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TWO
THE ALLIANCE HCttALIV FRIDAY, JUNE 30, 1922.
3lir Alliance Hrralb
' TUESDAY AND FRIDAY
UURH I'RINTING CO., Owners.
Entered at the post office nt Alliance,
Neb., for trim -pot' Htion tin ourIi the
mails as second class matter.
GEORGE I- BLUR, Jr IMitor
EDWIN M. BURR Business Mr.
Official newspaper of the City of
Allianre; official newspaper of Box
Butte County.
Owned and puhli.-hed by The Burr
Printing- Company, George L. Burr,
Jr., Iresilent; Ldwin M. Burr, Vice
President, THE CONSOLIDATION
member a lr Irirr.tion of foitv or fif'y le-t ir.-j-ii at irj to date on this tiou-j dminnds had much Letter stay here suffrage of the electoi
who one at u time, called and li .mw .-ui.jvtt. iiv rcmai k.-, tju.ie tlni prow strawnenies and rai.-OI with
We H'lii.-tii'M':. Mi-ivelv iitKi aimo-i cmim-uiKij, n.v tnc leuow wno i. ufortura'e rnoueni Kusia
- ... ... . . . .: f r i ... t i.i ii
all of tlniii he h.i- htfMi a --w;''i ni- eniry; u win a pi.uf 01 nonor mrounn xr.e luuies.
The newspaper consolidation at Al
liance, which will take nVoct im-rrK-diately,
shows the trend of times.
The country newspaper ifiimc i-n't papers of the tptjlity of Alliance
mn
stopped their papei
i fil -ft, that within a .rar,
i were h.vck s;ie two and the.r wivis
cair.e for them.
An independent newspaper ran .rnc
I the people cf its cnmmun'ty be'ttr
I than any paity orcan. Whete it i- th
sole paper in the community, lit!i
sides are assured of fair and imparti 1
treatment. What claims they hae
c;:n he presenteil to the public, at the
regular rates. More and more news
paper men are coming to the inde
pendent point of iew, ju.-t as voids
are irettinn away liom th.p putt
circle. U'timatoly, all uood news
papers of the ipiality in Alliance. 1 j
plane.
The consolidation will a.-.-uie Alii
anre of a newsp:ier better than oitho
one of the two row existing, it m; y
he said, without boa.-tirjr, that n" c;t'
in the state of thi- f-ize has news
Ii
: Like f.ane of tae religious variety
' we have ob.-erved, the business revival
wants to borrow a million is full of back.-la!inu-.-Colunia Kec-
Anyhody fcot a spare iuaiter? old.
what it used to be. A few years nyo,' fMre of increasing costs and les ent 1
all that was necessary to start a news- intone, the publishers were faced w it I
jaer in a community was a sack full the prospect of sacrificing totality,
consolidation. The leaders of botl
papers, the merchants and the com
munity in general rbou'd be plea-( I
with the solution that was arrived at
of type, u (I. Washington handprc
and a bit of credit with paper houses,
all of which were most liberaly in
clined. The total investment in tho e
piping days wasn't necessarily more
than a thousand dollats.
The newspapers produced under
those renditions weren't the class of
publications to which Alliance is now
accustomed. A few columns of news
matter each issue, two or four paces
of patent insides, fomc advertisement
and subscribers, and the trick was
turned.
The newspaper buying public in Al
lience and in all live towns has been
educated up to a different standard
f-ince the coming of the typesetting
machine. The newsiia tiers that ome
were content with five or six columns
of local news now get from twenty to
thirty columns. The G. Washington
handpress has been relegated to the
museum. Only a few of the smaller
papers have n corps of hand composi
tors. The investment in the average
printing office runs around ten thou
sand dollars these days, instead of one.
The newspapers are ten times better.
The subscription and advertising rates
in'o 1 !io race will somehow or
take thi-- iue-tion out of the is.-u?..
Ju t how thi- - s-ecompli.-hcd is r.ot
made i,uite cie.vr, but pel haps Brother
Chat ley doe-n t want to make it c.e. r. i
It's up to the ot rs to ma!;e their
deei.-ion. Political ar:um nt may have
little heat inn on the le-u't. Each yeari
tlicic is a va.-t clamor fiom candi-
dates with opposing claim. :, and it.
.i . .1.. . . .
sometimes liappens tnai me p..ouc
miial is made up, ju t as it was in
the l;iyi bet'oie the e;tat landslide in
Noveiiiber, l'.tju. In that day, the
voter listened to yards of caiet'iil ar
gument by orators, and then went to
the poll.-- and voted as they had in
ter.ded all alomr. This ear indica
tions are that the election will be
chai acuu ized by in !oendence of those
who ca-t the ballot-. The primary
election will be the fn.-t definite basis
for a foieca.-t of the November re
sults. I5y July is, we should know
jut how much dissatisfaction anil de
fection there is in the ranks of both
parties, as well as the strength of the
various class fMoups which have been
coming more and more into piomia
f ncc.
You
4
never knew that
Com Flakes
could be
so wonderful
tv -an
as jseiio
Captain, Itt th tntmy com
ont H'c con hold out a iong, tong
tiffll u ith thit big bo of Ktllogg'u
Corn Flakmtl Wih it umm tim to
tat nowl"
I'MIEIIDKD WARNINGS.
All of us read the advertisements
and it is inconceivable that there is
mototist in Nebraska who lias mt a
some time or other ruad thro'.mh it
le.-i-t one of tho-e t: Lres showing an
NO STRANG MRS HERE
(Nebraska City l'ress )
Not lone- auo a man remarked to
The l'ress that he a being "uigeU"
bv hundteds of peop'e to fdc for a
state otfice. "I teel that 1 ouuht not
illustration of a policeman o:i one er, I disappoint my irien-ts wno aie so in
of n telephone wire, in earnest con "ft til
veisation with a much worried ma i ( (ni, he thought, too, he was d?
at the other. "Yes," the policeman is ceiving those who li.-tened to his
saving, "the car skidded ami threw maudlin, siliy explanation. For twenty
ft - ... tin. i,.,0 eaf- or more this m;n has had the
your wife out on one ear. Mie lias a ?" , , , , u . i
f . , . . .i itch lor public oil ice. He has tt ied lot
broken arm, a broken leg, two cia.-Ket .lhl!(t ev.,.y jh ,ltnpie have to
ribs, a derted skull, five teeth mi-sing : Kjv0 'j-j10 nv tiir.e he was successful
a skinneii shin and a fractured tib.iv. was when he ran lor an honorary po
The doctors say, though, that will sition ami had no
, -ii ii .i ...l, .then he lacked ream -t() pet ent oi
careiul nursing, shell pull through t,)e !i,).onijlh of hj, ,);,ltv Vute. He is
Man, why didn't you u-e your chains?' a c,,,)njc ol fice-scel.er, without abil-
Tho-e advertisements are commoi jty or fitness to ntUnd to the duties ol
thev vary the the place. It is a congenial disease,
in appaiently, ami no lrienn na appeal -i
.... V.... ovt.liin In 1m nl t 1-1 J 1 1 ho will
juries is changed somewhat, but the vontujilly die of a broken heart, for
idea is the same in all of them and t)ie simple reason that the people will
it gets over. Chains aie made to be not be fooled. Public office has ruined
On the car. they not only help - ' ' , ' '"
can remember the days when display 0 gCt out of ticklish places, but they :Pjie m'an vno jackj, nione'y, training
( i..viii. acctdenis. Nearly every car and ibe capab.lity which a political job
enotteji.
wording
Sometimes
a triHe and the list of
are about the same. Advertisers who ,i Pd.
sdhcc cost them 13 cents per it ch
pometimes forget that in those days
they reached only a few hundred
readers instead of fifteen hundred to
two thousand.
The improvements In the newspa
pers are always reflected in the com
munity, and they are a reflection of
the community. Once a city han
grown accustomed to a high (trade pro
duct, it will never be content with any
thing els. Alliance for example, will
never support again one of those junk
printing outfits with a shirt-tail full
of type and a can of ink. Every
newspaper that bears an Alliance date
line is the representative of this com
munity abroad. No man would want
the outside work! to think, even for a
moment, that Alliance ranks with the
towns that support only jtfrkwater
newspapers.
During and since the war, newspap
er costs have risen as never before in
the history of the industry. Wages
are more than double those prevailing
in the pre-war period. And wag?s,
le it Fnid, are the principal item in
the publishing game. Rents and other
expenses are still higher than a cat's
back. It costs money for a city to
support two good newspapers, and
they do not want the other kind.
' All over the country, publishers are
owner has a set of chains, but how-
few of us use them until we get to tha
point where it is absolutely necessary.
"We believe the driver might have
prevented the accident if chains had
been used." This sentence isn't taken
from one of those familiar ads, but
from the verdict of a coroner's jury in
the inquest into the death of Walter
S. Wood of University Place, who was
killed Sunday night, wlien the Grand
Island passengW motor busiwent into
the ditch a mile and a half west of
Emerald. The accident was due to
the bus sliding over a slipiery grade
road and going over a high embank
ment, the verdict stated.
It may not do much good to pass
along the warning, but sometimes the
public pays better heed just after a
tragedy. The only way to cure a road
hog the fellow who refuses to turn
out, you know is to have him figure
as the principal character in a fatal
accident but all of the drivers aren't
road hogs. It might be well to re
member, the next time you take out
the obi bus on rainy days, that it's
better to eliminate risk than to take it
Kellogg's are a revelation, not only in Corn Flakes, but in cereals!
Such delicious flavor, such crispy crunchiness never before was be
lieved possible in corn flakes! Kellogg's are a revelation to your taste t
You have a great treat awaiting you the very first time you sit
down before a generous bowlful of Kellogg's Corn Flakes and a
pitcher of milk or cream and fresh fruit, if it's handy!
It isn't fair to yourself and your family not to share in the pleasures
that Kellogg's Corn Flakes so generously spread over the nation
and the world! you are missing a taste-thrill! So, tomorrow morn
ing, serve Kellogg's Corn Flakes for breakfast, or for lunch or
for between-meals nibbles! They're wonderful and never tough or
leathery or hard to eat!
Insist upon your grocer supplying KELLOGG'S
Corn Flakes the delicious, kind in the RED and
GREEN package that bears the well-known signature
of W. K. Kellogg, originator of Corn Flakes. NONE
ARE GENUINE WITHOUT IT!
TOASTED
CORH
FLAKES
CORN FLAKES
Also makers of KELLOGG'S KRUMBLES and KELLOGG'S BRAN, cooked and krumbled
THE CAMPAIGN APPROACHES.
finding consolidation to be the answer, now emerging fr
to the problem of making lessened in-1 the past month
The new Qoodytar
CroM-Rib Tread Cord
A Remarkable New Cord
Tire at a Popular Price
The candidates for state office are
om the wools. For
or two, during the
comes cover the increasing costs of preliminaries of the campaign, Lefore
production. The one newspaper idea, the battle had shaped itself, all of
has 'been found a most satisfactory them were talking ireneraiitic. R
solution. There is but one way in( Deecher Howell, candidate foi Vnued
which fUvh arrangement can cause ( States senator, was touring the Mate
trouble, and that lies in the question making much talk about radii. Other
of politics. And that this is not a! candidates were following his iVus
serious obstacle is shown by the num-l trious example. A stran.-ror wi.hi t
ber of rewspapers, in Nebraska and our gates would have found mucin at
elsewhere, which have taken down the tivity among the public m"i, but de
part y banner and hoisted the inde-' cidedly little information about plat
pendent flag. forms or piinciples.
' Newt-papers, especially in smaller This period came to an end .villi the
communities, have, from the firt, been close of the filing period. Now thi
politiccl organs. In the early .days of newspapers fairly bii.-tle with plat
'newTpHi-'erdom, this
It may be noted that a few
newspapers.1 of the candidates for state office make
In much of national issues in their plat
was one of the, form
principal purposes of
Thrir reward lav in Datronajre,
those davs. the paper with the county' forms, and ae thus enabled to side-I
printing and the legal notices thrown step some peiplexing prob'enn. Bat
its way by the victorious party, had in the main, this year's crop of plat-'
a fair living. However, it didn't cost forms make pretty good leading. The
so much to live then. candidates on both republican and
One by one, newspapers are getting democratic sides are pretty well
away from the party idea. They are agreed that promises of economy will
finding that they are expected to carry make a hit with the voter. The re-
th banner always, but that the fruits publicans, while not vociferous in de
of victory are theirs only if the party fense of Governor McKdvie'3 code
tapperis to win. Promises of support, bill, are showing signs, for the most
made in the heat of a campaign, are part, of attempting to show that the
forgotten two months after it is over, code bill has and will' reduce public
Newspaper men are finding, too, that expenditures, me democrats are, at
it travels them to beat the band to most without exception, making an at
have to Ewallow a candidate simply tack on the code. This seems likely
htvnune he haDDens to be a party nom- to be one of the chief issues of the
inee. Party nomitees are not always coming contest
the best men. I These seems to be a general dis-
It has been a good many years since position to go easy on the question
our dad officially severed connections of enforcing the prohibition lfw.
with the democrat and people's inde- F-other Charley Bryan, who projects
tndent coalition. We were pretty Umnrif into itt race for governor on
i,nit Mto nt th time, but we re-, tne democratic ticket, has had the
Here is a big, sturlly, long-wearing
new tire built to satisfy the
buyer on every point of mile
age, quality and price
It is designed especially for the
man who wants the essential
advantages of cord tire perform
ance at the lowest possible price.
It is designed to offer the buyer a
quality product at a price even
lower than he has formerly paid for
anions discount" tire. It has a different
tread from the famous Goodyear
Weather Tread Cord a new tread with a
deep, clean-cut. cog-like pattern and its
selling price ranges from 20 to 25 less.
This new tire is the Goodyear Cross-Rib
Tread Cord.
Like the AU-WeatherTread Cord it is liber
ally oversize in all straight-side 6izes, the
4V2-inch tire, for example, actually measur-
11 III
All-
Like the All -Weather Tread
Cord, its foundation is genuine
high-grade long-staple cotton.
Like the All-Weather Tread
Cord, it embodies the efficient
group -ply construction, a Good
year patent.
Like the All-Weather Tread Cord,
it is the product of an experienced
company which has a world-wide
reputation to safeguard.
Look at the prices of the new Goodyear
Cross-Rib Tread Cord, listed below.
Compare these prices with net prices you
are asked to pay for "long discount" tires
of unknown reputation and value.
Why take a chance on such tires? you
know it doesn't pay.
You can get the new Goodyear Cross-Rib
Tread Cord, as well as the famous AU
WeatherTread Cord,from any of the Good
year Service Station Dealers listed here
ing nearly 5 inches.
Compart these prices with NET prices you are asked to pay for "long discount" tires
30 1 3 Clincher... .$13.50 3U4 Strrght Side $23.50 34x4 Straight Side $27.35 34 4 Straight Side $32.95
30 i3K Straight Side $15.85 32s4 Straight Side $25.45 32 4 Straight Side $3 1.45 335 Straight Side $39.10
32 s3 Straight Side $19.75 33s4 Straight Side $26.80 33 1 4 Straight Side $32.15 35i5 Straight Side $4 1.05
Jkit prictt intlud mmnuJmtttirtT'i ixcu4 to
Cooiytat Cross-RA Trtad Cord Tires are aba made its 6, 7 and 8 inch sizes for trucks
n:
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