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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (Aug. 21, 1913)
.... f Alliance Welcomes Retailers and Hardware Men. Report'of Conventions in Supplement Official Paper of City of Alliance, County of Box Birtte and United State Land Office TOk Alliance Herald Largest circulation of any newepaper In WotV ern Nebraska. OFFICIAL ORGAN NEBRASKA STOCK GROWERS ASSOCIATION VOLUME XX ALLIANCE, BOX BUTTE COUNTY. NEBRASKA I THURSDAY, AuGUST 21, 1913 NUMBER 37, i ...... , , , , NO, I DON'T NEED TO ADVERTISE" T 0 HAT'S what an Alliance merchant said to the writer the other day. He is one of those men who hold a nickel so close to their eyes that they could not see a dollar a foot away. He has a good business, but it isn't erowintr as fast as it should. Many other business men, not only in Alliance but in small towns all over the country, say the same thing and are in the same boat. They look on advertising in the newspapers as an expense instead of an invest ment, which it really is. Constant, steady, intelligent advertising in your town newspapers is the only thing that will keep the mail order houses from getting your business and it is cash business at that. N Monday of this week, August 18th, a total of 19 mail sacks came to the Alliance postoffice, each one containing 20 catalogues from Montgomery, Ward & Company, the big Chicago mail order house. These catalogues were consigned to their customers at the Alliance postoffice. The postage on each catalogue was 25c. This made a total of 380 catalogues in one day, the total cost for postage alone being $95. These catalogues cost this company ap proximately $1 each to publish. This makes the cost of the catalogues sent to Alliance on one day a total of $380 and adding the postage, makes $475, or $1.25 for each customer. OW, Mr. Business Man, do you spend $1.25 PER YEAR on each one of your customers in advertising? This is only a portion of the money spent by the biff mail order houses. When the cost of the magazine advertising (most of the country newspapers won't accept their advertising) and the circular advertising is added onto the $1.25, it runs up two or three times that amount, you can plainly see why it is that the business of these monster concerns is steadily increasing and why it is that you have a hard struggle to keep even. The only way that the encroachment of the mail order concerns can be stopped is by the smaller merchant adopt ing their methods ADVERTISING. N SPECIAL SESSION I. 0. O F. GRAND LODGE Many Delegates Attend Special Sessions of Odd Fellows and Rebekahs on Tuesday BANQUET TUESDAY NIGHT MAKE up your mind that you will spend $1.25 in advertising for each one of your customers this coming season. Then send for The Herald ad vertising man and ask him to help you plan your campaign. Start out right' by placing a well written, well set advertisement in The Herald's big booster edition on September 18th. The special Bunion of' the" I. O. O. F. Grand Lodge of Nebraska waa attended by many delegates from the western part of the state. Grand Master Bass, of Broken Bow, Grand Secretary Gage, of Fremont, and Brother Hood, ' Inside guardian of the grand lodge, of Chadron, were at the session. Sister Fannie DeBow, of Cole ridge, Mate president of Rebekah Assembly, waa in AlUance the same day and a new district was organ ized under her direcUlon. It will be the Northwest Nebraska district, number 33. Mrs. Johnson, of Mitch ell, was- elected president; Mrs. Cox, of Alliance, vice president; Mrs. Eloow, of Mitchell, warden; .Mrs. Lowry, of AlUance, conductor; and Mrs. Mose Wright, of Alliance, treasurer. Rebekah meetings were held both Tuesday afternoon and evening at the Gadsby hall. The next meeting of the new district will be held In May. 1911, at Mitchell. The special session of the I. O. O. F. grand lodge was held Tuesday af ternoon at the hall. A number of new members were initiated. Tuesday evening at 7:30 the Re betodhs and Odd Fellows formed in a parade, headed by the AlUance band, that extended for over two blocks in length and was far ahead of anything of Re kind ever given in Alliance. After the parade the regular ses sion of the Alliance lodge was held In the hall and a special session of the Rebekah lodge held in Gadsby hall. At eleven o'clock 175 people sat down to a banquet served in the Gadsby hall. It was the largest banquet held in Alliance since Feb ruary 25th, when 225 people cele brated Alliance's 25th biithday. The program, which was abort on ac count of the fact that the grand lodge officers had to take No. 42 cast at 12:30, was as follows: Toastmarter. Lloyd C. Thomas Address of Welcome, II. 11. Brandt, Alliance. Noble Grand. Response, T. W. Bass, Broken Bow, Grand Master. Our Lodge. A. J. Macy, Alliance, Vice Grand. The Benefits of Odd Fel.owshlp. 1. P. Gage. Fremont, Grand Sec retary. The menu served was as followa Olives Rruijit r!hrt-.ken Dressing Mashed Potatoes with Cream Gravy Pickles utiwse ueiery Fretii Bread Salad Ice Cream Cake Tea Coffee Cigars Suectal music was furnished by Prof. James Wallace and orchestra. fcv.Hr. win c are a. few of the dele gates and visitors attending from out of town: ODD FELLOWS Court House Rock Lodge No. 301 Bridgeport J. T. Holloway ' Leslie Boodry J. G. Porter A. C G. Keuxpfer Chimney Rock No. 257 Bayard R. E. Wioner T. F. Watldas Horrible beyond human conception waa the calamity that yesterday be fell the family of Samuel Pitman, five miles northeast of Hemiugford, on what Is commonly known as the Carl Roberts place. The details of the awful tradgedy beggar descrip tion. The family consisted of Mr. (Continued on page four, cvl. three) 0RR0RS OF A HOLOCAUST Erstwhile Prosperous and Happy Box Butte County Family Almost Annihilated by Fire Fiend MOTHER AND THREE CHILDREN PERISH CITY SCHOOLS TO OPEN SEPTEMBER 1 Two New Departments Added A Course In Agriculture and Business Course L18T OF TEACHERS FOR YEAR and Mrs. Pitman and four children, Lods, eight years old; Kenneth, five; Gladys, three; and the baby boy between three and four mouths old. Mr. Pitman and hired help were heading grain in a field about a half mkle from the home. Seeing the fire they rushed to the house with all possible speed. A neigh bor, August Drew, arrived first, pre ceding Mr. Pitman and those who were with him only a few moments. Mrs. Pitman wae found in the war den, a hundred feet or more from the house, her clothing nearly to'-n and burned from her body. The residence, a neat story and a half building, was on tv.c west side of the road running nor th and south, and faced east and couth. A cave cellar at the rear wa connected wllth the kitchen by a covered pas- (Continued on page 8, Column 1) LIGHTNING KILLS TWO Terrific Bolt Strikes Bunk House on Corbin Ranch 40 Miles West of Alliance, Killing Lawrence Smith and Fred Proctor Two men were killed and a 'hlrd badly stunned by a bolt of lightning which struck the bunk house at the old Capt. Corbin ranch, about forcy miles west of Alliance, Sunday ev ening during the terrific rain and thunder etorm which pa&sed over Alliance and the countrv westward. The ranch is located ten miles from Curly postoffice, nearly direct ly north of Mitchell. It is owned by Sanford. Lawrence Smith, aged 21, and Fred Proctor, aged 24, were working on the ranch for Mr. San- ford. They were standing in the doorway when the lightning struck the coiner of the building. They were in their slickers, which were dripping wet. Both were almost in stantly killed. Mr. Sanford v. an in the ranch house, nearly 100 feet away, and ran to the bunk houe Immediately after the bolt struck. Slight signs of life were in the Smith boy's body but repeated ef forts failed to resuscitate him. Joe Sanford, Jr., aged 24, iu the bunk house with the boys but BURLINGTON BRIDGE BURNS Fire, started by an engine pass-, ing over it, destroyed three hundred feet of the mile' long Burlington bridge a mile and a half east of Grand Island yesterday morning. This bridge is on the mala line, which passes through Alliance. All passenger and important freight trains are being routed over the Union Pacific tracks from Grand Is land to Central City, returning to the main line via the branch line from Central City over the Burling ton to Aurora, where they return to the main line. The brklge Is about a mile in length and U located over the North Platte river. There is very little water In the river at this time, so the work of rebuilding will not be delayed by that. The fire was stopped by engines which ran out on -the bridge from both sides and threw water on the fire from their tanks. In this way they eaved the entire bridge from destruction. The fire started at 11:U0 o'clock. Central time. It was stopped in about an hour. The trains coudag west were not delayed very long, number 41, due here at four o'clork this morning, arriving at eight o clock. Number 43, due here at 12: 'JO this noon, will arrive at 4:40. Railroad officials state that the bridge will be temporarily repaired by tonight, so that trains can pass over it. A pile driving crew was sent east yesterday evening at 9:00 o'clock. They will work from this end and a crew from Lincoln will work from the other side. The permanent repairs will probably be finished by the last of the week. The damage is comparatively light, amounting to approximately f.OOO. Alliance Women Will Edit Section of Herald's Great Booster Edition to be Issued Sept. 18 was sitting on the edge of an outs bin, several feet away. lie was knocked unconscious by the same bolt, but soon revived and has now fully recovered. He 1 a brother of Mrs. W. M. Lee, wife of the govern ment veterinarian of thk city. The bodies were taken to Mitchell, where Smith "was buried. The body of the Proctor boy was shipped to Sidney, Iowa, his former honi. for burial. New Department at Harper's In keeping with the progressive spirit that has made the Harper's Indies' Toggery one of the best known 'stores In western Nebraska, It Is announced that a complete dry goods department will be installed in connection with the nobby line of ladles' millinery and other wear al ready carried. The new department will consist of an entirely new stock of silks, woolens, piece good 4, novelties, notions, etc. Mrs. W. R. Harper, recently re turned from a visit to the eastern millinery markets, announces that the woman's hat of large size is destined to be relegated to the back shelf during the fall eeaiuu. Thece are to be replaced by smaller shapes tn neater form and of variegated colors. Cleopatra a new shade of green Virgin blue and Nynunphe. a com bination of Nell Rose and pink will be the mowt popular In trimmings. Back trimmings are to be largely tn vogue, some of the creations be ing designed to rise like miniature tree from turban effect hats. Don't overlook tine supplement to this Issue of The Herald. There are no greater boosters for the state than Nebraska wo- men. The Herald recognizes and appreciates the influence of the women of Alliance and all Nebraska In the progress being made by the state at large. In- dividually and collectively the women have contributed largely to many enterprises and partle- ularly to tbose which have in- volved the furthering of educa- Hon and the raising of state in- stitutlons to a higher plane. Now The Herald In tts big BOOSTER EDITION, to be pub- lltthed September 18, proposes to give over one section to Alliance women. This means that all of the available space in this one section of The Herald will be de- voted to women and their work the section to be edited ex- cluslvely by Alliance women. Every woman believes she can edit a newspaper. This will be the one big opportunity for Alll- ance women to prove hteir cap- ability in the field of journalism. No particular subject of worn- an's work will be given prefer- euce over any other. H will be simply a mutter of giving all women the recognition for the work they have done for the city and state In the past the work they are now doing and the work they may do in the fu- ture. The Influence of Alliance wo- men may be made far-reaching by having Its place in the big BOOSTER EDITION. Many hun- dreds of extra copies will be mailed out and the women will be given an opportunity to ob- tain as many extra copies of the edition as they desire to mail to their friends In this and oth- er states. k The Alliance City schools will cp- Jpn Monday,. Sevt. 1st.. Until the - oi4til-- hufttillii e t I m 1 i i i 1 ii I ii I wvus w I i-XJ so i the entire acnooi wilt be housed la the High School and Emerson buildings. Tfce following grades will be ifn the h'Sgh school building: All high school grades. Second grade taught by Mis Ed- It h Jones. First grade taught by Miss Ache- son. , Beginning First grade taught by Miss Jackson. All other departments will be housed in the Emerson building. No confusion should result excepting; possibly in ' the first or. second grades. Carefully noting the follow ing will remoW moot of the misun derstanding regarding the BUILD ING to which pupils should go: All high school students to the High School building. All Eighth grade students to the High School building. All Seventh, Sixth, Fifth, Fourth, and Third grades to Emerson build ing. . , Seccynd grade pull, who were In M1b AlexamderW flrt rude last year will report at Emerson building. Second grade pupils who were la Miss Acbeson's first grade last year will report at the High Schocl building. All First grade and HfKlnnwi!; pu pils living MAST of CHEYENNE AV ENUE will report at the Hugh School building; those ltvlng WES V of CHEYENNE AVENUE will report at Emerson building. At the lust meeting of the Board of Eduxtttiloji it was decided to en large the course fti agriculture t meet the provisions of the Shum way act paed by the last legisla ture and secure recognition by the State Superintendent a an Agricul tural hifeh school. Tbia reeot?ultlon is necessary to secure the financial aid from the state, provided for ta the Shumwav act. The Board also decided to introduce a buemeas de partment In the high school. The introduction, of these courses will necessitate an additional teacher in the high tcchool. Supt. Pate is now busy changing the course of studv to meet the new conditions and searching for a teacher for the bus InetM department. Mr. Clemen L will have charge of the work in ag riculture. The following are the teachers for the cowing year listed according to the building in which they will work when the new Central building h completed. General W. R. Pate -Superintendent. Miriam Seuwell Music and Art. t High School C. A. Anderson, Principal History. Isabella Gabu Normal Training and EngHab. S. L. Clements Agriculture and Manual Training. Eva Sherdo-nmn Language. Georgia Canrield Domestic' Science. Mary L. Keech Science and Mathe matics. Business Department, ' Central Teachers O. M. Burns, Principal Seventh grade. , Maine White Eighth grade. (Continued on past 8, column S).