Newest and Most Charming of Spring Modes
In this Great Apparel Store the inspiration for many novelties and smart ideas comes to us from foreign designers.
American manufacturers have seized the opportunity and, have quite outdone themselves this season, and the most fas
cinating display of Dresses and Suits we have ever shown is the result. The prices are extremely moderate. Silk dresses
for afternoon, street and evening wear are shown here in wonderful assortment.
Appreciation
That (lie FASHION SHOP is supplying a much desired place
in the shopping sphere of the Alliance and Pox Butte County La
dies is evidenced y the large crowds that visited our store the
only exclusive ladies' ready-to-wear store in Alliance on our
opening day. Our store was crowded all day and up to late at
night with ladies, many of whom found just the Spring garments
they had been looking for and at the right prices.
We were agreeably surprised at the hearty response given
our first elTorts to please the shopping public of this territory and
take this means of expressing our appreciation.
Kindly remember that our greatest aim will be to carry in
stock the very latest creations in styles for women in large enough
varieties to suit all tastes and purses.
Fascinating Frocks
lust received a large shipment of afternoon fascinating
Frocks at $7.75 and $8.48.
For Afternoon, Street and Dress Wear
Manufacturers have brought out a wealth of new and charm
ing styles in silk dresses to meet the great demand. Also a line
at $12.50 and $17.50 made of silk poplin. Made of taffetas, gros
de londre, charmeuse, crepe de chine, etc. New Russian basque
effects, wide flaring skirts, etc. Women's and Misses' sizes.
Just Received Another Shipment of Nobby Coats in all col
ors, coverts, gaberdines, novelties, in plain colors, plaids, checks,
etc. Flare belted and other designs all sizes, at $5.25, $7.25,
$9.75, $12.50.
Reception or Evening Downs
. Showing the smart Russian basques, the full wired hips, the
beautiful draped tunics, and the "Pouffe" or bustle effects. Cold
and silver trimmed combined with delicate silks, at $15.00, $17.50,
$25.00.
if A
New Goods Received This Week
Several new shipments of garments that we had hoped to
have on hand for our big opening day were just received this
week. There are reproductions of and adaptations from Ihe most
charming and newest creations in ladies' ready-to-wear direct
from the big style centers of the east, and although our stock was
considerably reduced by the liberal patornage we enjoyed last
Saturday, it is again complete.
We have a splendidly large range of styles and prices and at
each price you'll lind superior quality and style individuality
plainly evident.
You must see these new arrivals in order to appreciate them.
Every favored fashion and fabric in all the season's most desira
ble colors; an imm'ense stock to select from and exceptional val
ues at every price.
High Grade Tailored Suits
Our showing for this season of the year is by far more versa
tile than elsewhere, every known model from the artificer is to be
found among our hundreds of smart garments $12.50, $15.50,
$19.50, $25.00 to $45.00.
The wonderful fabrics used in their construction are interest
ing, and the colors of the season have never been so soft, and at
the same time practical. Women's and misses' sizes in all groups.
Smart Tailor-Mades, $25.00
These suits are especially attractive, as they contain every
good model shown in the higher priced lots. The art of reproduc
tion has made it possible for the manufacturers to give us these
wonderful copies. Materials: Gaberdines, poplins, taffetas, serg
es, checks, etc.
Silk Petticoats, $2.50 to $6.50
In special colors and styles. Every good, desirable color to
go with the new frock or suit.
But a few years ago, only a small proportion
of those who wished to be well dressed purchas
ed their garments ready-to-wear today only a
very limited number have their garments made
to order. There are several reasons, but the
most important ones arc that you get better
styles and materials for a given sum and get
the garments more promptly and with less
worry.
French and American Designers have labor
ed arduously to produce the beautiful creations
that will rule this Spring. From so much beau
ty it was hard to choose the best but the up-to-the
minute styles shown at THE FASHION
SHOP represent a careful selection of the pret
tiest and the most approved of the fashions in
Coats, Suits, Dresses, Skirts and Blouses for
Spiiny;
Announcing the 'Arrival of the Dort
Automobile in Alliance
The Dort Five-Passenger Touring Car is commodious, comfortable. thoroughly dependable,
electrically equipped throughout, electrically started, amply powered and sturdily built. In design,
material and workmanship it represent the most approved type of light car construction. It will com
pare favorably, feature for feature, with cars selling for 50 per cent greater cost.
The Dort possesses many exceptional mechanical features, as well as numerous points of super
iority, such as rear axle construction, silent self-starter, efficient electric system, extra heavy crank and
cam ahafts (with exceptionally long bearings), cantilever springs and other features of mechanical ex
cellence that are unparalleled In a car selling for anywhere near the Dort price.
The Dort Touring Car is designed for family or business use, in which service, economy, ele
gance and power are desired. This Bplendid model, thoroughly equipped throughout, deep seated and
comfortable, will give year after year of satisfactory use to its owner at a minimum of initial cost and
upkeep.
Port Touring Car $700.00 F. O. B. Alliance
Fully equipped, including electric starter, tiro, carrier, demountable rims, all-weather tread tires In rear
Specifications
Electrically equipped throughout; left bund
drive; center control; four-cylinder motor cast
en bloc; exceptional water cooling surfaces and
extra heavy crank and cam shaft bearings; cir
culating splash lubricating system; thermosy
phon cooling system; battery type of ignition.
Connecticut make; gravity feed gasoline system
and selective type of transmission; 3 speeds for
ward and reverse; three-quarter floating rear
axle; internal expanding and external contract-
Now on Display
3rd and Laramie.
ing brakes with large surface; demountable rims,
30x3-inch tires, all-weather tread on the rear;
50-inch full cantilever springs in the rear; front
semi-elliptic; streamline body, with ample leg
room In both compartments; 105-Inch wheel
base; standard 56-inch tread; full standard
equipment including Westinghouse electric start
ing and lighting system; electric lights through
out, one-man top. windshield, speedometer, gaso
line gauge, horn and complete tool equipment.
at the Reo Garage
Alliance, Nebraska
Foshier Motor Company, Omaha
W. D. Rumer, Alliance Distributor
: Sturgeon & Powell, Local Agents, Alliance
SPECIAL SAFETY FIRST
SERMON AT THE PHELAN
Rev. II. J. Young Will Jive Special
Address at Meeting Arranged by
"Q" Kafety First Officials
As a part of the Safety First pro
gram of the Burlington railroad com
pany, a special meeting has been ar
ranged to be held at the Phelan op
era house next Sunday, March 19. A
sermon suitable to the occasion will
be preached by Uev. II. J. Young,
pastor of the Christian church, and
Btereopticon views showing how
many accidents occur on the railroads
will be shown. Special music is be
ing prepared for the event.
. E. M. Swltzer, superintendent of
the Safety First department of the
Burlington railroad, will be present
and will make a short talk explaining
the movement. Other Burlington of
ficials are expected to be present.
: The safety first movement al
though still a new thing is proving
quite practical and that it has ac
complished much good is evident
from the gradually lessening number
of accidents since the movement was
started.
. The general public and especially
the railroad people are invited to at
tend this meeting.
ELECTRIC WELCOME SIGN
CELEBRATION THE 25TH
Tiirade to lie larUciNtted in by All
Organizations Contributing
to Cost of the Sign
A demonstration In celebration of
Alliance's latest improvement, the
large electric welcome sign being
placed across Box Butte avenue at
the corner of Third street is planned
for Saturday, the 25th, when the
nign will be all ready to have the
Juice" turned In.
At a meeting held a few days ago
It was planned to ask each of the or
ganizations contributing to the cost
of this Bign to select a committee of
four to arrange for a proper repre
sentation In the big parade to take
place on Box Butte avenue and there
will be fireworks galore and plenty of
music. Mayor Komlg will turn the
Bwltcb lighting up the sign for the
first time.
The Iron standards for the sign
have not yet been received and the
sign will be suspended temporarily
on wooden poles in order to have it
ready for the crowds that are expect
ed next week for the land opening
and auction. Alliance will be the
first city of its sice In this section of
the country to have a sign of this
character.
H. S. GIRLS WIN LASI
BASKETBALL GAIfilE
Make Better Showing for Season
Than Did the Hoys' Team of
Local High School
With a score of 44 to 23 the Alli
ance girls' basketball team of the
high school won the final game of
the season played here, last Thursday
night, with Sidney.
The Alliance girls finished the sea
son with a record of Bix games won
out of eight played, while the stand
ing is just about reversed for the
boys' team. One reason assigned for
this is the fact that In the girls' team
are four seasoned players from last
year, while the boys' team is com
posed of raw material, with but one
exception.
The Alliance girls lost two games
to Kimball, and won two games each
from Sidney, Chadron high school
and Chadron normal.
One more game is planned to close
the season, and this is to be a game
between the boys' team of the high
school and a high school alumni
team. No date for this game tin t
been announced.
CITY DEPARTMENT REPORT
KvcclU-nt Showings Made by. All City
IkflNttimentK During the Month
Kndlng February 15th
The reports of the various city de
partments for the month ending Feb
ruary 15, rendered to the city coun
cil Tuesday evening, show that the
different departments are making the
best records ever Bhown. The report
of the light department showed gross
earnings of $3046.71, discount al
lowed of 1232.76. operating expenses
of $1107.19, construction of $126.29,
leaving net earnings of $1580.47 as
against net earnings of $1553.07 for
the same month of last year. There
are now 629 consumers of light and
power, an Increase of 19 over the
last report.
The report of the water depart
ment showed receipts of $1274.54
with 687 consumers.
The report of the city, treasurer
showed receipts of $1941.30 In the
general fund and disbursements of
$1726.21, leaving a balance of $394.
39. Receipts in the water fund were
$132.07 and disbursements were
$518.86, with a balance on hand of
$1609.09. Receipts in the light fund
were $5113.51 with disbursements of
$1555.42 with a balance on hand of
$9190.83 and $4259.75 invested in
general fund warrants. Balance In
the cemetery fund is $222.19.
The report of the police magistrate
showed receipts from fines of $41,
from Judge's fees of $23.20, from
marshal's fes of $16.80, a total of
$81.
(Continued from page one)
L. H. Mosher, F. E. Holsten. J. a
Dole. A. D. Rodgers, E. M. Martin, J.
W. Guthrie and C. A. Newherrr.
A. D. Rodgers presented a petition
signed by tenants and owners of
property in the main business seo
tion of town, asking that plans be
made for the construction of a steals
heating plant during the summer and
promising to make use of the same la
case It was constructed. After some
discussion it was decided to ask tb
voters of the city to indicate then:
wishes at the coming election. A
special meeting of the council was.
called for Monday evening, March
27, to consider the heating plant pro
position. Ordinance number 216 was passed,
creating paving district number one
in the city. This ordinance is pub
lished elsewhere in The Herald.
Sam Sheldon, city scavenger, pre
sented a petition signed by citizens,
asking that he be given a five year
contract as city scavenger and e
clusive use of the city dumping
grounds. After a talk by Mr. She
don and considerable discussion, the
petition was laid on the table.
The railroad officials of the Bu-'
lington extended an invitation to the
city officials to attend the "Safety
Hrst" meeting to be held at the op-
ra house Sunday night, March 19, at
which time Rev. H. J. Young will
preach a sermon on the above sub
ject. The proposition of purchasing a
tractor for use by the cttv in rrswttn
! and plowing was taken up and wlH
Vl .1 . I .m I ,1 . .1 A 1 . .
" urtiuru uu hi me special meeting
on. the 27th, at which time bids will
be received.
Mayor Itomig announced that he
had an pointed the election hnaH tnr
;the spring election as follows:
First ward: James Hunter, Moses
Wright and A. S. Mote, Judges; Her
j bert Butler and Harold Snyder.
I clerks. Second ward: T. D. Roberts.
T. M. Lawler and Milt Whaley,
Judges; George Snyder and J. D. Ero
erlck. clerks. Third ward: Jos
Brennan, George Oadsby and Howard
Reddish. Judges; W. R. Mets and 1
A. Suprise, clerks. Fourth ward: B.
G. Lalng, T. H. Barnes and J. L. Nlt
olai. Judges; Percy Cogswell and W.
O. Barnes, clerks.
Walks and tress were ordered low
ered to grade on the property across
from the court bouse on Box Butte
avenue. A petition asking that ths
city water mains be extended to Fair
view Addition was received and re
ferred to the committee on fire and
water. The request of Superintend
ent Hugb.es ;of the electric light de
partment for a new typewriter for
the light office and new material for
rebuilding electric power lines was
granted.
A letter from the Commercial Clue
protesting against granting the li
cense to the Wortham Shows was .
read end pigeonholed. The request
or Councilman Kibble for a platform
at the intersection of Third street and
Box Butte avenue to be used during
the land auction next week war
granted.