Our Country's Greatest Asset
Automobiles Absolutely Essential to the Conduct of Nation's
Business and Industry
ALLIANCE'S PROSPECTS FOR FUTURE NEVER
WERE BRIGHTER CENTER OF THE PANHANDLE OF
THE RICHEST STATE IN THE UNION, IDEALLY LOCAT
ED FOR THE MANUFACTURER, JOBBER AND DEALER
THE AUTOMOBILE BUSINESS HAS BEEN A GREAT
FACTOR IN THE CITY'S PROSPERITY.
Alliance is rapidly developing as a producing and distrib
uting center. It is located in the center of a rapidly develop
ing agricultural district, surrounded by smaller towns, includ
ing the rich potash producing districts to the east, the big cat
tle grazing district, with good labor conditions and fine trans
portation facilities.
As a market, Alliance now has a population of nearly
6,000 people, and is also within shopping distance of twice
that number.
The future of Alliance and Box Butte county is indeed
bright. Hundreds of thousands of acres of rich agricultural
lands surround the town and are rapidly settling up with farm
ers irom farther east, who are beginning to realize that a home
and independence can be attained here with less labor than in
the thickly settled eastern farming districts. They also realize
that farms here sjive a maximum of income for a minimum of
invested capital.
THE COUNTRY AT LARGE IS PROSPEROUS BIL
LIONS ARE BEING SPENT FOR WAR SUPPLIES, FOR
FOODS AND MEATS, AND THE PEOPLE OF WESTERN
NEBRASKA ARE GETTING THEIR SHARE OF THE PROF
ITABLE RETURNS FROM THE TURNING LOOSE OF
THESE IMMENSE SUMS OF MONEY.
Important Facts
Automobile industry best organized industry in the coun
try. Supports over 2,000,000 people.
In 1916 there were 1,583,617 automobiles and trueks
built, the value of the oars sold was $1,226,000,000.
The total registration of automobiles in the United
States for 1916 was 2,932,455.
Automobiles registered in Nebraska to July 1st. 1917,
nearly 130,000.
Automobiles registered from Box Butte county to
date, 748.
One automobile in Box Butte county for each 13 inhabitants.
"Eventually Why Not Now?"
The roads arc now in good shape almost everywhere. The
belated summertime is in our midst and the Call of All Out
doors is very, very insistent. Four of the best motoring
months on the calendar are ahead. Ho "Buy Your Car Now"
is a very timely prelude to the enjoyable months ahead of you.
We know you will find it difficult to resist the impulse to
buy that car when you read all of the allurements that are
fortlicoming. "Eventually why not NOW?" is trite but
true. Take a tip from these columns, watch the advertise
ments carefully, telephone the dealer who sells the car which
is nearest to your heart's desire, and have a demonstration.
Buy your ear now- -be happy in those pleasures it brings
you and content in the thought that you did right by putting
the cost of the car back into circulation where it will do the
country the greatest service.
"Buy Your
Car Now"
You, as the prospective purchaser of an automobile, should
purchase NOW. You should take the time for an investiga
tion "of the various makes represented by dealers whose names
are at the bottom of this page, and then make your purchase
without further delay.
The people of Alliance have been making unusually big
money for nearly three years now and with greater prosperity
ahead it all means that business here will have its big share in
the increase.
For the business man who stays at home in these war
times and does the work formerly done by two men in many
cases an automobile makes it possible to do double the work
and DOUBLES HIS EFFICIENCY BY KEEPING HIM
WELL. .
American farmers the backbone of the country are now
producing food for the world and to them the automobile is a
great boon. It soon pays for itself in the saving of time, la
bor and horseflesh, and brings him to the city, where he is a big
buyer. It gives him rest and recreation and opens up a broad
er life to him and his family, keeping them satisfied with life
on the farm.
Business concerns have recognized the necessity of the au
tomobile. It widens their delivery range, saves time, works
24 hours a day, 360 days in the year if need be, and will do
three or four times the work of a horse
By The Herald Editor
When President Wilson wTOte a New York business man,
"This is not only not a time to allow any slowing up of busi
ness, bill is a time when every sensible process of stimulation
should be used," the automobile and allied industries decided
that meant them, too.
Thoy figured it out this way: Mere you are, an average
reader of automobile news in these columns. You have the
money to buy a car, either a new one from $345 up, or a partly
used car.
Yon really want that car want it badly, for the pleasure
and health it will bring you and your family, for its conveni
ence, or possibly for business use as well.
You're weary of walking, or strap-hanging, or depending
on friends for lifts. Or you now own an older model (which,
confidentially, has an enormous appetite for gas, tires, oil and
new parts) and you want a better car as your position de
mands. And a newer car, you lightly figure, will cost much
less for upkeep.
They Have "Your Number"
The auto-folks know about you and know that you're
just holding back without any logical reason. For you know
as well as they that business is going to keep good, unless ev
eryone does like you and just "holds back." In which case,
of course, you are operating contrary to President Wilson's
statement to not allow "any slowing up of business. "
So the auto-folks intend to have, you set right on the mat
ter to sho you where you not only uncage the pent-up en
joyment iu those "resting dollars" of yours, but also do the
nation a good turn by putting them back to work in general
circulation when you buy that car you want.
THE AUTOMOBILE IS NECESSARY TO THE ARMY
IN SAVING TIME AND LABOR TO THE BUSINESS CON
CERN TO THE BUSINESS MAN TO THE FARMER
AND TO ALL IN INCREASING EFFICIENCY BY KEEP
ING US WELL AND HAPPY.
These great war times have demonstrated to a marked de
gree the necessity of the automobile to the army. We have ev
idence of this right here in Nebraska by the constant use made
of cars by the army men encamped in the state The automo
bile is indispensable in transporting men and supplies in sav
ing of time and labor. Only the other day the United States
Government announced it would buy 74,000 new cars for the
army.
A Canadian paper headline said the other day: "Canada,
despite war, buying 100,000 cars. ' ' Canada has gone through
precisely the same conditions that now confront us, so the ef
fect of the war there ought to be fairly indicative of what we
may expect here.
One of the largest tire companies found on investigation
that in 1913 Canada had increased its number of registered
cars 16,783 or 38 per cent, against the 1912 registration, and
during 1914, 22,070 or 36 per cent, as compared to 1913. War
was declared August 1, 1914, so that the last figures were little
affected thereby. Now, after two and one-half years of war
fare, Canada is this year buying 100,000 new motor cars al
most five times as many as were purchased during 1914, and an
increase of 85 per cent over the normal for 1913-14.
So Canada under war conditions, with a constant crusade
for economy, with the withdrawal of man power and money
far in excess of anything contemplated in the United 8tates is,
after two and one-half years, buying as many automobiles per
capita as the United States.
Theory and prophecy are not very convincing, but here
are the actual facts. The experience of Canada and her pres
ent liberal patronage of the motor car ought to be an evidence
of what the future has in store for us. If there is any doubt
as to the stability and prosperity of the motor car business, or
business in general, the experience of Canada ought to dispel
it.
The automobile means rest and recreation plenty of fresh
air to all. It has proved its worth in countless ways everywhere.
ALLIANCE AUTOMOBILE DEALERS
LEXINGTON
Minute Man Six
The Fashion Car
for 1917
Touring Car The Clubster
The Convertible Sedan The
Convertible Coupe
You Must See This Car
Armogast Auto. Co.
Distributors
Bayard, Nebraska
J. w. TRUE
Alliance Representative
19th Year
As an automobile purchaser you
are interested in just 6 things:
Appearance,
Reputation,
Durability,
Performance,
Service and
Price
You will be satisfied with your
OLDSMOBILE
$1367.00 f. o. b. Lansing
Nicolai & Son
Corner Second and Cheyenne
Alliance, Nebraska
The New Era and
Crow-Elkhart
Automobiles
We Have The Cars
Rumer Motor Co.
Distributors
Phone 290-116 Box Butte Ave.
Alliance, . Nebraska