THE ALLIANCE IIKftALD TUESDAY, SEPTEMBER 7; 1920.
Comment. -- and
Discomment
The Rev. Lurlan Johnson, rector
of a high church somewhere In Bal
timore, ha broken Into print. Detter
ntlll, he hat been given ft place In the
Hearst Sunday supplements, which
means tbat the reverend gentleman
will address a larger audience than
he has had in all the rest of his life
put together. Concealing his par
donable pride at the distinction, and
putting aside his natural difference,
he launches forth Into an attack
against the present tendency of
women's dress, which doesu't seem
to suit him.
always gone hand in hand with loose j
morals; tbat it was as mucn a sign
of social corruption as the sacredo
tal robes are of spiritual dignity and
purily. Clothes are not only a pro
ec'.lon from the cold and heat, but
are as well the outward expression
of a state of soul.
Luclan goes back to the glory and
pomp of ancient Rome for an Illus
tration of what such things as inde
cent dress leads to. And this Is what
he finds: "Well, the testimony of all.
from satirists like Juvenal down to'
historians like Tacitus, Is to the ef
fect that women then was playing
the game of sexappeal; that so far
from bettering man she made him
worse. And so we read the same old
monotonous tale of indecent dances,
shameless theatres, brazen rouging
and easy divorces, which 'are so fam
iliar to us now. The home-loving
Cornelias of simpler days had given
place to the new woman of the type
of an Agrlpplan or a Toppea. In a
word, woman then proved an utter
failure as a moral force." .
Arguttig from this sort of a text, It
lsnt' surprising that the Itev. Lurian
should sny thls sort of a thing:
"Therefore, it seems to me that it is
high time for women to look at this
debauch of flesh more seriously than
they now seem to do. Womanhood
Is on trial. Women now has com
plete emancipation, and men are
looking on closely- to see if they
were Justified in giving her such
emancipation, to see whether or uo
female suffrage and all the other
manifestations of the new woman
hood are, after all, only a bluff and
meaningless and injurious to society,
instead of being, as women predict
ed, beneficial. If she proves her pre
dictions man will be deeply grateful.
But if she shows that, after all, she
knows only the same old classic sex
game, then man, in his disgust, will
eventually thrust her back to . her
position in the days of the Caesars
and Ptolemies.
"She Is on trial.
"Her capacity and willingness to
he a substantial civilizing factor
tmng In Judgment. And, to repeat,
there are many serious and good
men who are Borry to admit that
they must suspend Judgment in view
of the prevailing Indecency to which
bo many women are contributing;
sorry to admit that they are not yet
sure of being able to take women
Berlcusly, considering the widespread
frivolity of so many of that sex.
"Doubtless many readers will
think this a 'much ado about noth
ing,' as if a certain freedom of dress
was, after all, only a rather more or
less Innocent feminine prank or
whimsy. Posslbily they are right
But. at least bo far, I cannvt se It
thatway. I know enough (little
though it be) of history to know
that Indecency in feminine attire has
"So much so that you simply can
not picture a Martha Washington of
simpler days being garbed as any
present-day debutante or opra-box
tenant; still less picture a girl of the
lays of Roger Williams going out
nto the street as any woman goes
now." .
With all due deference to the
loth, we must Insist that Luclan is
talking the rankest kind of non
oense. Those who gibber about pre-ent-day
dress and present-day
dances and present-day habits un
dermining the moral stamina of the
fair flower of womanhood are articu
lating through their Stetsons. If you
loubt this, do a little thinking,
olnce the days when you were young,
have you iver known a time when
more women were working Jban
right nowT
It hasn't been bo many years since
only the unmarried girls would think
of accepting employment. If a man's
wife worked, folks used to think
there was something wrong with the
man. or the woman, or the romance.
Look about you you'll see families
where both the heads are holding
down good Jobs. It's a trifle hard
on the well known family fireside,
but it shows that it takes more than
the high cost--of living to discourage
the modern Cupid.
Quite true it is that Martha Wash
ington didn't wear low-necked
dresses and French heels. It is
equally true that the girls in the
days of . Roger Williams dressed
plainly. They had to. The men
wouldn't stand for display. But the
good old days had their monstrosi
ties in the- way of styles. What
self-respecting woman today would
think of appearing in public wearing
a bustle? "What sweet young girl
would care to be seen walking down
the street in those long pantalettes
that used to be considered in the
cream of fashion? Our advice to the
Rev. Lurian Is ta confine his advice
to realms spiritual, and let temporal
fashions alone.
Arthur Brisbane prodded the lions
to the point of growling some little
time ago when In his column, "To
day," published In the New York
American, h had this to say: "Sen
ator Harding's management says
that his twelve-word slogan will be
advertised on billboards all over the
country. Poor advertising. Better
use small country newspapers such
as Harding and Cox themselves own,
and especially the country weekly
newspapers. They cost less than
Notice
after
September 1
We conduct our Wholesale and
Retail Coal, Feed, Flour and Grain
Business on a
Strictly
Cash Basis
Stephenson & O'Bannon
billboards and are worth a thousand
times more -the people believe
them."
Now,- when people work hard, they
play hard. Normal humans require
so much diversion and amusement
and women by nature and custom de.
maud a little more than men. - If
they are working eight to ten hours
a day, it means that when they do go
out to play, they crowd a whole lot of
playing jnto a few minutes. This
goes far to explain the dresses, whUh
aren't any more indecent than have
hpen worn for the last 'twenty-five
years. It also helps to explain tht
jazz music, and other things ' that!
have been hard for" the stein moral
ists to countenance.
The truth hurts quite often. More
over It Is a little unusual. This
truth so shocked the gentlemen who
have their millions invested in bill
boards that they waxed wroth at the
statements of the . Hearst editor.
But there are few keener observers
than Arthur Brisbane, and fw eJi
tors who have a more incisive wa7
after making a statement of answer
ing those who crltlclza that state
ment. Following the squeal of the
poster men Mr. Brisbane had this to
say:
"This column criticized, the plan
of Senator Harding's advertising
management to use billboards exien-j
slvely. It was suggested that polK
Ical advertising be done in the
smaller newspapers, especially coun
try weeklies and small dailies.
"The Poster Advertisi a: asrc'"-
tlon, which says it does "about forty
million dollars a year In poster au-j
vertising," protests against the crit-i
Iclsm of poster advertising.
"There was no such critlslm. But
a man's views are influenced by
what he reads sitting down, not by
big letters on a billboard. And, as '
this writer has pointed out to Sena
tor Harding, advertising should go
first of all to the editors of cwuv
weeklies and smaller local dallies.
Every one of them has his Important
following. No billboard posting con
cern has any following."
, What Will You Do With
YOUR BACK PAY
met riHaTei.ii j
FMIHIiMir -LSW
' 1 1 ' Sx 4l v . "
it a.5A
It must alwaj's be remembered
that the newspaper Is read by the
people because the people want the
newspaper and buy It. There Is no
panting public waiting with Its
tongue hanging orft for (someone to
letpr a vacant billboard. Also let
let It be remembered that the news
paper would be read even if there
were no advertisements in it, though
It Is a fact that good advertisements
attract readers. Eliminate the ad
vertising from the billboard and the
rest Is material for the bonfire.
Some interesting stories of. real
life have been enacted by the famous
emotion picture stars. I
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