MONDAY, JULY 9, 1923.
FLATTSMOUTH SEMI -WEEKLY JOURNAL
PAGC THRJE1
A JL JL
jourm?
LADIES WORKING
ON TOURIST PARK
IMPROVEMENT
Will Probably Result in the City
Having a Real Stopping Place
for Those Passing Thru.
The often discussed but little acted
upon tourist park on Washington
avenue may in the near future come
Into Its own and become what was
the plan of Its sponsor when the
project was first launched two years
ago. . .. - -. ... --
The ladles of Plattsmouth through
their several organizations are on the
Job In urging improvement in the
park and not only are they giving
their moral support to the project,
but are putting in real work and
money into helping out the better
ment of conditions there. The Wom
an's club has Just installed a stove
in the northwest section of the park
that can be used by campers rest
ing there, and which is one step in
the direction of a better place for
those who pass through our city and
desire to stop over night. It has
been long urged by this organization
that something definite be done and
they have received assurance from
the city and the park board cf co
operation and have taken the initia
tive in the matter.
It will be recalled that when the
American Legion donated the work
to grade down the unsightly obstruc
tions in the center of the grounds, a
fund was raised among the business
men to pay the team owners and it
"was agreed that any remaining bal
ance after the work was done was to
be turned over to the park commis
sion and expended by them in the
improvement of this park and ap
proximately $100 was left for this
purpose.
The W. C. T. U. has voted the sum
of 50 for the purpose of screening
the old band stand that now reposes
in the park and the park board has
given promise of seeing that the
stand is removed to a suitable place
in the park and provided with a per
manent foundation bo that It can be
made into a shelter for those who
might be caught there in a storm or
desire to stop there over night.
These improvements will certainly
be appreciated by the traveling pub
lic and are a great step forward, but
the ladies need the co-operation and
support of the city in seeing that the
park is made a real place of comfort
for those who travel through here.
Mayor Johnson has some very ex
cellent ideas as to making the park
a credit to the city and if they ma
terialize - the city will have a place
of which they could be proud rather
than have to apologize for, as is the
case at the present time.
The improvements made will 1?
permanent and will mean that the:
park will be exclusively aevotea to
the purpose of a tourist park and
not given over to attractions that
might cause damage or injuries to
the grounds in any way such as has
been the case In the past.
Fred Janda. who is with the Oma
ha Steel Co.. at Whitefield. South !
Dakota, and who was called here by !
ine ueatn or nis Drotner, rranK jau-.
na. returned this morning to his du
ties. A 1 i i 41
4 4 4 4 4 4
DR. H. G. LEOPOLD
Osteopathic Physician
Eyes Tested and Glasses
Fitted
Union Block Phone 208
PLATTSMOUTH
?
JL JLJL O V- J. JLVA.
Hundreds of thousands of owners
have driven millions of miles in
Overlands equipped with the
present type rear axle. Not a
single one of them has reported a
broken rear axle. Service records
as well as comparative tests and
measurements have convinced us
that the Overland has the strong
est rear axle under any car sold to
day at or near the Overland price
rxw.joiedo
C7
JOHTO BAUER
Plattsmouth, Nebr.
t MRS. T. C. M'CARTY
.
5 Hemstitching and
J Picot Edging
N. 4th St., Plattsmouth
PHONE 100-J
4 . --- - --
J
J"
A.
MAKES SOME IMPROVEMENTS
The interior of the Jewelry store
of J. W. Crabill has been treated to
a number of improvements that
makes it much more convenient for
Mr. Crabill and his emeient clerk.
tomers. ine partition nas oeen mov
ed bark several feet to the rear of
the room and this has made it pos
sible for Mr. Crabill to place several
new show cases in the room. Hie
new show cases are of the latest spe
cially designed jewelers display cases
and are certainly neat and attrac
tive in themselves and a very suit
able place for displaying the fine
line of goods carried by Mr. Crabill.
APPOINTED DE MOLAY
DEPUTY IN CANAL ZONE!
ITancac fit it Tnlv R William
James of Ancon, Panama canal zone,
has been appointed by John H. Gla-
zier. deputy grand master councilof !
of the order of De Molay for boys, as
deputy for that order in the canal
zone, according to announcement
here today from the office of Frank
S. Land, grand scribe of the order.
James is deputy of the southern su
preme council of Scottish Rite bodies
and is active in Masonic work.
REPORT OF THE CONDITION
OF THE
FARMERS STATE BANK
of -Wabash, Nebr.
Charter No. 1132 In the State of Ne
braska at the Hose of business
June 30, 1923.
RESOURCES
Loans and discounts $
Hanking house, furniture and
fixtures
Current expenses, taxes and
interest paid
Iu from National
and State banks.. $ 7.1S3.04
Checks and items
of exchang-e 14.20
Currency ......... 5i2.uO
Silver, nickels and
cents 164.65
Liberty loan bonds
14,036
.1".
2.S60
10.742.
held as cash re
serve v..
2,000.00 10.323.S
TOTAL.
LIABILITIES
Capital stock paid In
Surplus fund
Cndlvided profits
Individual deposits
subject to check..$ 21.224.56
Time certificates of
deposit , 28,120.11
Cashier's checks
outstanding 125.00
Iue to National and State
banks
10,000.0
5.000.0
13.0S6.01
49,463.67
none
none
none
406.6$
Notes and bills rediscounted
Hills payable
depositor s guaranty fund.
TOTAL
. 77.S62.26
State of Nebraska 1
S3.
Lancaster County J
I. Theo. Miller, cashier of the above
named bank do hereby swear that the
above statement is a correct and true
copy of the report made to the State
Bureau of Banking.
THEO MILLER.
Attest: Cashier.
O. O. THOMAS. Director.
D. M. THOMAS. Director.
Subscribed and sworn to before me
this 6th day of July. 1923.
H. A. MATMIEPEX.
(Seal) Notary Public.
(My commission expires May 14, 192S.)
JL JL O
a fair yield of
Wheat promised
Nebraska Crop Probably Will Aver
age 75 Per Cent of Normal
Harvest Hands Needed.
The wheat crop in Nebraska will
probably average somewhere near
75 per cent of normal this year, ac
cording ot the report of the agricul
tural extension service, with some
counties going as high as So per cent
and others as low as 40. The begin
ning1 of the harvest shows a some
what checkered condition thl3 yeir
due to the excessive rains followed
by stretches of dryness. " However,
harvest has started in a number of
localities although the greater bulk
of the work will probably begin the
latter part of this week.
The average harvest wage offered
so far is $4 a day which is about
fifty cents higher than that of last
year.
Calls for harvest hands to date
show that there will be a demand for
about 3.000 men this week. Clay
county alone asks for nearly 300
Gage county will use probably 200
men. The wheat there will run about
S5 per cent of normal this year. Har
vest started there June 27 and is
now well under way.
Work will start in the fields of
Kimball county about July 20 and
it is expected that there will be need
for 300 to 500 men at that time.
CLIFF DWELLERS" GATHERING
Frorj Saturday's Daily.
The "Cliff Dwellers," as the resi
dents in the Herold apartments on
the top of the Fourth street hill have
designated themselves, enjoyed a
very fine time yesterday after the
heat of the day had. passed and dur
ing this time regailed themselves
with several games of tennis on the
new courts before the coming of
darkness. A fine beefsteak roast fur
nished an agreeable feature of the
gathering as well as story telling
and the evening concluded with a
song fest in which all of the party
joined and produced some very allur
ing harmonies that were much en
joyed. Those taking part in the gath
ering were: Mr. and Mrs. Henry
Herold, Mr. and Mrs. Jack Sedgwick
and son, Gerald: Mr. and Mrs. J. E.
Sanderson and daughter, Ruth; Mr.
and Mrs. E. H. Brady and Jean. Mrs.
Arthur Nadelhoffer and sons. Charles
and G. A.; Mr. and Mrs. A. O. Moore
and Joan: Mr. and Mrs. James Bur
nie and Miss Eleanor
CARD OF THANKS
To those who were so kind to us
in our hour of bereavement and sor
row we are taking this means of ex
pressing our deepest appreciation of
1 their many acts of love and sympa
jthey and we also wish to thank those
wno were so generous with their
beautiful flowers and the use of their
cars at the time of the funeral.
Mrs. Frank Janda, Jr., and Children;
Frank Janda, Sr., and wife; Charles
F. Janda and Family; Fred Janda;
i Stuart Janda and Family; John Jan-
and Family; Mrs. Mary Taylor and
Family; Mrs. Victoria Jackson and
Family; Mrs. Frank Trllety and
Family.
SHOWING IMPE0VEMENT
The condition of Mrs. W. A. Sws
tek at the St. Joseph hospital id
Omaha is reported as being very sat
isfactory and the patient is imply
ing so fast from her recent operation
that it is hoped that she may return
home during the coming week. The
cool weather of last week was very
beneficials to her case and assisted
In getting her on the highway to recovery.
FROM OUT OF THE ETHER j
Radio News Broadcasted each
J. Saturday by Station ETAO.
4
Monday the night.
Send the bo v - telegram.
They will give the world a mighty
fine band program.
Wouldn't you like to hear him say
"Los Angelese" again?
"The World is Waiting for the
Eagles band to play."
How did you like the splendid fight
service from WOAW nednesday?
There will be no changes in the
printed program. By the way, how
many did you mail?
Randall's orchestra always makes
a hit with the radio fans. Their pro
gram last night was especiall' fine.
fieorue onl, nko I ever ready to
rantriliutp in the Interest of advert IkI tic
I'lnf Inutoul li, will Klve a SIO cnwlt prise
to the one faenriucr our program the
greatest distance from Omahn.
That's the right kind of spirit. Di
rectly, it won't do George a penny's
worth of good, but he knows that ad
vertising the town helps it, and that
in turn will help him and you and
me. Let's see more of this progres
sive spirit.
It Is rumored the corn is growing
so tall in Iowa that WOC's (Watch
Our Corn) wave can't get out over it.
Which may account for inability to
pick up this splendid station here.
Perhaps their wave travels only east
over Illinois, where the corn doesn t
grow so tall. Who knows?
Just to show us Station WOAW is
reaching out despite the static and
mid-summer disturbances our old
friend Orson Stiles, director of broad
casting mailed up photographic cop
ies of three communications picked
at random from their daily mail one
frm Pennsylvania, one from Louisiana
and one from Mississippi.
Three-Nights-a-Week Schedule
As heretofore stated Station WOC,
Davenport, is operating on summer
schedule. Aside from their early
evening chimes concert, sports review
and bedtime stories which are given
nightly for the benefit of Davenport
and vicinity fans, they broadcast pro
grams only on Sunday, Wednesday
and Saturday nights. The Sunday
evening program includes church ser
vice at S and a two hour musical pro
gram by P. S. C. orchestra beginning
at 9. Wednesday evening, pipe or
gan recital at S and the late musical
program from 10 to 11, followed by
Tourist's road report. Saturday night,
dance program. 9:30 to 10:30.
Will Expedite Messages
For the benefit of local listeners,
who wish to congratulate those ap
pearing on Monday night's radio pro
gram, the Western Union has ar
ranged to give extra fast service on
messages filed that night. Telephone
calls have proven very Impractical of
late for the reason that Omaha list
eners "hog" the line, and often when
the long distance operator is able to
get the call through the concert is
over. It would look like the tele
phone company would install separ
ate lines into the station for hand
ling long distance calls exclusively,
at its own expense, rather than lose
the $25 to 530 a day revenue ability
to get calls through promptly would
mean. However, the cost of a ten
word telegram is only 35 cents, and
it carries the advantage of greater
accuracy than a telephone call. Un
doubtedly there will be many more
from here send messages the night
of the concert than did on the occa
sion of the former one, when tele
phone messages were greatly delayed.
Soldering is Very Important
In radio it's the small things that
count and you can't expect maximum
results from your set unless you con
struct it with the same care and pre
cision as a Jeweler assembles the
mechanism of a watch. A common
cause of noisy reception is lack of
extreme care In soldering connections
to' the tips of phone jacks and which
allow a small leakage between ter
minals. Solder, correctly used. Is the
radio fan's best friend. However, if
not properly applied, it may cause
him more hidden trouble than any
thing else. In using a resin core flux
it is best to have the iron pretty hot.
If not, the resin instead of fluxing out
is apt to coat the connection and de
feat the very purpose of the solder,
namely to maintain an unobstructed
passageway for the current. An acid
core solder can be used with, the iron
considerably colder, but extreme care
should be taken to guard against any
excess acid on your wires more than
the amount absolutely required to
make the solder "stick." It is also
important that the iron be kept well
tinned to permit a smooth transfer
of the solder from it to a desired con
nection and that It never be allowed
to become red hot. If it does, dress
it lightly with a file, re-tin and wipe
off with a cloth to prevent any of
the tinning flux working its way In
to your connections. A little prac
tice will enable you to determine'
when your iron is "Just right." Gen-;
erally speaking, it is said to be when'
the tinned surface begins to assume
a liquid state. In making a smooth!
joint, the principle of soldering must!
be understood and applied. The heat-:
ed iron should be held on the desired!
connection until it becomes nearly as
hot as the iron itself, then apply the
point to your solder, securing Just
enough to do the Job and no more.
Again apply the iron to the connec
tion and hold it there until the wires
become as hot as the iron itself. At
this time, if your iron is properly tin
ned a smooth transfer of the solder
will take place and with a little prac-i
tice you will be able to make as nice!
looking connections as found in any'
manufactured set. '
ILLITERACY IN THE
STATE SHOWN FOR
EACH OF COUNTIES
Table Prepared Shows that Cass
County Banks Well in Per
centage of Intelligent,
Following the example of Ken
tucky, where the work of redeeming
adults from illiteracy began under
the leadership of Mrs. Cora Wilson
Stewart, many states have been car
rying on a campaign to blot out il
literacy among their people. Every
where the results have been most
gratifying.
Nebraska has not yet awakened to
her duties and opportunities in this
movement. Consequently she has for
feited her rank in the scale of liter
acy to her Iowan neighbor, who has
adopted a standard of one hundred
per cent literacy for her citizens.
The following table gives the per
centage of illiteracy for several Ne
braska counties. Thurston county
has the largest per cent of illiteracy
(3.9). This is due in a measure to
the Indian population.
Thurston, 3.9.
Scottsbluffs, 2.7.
Morril, 2.4.
Kimball 2.2.
Sherman, 2.1.
Butler, 2.1.
Gage, 2.1.
Adams, 2.
Lancaster, 2.
Lincoln. 1.9.
Red Willow, 1.9.
Merrick, 1.7.
Clay, 1.5.
Platte, 1.5.
Colfax, 1.4.
Nance, 1.4.
Howard, 1.3.
Saunders, 1.2.
Seward, 1.2.
Sioux. 1.2.
Cuming, 1.2.
Pawnee, 1.2.
Phelps, 1.2.
Blaine. 1.1.
Boyd, 1.1.
Valley, 1.1.
Saline, 1.1.
Madison, 1.
Johnson, 1.
Holt, 1.
Grant. 1.
McPherson, 1.
Knox. .9.
Deuell, .9.
Garfield, .9.
Garden, .9.
Gosper, .9.
Hitchcock, .9.
Dakota, .9.
Box Butte, .9.
Kearney, .9.
Franklin, .9.
Dawson. .9.
Richardson, .9.
Rock, .8.
Polk, .8.
Nemaha, .8.
Buffalo, .8.
Boone, .8.
Filmore, .8.
Jefferson, .8.
Holt, .8.
Cass, .8.
Dodge, .8.
Logan county is the banner coun
ty for the state, having only .1 per
cent of illiteracy. The 1920 census
reports showed one Illiterate among
the 1,000 inhabitants of Logan
county.
There is no greater bondage than
that of the intelligent mind to whom
the printed page is a sealed and for
bidden realm, and for whom written
expression is impossible. May Ne
braska lose no time in enabling each
and every citizen to enjoy his "in
alienable right of life, liberty and
the pursuit of happiness."
EDITOR IS CONVICTED
FOR ATTACK ON LEGION
"Bums, Tramps and Vagabonds"
Statement May Send Arthur
Lorenz to Prison a Year
Chicago, July 6. Arthur Lorenz,
former editor of the Staats Zeitung,
a German language newspaper, was
found guilty of criminal libel again
st the American Legion by a Jury
after only thirty minutes delibera
tion today..
Lorenz was indicted in connection
with the publication In the news
paper of an editorial referring to the
Legion members in derogatory terms.
A motion for a new trial will be
heard July 21.
If motion for a new trial is denied,
Judge Hugo Pam will impose sen
tence, which may be a year in the
penitentiary or a $500 fine or both..
Lorenz did not take the stand in
his own defense. The editorial to
which the Legion objected was print
ed in December, 1921, and charged
that Legion members were "bums,
tramps and vagabonds" and that the
Legion was "bought with British
gold to suppress truth."
DOINGS IN THE DISTRICT COURT
From Saturday's Dally.
An action entitled John William
Simmons vs. Jacob L. Phillips et al,
was filed in the district court today
by John M. Leyda, attorney for the
plaintiff. The suit is to quiet title to
real estate In this city.
A short session of the district
court will be held on Monday as
Judge Begley, who is at his summer
home at Carter Lake, will be here to
take up what matters may come be
fore him.
What is nicer than a record of
"Baby?" The Bates Book and Sta
tionery store has just received a fine
line of "Baby Books," in -which the '
pictures and sayings of the little one
can be kept for the future years. If
you have a baby in your home there1
is nothing nicer.
OFFICERS READY TO SEIZE
FILMS OF SHELBY FIGHT
Chicago, July, 6. Acting on ad
vices that airplanes were speeding to
Chicago with films of the Dempsey-
1 Gibbons fight for showing here, fed
eral officers were posted at the the
atre where the pictures were expect
ed, ordered to confiscate them.
The United States district attor
ney ordered the confiscation, saying
intersttae transportation of such pic
tures was prohibited.
CELEBRATION OF
FOURTH TAKES ITS
USUAL TOLL
Score Killed and More Than Hundred
Injured in Various Parts of the
Country Missouri Leads.'
Chicago, July 5. A score of deaths
and over a hundred injuries resulted
from fireworks explosions and other
accidents incidental to the nation's
observance of Independence day yes
terday, according to reports from var
ious sections of the country.' . Al
though efforts to prevent the usual
casualties were universal, fatalities
occurred in all the principal cities of
the country in addition to numerous
minor injuries.
Most of those killed were children.
Exploding firecrackers or powder
caused injuries resulting in death to
Orville Cramer, Danville. 111., and
Joseph Javarone, Gloversville, N. Y.,
in whose pockets two giant firecrack
ers exploded. A flying piece of steel
from an exploding barrel instantly
killed Mike Auritch. St. Cloud. Minn.
In New York, Peter Vacarelli was
shot and killed when a pistol in the
hands of bis chum exploded accident
ally. Francis Gordon succumbed to
heart failure when a firecracker ex
ploded under his feet. Dominic Gior
dano died of lockjaw.
Three persons were killed in Chi
cago in holiday observances. One
man was shot by an officer who mis
took him for a criminal, another was
shot during an altercation at a pic
nic and a third was drowned.
Drownings were reported at New
Orleans and Anniston, Ala.
Frank Bergeron, New Orleans,
died as a result of a broken neck, re
ceived in an automobile accident.
St. Louis led middle western cities
in the number of injured, sixty-one
persons in the state requiring hos
pital care for injuries, many of whom
were from St. Louis.
Joseph Korepa, Cedar Rapids, la.,
blacksmith, was probably fatally in
jured when he peered into the muz
zle of a toy cannon to ascertain why
a charge of powder and paper wads
failed to explode. Three boys in
Westville, N. J., were badry burned
in an explosion of a package of pow
der to which they touched a match.
A similar accident occurred to three
boys at Beloit, Wis.
Nine of Chicago's twenty-six per
sons who received hospital attention
yesterday were injured by stray bul
lets or buckshot, according to re
ports. Four persons riding in auto
mobiles sustained slight injuries from
stray shots and one man riding on a
suburban train was wounded in the
arm. A revolver cartridge, placed on
a car track, exploded when the
wheels struck it and the bullet
wounded a man standing on the
front porch of her home.
Fatalities and injuries by states,
compiled from available reports
were as follows:
Dead Injured
New York 3 12
Pennsylvania 5
Illinois ' 5 28
Minnesota 1
Ohio 3
Alabama 1
Utah 1
Louisiana 3 11
California 1
Iowa 2
Wisconsin 3
New Jersey 3
Missouri 61
Total 23 120
Buffalo, N. Y., July 5. Four
drownings and fourteen injuries from
explosive fireworks made up the
total of Buffalo's Fourth of July
casualties.
There were no deaths from fire
works, most of the accidents result
ing in burns or loss of fingers.
Detroit, July 5. Michigan's cele
bration of Independence day brought
death to at least four persons, while
numerous others received injuries
ranging from burned fingers to the
loss of eyesight.
OSTEOPATH PRAISES
GOLFING AS EXERCISE
New York, July 6. If golf inter
feres with business, drop business
is the advice given by Dr. F. P. Mil
lard, of Toronto at the annual con
vention of the American Osteopathic
association.
"Dropping business now and then
Is a good way to make the business
row and to have some fun with it
besides." Dr. Millard said.
"Golf is a thoroughly osteopathic
game, and no one getting on toward
middle age, with a tendency to stiff
ness of the spine or creakiness of the
joints, can fail to benefit by it. Take
the swing of the clubs. Consider how
it limbers up the wrist, it's marvel
ous. The golfer draws upon a different
tennis. The 300 yard drive of the j
golfer can only be made when the
wrist motion is perfect.
Frank Kozak, who is here from St.
Louis visiting with his wife and fam
ily for a few days, departed this
morning for Omaha to spend the day !
and will return to St. Louis Monday
and will be accompanied by a num- j
ber of men from this city for work
there. '.
PEACE DEPENDS ON
AMERICAN YOUTH,
C. E, SPEAKER SAYS
Dr. Ira Landrith Pleads For Return
to "Old Fashioned" Religion
Good Will is the Aim.
Des Moines, la., July 6. The un
settled vorld requins but one anti
dote for its ills, the service upon
which Christian Endeavor societies
are based and a return to "old fash
ioned religion," Dr. Ira Landrith of
Chicago, extension secretary and edi
tor of the Christian Endeavor World,
declared in an address tonight before
the international convention.
The welfare of the world, he said,
depends 011 the younger generation
of America. It was the duty of Chris
tian Endeavor, he added, to give
America and the world a succession
of generations of right thinking
young people.
Tracing the growth of Christian
Endeavor since it was founded 42
years ago. Dr. Landrith declared it
was opportune that the movement
came into its present strength at a
time "when the world's supreme m-ed
is a dependability upon bright and
unselfish generations."
"Commerce, society and the state
are clamoring for the ethics of
Christianity, the practice of the Ser
mon on the Mount; in a word, a sane
and universal return to what every
body calls 'old fashioned religion.'
Real Remedy Untried
"A hundred nostrums were tried,
instead of the one real remedy for
the moral ills of humanity, and there
was no cure. War did its best and
worst to make men virtuous by bat
tle, social medicines were fried and
the pain of the heart of the world
grew worse and moral paralysis be
gan. "And all the while there was jut
one need a trained generation that
thinks right, speaks right, does
right and is right. God's only be
gotten son is the only Savior of the
youth of America and the salvation
of the youth of America is the only
hope of the world.
"The Christian Endeavor Is conse
crated to just such evangelistic ser
vice as has been acknowledged the
universal need."
A. J. Shartle of Boston told the
delegates Industrial peace might be
achieved and the problems of the
world might be solved through the
application of the golden rule.
"The teachings of Jesus, when ap
plied to human relations, will solve
all disputes," he said. "It is because
of the faith we have in the efficacy
of thf.s principle, that we are bold
enough to suggest a program of
world peace based upon good will."
Missions Open New Fields
ThaJ .'the pioneering in foreign
fields of American missionaries was
not only spreading Christianity, but
opening up new fields for commerce
and broadening the influence of
American ideals, was the statement
of E. P. Gates, general secretary of
the society.
At another convention session to
night 500 persons participated in a
pageant entitled "The N wLIfe." di
rected by Prof. H. Augustine Smith
of Boston, and a concert was given
by the 5001voice chorus.
At the afternoon session the dele
gates adopted a resolution declaring
their opposition to 12-hour working
days in industries and heard Freder
ick Wallace, New York, outline fields
of endeavor that should be enlargf i,
particularly the work among aliens,
submerged peoples of Europe and
Asia, and unfortunates of all classes.
The spectacular feature of the con
vention is set for tomorrow, when
more than 10,000 persons are to join
a parade intended to demonstrate the
strength of the movement. Denomi
national conferences will occupy
most of the delegates during the day.
THE FABLE OF "TUT"
Three thousand years ago
lived an Egyptian king nam
ed Tut-Ankh-Amen. This
sounded like a Stutter and
the Gang at the Luxor Golf
club called him "Tut."
When "Tut" reached the
Cake Eater age and got his
hair plastered back Right
he died. Dying was one of
the leading Egyptian indoor
sports and Tut's death was
a major event. They slipped
him into a swell tomb in the
Valley of the Kings.
Three thousand years later
a party of Snoopers dug up
Tut's tomb and all the Junk
buried with him.
The advertising men took
charge of Tut and in a few
weeks have given him a Rep
which makes Charlie Chap
lin's. "Doug's" and M. "Day-By-Day"
Cone's look like a
last year's almanac in com
parison. Dead for 3,000 years!
Lost! Forgotten! Then.
Bang! Advertised, and the
whole world hollers for more
news of Tut!
If advertising can thus
put life into a Dead One
what can it do for a Live
One?
For a Live Business For
YOUR business?
They could have dug up a
hundred Tuts in the desert
and if they had kept the
good news to themselves
only a few Bald - Headed
Historians would have ever
known it.
You can have the best
merchandise in the world.
But if the world does not
get Hep to it the business
will sleep along peacefully.
Remember "Tut."
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