Every purchase you make will be with the distinct
understanding tha tthe price reduction is a genuine one
clipped from our former selling price. We are not sell
ing out, but will be right here to stand back of every
purchase you make. When we advertise one-half price
we mean just one half of the former price not one-half
of an arbitrary price. We want you to fully understand
this before you come to the ctore and we want you to fully
understand that we mean nothing short of that. Make
your selections accordingly.
11
In announcing our annual reduction sale we particu
larly call your attention to the fact that we are not mark
ing our goods up and then marking them down we could
not afford to do that. Many of you have sce.i anJ priced
most of the goods we are placing in this special sale and
you will know at a glance that every reduction is a genu
ine one without any effort to confuse you. We want to
clear out all winter goods and are making honest price
reductions in order that the goods can be sold at once
to make room for our incoming lines.
Now on in Full Blast and Continuing Until Every Winter Garment is Sold
Ready-to-Wear at Half Price
Presenting reductions that are radical to the exgeme and affording
values which cannot again be duplicated this season.
FIRST OF ALL IN CONNECTION WITH THE SALE announced here, it is well to
remember that apparel from this store is justly celebrated for its style-individuality and su
periority of quality. Then one must note that every garment which comprises these splendid
groups is taken directly from our stocks, all are this season's models the very best fashions
greatly favored at this moment.
ANOTHER POINT TO BE CONSIDERED, IS THAT ALTHOUGH WE DO NOT quote
comparative prices, the general public realizes that when we say HALF OF THE ORIGINAL
PRICES that's exactly what we mean that prices have not been marked up to allow for the
reductions and that there will be no disappointments. We would advise investigating these
offerings before you buy.
Every Winter Garment Must Go Regardless of the Price
The Clearaway of
Suits
Models that represent the season's very new
est, cleverest and individual ideals. Our entire
line offered to you at exacty half the regular
price. Some are plain, others trimnu 1 with the
furs, all lined throughout. The materials are
Cloth,-Jersey and Etc. The colors are brown,
Poplins, Serges, Gabardines, Velours, Xued
VJurgundy, navy, taupe, green, tan, etc.. ;
Original prices range $19.50 to $150.00
1
2
PRICE
The Clearaway of
Dresses
Embracing n remarkable, collection of smart
creations, suitable for most any occasion. The
values are really most extreme The styles are
new an attractive in wide variety. The mater
ials are Jerseys Foulards, Serges, Taffetas, Sat
ins, Qeorgcttca, Combinaiian(Bs?yp-
The colors are blue and b
Original prices range $18.50 to $85.00
HIS.
1
2
PRICE
v Our Great Clearaway of
WINTER COATS
1
2
v2 u
PRICE
An offering that smacks of the sensational. Think of it. beaut i
fully made and finished winter coatc offered at a time when you
will get the greatest amount of good out of them and at exactly
1 ii. i :
-V2 tne i cju iu i iiricc.
There's a wide range of styles models to suit every fancy
-The materials are j'vora, Du-Ve-DeLaine, Plush, Bolivia,
Buixa, Velour, Silvertone, Velour de Norde, Duvetyn, Broad
cloth, lm Pom.
Theolors are taupe, Burgundy, green, brown, navy, Pekin
BUk1, Reindeer and black.
Original Prices Range
$25 to $375
1
2
PRICE
Jearaway of Children's
COATS
They are for ages 7 to 14 years and a wide
range of style selection is represented.
The models are the season's newest and the
colors the most favored.
Some are plain tailored, while others are
finished with large coll.irs, b It d and trimmed
with plush or fur.
Original Prices $10, $28.50
1-2 off
- " in nn r i ir ..
Exceptional Bargains in Silk Blouses
Our entire line of crepe de. chine, (leorg f putty willow, taffeta, in all the new and
desirable colors and in the newest styles with ' ' and embroidered trimming every one
included in this remarkable sale at
The Clearaway of
FURS
Including Indivlual scarfs, stoles, cape col
lars, coatees, muffs and sets.
Tlu furs include Hudson Seal, Fox, Mink
Raccoon, Chinchilla, Lynx, Marten, etc.
Although the prices have been radically clip
ped the Fashion Shop's guarantee of satisfae
tion goes with every sale.
Original Prices $16.50-$400
1-3 off
1-3 Price
REGULAR PRICE
NO CHARGES.
NO C. O. D.
NO APPROVALS.
REGULAR PRICE
Our entire stock of Fur Coatt at One-Third
Off Regular Price.
ALL SALES FINAL