MONDAY, OCTOBER 5, 1936.
PIATTSJIOUTH SEMI - WEEKLY JOURNAL
PAGE FIVE
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Platts mouth
See the gooos you fcuy. Catalog
descriptions are flowery enough,
but how about te gcocSs whn
you get them?
Alvo News
Mr. and Mrs Ellis Mickle were
shopping in Lincoln Monday.
Lewis Herman is able to be up and
around at the Bryan Memorial hos
pital. Carl D. Ganz was in Omaha last
Thursday looking after some mat
ters of business.
Ivan Althouse has been on the!
sick list for several days. lie is
suffering l'roni lumbago.
Mr. and Mrs. Glenn Dimmitt and
son spent Sunday with Marion Dim
mitt and family of Ashland.
Fred Prouty returned home from
the Bryan Memorial hospital Fri
day. His eye is much improved.
Miss Etta Linch is getting along
nicely and is able to be up most of
the time at the Bryan Memorial hos
pital in Lincoln.
Mr. and Mrs. "William Kitzel and
jDarrell Filer attended the King Korn
Kari.ival at Plattsniouth Friday. Mr.
Kitzel was assisting with some of
the judging.
Mis. Earl Fairfield is still assist
ing with the work at the Carl Fore
man home. Mrs. Fairfield has been
(arms; lor .Mrs. foreman ana i;aty(
daughter. Mother and daughter are!
getting along line.
led Stone of Washington, who has
been back for a several days visit ;
with relatives and friends, departed
for his home Monday. Mr. Stone tells
his many friends that Washington is
an ideal place to live,.
Mr. and Mrs. Thomas Stout, Mrs.
Mebel Winn and Ralph, Charles
Stout. Mr. and Mrs. Arthur Klyver
and Mr. and Mrs. Jessie Williams
enjoyed a picnic dinner Sunday at
the Elmer Klyver home. The occa
sion was in -honor of Mrs. Elmer
Klyver's birthday.
Badly Sprained Knee
Mrs: Dan Rueter has been having
trouble with her knee, which she
bruised and sprained very badly
when she stepped into the cellarway
two weeks ago.
It will be necessary for Mrs. Rue
ter to refrain from using it for a
couple of weeks longer, as it was
badly sprained.
gathering were Mr. and Mrs. Eer
dette Fifer, cf Lincoln; Mr. and Mrs.
Roger Reaves of Elniwood; Mr. and
Mrs. Milton Rodeway and children
of Eagle and Mrs. George Fifer's
niece and family of Arcadia.
Enjoy Two Weeks' Vacation
Mr. and Mrs. Davis, who have been
enjoying a two weeks visit with
relatives and friends in Minneapolis,
Minn., will return home early this
week. L. J. Frakes has been on duty
at the Rock Island depot during the
absent e of Mrs. Davis.
Taculty Ladies Entertained
Mrs. Frank Cook anC Mrs. Frank
Edwards were hostesses to the Alvo
Woman's Reading club Thursday af
ternoon at the Cook home. The fac
ulty ladies were guests.
A musical I lay was given by Mes
daines Lee Coat man, Zoz, Roy Coat
mar., Stroemer and Claience Coat
man. During the social hour all present
enjoyed an autumn tea served by the
hositfses. Mrs. Carrie Appleman and
granddaughter of Lincoln were pres
ent for the afternoon.
Enjoy Picnic Dinner
Relatives enjoyed a picnic dinner
at the George Fifer home. Those who
were present to partake of the delic
ious dinner and enjoy the social
roadcasting Industry Estimates I hat
193 6. Receipts Will he $100,000,000
Able to Get Supplies
E. L. Nelson was able to go to
Lincoln for supplies for the store
Thursday. This was the first time
in more than a year that Mr. Kelson
had been in Lincoln to get his sup
plies because of rheumatism.
Visiting Here -Mrs.
Edith Kitzel, who has been
employed at the Women's Reforma
tory at York, arrived here Saturday,
September 2 6, for a two weeks' va
cation with relatives and friends.
Airs. Kitzel enjoys her work very
much at York. She teaches sewing.
Yanks Win Fourth Game of World. Series, 5-2
Given Birthday Surprise
Thursday evening a group of
friends surprised Mrs. Elmer Klyver
with a picnic supper on her birth
day. Those present were Mr. and
Mrs. Win. Christopherson, Miss Eliza
beth Meek, Miss Margaret Christoph
erson and Mr. and Mrs. Arthur Kly
ver, ail of Lincoln; Mr. and Mrs. Ksy
Hires, of Murdoch; Mr. and Mrs.
Jesse Williams: firs. Mabel Winn and
son and Charles Stout.
Mrs. George Fifer baked the birth
day cake, which Mrs. Klyver declares
is her first birthday cake.
Fruit Blossoms
Some have reported blossoms on
seme of their fruit trees this fall,
while others have flowering shrubs
that are coming into bloom.
Pete Johnson has some apricot
trees that have blooms on them.
Enjoys Birthday Surprise
A group of neighbors vent to the
! William Kitzel home Mondav even-
i
i ing with well filled baskets for a de
licious picnic supper with George
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This International Illustrated News Soundphcto shows Jah3 Powell, New York Yankee left
fielder, as he scored on Selkirk's single in the serond inning' of the fourth gae cf the world series
played at the Yankee stadium in New York Sunday. The Yankees teat the Giants, 5 to 2.
Competition to Obtain Movie Stars for Radio Program
Reflects Unwillingness of Program Directors
to Take Chances on New Talent
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Sports events eainincr
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Lili (Nanette MaDon..ld 5 . - " l:
IJY MAURICE R. MERRYFIELD ; OOO.OfO v.hich
International Iib'.Klmted News ! press tlie be-
rer cent to national li'jtw
!.o 23 cxj.-ectc-ci
esiimates i.IIot
Li-: i 1 ; . 'J.C, jer cent for national 10:.-
ior lo-
New York Few things more
craphieally ca'l ut'en'.ion to the
1
Viowimr of the rr.di.j inci'Ltr v i : ct wori--, and the i i-nm.lr:dv ;
than recer.t crtiir.alcs that the broad-! c- j fr viu.r...,
--uor.jr v.itn tui.s
iioiea K'.-vcr
to
r.-i
.dver-
c..itinLr business in the United States!
t'-i.; Year will ;-tok5 $1(0,0( (0,000.
i his
.1
t: pansier, are
int.i r-;t I "n- !' rule ,:i
jrure is i;pnn:imately $13.-; . , . . , , , V" ' .
'O.O'io over the total reached last', f, 4- , ,., . '1, "1
1 lor r:v.tnmul iiet woi-K proirrams. r reel
jear. Kadia receipts have been or.' ..,,. , ., , T, ., , . .
. ' . Aslant- and Dkt. I'owell are boohed
the constant increa.se even curing the f , . ,
, , . , A. . lor -ne .season ar.d a lepior. of movie
. : !es.-i 'j and those w::o know tiu:: ' .... , -. . . ,. ...
, , , ;Leifjihit::, iiitiuu;nr Gm:rer Holers.
s.n v.T.ves are co::vmccd that the ne'.v T ,. ,
, liiefc.te MucDonalo, liobert Tavlor
pe"..k or ll-MO is only the bemm.-r. 1 , . , , , "
. , , , land .u.-nu Lev, will be hearu over
Iajr networKS show the greatest i . f ,.' . 4 . ,
. , , . . , . . jtbe euher it ire-a-nt intervals.
r.:r., the threL' h-z cnran3 re:icrtin
.'.n ir.creare f .ST.OOO.'.'OO over their)
1'. V.' busln;.'.;? c,i th.? ha:,":., cf records ! G
thus far
ien;aim:er of
New Talent Languishes
Lecause of the ur..v:Ilir.p:ne.-:s o f
rponsors and radio officials to take
a char.ce on new talent, many cap
able entertainers now on the sus
taining; stcifTs of studios find little
opportunity to break into the big
time.
Snortf; events Lave proven in con
ridtrable demand by advertisers and
1 .lie cjner.v iwitbuu sea.-on is vit-
ne-siinp; an increased number of tie-
ups between eriuiron i.nd coirurier-l
cial:;. Ait::cup,l: many col.eges ana
univertities sin! hesitate to permit
commercial Loadcstin: of tlieir
jcar.ies, it is probable that future
This trend reflects fi T,r.fe.-eT-lCC, ! foot bull sea.u-i.s wiilbo covered by
dio jroj:rum directors and ud- radu advertising sponsors as thor-
Kitzel, who was celebrating his
birthday.
Those present were Mr. r.nd Mrs.
George Fifer and Dallas, Mr. and
Mrs. William Christopherson of Lin
coln, Mr. and Mrs. Jesse Williams
and Mr. and Mrs. Elmer Klyver.
The evening was spent In the
playing of pinochle.
Phone news items to Wc. 6.
Rock surfacing c7 f arm-lo-mar-ket
roads this winter will be of
benefit to every resident ana '-and
owner tn Cass county.
Phone news items to He. 6.
Northwestern Defeats Iowa, 18-7
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Cze Simmons, star of the Iowa eleven, is pictured being tackled by three Northwestern players in the opening of the western
conference football championship game of the 1938 season Saturday at the Dyche stadium in Evanston, 111. The Northwestern Wild
cats won the game, 18 to 7.
Irish Rally to Beat Carnegie Tech, 21-7
id thus cstirhciUiS for the ' venders to be willing to pay out ousrlily as tl bus.
season is now.
year.
IJroailcastinjr Co . predicts
Columbia ! considerable money for the service.'-) Naticnal advertisers, experier.c-
v. ill ! of an established star rather than in;; trouble :n scheduling their pro-
it
s S22,(i;; i (ino this year. National j taking u chance on a comparative
Droadcasting (. anticipates pocket
ing s( me l"2,(l!0,0t)0, and mutual
should shew a total of about ?2,04)-V
(MtO v.-hen its ledger for 1HC0 is.to:
tsled.
Sadio Now Raiding Movies '
On attempting to divide the
"unknown with talent and build
injr vp a row star. This policy na
turally works tj the disadvantage of j This is being- tal.cn advantage of by
;rrams at desired hours on a national
network are more, and more fre
quently re:crting to transcriptions.
radio in the long- run. since the pub
lic inevitably tires of familiar ncr-
many stations to buiid up their li
braries and cut in on the revenue
sonalities and demands new t pes of! now going mostly to the three na
eutertainment, tionf.l networks.
. " ......
... : " .
Notre Dair.c University's football legions launched their 133 can-paign at the Nctre Dame stadium, Notre Dame. Indiana,
Saturday in impressive fashion by sweeping over Carnegie Tech, 21 to 7, to gladden the hearts cf approximately 25,000 Irish rooters.
Wilke cf Notre Dame is pictured going through for a nine-yard gaic in the early part of the game.
