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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (Nov. 25, 1921)
TWO Stye Alltanrr Hrralb TUESDAY AND FRIDAY BURR PRINTING CO., Owner Entered at the postoffice at Alliance, Keh., for transportation through the nails aj second clans matter. GEORGE I. BURR, Jr Editor EDWIN M. BURR Business Mgr. Official newspaper of the City of Alliance; official newspaper of Box Butte County. Owned and published by The Burr Printing Company, Gc-oige L. Burr, Jr., President; Edwin M. Burr, Vice President MONEY THROWN AWAY. The secretary of the Hastings cham ber of commerce this week makes public some figures that (should be of Interest to every man who is in busi ness. That organization has saved the basiness men of Hastings, during the past year alone, over ten thousand dol lars by the adoption of a censorship of advertising schemes. These figures should be a beautiful object lesson to Alliance merchants. It's surprising the amount of money that is wasted in a city of this size yearly under the guise of "advertis ing." The average merchant doesn't realize there are hundreds of men traveling over the country who make their living by working these stunts. Five, ten or fifteen dollars, here and there, may not be much of a burden on the individual merchant in prosperous times, but in the aggregate they make up a surprising total. Most of this money leaves the community and never comes back. , In Hastings there are a hundred and thirty-five merchants who have agreed to patronize no advertising project unless it is approved by the committee from the chamber of commerce. Many of there men are not member3 of the rganzction, but see the advantages of this plan. The salesman explains his scheme to the committee. If approved, he is given a letter of endorsement. If not, he works his plan in some other town where the merchants have no protection against him. An exception ally aggressive salesman may try to bluff it out, but with a hundred and thirty-five men turning him down, it's safe to say that he won't get very far. If all of these schemes were good, this sort of a censorship would be an imposition. But fhey're not. It's a safe bet that over half of them are worthless for advertising purposes, no matter how successful they may be as moneymakers. The two Alliance news papers, a year or so ago, exposed a scheme by which a couple of labor union "representatives" would have fta-en two thousand dollars out of the .'tv The labor union which sponsor ed thetn would have received $100. The cost of the iwlvertising would have been not lo exceed another $200. The wo atl'W'?sing grafters wcuM have had o net prot of SIJOO for less than a week's work. The Jncrchants woulf1 have had practically hothltttf. ' Every merchant knows the dehiands made upon him to purchase advertis ing. Most of us have, at one time and another, fallen for everything fi'bm a banner on the elephant to a $5 space in the program for the social for the Society of Simple Souls. The news papers, as a rule, do not fight these things. They know that the merchants are being rooked good and proper. They know, too, that such advertising " fthrtot Iy for itself, let al ,ie pay dividend. And. yet. if . newspapers "ttcrt a campaign against the programs which one business house geta out to advertise itself, and other merchants pay for; the restaurant nienu3 which other business in6n are asked to fur nish; the church papers or school pub lication; v.ivli limited c!i"Cu!a'.io:;i c. hiph advertising rates if a newspaper calls attention to these, the cry goes up: "They're sore because they're los ing the business", or "They ought to be saticfici they ret to print it." The fact is that these advertising schemes do the cause of advertising more damage than any other one ' thing. After a man has bitten on a dozen ov two of them, he begins to wonder whether advertising pays. A loss of faith in advertising is a big loss for any man in business. In the towns where the commercial organizations impose a rigid censor fhip on advertising schemes of all eorts, the merchants find that they can make cash donations to worthy causes, and still save money. Advertising does pay, but so much of the stuff that goes under the disguise of advertising is a mere matter of making money. Dona tion Unt advertising. Scottsbluff is a nearby city which is trying out the advertising censorship plan. Hastings brags of the saving ac complished. Alliance is still contribut ing. With the Hastings results as an indication of what may be done, maybe someone apart from the newspapers will be encouraged to start something. Just think what could be done ia the Way of really advertising Alliance with ten thousand dollars. 1 LET'S GO TO THE MAT The press, the public in fact, every one concerned is getting tired ef this eternal squabbling over roads. We're not getting anywhere. We're as far from a decision on any road as we were a year ago. In place of one squabble then, we have three or four now. It's trying on the patience and is expensive delay for every resident of the county. We need good roads and need them now. It isn't as though we had to pay extra for them the money is already appropriated. Un less there is an end to the scrapping it won't be long before we have nei ther roads nor money. It's a" grand thing to maintain our principles nobly, and every faction is doing it, but it's an even greater accomplishment to build roads. ' f Alliance, despite reports to the con trary isn't selfish. This city pays a major portion of the taxes of the coun ty, and it has a majority of the voters. It Is entitled to a voice 'in the road irogram for Box Butte. Its road boost crs have been on the job for years, while the rest of the county has been content to let matters slide and take what came their way. The chamber of commerce has framed a road pro gram that will benefit all parts of the county, as well as provide for through roads, thus effectually disproving the malicious enemies who have charged that this city was seeking to build roads only for tourists, and overlook ng the needs of the farmers, Alli ance's chief supporters. Even thought the Alliance road boosters desire only co-operation and progress, we're not getting anywhere. The county commissioners, the neigh boring city of Hemingford and now the neighboring county of Morrill, whose difficulties the Alliance men as sisted in solving, have in turn one against them. No matter what Alli ance wants, there is opposition. No matter if the roads this city works for will benefit all Box Butte county, thre is a chorus from the sidelines applaud ing when we get a package handed to us. This isn't all jealousy of Alli ance but what is it? It's a question that shouUl be an swered, for not Alliance alone, but all Box Butte county ia losing by this feeling. Road construction has about stopped. No one can agree on any roadv No sooner is one route sug gested but there is a storm of pro test and the result is another dead lock. The location of roads is impor tant, but is it better to have no roads than to have them follow the poorest routes? It's barely possible that there is something antagonistic in Alliance's style of approach. Either that, or the fellows we're trying to get to co-operate with us have something wrong with their makeup. There's too much of broken agreements, too much pus syfooting, too much playing policy. It's time to call a halt and either de cide to get somewhere or go away brck and sit down. Grown men in the year 1921 ought to be able to get together and thresh out their problems, and ;hen stick to the terms of the oettle- '.nent. Thank heaven, it's about time for ft showdown. Every faction in road matters is claiming the friendship and support of the state authorities. Some THE SPINAL COLUMN SIIE Way The GOOD HEALTH DEPENDS ON YOU A man is often as well as he makes up his mind to be. Disease, lassitude, fcluggUh ness, insomnia, nervousness and other abnormal conditions are di rectly traceable to displacements . of the vertebrae of the spine causing impingement of the ner ve at the point of emission through the intervertebral open ings. This impingement fchuts off the current of vital force flowing through the nerves from the brain to every cell in the body, and abnormal conditions result. Such conditions are EFFECTS. Remove the CAUSE. Without the CAUSE there can be no EF FECTS. MAKE UP YOUR MIND TO BE WELL, See your Chiropractor. Consultation with out charge or obligation. DRS. JEFFREY & SMITH Chiropractic Health Service. Over Harper's Dept. Store, THE ALLIANCE HERALD, FRIDAY, NOVEMBER 23, 1921. of these days, they'll be called in and asked for a decision. After that, per haps there will be progress. At least we'll know where we stand. Isn't it about time to stop the pre liminaries and go to the mat? AN UNFINISHED TASK. , The annual Red Cross roll call will begin Saturday and continue for one week. Every man, woman and child ir. Alliance should be interested in seeinit that this drive is one that will be suc cessful in every sense of the word. In the Red Cross roH call, yon are not subscribing funds for worthy causes in foreign lands or in other parts of the country. This money is for the benefit of our own boys, the fellows that j or and your neighbors cheered so lustily three or four years afo when the?, went away to fight your battle nn' the cause of humanity. The war is over for most of u. Now and then we find a home that it has broken, or lives that it has ruined The most of us came through vn scratched, or suffering only 'n the pojketbook. Now that we have tal;e' our loss, or done our part, as the case may fie, there is a tendency to thinl its 'a that we've done our share. Some go o far as to say that the work of the Red Cross is finished. It's true that there aren't so many soldier claims to be pushed as there were a year ago. Acting almost nlone. .the Red Cross over the country lias I ' cared for the soldiers and has assisted j them in their fight to secure justice from a government .that is gnercu, ' but cautious. The heads of bureaus! are autocrats. They rule on it case! once, and no matter what are the de velopments, it takes time, correspon dence, influence and hard or!; to get them to reverse decisions. Th need isn't so great a it was a year or so ago, but there is work to be lone. The only way it can be don is by mean of funds furnished, by the public. Now that so many of u nie ible to forget our part in the war, we lo not recall that there are others who would like to forget, but cannot The men who came home from the front, suffering from gas, from dis ease, from injuries that fit fuvt were' iot noticeable, are beginning to find j hat they need assistance. It is to the J i'.ed Cross that they go, and :'n thi.-, j errifory the Red Cross is the only or- ranization that it equipped to he'p nan We Pay 596 Interest ' - the way. We First State Bank FASTEST GROWING MOST ACCOMMODATING them get medical treatment, compen sation, vocational training or other re lief. This is one appeal that no ex-soldier who retains his health, no matter how flat his pocketbook may be; no father or mother, whether the war took their sons or returned them whole; no business man no man or woman who cheered the soldiers when they left to fight can afford to disregard. Those who helped send these boys to fight should take care of them until every mother's ron has received justice. The share of the individual is small. A dollar is the maximum cost, unless you want to give more. If all of us give our dollar, the work can go on in Box Butfe county without interruption. And where is the one who will let it stop while one ex-so!dier has a claim that has not been adjusted? POINT OF ROCK CREEK Miss Anna Schwaderer and Lester Hashman were Sunday visitors at Frank Jones'. The brthday party given in honor of Lacy Bowyer was a complete sur- nr so ann everyone reports a nice time Tu"day evening. Mr. Dillon is reported better fit this writing. THIS is the time of the year when every one turns his thoughts to a contemplation of the hardships our Pilgrim Fathers' underwent in founding our great country. When we consider tlieir struggles and problems, our present day worries sink into insignificance. Their perseverance, won success. Let us follow their examples. ONE WAY TO HELP. One sure step in advance is the establishment of a savings account. It is a help in time of plenty an ever increasing reserve. Let us show you Double Your First Dollar Miss Alice Clark of Central CAtv Ijt visiting her sister, Mrs. J. Dillon. Ernie Wienell was a caller at Wm.- Essex's Tuesday. Msr. Odgen is on the sick iist thiV week. town Tuesday. Mr. Sirrmsnn and mn - W. E. Hashman's after potatoes Tues day. A. L. Lore took n !An,1 nf t . - T" w mh . Ull TV t I C l) U L 1 I J town for Mr. Kibble Wednesday) CARD OF THANKS. We wish to express our sincere gratitude to the many friends who, bv their w ords of comfort and their kind ness, helped lighten our hours during the illness and death of our son and brother. mi- Mr. and Mrs. James Krejci, and Family. 1 1 i INDEPENDENCE DAY The Canary Corners Clairion never failed to publish a euloery of anyone of any note who appeared in that small village. So when the Kev. Mr. John son, a prer.cher of some prominence,, elected torome there for a few days. it started its story in this way: "Pr. Johnson is among us for a brief season. He says and does ex actly as he thinks rieht, without re gard to theopinion or beliefs of any one else. His wife is not with him.''" 1