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(idvcrnor McKclvie j
Is Optimistic Over j
Conditions in State
Govrrnnr S. K. MoKclv'o, who .fnt
la.-t Fatuitlay in Aliiunci in iittiiian
nt n law pnforcmnl cnnferfnr 1
iui1" optimistic oxer thp futlco n
.Nfbrn.-kn, urrnrdinu to an inlervirw
publish'! in tlif Lincoln Star on hi"
jfiuvn. The Kovrinor has covered prac
tically the entire ntute during the
peries on conference. of which the one
nt Alliance wax the last. The governor
is rn'ntcl as paying:
"There can be no iloubt that finan
cial and business condition- arc grad
ually improving. The aA ,u.utorly
report of th bureau of banking in
thin tato indicates greatly improve!
conditions over the last previous uar
ter. In fact, the repoit for this quar
ter if very much better than was an
ticipated and the secretary of the de
partment of trade and commerce says
the outlook is the most hopeful that it
has been for many month .
"The whole situation in this terri
tory resolves about the farmer. There
can be no general prosperity until it
is reflected through him. Prices for
farm products have range! from a
fifty year maximum to a twenty year
minimum in the span of two years.
This has, of course, wrought havoc,
for nt the top of the scale the pros
perity of the farmer greutly enhanced
the value of the land and encouraged
the assumption of unwarranted obli
gations. The rapid decline greatly in
creased the burden of these obligation)
anr proportionately decreased the abil
ity to meet them.
Suffered Ilea Looses.
"This has meant tremendous looser
to the farmer, but the losses have been
liquidated and the cost of producing
this year's crop has been greatly de
creased compared with a year ago.
This is shown in the single item of
labor, wherein farm hands, who a year
ngo were receiving $75 a month with
board are now receiving $."0 to $35
per month with board. Harvest hands
are receiving three to five dollars a
tlay, while a year ago they demanded
nnd received anywhere from six to
ten dollars a day.
"Moreover, the farmer has been lo
intr more of his own work than for a
long time. Thus when the present crop
is ready for market, it can Ix? sold at a
lower price and return a iwofit.
"I am not prepared to say that pres
ent prices will return a profit to the
farmer in all respects. There is no
profit in growing corn, even at present
costs, if the corn must' be sold direct
to the market, but there is a fine profit
in feeding corn, at present prices, to
hogs. Also, the cost of feeders in the
cattle market has decline'! almost 50
per cent the last year until now a good
quality of stuff may be put into the
feed lot at four and one-half to five
cents per pound. If the market for
fat KtutT should remain stationary un
til these low priced feeders can be pre
pared for it, the cattle business will
have turned from a heavily losing one
to a reasonably profitable proposition
"Commodities and business condi
tions usually follow these trends.
Crop conditions, as I have seen
them throughout the central com belt
country, are gratifying. The harvest
in this state is a bountiful one. The
yield of wheat may now be estimated
at approximately f5J)00,000 bushels.
and it will be of a very fine quality.
Crops Are Good.
"The corn in this state is at least
two weeks in advance of normal condi
tions and the fields are generally clean
vith an exceptionally good stand. So
with the new crop well assured, thf
large surplus of corn now in the farm
ers' hands will be marketed without
much further delay. All of the crops,
with the single exception of fruit, are
similarly good.
"These crops represent wealth. It is
from this source that the obligations
that were incurred during the war
mu.-t le discharged, and the nation's
Inlying power restored. I ct-timate that
at lea'ft ? 2.) ,(((),( K of this new wealth
will nnd its way into the banks of Ne
braska within the next jdx month.-.
This amount will unViblediy be in
crensed to over ? 100,000,000 during the
twelve month period.
"The bottom of the decline has been
reached and thne will Ik a gradual re
turn to substantial business conditions.
Ihe country is beginning to rcal ze
that a return to normalcy mean-, not
the nitificial readjustment of bu.-iness
conditions through !og;slatin, but
rather a readjustment th'tt wU come
only through the application of th
round principles of industry, thiit't and
economy."
METHODIST CHI KI II
The work on the new church Is pro
gressing as rapidly as possible. Prob
ably by the em! of the week the ce
ment walls for the Imement win te
completed, and it will be ready for
the brick work.
A mot encouraging letter was re
ceived th's week from Dr. W. J. Ma
hatTy of Mullen, formerly of this city.
A part is a follows: "When the move
to put up the new church was started
I opposed it on account or its neing
the war period. Now I am heartily in
favor of it. I want to do as I tohi
them nt that time, give ten times the
amount if we waited until after the
war. I wish to chanire my subscrip
tion to $2,'0, and you may use this let
ter as that authority . Inn kind of
support from one who is no longer a
resident of Alliance is encouraging. It
is only typical of the willingness many
people have to help erect modem
churches in this city.
Next Sunday the pastor will ex
change pulpits with the Rev. J. M.
Wingett of Gordon. He will preach at
the church in the morning and at the
union service at the Presbyterian
church in the evening. Rev. Wingett
is coming to the city for a visit in
the home of his daughter, Mrs. John
Haslow.
Circulars of information about the
Tri-State Epworth Iieague institute, in
Crawford August 1-7 have been re
ceived nnd may be obtained by apply
ing to the pastor. A number of peo
ple are already planning to attend,
ind it is hoped that others will decide
soon.
MEARL C. SMITH, Pastor.
COMMENT & DISCO M M ENT
You may be inclined to regard ad
vertising as merely an effort to sell
merchandise, but have you ever
stopped to consider the influence which
it exerts upon the thoughts, hahit.
and viewpoints of the people 7 asks the
Publishers' Auxiliary. Some years ago
a persistent advertising of plug and
fine cut tobacco almost made the chew
inc of tobacco a respectable habit. At
that time the cigarette was in reri
ous disgrace, but owing to the adver
tising elforls of munufarturers the
pernicious little nail is now admitted
to the mo; t exclusive circles of so
ciety a nl in its perfumed, gold-tipped
form is rapidly becoming a favorite of
the gentler sex.
If advertising takes a wrong turn
it is pretty sure to defeat itself in
time. As an instance we have the
present ISth amendment which was
brought lout largely as a reaction
from the efforts of distillers anil brew
ers to increase demand for their prod
ucts. Through various forms of ad
vertising they sought to stimulate
sales and create a propaganda which
would make excessive drinking not
only tolerated but respectable. Had
they not overdone the matter they
would not be where they are today.
Advertising is an educative force
even though it may sometimes achieve
the result indirectly. Today all Amer
ica puts on summer shoes, whereas, it
does not take a very long memory to
recall the time when there were no
such thirgs. That is one of the direct
educative results of advertising.
An inherited taste for alcohol won't
ruin his young life now unless he in
herits a cellar with it.
When the parents are broken and
old, the children don't go into court
to fight for custody of them.
Some of us who have not turned the
half-century mark can remember when
the accepted summer dress for men
as a heavy, black diagonal cloth known
as a "Clay worsted." So as to exclude
as much air as possible the coat, vest
and trousers were long ami the coat
and vest were lined and frequently
padded. Accompaniments were a hard
boiled shirt open in the back, under
wear and socks much heavier than
j those now worn, and if not high-topped
boots, at least hifch shoes which con-
I stricted the ankle with laces, buttons,
buckles or a stiff elastic. Frequently
j a black felt or derby hat completed
, the la) out.
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A common sight on a hot day, which
' would have been ludicrous if it had
not been so pathetic, was a man with
coat and vest on arm and collar in
I hand, while perspiration streamed
from under his hat and made slushy
nlaces in his stiff -bosomed shirt, limp
mg from the corns caused by his
heavv. ill-fittinz shoe9 or - a chafed
Fair play in the principle upon which this undertaking
business has builder for itself an establishment where
courtesy and efficient service await the command of the
people. Our moderate priced funerals are replete with the -riijrnifie.1
appointments that characterize burials of greater
pomp.
Glen Miller
UNDERTAKING PARLORS
Phones: Day, 311
Night, 522 or 535
123 West
Third Street
nkle acquired from tho ilnfir in bi
gaiters. Women were more sensible in
their summer apparel even if some of
them did affect heavy black dresses on
(ft U1 wl . .
AdvertiMnir ha rh uncrrxl alt tit it I
has made the luxuries of yesterday ihe
necessities of today ami things which
Tormerly were laughed at or regarded
askance, quite good form for the
nt. What innn hvcntv.ftvfl
could have .dared to appear clothed in
a flimsy silk or raim neacn su.i,
though it would have been healthier
and more comfortable? But the mak
ers of sensible garments had a mis
sion to perform and they accomplished
it by advertising. Other changes just
as startling will be brought about in
time by the same medium. It is the
wise publisher who sees the tendencies
if the time and keeps his advertisers
ceyed to aggressiveness and up-to-lateness.
The best way to honor our dead sol- ,
dier is to remember the living.
Greenville (S. C.) Piedmont.
Germany is now mournfully conclud
ing that her war dance was not worth
the piper's bill.
The little red schoolhouse Is better
than the little-read citizen. Boston
Herald.
Herald Want Ads Results.
tUE UNIVERSAL CAD
' The Ford Coupe has an especial appeal for real estate folks because
of its splendid up-to-date appointments. A comfortable and depend
able motor car every day of the year shine, rain, mud or snow.
Equipped with electric self-starting and lighting system and demount
able rims with 3-inch tires all around it, brings its owner all those
established dependable Ford merits in economy in operation and
upkeep, with assured long service. Not alone for professional and
business men who drive much, but as the family car for women,
the Ford Coupe meets" every expectation. The demand for them
increases daily so we solicit immediate orders to make reasonably
prompt delivery. Will you not make our shop your repair place?
Genuine Ford parts and skilled mechanics.
o
COURSE Y& MILLER
Alliance, Nebraska
GLEN PALE
PA UK.
1BBIVISIUHI
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fete
fir,'
yscp- y Personal Messenger
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To got information quickly and correctly to avoid needless
trips to make appointments -to congratulate or extend sympathy
to friends for any business or social purpose "Long: Distance"
is the surest and best way. Hare are a fow representative rates
TO
STATION-TO-STATIOM PE3S0N-T0-PERS0N
Day Evening Night Day, Evening
CHADRON' $ .45 $ .30 $.30 $ .55
BROKEN BOW 1.30 .70 .35
SIDNEY .60 .30 .30 .70
SCOTTSBLUFF .40 .30 .30 .50
LINCOLN 2.45 1.30 .70 3.00
GRAND ISLAND 1.75 .95 .50 2.15
DENVER 1.10 .75 .40 1.70
CHEYENNE 95 .50 .30 1.15
Evening rates aply from 8:30 p. m. to midnight; night ratet
from midnight to 4:30 a. m. Station-to-station calls for 25 cents or
less are for a t minute col- ersation. All other rates quoted are for
a S-minute conrersation.
When you will talk to anjona at the telephone celled, it Li
station-to-station service ; if you specify a definite person or persons,
it is person-to-person service.
"Long Distance" will give you the rato anywhere.
HoRTisvcsTEnrj BElilmEPHorjE Company
Whafs Your Time Worth
T HEN you go to buy a pair of boots, a can of peas
W or a kitchen cabinet, do you know exactly what
you want or do you "shop around" and take
pot luck?
You can save many an hour's time and many a
good hard dollar by knowing beforehand what you
want, where to get it, and approximately how much it
will cost.
You can always know this much before you enter a
store.
If it's clothing, you know how well it should wear
and what the style should be. If it's a musical instru
ment, you know what to expect in tone and workman
ship. If it's a carpet sweeper, you know what kind of
service it should give.
Merchants with established reputations for honesty
are the best with whom to deal.
Merchandise with established reputation is the best
to buy.
The only way to be sure of the goods you buy is to
read the advertisements in The Herald regularly. As
a practice it's far better than rummaging: around.
It saves time. It saves money.
Read the Advertisements
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