends.
During the services three of the
oid hymns were given by Mrs. Hal
Cnrnett and David Robinson, "Reau
t if ill Isle of Somewhere.' "Jesus
Savior Pilot Me" and "Nearer My
God to Thee." Mrs. O. C. Hudson j r(,sts of sponsorship.
being at the piano. ; pav
Property owners are showing much
interest in the proposal to rock Bur
lace residential streets under "WPA
assistance. By Monday night, ap
plication blanks will be in the hands
of each councilman. Each blank is
for a single block, but adjoining
blocks will be put through as a sin
gle sub project.
"WPA money to carry on the work
will be available upon approval of
these sub projects by the state "WPA
office at Lincoln, as a blanket pro
posal was recently approved by the
U. S. comptroller in "Washington, re
lieving much of the red tape that
would otherwise be required to get
work started.
Certain restrictions are laid down
by the state office, however, and it
is probable that not every sub project
petitioned for will be granted. ""We
engage in building private
roadways, or dead-end streets that
serve but a few property owners and
have no outlet onto hard surfaced
streets at both ends." a WPA spokes
man advised the local committee.
The petitions pledge the property
owners to the payment of 12 Ji cents
a front foot on uncurbed streets and
10 cents a front foot on streets that
are curbed and guttered. As with
paving installation, the city will pay
the cost of intersections.
At the above rate, the cost per
block will be $66 on the uncurbed
streets and $52. SO per block on the
curbed and guttered streets these
sums comprising the property own
ers' entire contribution toward the
cost of the material and other direct
The WPA will
the wages of laborers encaged
Green wood
Mrs. Phillip Buskirk was able to
return home from the hospital last
Sunday.
Norman Peters, of Auxvasse, Mo.,
has been visiting his mother, Mrs.
Elsie Peters.
Mr. and Mrs. Win. Lundberg and
daughter spent last week-end at the
Travis Cameron home.
Mrs. James of Omaha returned
home Tuesday after a visit with her
mother, Mrs. Elsie Peters.
Miss Lois Blair and Victor Drum
mond of Lincoln spent last week end
with Mr. and Mrs. Lee Knolle.
Prof, and Mrs. Roy Ely and fam
ily of Lincoln called at the Tanl
Kelly home Wednesday evening.
Mrs. Barye Lewis returned to her
home at Verdon Tuesday after pay
ing her mother. Mrs. Elsie Peters, a
short visit.
Mr. and Mrs. L. C. Marvin and
Mr. and Mrs. Lee Knolle spent last
Saturday in Omaha in observance
of Lyman's borthday.
Mrs. Lulu Hurlbut went to Fre
mont Tuesday to spend a week at the
home of her son and wife. Mr. and
Mrs. Clarence Hurlbut.
Mr. and Mrs. L. C. Marvin and
Mr. and Mrs. Lee Knolle spent Fri
day afternoon and evening at the
M. L. Blair home in Lincoln.
Mr. and Mrs. Everett Reece. of
Friend, spent last week-end at the
Jack Gribble home. They enjoyed a
picnic at Capitol Beach Monday.
Mr. and Mrs. Earl Bright called
at the James Bright home Sunday
evening before leaving for LaCross,
Wisconsin, where he is employed.
Ramon Newkirk and Misses Irene
and Lucille Kelly enjoyed a picnic
with a crowd of young folks from
Lincoln at Crete Monday afternoon
and evening.
Mrs. W. B. Wise and daughters.
theran church near Louisville, pass
ed away at his home in Omaha last
Tuesday. His daughter. Miss Mar
guerite Hartman. is Primary teach
er in the Greenwood schools.
IN SEARCH OF ADVERTISING
NOVELTY FOR HORN SHOW
for will please communicate them to
Henry pronto.
Deal-a-Dcck Club Doings
The Deal-a-Deek club met at the
home of Mrs. Ruth Leadabrandt on
Thursday afternoon. Mrs. Vivian
Cope was guest. First prize was won
by Mrs. Mildred Comstock and low
Dorthca and Thelma Miller left on i score went to Adeline Gustaf. n.
i Wednesday for their home in Pueblo.! A refreshing lunch was sori:l by
Colorado, after an extended visit the hostess. The next meeting will
v ith relatives here.
Mr. Deikman. of Murdock. who
has been staying with his daughter,
Mrs. Carl Anderson, was taken to
the hospital Tuesday. He is getting
along as well as can be expected.
' be with Mrs. Myrtle Cameron.
DAKOTA COUPLE MARRIED
Dorccs Meets Friday
There was a good attendance at
Dorcas Friday with Mrs. Sehroeder.
Mrs. Joe Hoenshell and Fannie
Savles entertaining.
Rev.
vea rs
Death of Father
T. A. Hartman, who for many
iv as pastor of Immauuel Lu-
Miss Feme Snodgrass of Pierre,
South Dakota, and Mr. Michael E.
Mitchell, of Miller. South Dakota,
"Acre married Friday atternoon at the
office of County Judge A. H. Dux
bury. The bilrial couple after the
wedding continued on to their home
in Dakota. The ceremony was wit
nessed by Miss Minnie Hild, clerk
in the off ire and Miss Jacqueline
G rassman.
Henry Soennichsen,- chief of the
Korn Klub, is looking for a new and
different advertising novelty for the
1938 korn karnival something that
delegations can wear when they go j
to other towns or attend conven
tions. For several years king korn j
kaps were worn. This year some-j
thing different may be tried per-j
haps a button, a printed necktie or
some other advertising novelty that!
will attract attention and let the j
world know about Plattsmouth's big ,
annual show. j
Anyone having suggestions to of-i
Phone news Item to N". G.
A
Thomas Walling Company
Abstracts of Title
Phone .124 - Plattsmouth
LAND, FARM and
RANCH BARGAINS
WANTED
j Painting a n d paper hani
! Wayne Lewis, Thone 530-J.
mg. j Q
tfd O,
Have You
Ever Been in the
Cooler?
Y0ULL enjoy it and
we don't mean maybe
if you get into one of
our "COOLER" Shirts.
Open weave let's the
body breathe. Price is
only
$1.4!
WESCOTT'S
Where Quality Counts
I
GRASSHOPPER
BAST
Carried in
Stock for Your
Convenience
You can get one bag- or as
many as you wish, right here
in Plattsmouth. It is mixed
and brought to us as fresh as
ycu could get by driving tc
the mixing plant at Nehawka
after it and you pay the same
low price. We're handling it
only as an accommodation, but
will supply you all you need.
40c per Bag
IIIGIIIT IMIM r'.S Kill!
t iti:M, i:;; ni roi i.tki :
PLATTSF.100TH
1 USIi.MI(lUZlC
1 Lower Main St. Phone 94
The bodv was borne to the Lew is- in the grading, draining and stir
I
ton cemetery where it was laid to j facing of the street and a small pro
the last long rest beside that of the ! portion of the direct costs involved,
v ife who had preceded him in death J as well as quarrying of the rock and
a number of years ago. The pall i putting it through the crusher,
bearers were all grandsons. Ralph j The cost to property owners is
and Leland Burton, of Omaha; j thus reduced to a minimum and as
Robert Burton. Nehawka; Wi'.lard ; sures the placing of a substantial
Joiner. Nebraska City, and Carl and j ,-inch crushed rock surface on the
o Craves of this city. j strcts for far less money than the!
Obituary j commercial cost of the rock if quar-j
ried. crushed and delivered in the
Joseph H. Burton was born in
Tazwell county, Virginia, Nov. "0.
1M1. Here be grew to manhood.
In lM'ft he came to Ca;;s county. Ne
braska, locating on a farm near Mur
ray. Mr. Burton united in marriage
with Miss Lucy Elma Abel, daugh
ter of Cyrus Abel of the vicinity of
Murray. February 27. 1S73. To this
happy union were born nine children.
Tlu-y have (ailed Murray their home
Ihru the verrs. Mrs. Burton pre
ceded her husband in death Novem-'
ber 10. 1920.
Mr. Burton kept his home in Mur-,
r.-y. after the loss of his wife, but
.pent most of his time with his chil-(
dren in their homes. About a year;
and one-half ago. he met with an i
r.ccidcnt that confined him to hisj
home. His son. Ray F. Burton and'
v ife went home to take care of the
father. He closed his journey of life!
on tln eartn. Juiv ;.. jh.js at r.i
horn" in Mnrrnv. Air" SS vrars
months and T days.
1 caving to meet this loss to the
earth are: three daughters. Mrs. John
Cook of Norfolk. Ncbr.. Mrs. Alice
Joiner of Nebraska City and Mrs.
J. H. r; raver- of Plattsmouth; six sons.
Wm. Mark Burton of Nehawka. Ray
F. Burton of Murray; Roy R. Burton
of Omaha; Junius Vaine Burton of
Palmer: John Wesley Burton of Port
land. Oregon and Guy C. Burton, for
merly of Palmyra, now touring the
northwest; also grand'hildren
and 2S great-grandchildren; alro
nnnv friend- who have known him
usual manner.
Persons desiring to file npplica-j
tions for reek surfacing may obtain!
blanks from Mayor Lushinsky or,
their ward cemncilmen.
LEGION JUNIORS WIN
i
The Plattsmouth American Legion
Juniors resplendent i:i snappy new
i uniforms gave a fitting dedication
j Fsiday afternoon when they shut out
j Nebraska City 10 to 0 on the Oteans
! pa rk.
btuart Seulak had a great day on
the mound as he whiffed twelve of I
the Nebraska City batters, and al
low u but two hits, being in good
shaix- and never in danger from the
Otea r.s.
'.me of the features of the game
was a fast double pl::y when Harry
rl ifl'or made a spectacular ftop of a
ilK:rd hit rm II. touching third to get i
i t ho i'unn?r from second, forced off.!
land then throwing to York at first!
i for t ho other out.
( Jacob? led his team mates in hit
Itivg as he secured two bingles out
of three trips to the plate.
The box score of the game was
as follows:
Plattsmouth
Smith. 2b
Shifter. 3 b
Phillips, ss
Sedlak, p
Jacobs, If
York, lb
Parriott, cf
thru the years.
1r rrc numJx r
rrcredrd him.
If ihis were all
I hough
of old
it this r.ge a Jones.
friends have;Albee
c
rf .
of life we'll know.
If Ihis brief spaep of breath
Wen- all there is to human toil;
If death were really death
nd never should the soul arise,
A finer world to see
How foolish would our struggles
seem.
How grim the earth would be!
1 i ere must be something after death;
Behind the toil of man;
There must exist a God divine
Who's working out a plan:
And this brief journey that we know
s life must really be
The gatfvay to a finer world
That some day we r.hall see.
Edgar Guest.
j Nebraska City
j Brown. 2b
I Jordan, ss
jRpder. f
! Boucher. 3 b
j Williams, p
jDenniston. c
iCorlcy, lb
Sharp, If
iGump, rf
Alt t: h hi a k.
-311110
- 4 0 0 1 1 0
r i i o o o
2 2 1 ( ( 0
. 3 2 2 1 1 0
4 3 1 3 0 1
4 1 1 1 0 0
4 (I 0 12 1 0
- 3 0 0 2 0 0
32 10 7 21 4 1
' .M! i: H I'd a i:
- 2 0 0 2 1 1
- 2 0 0 1 1 1
3 o o :; o o
- 2 0 1 3 0 3
- 3 0 0 1 1 1
- 3 0 0 4 2 0
-2 0 0 7 1 0
- 3 0 1 0 0 0
- 2 0 0 0 0 0
22 0 2 21 G G
Umpires: Wall, Ossian.
LUCKY THIRTEEN MEET
KOOKY K00KS CLUB
The eleventh mreting or the Kooky
Rooks club wr.s held at the home of
"hariotte Sieinkamp. July Sth. Alta
T.'arie Phillips, president, called the
rv-ejing to order. Then we sang
;orne songs. The roll call was read
and approved by the secretary. Lela
f'overt. We then made plans for
a trip to Lincoln. We then talked
about camp. We played a game by
the name of "Go Shopping Game,"
lt.1 hd ? contest en problem four.
Mildred Loveless von.
ELMA ATTE BERRY.
News Reporter.
The Lucky Thirteen held a meet-
ling on j'uerdav at the home of Marv I
'ice Ault which was much enjoyed i
and on Friday evening they were j
guests at the home of Del ores Ruso.
jAt the meeting Friday the judging
joi' ginger bread was taken up-. Iuj
Jibe judging De'ores Ruse was award- ;
Cd first and Dorothy Bailey, second.
j REPORTER. j
t i
OMAHA PARTIES MARRIED
On Thursday afternoon at the of
fi'e of Judge A. H. Duxbury occurred
the marriage of Miss Delorcs King to
Mr. Carl Movers, both of Omaha.
After the marriage ceremony the I
young people returned to Omaha. j
The Story of OD and AD
OD and AD wanted to go into business
for themselves. They decided to open
retail stores. But they had different ideas
as to how they should get customers.
This is the story of what happened.
and the
How OD and AD Opened their Stores
1
i
tin
5
OD bei; eved that the way to get cus
tomers was to sell at low prices, and that
the way to sell at low prices was to keep
his expenses clown. So he spent as little
as posslhlc in fixing up his store. He said
he was not going to "waste" money on
"trick, lighting"' and a ''fane- front." He
bought large quantities of a jrja lines of
merchandise, because that way he got
them cheaper.
Then he put an assortment of his
goods into the windows, but because he
had done so little to make his store at
tractive, jejj people noticed that it was
a new store, and jczv came in to buy.
t.lP.l t.onu
AD decided that the first thing he must do
was to make his store aiiraclhe to customers.
So he had it painted throughout in cheerful
colors. He completely changed the windows
and front, and he put in fixture
the whole store with light.
He chose merchandise well-known by name
to the public, and bought smaller quantities
of man- lines, thus giving customers a greater
selection. lie arranged his stock in thc'stoie
to make shopping convenient. He put in win
dow displays of his most interesting merchan
diseand changed them frequently.
Because his windows and his store were so
attractive, many people stopped to look, and
enough people came in to buy so that AD's
goods sold quickly and he was soon ordering
more of many items.
How OD and AD went after Customers
l . M I I LI Li U 1 f
OD soon found that he could not get
the customers he needed from those who
passed by his store. So he had circulars
printed and hired boys to 'distribute
them from house to house. Sometimes
they put them under the door or into the
mail box but often the- threw them on
the porch or into the yard, and many
were blown away. Also, OD found it was
a slow and costly way to tell his story, as
in a whole day a boy could cover only a
few hundred homes.
OD was disappointed to find that after
all this work and expense, only a few
more people came to his store.
t
AD decided that the more people he could
tell about his merchandise, the more people
would come to his store. So he put advertise
ments into newspapers read by many thou
sands of people every day. He knew that peo
ple were eager to get their newspapers to read
the news. Therefore, his advertising was more
likely to be seen in a paper people wanted to
read. Also, the newspapers were delivered al'
over the city as soon as they were printed.
AD found that the more he advertised, the
more people came to his store and the vvn
goods he sold and the less it cost him to handle
each sale. So he passed on the greater part of
these savings in lower prices and better values
to all his customers.
How OD Failed and AD Succeeded
r P
i.n
V J --s.x
OD found that so few people came to
his store that his goods moved very
slowly. He could buy very little new
stock because his money was tied up.
So he cTecide'd to have a clearance sale,
ile had big signs painted for the front
of his store. He had circulars printed and
sent boys out to put them into parked
cars and distribute them at homes. But
the people who came saw so little they
wanted that his sale was a failure. At
last, he disposed of xll his remaining
stock to an out-of-town bargain store at
less than half what he had paid for it.
OD had had a very unhappy experi
ence, but because he had never adver
tised in the newspapers, few people in all
the city ever knew that his store had
opened or that it had closed.
, ys- tea nn ir? t
, v
KN V tA I
AD found that with more and more people
now coming to his store, his stocks moved very
quickly. As a result, he was constantly able to
have fresh, new merchandise for his customers.
He concluded that since people bought news
papers to read the r.eus, he should u!l them
the vezes about his merchandise and his store.
As a result, AD's advertisements were read s
eagerly as any other part of the newspaper.
Soon every one in town knew that AD had
the newest things.
AD did not make exaggerated staterrcnts in
liis advertising. He just made the trv.th interest
ing. Repeatedly AD had to enlarge his store,
and employ more people to take care of his
increasing business. And, although his expenses
were now very much greater, he sold so much
merchandise and turned his stocks so rapd: .
that his store was very successful and was
known far and wide for the values it gave its
customers.
AD Tells OD How Advertising Serves the Store and Its Customers
One DAY OD came to AD and applied for a po
sition. He asked AD how he had built such a
fine business and obtained so many customers.
AD said, "First, b3' making the store an
attractive and convenient place to shop.
"Second, by having the kind of merchandise
our customers want.
"But these are not sufficient w ithout Advertising
to tell the people about them. So we continu
ously publish interesting, informative, truthful
news about our service and our merchandise.
And we tell it in the way that reaches the larg
est possible number of people quickly through
newspaper advertising."
- . r ,i
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Cofij-riihi, 15 j 3, bj G. Lua Suamex