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Thursday, April 24, 191
TIIS AXLXANCB (NEBRASKA) HERALD
r
A
I V if
TRADE MARii !
Ths City of h
m GOODRICH IM
What Color
Of A Tunc
Do You Like
Perhaps you don I re
alize thete are pink
pieces of music, red
rags, violet jazz, and
blue melodies.
Those who know best
about music say so;
and undoubtedly we
have heard topical
, tongs with a dash
of lavender.
Color crops out every -where.
When Good
rich brought forth
BlackTread rubber,
the color caught; and
soon a lot of tires
were singing the
black song in treads.
Of course it is quality,
not color, that makes
Goodrich treads out-
wear others.
The distinctive color
ing of Silvertown
CordTires, and their
graceful modeling
make them much
sought by motorists
to dress smart cars.
But Goodrich would
, make them ugly as
an old shoe if ugli
ness would add an
other mile to their
durability.
"Quality First" rules
in Silvertown" Cord
Tires, and Silver
town quality lasts.
Get SUvertowns for
Eervice; beauty goes
with it.
J!
Buy Goodrich
Tires from a
Dealer
SILVERTOWN
TIRES
jCpRD TIRE
f' BEST IN THE tfl
! LONG RUN" 1
The Poor
Excuse Series
Peer Imum Ne. 1.
I bonttat bonda while the war wet
on: mow my duty la toward my lam-
11 aad my business."
la that T Tha war waa feuoht ta
retct your family and your business,
and now you aonvlet youraalf of In
gratitude by refusing ta land to pay
far that proteetlen. .
Pear Cacuee No. t.
"Let tha banka tala tba loan;
thay'ra got money."
Yea, thay have monoy. Tbay Kav
yaur monoy and your nalghbor'a and
.your nalghbor'a nalghbor'a manay.
mooo oopoaiia in canita mun unemi
loan. Tha loaning surplus In bankt
muat ba cauntad upon ta kaop bual
noaa going. All tha banka In Amorloa
couldn't float tha loan with thalr awn
manay.
Peer Kxeuse No. 3.
"Tha benda of formar Liberty
Loan a are balow par. I can't bay
notes on a down market."
What do you care what tha bend
market la If tha Oevernment promleet
ta pay you par at maturity? Dl tha
Yanka fall ta fight beeauaa they wore
below par In the estimation. of the
enemy f No. They proved themaalvet
above par when everything wot
galnat them.
Poof Excuse No. 4. .
"I am not rich and I might have to
aell my Victory Liberty note at
sacrifice acme time."
All you eould poeelbly oaarlfice by
buying all tha notee you eould buy
and eelllng them at a loea ceuldn't be
elaeeed aa a real aacrlflce whan com
pared with that made by tha beya who
fought for you. Don't let a returned
wounded eoldler hoar yeu make that
plea.
Poor Kxouae No. 6.
"I'll not subacrlba to the Victory
Liberty Loan. I might need my money
for an emergency."
Emergency, ehT The war Itaelf wai
an emergency. If It hadn't been wm
for you that would have been youi
real emergency.
I Poor Excuee No. 6.
"The Loan? Oh, the war coat toe
much money. There waa waste."
Did you over know of a hurried lot
without waste 7 We got Into the wa
with a etandlng etrt Everythinc
had to be ruehed. We are not a na
tlon that practiced war every day
Prlcee were already high from war In
fluoncee. The Government had t
apend money and do it quickly. Bui
the waste of money, If it waa waste,
produced an end of war which saved
the Uvea of 100,000 aoldlere who wouli
have found gravee in France if th
war had laated another alx montha
Do you call that waste?
Poor Excuse No. 7.
: "I'm exhausted with war work."
' So were the boye who fought Bu1
they didn't atop. They weren't quit
tore. And thelre was real war work.
Poor Excuaa No. 8.
"I undersUnd some of tha money
of tha Loan la' to fay contracts foi
munitions we never used. 1 don't Ilk
to pay for 'dead horse'!"
You are the man who would have
tha tailor make a ault of winter
clothee to your measure and then re
fuse to pay for It because the weather
turned unexpectedly warmer.
Poor Exouee No. 0.
"Makers of munition era wealth
men. Let them carry the burden ol
the Loan.
Then you would refuse to pay your
grocery bllle because your grocer owns
his home white you rent Never mind.
The wealthy men are sweeting great
orope or perspiration over their In
come tax and their war profits ff.
They know there haa bsen a war. and
they're being asked to eubscribe ta
tha Loan, too.
Poor Exouee No. 10.
"I believe the Government shouldn't
bava contracted for ao much atuff In
advance. I'd be willing to subscribe
to pay for material we had used."
Oh, thate It? Then vou would niv
the doctor who attende your aiek baby
oniy in case the baby diea, and you
wouldn't pay for medicine that eurad
the baby unless the medicine waa all
useo.
Poor Excuee No. 11. .
"But I haven't the cash Just now
to lend."
Then lend your credit The soldier
gave up hie present and even mort
gaged his future. He gave for you
and new you balk at lending your
aredit for him. Where la yaur pev
trlotiem?
Poor Excuse No. 12.
"Oh. I'm patriotic, all right I gay
to tba Red Cross and tba Y. U. O. A.
nd aubscrlbad to tba loana. But that
waa while tba wax wm on."
Which la an acknowledgment that.
In religion, you would pray only when
In trouble and not give thanka whan
delivered from tha troublef that In
buaineee you would burn up your
energy In making money and then
leave rolle of bllle lying In your deeke
throughout tha year that yeu would
aell goode but not deliver them; that,
domestically, you would be gallant ta
the girl while courting her and be
brute te her throughout married Ufa.
Patriotism Is first with the W. C.
V. aa with other earnesv workers.
just in the midst of a million dollar
drive of its own the V. C. T. Vt in
.Nebraska and other alatea will on
Aionuny April, 21 tease Ita eflotts
and turn ita machinery to the aid ot
ne hittti Liberty Loan. All the held
speakers ot the temperance society
Will be pressed into the service. Airs.
M. Clafliu, the state president, has
written her co-workera to aid the gov
eminent beginning April 21. During
previous liberty loan drives many
W. C. T. U. societies have purchased
bonds from their treasuries.
May day will witness the oneninic
of a vast membership campaign for
the Nebraska W. C T. U. The white
ribboners will make a systematic can
vass of each town in the state to ask
the women to Join. The aid is for at
least 5000 new members.
It pays to advertise In The Herald.
3 Cm
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DRINK HOT WATER
BEFORE BREAKFAST
Says you really feel clean, sweety
and fresh inside, and
are seldom ill.
ii
Tf von nrn noriiRtomed to wake ud
with a coated tongue, foul breath or
a dull, dizzy headache; or, If your
meals eour and turn into gas and
acids, you nave a real surprise await
ing you.
To-morrow morning, immediately
wnnn nr'ialnp. drink A elasfl Of hot
water with a teaspoonful of limestone
phosphate in It i nia is mienaea xo
first neutralize and men wasn out or
vniir stomach, liver, kidneys ana
thirty feet of Intestines all the Indi
gestible waste, poisons, sour one ana
toxins, thus cleansing, sweetening and
purifying the entire alimentary canal.
Thoe subject to sick neauacnes,
backache, bilious attacks, constipation
or any form of stomach trouble, are
urged to get a quarter nouna or. nme-
Inna nhnsnhnta from the drUBT Store
and begin enjoying this morning In-side-bath.
It is said that men and
women who try this become enthu
siastic and keep It up daily.' It is a
splendid health measure for it is more
important to keep clean and pure on
the Inside than on the outside, because
the skin pores do not absorb impuri
ties into the blood, causing disease,
while the bowel poreb do.
The principle of bathing Inside is
not new, as millions of people practice
It, Just as hot water and soancleanse,
purify and freshen the skin, so hot
wnter and a teaspoonful of limestone
phosphate act on the stomach, liver,
kidneys and bowels. Limestone phos
phate Is an Inexpensive white powder
and almost tasteless.
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TTIiie Effff ectt f IBy- (:
IPlTdJldllUKClS M IFdDdPGj
'and Livestock Prices
IF a thousnml-poimd steer could be used for nothing
but its food parts, its meat, sold at regular prices,
would not brinjj; what the steer cost. 'If its three, hun
dred and fifty pound of inedible parts were thrown
away, cither producers would have to take loner prices
for animals or consumers would have to pay more for
food.
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Hence, Armour and Com
pany asust find a way to use
and sell every ounce of all live
etock.
One of the fundamental
benefits of big business is that
it has the resources to make
scientific investigations In de
veloping new products and the
organization to sell them when
they have been developed.
There is more imposed upon
us than merely the marketing
of meat. The beef animal re
ferred to above affords an in
stance 35 of our efforts in
manufacturing and selling
have to do with parts that are
not food at all. Multiply this
one steer by millions. Think
of the problem of finding mar
kets for glue, curled hair,
hides and pelts, wool, lubricat
ing oils, soaps, banjo strings,
pharmaceutical preparations,
sandpaper and many other by
products In almost ' unending
quantities. This would be dif
ficult for a concern with lesser
facilities; no large organlza
tion, even, could accomplish
the task without years of en
deavor in upbuilding many
kinds of markets.
To produce foods economical
ly, tee not only have to be in
many Unci of business, but we
must also be large factors in
each of these many lines. For
upon our ability to profitably
market the by-products de
pends our ability to buy and
sell foods at our present small
margin of profit.
But packer by-products re
late to more than food. They
affect the everyday life of all.
They give employment and
wages to many additional thou
sands of workers, and they are
used in every business and
craft, and relate to every in
dustry in the world.
Thus it is that when you pur
chase Armour Products you are
doing two important things:
' You are helping assure pro
ducers of fair prices which en
courage them to raise the food
supply of the future.
And you are definitely secur
ing for yourself utmost value1
In the food you eat.
ARMOUR A&jCOPf PAN Y
CHICAGO
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DC
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Book, Society and Commercial Printing The Herald.
TELEPHONE EXPENSES
HAVE ADVANCED GREATLY
THIS NECESSITATES INCREASED TELEPHONE RATES
Nearly everything we use in furnishing telephone service has increased in
price the last few years.
Higher labor expense in manufacturing plants has raised the cost of telephone
equipment. Freight rates have gone up, too, and this has added to the price of the equip
ment we must buy. r
The cost of telephone operation has steadily advanced, both because of the in
creased cost of material to the telephone company and the increased living- ex
penses of employees. . '
The consumer has realized the necessity of paying more for rent, for food for
clothing and for transportation. The telephone industry has been affected by the
same conditions which have produced higher prices in all necessities of life
In order to meet the high cost of telephone operation a revenue in just propor
tion to expense must be obtained.
If this Company is to continue to furnish telephone service to the
public it must obtain auch rates aa will produce a revenue ufxlclent to
cover the coat of providing the service.
NEBRASKA TELEPHONE COMPANY
.
Yaur petrletlom will net held water.
Yon cheer tha 9W only when II g lit
tfanger.
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