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THE ALLIANCE HERALD, TUESDAY, DECEMBER 13, 1921.
i."
Alltmtrr Hrralb
TUESDAY AND FRIDAY
BURR PRINTING CO., Owners
Entered at the postoffict at Alliance,
Ntb., for transportation through the
mails as eecond class matter.
GEORGE L. BURR, Jr. Editor
EDWIN M. BUKK Business Mgr.
Official newspaper of the City of
Alliance; official newspaper of Box
Butt County.
Owned and published by The Burr
Printing Company, George L. Burr,
Jr., President; Edwin M. Burr, Vic
President.
SETTING WILCOX STRAIGHT.
Every now and then, in most well
regulated .sanctums, It becomes neces
sary to set a brother editor on the
right track when his editorial utter
ances wander too far from the paths
of 6trict accuracy, and he begins to
substitute Imagination for facts.
Editor Bruce Wilcox of the Bridgeport
News-Blade, ordinarily a most genial
and well-intentioned old pirate, whose
grufTness is largely on the exterior, in
the last issue of his estimable news
, paper, indulges in some ill-natured and
at times abuHive comments in discuss
ing the alleged shortcomings of The
Herald. ..' ,'
Mr. Wilcox opens the defense for
the Bridgeport boosters and the Mor
rill county commissioners in the mat
ter of the location of the North Star
route from Angora to the Box Butte
county line. He charges The Herald
with directly or indirectly misstuting
. the facts in connection with the desig
nation of this part of the route. ...
Shorn of the editorial verbiage, 'Mi.
Wilcox's article seeks to 'establish:
First, Alliance boosters have stated
that they had no choice in the location
of the route in Morrill county, and
that all Alliance and Box Butte county
wanted was an outlet to the south;
second, that if Alliance road boosters
ever desired any particular route, the
Morrill commissioners, Bridgeport citi
zens or people of the neighboring
county never gave them any encour
agement to hope for a track road and
therefore have never "changed front";
third, that the Morrill commissioners
and the state road authorities inspect
ed several routes, and selected a route
from Angora to the Box Butte county
line that would cost $5,000, instead of
the track route, which would cost
$35,000 additional; and lastly, that
Commissioner George Carrell of Hem-
ingford had nothing whatever to do
with the selection of the route that
was upproved.
The route has been located, appar
ently for keeps, and has Ween approved
by the state authorities. It will, pre
sumably, ie constructed in due time,
-Alliance could not change the routing
if she would, and past and present ex
. periences with Bridgeport have been of
such a nature that it is extremely un
likely that she would now, even if she
could. But for the information of Mr,
. Wilcox and other Bridgeport people
who may be interested in knowing how
Bridgeport boosters would assist Alli
ance in getting the route this city
favored, Ja?t as Alliance assisted
Bridgeport.
Again, the figures on the compara
tive cost of the route that ends no
where in the- sandhills, and the route
along the track, admittedly the more
desirable, are supplied by Mr. Wilcox,
whose enthusiasm in supplying facts
to fit his theories makes one suspect
that, if pressed, he could suprly
equally -unreliable figures to fit his al
leged facts.
Fifth, this newspaper has never
said that Commissioner Carrell was
responsible for the so-called "change
of front". In fact, if Mr. Wilcox had
read the last Herald article on ihe
subject understanding, he would see
that this newspaper quoted Mr. Carrell
as saying that h had nothing to do
with it, with further comment to the
effect that his sincerity was apparent
Mr. Carrell has been working for a
Bayard road, not a Bridgeport road,
and he has said so openly a number of
times.
There Is much more that might be
said In reply, but this article is not in
tended to antagonize Bridgeport, but
simply to set Mr. Wilcox straight in
regard to some important matters that
he should not be ignorant about if he
expects to discuss this particular road
matter. , Alliance men are friendly to
ward Bridgeport. They are disappoint
ed lis the locating of the route, natural
ly,' but it is better than no route. They
feel that some Bridgeport men laid
down on the Job after that city had
got what It desired, the North .Star
route, and forgot the meaning of the
words ."reciprocity" and "co-operation."
'But there are no sore spots.
Alliance is, big enough to accept dis
appointments. The Herald prides itself on its ac
curacy. Occasionally it steps off, as
the best of newspapers do sometimes,
but never intentionally. Our objec
tions to Commissioner Carrell have
nothing whatever to do with our atti
tudetowtrd the location of the North
Star.- Our own opinion, based on in
formation' from men in whom we have
confidence, is that, , even though
Bridgeport has kept her skirts clear, in
a way, at least some-of the road boost
ers there are gul ty 'of 'some duplicity.
Our own opinion and we do not
speak for any other Alliance man, so
far as we know Is that the G-P-Cl
route, as now outlined, will make the
North Star resemble a country lane
when the Broalwater link is complet-
lisher who finds that this department
nets him anything but grief.
The advertisers are the source of
most of whatever profit there is In the
publishing game. This is true of both
newspapers and magazines. The ad
vertising patrons continue to give this
support because it pays them. Very
few will concede, however, that the
advertisers dictate the editorial and
news policies of their newspapers. At
a matter of fact, our own experince
has been that the subscribers do more
dictating than the .advertisers ever
think of doing.
Again, local advertising is real news
and very often the best of news that
a paper contains. There are hundreds
aiikofifiKai-. tAa1ti want fit At
their shopping in the newspaper col
umns, thereby saving time, temper,
shoe leather and patience. It's a novel
Idea, this one of running a newspaper
without advertising. The Oklahoma
City Leader expects, within three
months, to have at least 30,000 sub
scribers outside of the city where It is
published, and then, its publishers de
clare, it will receive national frdver
Using, without solicitation, without
question and without obligation. This
la a new deal, and publishers all over
the country will be watching the cards
as they are turned up.
There Is only one editor in the
country, unless Jim Jam Jems, Hot
Dog, the Twin City Reporter, and two
or three questionable publications are
taken Into consideration, who is abso
lute! v indeoendent. and yields ta
neither advertisers nor subscriber:
That Is Ed Howe of Potato Hill Farm,
who publishes a monthly magazine,
written by himself and published by
himself, and sold at 10 cents a year,
If an advertiser wants space In his
columns, he gets it, provided he pays
the full price in advance without any
argument. If ihe advertiser argues at
hia business is refused. If a sub
scriber kicks or makes a suggestion,
he e-etn his dime back. Ed Howe has
r-t
olenty of money and runs his maga
tine for the fun of it- 'That's the life
of Reilly that all editors and publish
prs are looking: forward to. It's the
newspaper millennium.
TICKING CHESTNUTS.
(Nebraska City Press.)
How many chestnuts are you, dear
1 n n null frnm the fire
ICOUbli w f -' ; ,
verv day? How many of your Loving;
Friends. ur."We for some strange reaj
son to do their own dirty work, teaif
fullv suirirest that you pull goat feathf
ed. The logical route for a through crB for them and deliver the nnisnj
road Is the shortest route; and the product to them, without the C.
North Star wanders around entirely
too much, from beginning to end,' to
save money for and otherwise accom-
Krisov
'Krast
(.99
Wins: First Prize'
IN THE ALLIANCE HOTEL BAKERY CONTEST
THE PRIZE WINNERS ARE:
1st Prize Mrs. F. W. Irish, with "Krispy Knisf'.
2d Prize G. Van Velzen, with T. I. D." design, from the Latin "Ter
In Die," or "Three Times a Day."
3d Prize Mrs. C. C. Johnson, with "Kreamy Krust." 4
Name Selected From 88 Answers
The trade name, "Krispy Krust," was selected for our bread
from 88 answers. The judges were unaware who the contestants
were until the prizes were awarded, making their decision solely
upon the merit of the name suggested.
ALL CONTESTANTS ARE TO BE CONGRATULATED
The Alliance Hotel wishes to thank each contestant for their efC
forts in the contest and to assure them that their work was appreV
dated. ,
WATCH FOR ANNOUNCEMENT OF OPENING DATE
lliaecfe-Motel Bakery
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106 Box Butte
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J. M. MILLER. Prop;
motlate a few tight-fisted natives.
A NEWSPAPER EXPERIMENT.
It remains to be seen whether Ok
lahoma publishers are to go down in
history as far-seeing or foolhardy.
That state is getting to be the birth
place of newspaper experiments. Four
or five years ago, before print paper
took olv for its phenomenal night, a
Sapulpa newspaper undertook to make
These are great times for that
of thing, and the average newspn
office is the repository for nunureci
these strange requests. Hardly a
nscwn thnt Mini? man with an ax
grind or a bundle of personal inf i
ests to be ironed out doesn't call at ill
nnrtiim. ask for a private iiit'
" u-ith the editor and insistth.
in the interest of Humanity thedi jor
should go into the darkness off aepi
as a worthy sacrifice, or somethinto
that extent. ',
Pnllino- coat feathers is an ardv
small-paying task. Pulling chest
means burned fingers. . Let the
who reaps the reward do his own
ing.
a fortune-by .dispensing with paid
some of the more ambitious Alliance subscribers. ." There were some ten
boosters" feel about the whole, affair,
it is fitting and proper that he be ?n
formed as to facts, about which he so
freely spouts, and of which he seems
so remarkably ignorant.
. To begin with, Alliance road boost
ers have never said that "all they
wanted" with a connection with the
south at the Box Butte county line, !n
the sense in which Mr. Wilcox uses
the phrase, If the Bridgeport editor
cares to remember accurately, h will
recall that Alliance Intervened in the
Bridgeport road squabble ut a time
when three commissioners, each living
in a different town, were holding out
for a through road through their own
town. At that time. Alliance road
boosters said that Morrill county was
holding up the procession, and that
either the Broadwater or Bridge
port roads would be satisfactory.
Alliance men have always been em
phatically against a through tour
ist road that did not lead direct
ly to Alliance. We have one road
war in tho county now because a road,
supposedly an Alliance road, enters
the city around Robin Hood's barn.
In the second place, while it may be
true that the Morrill county commis
sioners never gave definite promises
to Alliance representatives that they
would follow any certain route, only a
man who seeks wilfully to distort the
facts will say that Alliance received no
encouragement. Alliance men, whose
standing is fully equal to that of
Bruce Wilcox of Bridgeport, or any
Wilcox anywhere, will say that the
Morrill commissioners, when Visited by
an Alliance delegation, spoke of the
route now adopted as a "temporary
expedient," and talked of building a
track road later as a "permanent
road," when funds were more plentiful
It was a Bridgeport road booster who
secured a right-of-way along the track
from Angora to the Box Butte county
line. It was a Bridgeport road booster
' who promised the Alliance delegation
support, and while he may not have
said so in so many words. Alliance
tnen rot the impression that ether
thousand families in the city, and this
newspaper gave every family a copy
of its newspaper, and did so hand
somely, delivering them by carrier.
This newspaper' expected to save the
trouble and worrying of building a
circulation and keeping it collected,
expecting to make its money off the
advertisers. Until print paper prices
began soaring, the experiment seemed
to succeed at least the publishers
kept it up and were satisfied with the
results.
Now comes The Oklahoma City
Leader, which is working on a theory
directly opposed to that underlying
the Sapulpa experiment This news
paper is out for subscribers, and sub
scribers alone. This daily paper has
cut its price to a low mark, is discon
tinuing delivery by carrier and is
abandoning all efforts to secure local
advertising, thus getting back to the
days of the first newspapers, which
carried little or no advertising because
they were unable to get it, for there
wasn't any such thing, in the modern
sense of the word.
The reason for this remarkable
course of action is explained by the
publishers in this way: "It does not
matter how large our city circulation
may be, how desirable t oth as to num
ber and buying power, we will not be
able to sell advertising space unless
at the same time wf sell the character
and principles for which this paper
stands and will continue to stand until
these principles are triumphant. We
cannot secure advertising without al
lowing the chamber of commerce, the
big department stores and the banks
to control our editorial and news col
umns, and this we will never allow
them to do."
The outcome of this experiment will
be watched with interest by news
papers over the country. All publish
ers realise that it costs money to
secure and hold subscribers, and that,
when the expense and the bookkeep
ing is considered, there la little real
profit In the subscription end of the
publishing game. It's a' lucky pub-
IMPERI
TONIGH'
"The
Sheik
Your Last
to See It.
"BROWNIE'S BABY
DOLL:
Wednesday
DOUBLE FEATURE
constIvnce
talruvdge
- M-'
."DANGEROUS
BUSINESS"
Alliance, Neb.
;:ng
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ESEJN 1
AR7ACORD,K
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"WINNERS OF
.TUEWEST
- r
TIIullS., DEC 15
ml FARNUM
"HIS GREATEST
JACRIFICE
t
from
:;:;OLD SANTA
ill ! j
lririDimon
$15,000
OF SAVINGS
FUNDS
Will be IVIade Tuesday, 'liecember 20, to Our
Christmas Savings CluT Members.
71f vrnT hnvo. chancred your address since you joined
; the club, please notify, us before December 20 so that
your cnecK wui reacn you prumjjw;
- if vnn'wiari in lehve vour money on deposit and per
mit it to accumulate, please notify us to this effect and
we will transfer it into a Savingnf Account where it will
draw 5 interest until you want it.
If you are in arrears on sijif of your payments you
can call and bring the payments up to date and get the
full amount for Christmas usef u you desire.
7 "
7f
State 'Bank
Alliance1 Nebraska
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