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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (July 1, 1916)
PAGE 14 A. JT7LT. lffll A New Organization (Continued from page 1) PAGE 24 St. Joseph and Kansas City announc ed that their local organization? would undoubtedly Join as soon they returned and explained matter?. Readers of this paper will be pleas ed to ndte that in the election of of ficers, James H. Bulla, who has serv ed Nebraska well as president of the State Live Stock Sanitary Board was honored with the presidency Charles F. Huntelnger of Omaha wa elected secretary. The first presi dent and secretary of. the national Traders' Live Stock Exchange. The vice presidents from the differ ent exchanges so far selected were O. A. Waite Tor Sioux City, T. D. Wat kins for St. Louis, C. II. Martin for Chicago and F. . Kellogg for Oma ha. Vice presidents from other mar kets will be selected as their ex changes signify their Intention of be- co ning members of the national or gauizatlon. On motion It was decided to bold tho next annual meeting of the Nat ional Trader; Live Stock Exchangt in Omaha, Friday and Saturday, July 13 and 14, 1917, at which time thf executive committee is instructed to hrlnR in a constitution and by-law? for adoption. . All the delegates expressed satis faction and enthusiasm over the new organization and It Is practically cei tain that before another year rolls by thero will he at least ten other mar kets represented. FIGHTING MAIL ORDERS F. It. Moon of Iakcvllle, Ind., Sold f 75,(K0 Worth of Goods In Towu of 800 The following article, taken from tt.e Omaha Trado Exhibit of July 22 is of much interest to merchants In general: It was the privilege of the editor of Trade Exhibit to listen to E. B. Moon of Lakeville, lnd., a town of 300, tell some of the delegates to the Associat ed Advertising Clubs of the World convention at Philadelphia how his store would sell something like $75, 000 worth of goods this year. While the most of his talk was dl rected to those men who prepare and place national advertising, some of it was directed to fellow retailers. Ho began by stating that several years ago-he and his brothers were doing a little business In a little town and they decided that they could do a much larger business In the same town, or rather, the same commun ity. So they went after it, first by clean' lng up their store, rearranging things and Installing up to date methods throughout. Then they began to ad vertise. They discovered that they didn't know much about it so they began to learn, from any and every source possible. Mr. Moon said be read then, and still reads, every trade Journal he can get bold of. and he reads and studies everything else that, holds any possible information for him. Since by reading and studying they Improved their own advertising untl It began to bring In big results, they concluded they might as well also hook up with the power of national advertising, bo they stocked every nationally advertised line that could e sold at any profit. Right here he explained that they computed the cost of selling each Item and the num ber of turns on each, and made each pay its own way, instead of comput ing on the grand average of stere costs. - Here Is a small part of what Mr, Moon told the delegates: The retail merchant must be good buyer, must have a fit place In which to display and sell ms gooas The store must be clean, inviting, lleht and cheerful: his clerks roust be trained. They must know thf goods and know the arts of salesman the spirit of service. Kindness, hos-1 Utility titnl mutual iniiesi. t Advertising is the moot-in way of eking goods. Nationally uJvertisvd ' goods aie a lile-saver to the le.aile.. he farming community Lt.ia bcu el-' ucated to It. Tito farmers are b - Sinning to expert it, uud yet ti" i all merchant who ha been in lu. - ess for any length of lime kitov." radically Utile or toihliig nhom writing copy; first, because he know little or nothing about th scieui-c t i i alesmnnship. He has the conceji : ion that advertising is selling goods' t a cut price; his local competitor lias the ,;aine idea. For bom res son 1 ne has been educated to that betici, , md bus not learned that salesman- hlp is selling goods at a profit, ami j hat advertising is salesmanship oj - paper. Is it any wonder mat ! uch merchants f-illed last year? . i The local retailer's personality Is a factor, and yet the mail-order houses, with all these handicap. ! nave gone right out Into the country : llstricts and sold goods right una- t ; he nose of ihe country merchant. ,Vhy7 Through the power of advv Islng; salesmanship on paper, wlMi well-prepared catalogs that display he goods uttractlvely; with discrii . Ions that are compelling and Ihi'i newer the questions "why", "what", 'when" and "whereforo" that have gotten the business. Last year, In the year 19.15. tin ! vholesale business of thn city of Chi- j ago, it in sain, ipm on j jert'i nv. rhe mall order business in that city nt reared 10 per cent. This change n distribution has affected not only he retailer, but the wholesaler. 1: i something in which he and tli Manufacturer who sells to the dea) r and lliroufcli the dealer are vitally nterested, and it Is a subject In vhlch they shall be luore vitally in erested, else there will bo greatei dumps in the business of both of hem. So. after all this, one great big roblem of selling goods to the farm- 3r of the country communities ts an advertising problem. Now, there has been much criticism that the country merchants don't do more ad vertising; that this Is why the busi ness is going to the mall-order hous es. Has Cure for Hay Fever -Colonel Tom Banning, the welj known Insurance man, has a cure for hay fever that brings excellent re sults, if the patient survives the treatment. The colonel was at one time himself a sufferer from the dread disease and discovered the cure accidentally. The remedy tastes like a cross between a Mexican hot tamale and a dish of genuine German sauer kraut. Its chief attractions s em to lie in the fact that the patient, after taking a dose, forgets about the hay fever while suffering from the effects of the medicine. The Colonel is en deavoring to get Charley Reed, the well known Burlington conductor, to try the remedy but Charley has In formed Tom that he doesn't care to be in a position where it would be necessary to ask for a share of the Burlington relief. Little Willie's Chirp. Father brought home' a bachelor friend to dinner and mother took spe cial pains to cook everything nice to eat. After the meal was over the guest said: "W.ll. I certainly enjoyed that; It's the best dinner I've had In a long time." Little Willie spoke up: It's the best we've had. too." Ex change. Growth of Fingernail. - The growth of the fingernail Is an jch and a halt a year; they grow more quickly 1 summer than in win ter; the middle finger grows the fast est end the thumb the slowest In Much the Same Class. - The man who Veer . kh Vlug for the eld times has about as much standing as the horse that refuses to quit shy log at automobiles. N V?A-I JOE McCLENEGHAN, Manager The Record Live Stock Commission Company By an unfortunate mishap, the picture oCJr. McCleneghan which ap peared in The Alliance Herald, June 15, was poorly printed. We are pleased to reproduce it above, and call attention to his advertisement In the current issue of The Herald. Civil Service Examination The following United States Civil Service examinations are announced to take place in Alliance on the dates indicated. Full information can be obtained from F. W. Hicks, local sec retary, at the Alliance postoffice: August 9. Assistant Biologist, male, salary $1200 to $1400. Lab oratory Assistant In Ceramics; male, salary $900 to $1200. August 22. Mechanical draftsman, rrale, salary $1000 to $1200. August 23. Apprentice draftsman, male, salary $360 per year up to $60 per month. WOOD BROTHERS Li ve Stock Commission Merchants Chicago Omaha Sioux City Always Safe and Reliable f When your stock is consigned to WOOD BROTHERS you are sure of fair and honest treatment ; It's the firm with a record of good sales and good service, covering a period of almost fifty years. Experienced Salesmen who have been with us for years in charge of each department. Competent Brand and Yardmen. '."'".. !! :, . '-; .- - tl Invents Stacker Hay Holder Robert Westley, a Box Butte coun ty young man, has invented a device that is needed by farmers and ranch men all over the country. At Is a "hay holder", a device that holds the hay on the stacker head after it is placed there by the sweep. In stack ing hay difficulty has always been ex perienced in preventing the hay from falling from the head after being placed there by the sweeps. This de vice does the work and it will be a boon to all. The device will fit any stationary hay stacker. Patent has been applied for an the device will soon be on the market. i 'T4 J ship. They must sen me gooas i - !