FIVE
V
THE ALLIANCE HERALD. TUESDAY, JUNE 14, 1921
Site Mitmr? Hrralii
BURR PRINTING CO., Owneri
Entered at the postoffice a Alliance, Neb., for
transmission through the mails an (second class
latter. Published Tuesdays and Friday.
GEORGE L. BURR, JR. Editor
EDWIN M. BUim Business Manager
Official newspaper of the City of Alliance;
fficial newspaper of Box Butte County.
Owned and published by The Burr Printing
Company, George L. Burr, Jr., Resident; Edwin
M. Burr, Vice President.
VOLTE GOT TO HOLLER.
cf journalism is easily acquired it I the groundwork f f
general information that is more difficult of attainment.
Heie id no case of "Join the navy and see the world,"
but rather is the injunction, "Know the world and then
enter the newspaper work." So, a. knowledge of how to
write headlines or of the mo?t acceptable method of re
porting a fire, a motor accident, a wedding or a murder is
of small importance compared to the need for a grasp of
the general tacts of life. It is history, civil government,
economics, sociology, a bit of science and a clear under
standing of ethics and logic that should furnish the foun
dation tor a newspaper man. Editing a school paper or 1
studying the sires of type or learning to operate a type-'
writer in flimsy preparation for the responsibility that.
falls on any man or woman who writes the news that is
read by thousands and millions who must, perforce, base
most of their judgments on these reports.
trifles!
All the world's wise sayings are not uttered by the I
grownups. The Herald has a bunch of seven or eight '
newsboys, and every now and then they say something
that is worth remembering. The smallest one of die lot,
who soils 'em on the street, ramp in tact Tnoeilnv ofir
having been out only half an hour, and reported the sale
of the entire stock he had taken out with him. While he
as engaged in figuring over his profits, one of his rivals
an the street came in. The rival hadn't been so fortunate.
The youngest newsboy looked him over carefully, and then
turned to the lady bookkeeper:
"Him hasn't sold many," he said. "Him don't holler."
There have been a lot of interesting talks on adver
tising, but this is the first time we ever heard a five-year-old
kid figure out the benefits.
There are, in Alliance as well as elsewhere, a number
of merchants who could afford to learn from the youngest
liewskid.
Any man who is in business will get some trade, no
matter how he conducts his business. There are plenty of
choppers in any town, and any merchant who has a location
on a regular street and keeps his door unlocked will fall
heir to a few customers. The secret of getting trade
doesn't lie in having something to sell. It consists in tell
ing people about it and persuading them to buy.
Merchants and others who find their sales falling off
and profits dwindling will do well to follow the newsboy's
tip. Just holler. Tell people about it. Advertise. The
results will surprise you. Incidentally, one holler won't
do it all. Note that the fellows who have been advertising
regularly are not stopping in dull times. As the lament
ed Mr. Post says, "There's a reason."
TO BUDDING JOURNALISTS.
(Omaha Bee.)
Announcement of the intention of installing a course
in journalism in Central high school will not draw the
praise that might be expected from practical newspaper
men. Into the crowded curriculum there is no thought of
projecting a class in medicine or law, subjects that in the
larger sense have no more important bearing on human
affairs than does daily journalism.
It is not that the press is not in need of trained men,
but that proficiency in the technical details of newspaper
work, such as is attempted in most courses in journalism,
is the smallest part of the total requirements. The routine
(Nebraska City Press.)
The misuse of a word in a newspaper story erased the
deatn of scores of Negroes in Tulsa and culminated in the
ruin; tion of a large section of the city's houses. A colored
bootblack stepped on a girl's foot in a store elevator. She
slapped hir, face. The boy retaliated by taking her by the
arm and throat. She screamed and a policeman was call
ed. The boy was charged with assault and battery and
lodged in jail. His friends objected and attempted to res- 1
cue him. In the meantime a newspaper used the word
"assault" in a headline. The fickle and heedless public, '
eager to hurry through its newspaper reading, jumped at i
conclusions wrong, as usual and the spoliation of a city '
was on. lhis little story proves two things: Americans
are anxious to hurry through everything they do, us
though their very lives depended on speed and hustle I
terms which are synonymous with American everywhere
aoroad ami it also shows that civilization is an abused
ri-m Tho Tn'cn itini.lnnl to I, i t n Li II ... .1. (I. I
iv ii i. iiv. . ui.-H mvi-K ill, ju.i UUU11IVI U'fi UJUllll Ull LUC
escutcheon of the Republic.
j
MORE PRAISE FOR HENRY.
SOCIETY
P.LEDSOE MOUNTS
A pretty wedding took place this
morning ut eleven o'c'ock when Miss
Alta Glenn Mounts, daughter of Mr.
and Mrs. W. C. Mounts, was married
to Mr. Walter Bledsoe at the home
of the bride in the presence of ;i few
close friend and relatives. Simplicity
obtained in all the wedding arrange
ments, there being no attendants. The
bride receive.! her guests in person and
mingled with them until the nour ap
pointed when she was met by the
groom and the vows exchanged. She
wore a gown of white georgette and
carried a boujuet of bride's loses.
Rev. A. J. Kenrns, pastor of the First
Presbyterian church, officiated, using
the ring ceremony, after which a deli
cious five-course lunch was served,
Mesdimes I. E. Tash, W. E. Spencer
ami Herman Nelson assisted in serv
ing. The tables were beautifully deco
rated with pink and white roses.
Guests present were Mr. and Mrs. V.
C. Mounts, Frank Mounts, Mrs. S.
Martin, Mi.ses Avis Joder, Vera
Spencer, I.u'u and Ruth Sturgeon,
Kenneth Hamilton and Frank Smith.
Mr. and Mrs. Bledsoe left this after
noon for Denver, Pine and other
points in the Colorado Rockies, where
they will spend a two weeks' honey
moon after which they will be at home
to their friends at .r02 Laramie. The
bride has been assisting in the county
clerk's office for the past few months
and will continue to do so for a short
time after her return.
and after the meeting refreshments
were served in Japanese fashion. The
topic for the evening was "Japan,"
and Miss Frances Fletcher was leader.
Hostesses were Miss Fletcher, Mrs.
Cora Lewis and Miss Leila Cutts. Of
ficers for the ensuing year were elected
as follows: Mrs. Wade Smith, presi
dent; Miss Sylvia DeMoss, vice presi
dent; Mrs. Illethen Hall, secretary and
pianist and Miss Leila Cutts, treasurer.
Miss Teresa Morrow delightfully en
tertained at a 12:30 luncheon Satur
day afternoon in honor of Miss Jose
phine (Sanson, who is to be married,
soon. Yellow roses were effectively
used for decoration. Other guest
wpr Mrs. H. Potarf. Mrs. J. D. Thorn-
'Jr., Mrs. Wm. Metx, Misses Mildred
If..: if.. .... n: r
vii iKK"f MHrKaici iininn, mr. lima uii'A
Julia Frankle. Bridge was played
during the afternoon. Miss Matilda
Frankle won the prize for the high
est score which she presented to the
guest of honor. A kitchen shower was
also given to Miss Ganson.
Herald Want Ads If a word.
(State Journal).
Henry Ford has once more thrown a bomb shell into
automobile row by announcing a fresh reduction in prices.
The cuts are now coming rapidly enough to make it clear
that the normal stage will soon be reached throughout the
industry. The importance of the farmer trade in promot
ing the exchanges cannot be over estimated. For six
months the dealers out in the middle west have been think
ing not in dollars but in bushels of corn. They have been
bombarding the factories with statistics showing the im
possibility of selling cars at war prices to men who are
obliged to dispose of their product at reductions ranging
all the way from 50 to 70 per cent. The western dealers
are to be credited with promoting many of the changes
now taking place. If they reap a generous reward in new
business for their foresight and persistency it will be in
accordance with the eternal fitness of things. And there is
every reason to believe that they will meet with such re
ward, not in a rush of new trade but in a steady revival
of a permanent and profitable business.
"Egypt had home-brew four thousand years ago," ob
serves a contemporary. No wonder they knew how to
pickle their mummies so well. Columbia (S. C.) Record.
There are a little over 13,000,000 alien-born residents
in America, and they use seventy-six languages and dia
lects to cuss American institutions. Dayton News.
Of often think what a finished bandit Jesse James
would have been if he had had the advantage of a movie
education in his youth. Columbia (S. C.) Record.
Carpentier should wear a German helmet while fight
ing Dempsey. It might frighten Jack into an unconscious
state. Detroit Journal.
Business is looking up to see if taxes are coming
down. Brooklyn Eagle.
As Interesting as Your
Every Day Mail
THE advertisements in The Herald were written
td you. It is impossible for most merchants and
manufacturers to send you a personal letter about
their goods, their wares and their services. So they
pay us for the privilege of calling these things to
your attention in our advertising columns.
i
If they did not know that a certain portion of
our readers would be vitally interested in their mes
sage, they could not afford to advertise. It would
be a losing proposition.
Read the advertisements as you would a per
sonal letter. Many of them are just as important
and just as interesting. They wilf help you to econ
omize and to keep you posted on store news of real
interest to you and your pocketbook.
Don't lay aside this newspaper without reading
the advertisements.
They are personal message for you
FINE SILVER
The intrinsic value of silverware is not
nearly ro great as the happy thought it
brings to a bride. She knows the value
of an impressive service, and how silver
creates an atmosphere of refined taste in
her home.
Our complete stock of silver gifts for
brides contains designs to express the
thoughts you wish to convey dignity,
cheerfulness, charm.
About one hundred and fifty mem
bers and friends of the Christian
huroh attended the reception given
Friday evening in honor of Rev. S. J.
L'pler. A splendid program was given,
consisting of the following numbers:
Violin solo by Tom Bass, accompanied
on the piano by Mrs. Clyde Fosdick;
reading by Klnora Ileal; reading by
rrancis Hetcher, vocal duet by Misses
Sylvia DeMoss and Leila Cutts; read
ing by Eva Beal; violin solo by Tom
Bass; vocal solo, "Italian Serenade,"
by Mrs. Tom Bass. Talks on the
various church organizations and ex
pressing appreciation of Rev. Epler's
work were made by Mrs. Jennie Reed,
E. I. Gregg and Mrs. L. S. Adams.
Following (lie program the company
adjourned to the basement of the
church where refreshments of ice
cream, cake and coffee were served.
At the close of the evening a purse
was presented to Rev. Epler in a novel
way. A note was handed to him as
the guests were leaving, which read as
follows:
And now that we're gone
With our din and our clatter
And you hear not the ring
Of the cup, pan nor platter;
Just lend us your ear
We w.ll keep you awhile
Entertaining you now,
In a different style.
Little fairies we've left you
Hidden here in your house
Just search and you'll find them
They're still as a mouse.
In kitchen and pantry,
Search on table and shelf
And then you will find
Each wee little elf.
May each year of your life
In the future, grow brighter
And Jie burden you carry,
Our dear pastor, grow lighter;
And when done here on earth
May we all meet above
A witness for you, .
And the story of love. j
A. few friends lingered round the
parsonage to give assistance if any
was needed, in finding the "little
fairies" and again assure their pastor
and wife of the gratitude and appre
ciation of his congregation.
Mr. and Mrs. W. R. Harper were the
only Alliance guests at a big barn
dance held at the ranch home of Mr. ,
and Mrs. Charles Saulsbaugh, twenty-i
five miles northeast of Alliance, Sat- j
urday evening. Fifty couples were
present. Refreshments of sandwiches
and coffee were served.
Let our ripened knowledge help you
make a selection.
Grnvy Ladles. -3.00 to $15.00
Ire Cream Forks $2.00 to $:.00
Sandwich flutes $3.00 to 13.00
$3
1
to
THIELE'S
Thi Start With a Guaranttt Without RtJ Tap
GIFTS THAT LAST
BE THERE!
WHERE:
Race Track Alliance.'
i -7 "
The young people's missionary so
ciety of the Christian church met last
evening at the home of Miss Leila
Cutts. About twenty-five were present '
WHAT: '
Alliance Hemingford Baseball
, Game. . .
WHEN: P
Friday, 10:00 A. M. ?rSF.t!B
WHY:
Each team has won one game apiece
They are out for blood. aue;
r
Joe Stecher will pitch first ball.
Anton Stecher will umpire. ; fh?
Kiskis Bros, will donate a box of cigars to the
man making the first home run.
We're Right, Be There
Welcome
Race Meet Visitors
We're glad you came to our celebration and we hope we show,
you a good time while you are here.
Make Yourself at Home at Our
StoreIf We Can Make Your Stay
More Pleasant, Just Let Us Know.
Any advice we can give you about your Hardware situation at this time will be freely.
- . J! . and frankly given. ASK US. ..jiin ..
Rhein Hardware Go.
Prompt and Courteous. Service ; . 4 IUUZ7ZIU