the ALLIANCE HERALD
Lloyd 0. Thomas, Editor John W. Thomas, Associate Editor
George Edick, Oity Editor j
Published Every Thursday by
THE HERALD PUBLISHING COMPANY
Incorporated
Lloyd C. Thomas, President J. Carl Thomas, Vice-Pres.
John W. Thomas, Secretary
Entered Hi the post office at Allinncc, Nebraska, ofr transmis
sion through the mails ;is second-class matter.
SUBSCRIPTION PRICE, II .80 PKK TEAR IN ADVANCE
If your copv of The Herald docs not reach you regularly or sat-
isfactorilv, von should phone :140 or drop a card to the office. Th
hnRt of service is what we are anxious to kivc. ho don t hesitate to
notify uh without delay when you miss your paper,
Young
khaki.
America's favorite colors are Red, white, hlue and
It is a great honor these days to have a us fully productive occu
pation.
That new
in the face.
war tax makes the ordinary hank balance get "red
Seems like since Ann l ien gOl into war with (St nnauy the rest of
the countries want to get into good company. The cabinet of China
is urging that nation to deelare war on Uermany.
The weather man should help the newspaper man in his effort
toward a bigger crop production. The enthusiasm is line ho far but
more of the gardncrs as well as the farmers want to see the orb of day
of tener than has been the case in the recent past.
Down at the state university, and in other schools ami colleges,
the authorities are allowing full yearly credit to those students who
either enlist or go to work on a farm. Tost any senior would trade a
eouple of months on the farm for the privilege of getting out of those
closing exams.
EARL OADDIS IS A BUSY BOY
Earl B. (Jaddis, recently appointed private secretary to Senator
Hitchcock at Washington, is having a busy time these days. Cad, as
he is popularly known, was the political correspondent for the Omaha
World-Herald at Lincoln during the tveent legislative session ami
during past sessions, He has a wide acquaintance over the state and
to him was due a great deal of the credit for Senator Hitchcock's vic
tory at the polls last November.
Gad has been making some big acquaintances since going to
Washington the last of April. He has met Joffre, Viviani, Balfour
and JoanetU Raukin, as well as Joe Cannon, Secretary MeAdoo, and
other celebrities. We predict that his experiences at Washington
will round out the finishing touches to a polities education that will
some day place Cad among the top notehers in the political world
where he belongs.
OTTMAR MEROENTHALER
The sixty-third anniversary of the birth of Ottmar MergenthsJer
Was observed Friday by members of t hi' printing fraternity in Chica
go. Special exercises were held in the Shepard public school in Chi
Viago, where a portrait of Mcrgenthah r was unveiled.
Not onlv printers, but all men Identified with the newspaper pro
fession, might pause in their work to honor the memory of Merge II
thaler. The name "Mergen thaler" to the layman does not product
a thrill as does the mere mention of 1'ulton, Marconi, or Kdison.
M..imiili!iler wns n ieimis. am vet it has remained lor the news
naner men of the country, and more i specially the printers, to fully
appreciate the work of this man. Future generations will give to
Merirenthaler the place he is entitled to among the inventive geniuses
of the nation. Mergenthaler revolutionized printing by his linotype
which was the first machine to casl a complete line of type. The in
vention of Mergenthaler, when perfected, brought about a eomplel
reorganization in the composing room, as one operator on a linotype
could set as much type as four men. The new machine sounded tin
knell of composition by hand, at lc; st as far as hotly matter was eon
cerned, and it saved tune and mon y.
Although the linotype was nol patented until about lhKr. sine
that time thousands of machines have been installed in print ins.
nlants throughout the count rv. It is estimated that about 24,OtM
machines are now in use in the United States and Canada.
While perhaps the great majority of printers did not know that
last Friday was the anniversary day of the birth of this great man,
it is well to bear the date in mind, and in the future the profession
will conn unto a better understanding of the value and significance
of Mcrgenthaler's genius and of his service to men.
Some women are especially good at one kind of cooking and
some are especially good at another. Some women can fry chicken
so it will melt in your mouth, but can't make good bread. Some
other women can take the prise year after year at the county fair on
their bread but never win anything in the jelly contest.
The main point which 1 want to emphasize is that everybody in
the neighborhood knows about it. An espcciallly good cook simply
cannot live in a neighborhood very long without having everybody
know she is a good cook. In other words, she builds up a reputation
as a good cook either of some special thing or in all lines. And did
you ever see a good cook who wasn't proud of it? She might not
acknowledge that she was proud of it, but you and I know that she
is because if she is a good bread baker she simply wouldn't serve a
baking of bread that wasn't good. She would rther throw it out.
If she is a jelly maker she would boil the stuff over until it is right.
If she wasn't proud of it, she would just as soon serve a poor
batch of bread or a messy lot of jelly as any 'other kind. Hut she.
wouldn't risk her reputation as a good cook by serving anything
that isn't up to her standard if she can possibly help it and if she
does she will apologize for it, acknowledge that it isn't good and
explain how it happened and how badly she feels because that is the
only bread she has in the house.
Did you ever Htop to think that making bread or Jelly isn't very
much different from making anything else? When a manufacturer
make! anything better than other people make it he wants to have
that fact known. He advertises it In such ppers as this paper so
that in a little whije he gets a reputation for making tht particular
thing better than other people mke it. Don't you suppose he is
just as proud of his reputation for making his specialty better than
other people make it as a good cook is proud ot making her specialty
better than other women make it?
Of course he is nd he will show his pride in just the same way.
Hewouldn't deliver to a customer anything lhat isn't up to his stan
dard, or if he does deliver it he will apologize for it, tell how it hap
pened and make a specil price on it. He ordinarily won't let it out
at all with his nme or bind on it becuse he is proud of his reputtion
ami selling anything that wasn't up to his standard would hurt his
reputtion. Hit is one of the resons why dvertised products are us
ually better than products tha are not dvertised. The man who
doesn't dvertise nd hsn't built up repunt ion hsn 't anv renutntion
to lose if he does deliver poor merchandise to his customer.
THE LIBERTY LOAN OF 1917''
The United States, at the present time, is engaged in floating
$5,000,000,000 in bonds at 8 per cent. The transaction has been
given the name of "The Liberty Loan of 1917." and the nrocceds are
to be devoted, as the secretary of the treasury puts it, to carrying on
the struggle "for the vindic.it ion and Sllltrellliiov fif ilemnpenpv "
From the moment whin the subscription books were opened to the
present writing, a flood of mail, has poured in UDOtl the government
The subscriptions arc already mounting rapidly toward $500,000,000.
Ureal M this USm is, however, it is but one-tenth of the amount
required. Hitherto the subscribers have been banks, trust compan
ies, trustees, financial institutions generally, and the larger capital
ists. Many thousands ot people, ot course, share direetlv and in
directly in the purchases already made, and manv thousands more
will purchase bonds from their bankers later on; but, to iiuot Secre
tary NcAdOO again; "Every man and woman in the country must
the get behind the loan, must give financial aid and active support,"
says the I liristiau .Science .Monitor, it the result desired is to be ac
hieved. The bonds can Unquestionably be sold in large lots. The
financial agencies and investors who will have taken, within a few
hours, one-tenth of the loan have the means at their disposal to take
the other nine-tenths; but something more than this is desired by the
government. Active, substantial, enthusiastic participation in the
loan by the great mass of the people, the lesser manufacturers, mer
chants, capitalists the smal IsaVers, the salary and wage earners, is
necessary in oredr to prove that the nation as a whole is in sympa
thy with the task which the representatives at Washington have un
dertaken. "The glory of its success, ". says Mr. McAiloo, "will de
pend upon the extent to which the people shall contribute to the
loan." No class must be relied upon to furnish the patriotism and
the means, he adds, "to make liberty the common possession of all
the world."
Recognising fully the advisability and the necessity of interest
ing as large a proportion of tht1 population as possible in the great
transaction, a transaction in which all the people have a vital inter
est, arrangements are to be made to meet the requirements of those
of small means, and to enlist the interest of those who cannot them
selves subscribe. The plans have not yet been formulated, but it
seems to be the purpose of the treasury department "to enable those
who cannot buy a bond outright to do so on the installment plan.
The small saver can, of course, be of immense assistance in the
matter of influencing savings banks to invest in the Liberty Loan
and in giving moral support to thos. savings banks that have already
applied for allotments and wish to apply for more. There is no ques-
Hon. it should DC repeated, as to the success or tne loau. mat is a
foregone conclusion. What remains to be established, so that all tin
world may be impressed, is that the common people of the United
States are ready upon call, and practically as a unit, to prove then
loyalty to democracy by their works.
DESECRATING THE FLAG
The shallow patriotism such as is sometimes manifested by the
over-zealous man or woman who wears a reproduction of the flag in
any other form than a flag itself is deserving of censure ami a better
understanding of the rules of common sense. An object lesson might
well be made of some people who insist on advertising their patriot
ism by displaying the national colors contrary to custom.
The street fop, who adorns himself with paper stickers bearing
the national colors, the woman who wears a flag on her stocking, and
the owner of the automobile who has placed the flag upon the wheels
of his machine, should all be presented with a slug of advice in the
form of lecture on the common rules that pertain to the display of
the national colors.
The fop who decks himself out in the national colors is doing it
to attract attention to his own particular self. But very little, if any,
patriotism enters into the display. The wearing of the flag as an
emblem is a pretty custom and one to be encouraged, but the use of
it to the extreme should be condemned. The woman who wears a
flag on her stocking mav be patriotic, but she Idonces her patriot-
ism in a most peculiar place. It looks to the onlooker like she ww
emphasizing her anatomy more than anything else. It is perfectly
proper to fly the flag fsom an automobile, but it is not right to wrap
it around the wheels of the car and drag it through the mud and dirt
There is so much of the superficial and unreal about some Amei -icans
that their weakness would never be discovered but at a time
when everyone displays the flag. It is then that the unthinking
would demonstrate their patriotism by adorning every article of
wearing apparel with the national colors and parading forth at large,
advertising their ignorance and inviting criticism from the man win
unfurls the flag from the staff ami regards his act as the highest man
if est at urn of his patriotism.
Patriotism is not entirely external and a realization of this tact
will eliminate some of the horse play pertaining to the display of the!
colors.
WESTERN NEBRASKA TO MOBILIZE HER RESOURCES
Of la t eye arse Western Nebraska has become known as the home
of the "tthmble spud." For many years the farmers of this section
of the state raised potatoes year after year, sometimes getting as
high as fifty cents per bushel but more often twenty to forty cents.
But this has changed and so is the attitude of the country towards
our potato crop. Colonel Kvans, who has a farm near Marsland,
last week sold three hundred bushels for $500 cold cash. Others
could get as much or more if they hail the spuds but most of them
aven't and the seed proposition is getting serious.
And now another of food is going to make the potato sit up and
lake notice the '"lowly bean." For years it was thought only tit
to be used as food for soldiers ami those of us who took occasion to
notice that the bean contained more food units than most other pro
ducts of the soil. But with the price at twenty cents or more per
pound we are all proud to "h avc a bean" on the table.
Next week in Omaha is to be held the big mass meeting, called
by Covet nor Neville, as president of the State Conservation and
Welfare Commission, for the purpose of discussing the conservation
and increase of foods and to promulgate a practical policy to be put
into effect. Committees have been appointed to care for the differ
ent kinds of products and branches to be represented. As will be
noted elsewhere in the Herald this week. Representative Lloyd C.
Tl us of this naner. has been appointed chairman ot the commit
tee on Potatoes and Beans. He has been successful in enlisting the
services ot such men as Keith Pierce of Hcmingford, Herman Peters
..t Mav Si.iintrs Arab I. Hunuerford of Crawford. J. B. Bentlcy of
Sidney, H. T. Brown of Scottsbluff and ft M. Cornell of Valentin
to assist in the tratherintr and preparing of statistics and making r
ke.umiwndti(ins eoneei inn'' these crops and the other needs ot West-
i n Nebraska
These men hae an opportunity to show those who come to Oms
ha what Nebraska can do and is preparing to do this year in the cam
paign to provide the world with toodstufls.
Now don 't
in wit bout any
GOOD COOKS AND ADVERTISING
Who arc the three best cooks in your neighborhood I
stop to figure it out but just see if you cannamc
special effort.
In nearly every neighborhood there arc two or three or more
women whose especially good cooking is tin common talk of the
neighborhood. Kwtiybody knows about it.
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Fill oat this Coapun lor Catlo u l Fall Infornutioa.
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1311-13 Faruam St., Omaba Neb.
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Have You a Long Head
For Figures
? ?
YOU want to keep dow n the running expanse of your ear.
HOW?
Be different from the autoists who batter the life out of a
car by useless speed, unwise driving and constant neglect of
little things.
Be careful it means money in your pocket.
Let us overhaul your engine and put everything in tip-top
running shape for tin- busy season strain. Take good care of
your car
NICOLAI & SON
PHONE 164
AUTO LIVKRY GARAGE
AUTO BMP AIRING TIRES AM) SUPPLIES
M AKN SHORTHAND BY THE NEW, 8W1FT. SI' RE SNEJX
INDlVlDt'AI. IXSTRl t TIOX METHOD
Let me tell you a bit of a secret, don't let anybody teach you short
hand by the "class" method. It's the slow way. it holds you back,
you've got to wait on somebody else. The longer be takes, the long
er It takes you. Snell Shorthand 1b entirely different. The teach
ing is individual. We study YOU see just what you want, then plan
out a course for YOU you can advance as fast as others. If you're
apt, studious and persevering you can complete the course and qual
ify for $60 to $100 position in only three to four months no charge
if it takes you longer. Send today for full Information.
CIVIL SERVIC E SCHOOL.
KITTHEDGE HI. IK.. DENVER
iH B' Irt KfflKr
Dray Vkaaa 4
DYE & OWENS
Transfer Line
HOUSEHOLD GOODS
If moved promptly, and
Transfer Work arOlatt
leaMe&ee phone 6M and Blae 174
QUITE SOME CHANGE
itlmMhfl Trade Exhibit)
a i. ..nt wmmi ..... vili.ii th' editor of this macazinc first be-
I A- A 1 .. I . . . .1 I. I I i I I 1 L 1 L t . I" 111 ' 1 I ' I. i t I t
irilll hi in li'lVH U ' t I :t I "T 1 1 ! i I 1 t'UIIN IH VMUOlin liwiw. ivt ......... ,
!" .... s..k Ummkm u iim.l munis it was noticeahlo that such item
mm nlnki and chums iii eatincd salmon WtTt considered ulterior pro
..... i.,.i...oi...w ... .i , , I;,, I, is" standpoint. 1 hen they
11. Il 1 I (Jill UH" tnnunrMini . ., , :
ware mentioned onlv incidentally, and it was explained that the lat
..w......;iiv ii.Mii.lv sold in the south. Now the market is
rapidly developing for pin'kt. and chums and they are jfoo.1 property
anv nlaee. Hiifh prieesi arc wiping out lot of notions and prejudices
the people had when they couUt 1KOTQ mem.
BUY THAT FARM NOW
Look at these splendid lands of Southwestern Nebraska and
Northwestern Colorado before you make cropping arrangements for
1918. Don't make a rental contract for the coming year that put
you nowhere, toward a permanent home until you have looked into
the crop records of these areas. (Jo out and talk to the farmers of
the.v counties, you'll find them prospering and ready to tell you
that an invesment you must make to properly equip for renting an
Baatera farm will put you at work on your own account in their
neighborhood and on the road to independence.
I have two new folders setting forth the agricultural conditions,
one for Nebraska and one for Colorado, illustrated with local farm
MCeiu-1 and maps showing location. They are free. Let me Dut
ycu in touch with the best farm bargains offered today.
S. B. HOWARD, Immigration Agent, C. B. St Q
1004 Farnam St., Omaha, Nebr.