THE HERALD HAS THE LARGEST CIRCULATION OF ANY NEWSPAPER IN WESTERN NEBRASKA
Two Sections
SIXTEEN PAGES
The Alliance Herald
Section Two
PAGES 9 TO 16
VOLUME XX
ALLIANCE. BOX BUTTE COUNTY, NEBRASKA I THURSDAY. APRIL 24, 1913
NUMBER 20
Give the Boy of the Country Town a
Chance to Develop a Future for Himself at Home
The National Indoor Game Associ
ation, is a philanthropic organization
which has for Its object the safe
guarding of the young man's leisure
hours by giving him his favorite
games under wholesome Influences.
Its motto 1: "To ameliorate the
conditions, not to annihilate the
games." It seeks to force unscrup
ulous game room-keepers out of bus
iness or Into higher Ideals of con
ducting It. It seeks to encourage
rural communities to become public
spirited and to offer recreations and
amusement for its young men In
order to check their migration to
the larger cities. It seeks as a part
of its work to build up the country
towns, including those of a few
thousand .population commonly spok
en of as small cities. In this part
of its work it tries to induce the
merchants of such towns to pursue a
course that wlH place them in pos
ition to not be at the mercy of the
mall order houses of the large cit
ies. F. J. Mllnes, Evanston, 111.,
who is president-treasurer of the
association, sends The Herald the
following with permd&sion to pub
lish: What is the matter with the busi
ness man In the smaller towns of
this country? Why is It that he is
everlastingly asleep?
The Country Merchant represents
the very best, development in Amer
ican manhood. He is headthy, strong
and unusually intellectual, but he
simply will not get out of the rut
made in the road of bits kind of
trade, by the footsteps of bis pre
decessors. Here is the whole story in a
nutshell; contrast the following ox
amaples :
On the one hand we have the
present prosperous condition of the
country, originating th extraordinary
good crops. We never had better.
Then there must be demand. An
vex-supply without a market is al
BMWt as bad for the farmer as no
craps at all. The demand, as well
as the price, were never better than
art present.
Next comes the wage earner. His
condition is undeniably better than
It has been for years. Because of
) vast sums of money that must
change hands during the next six
months, to gather and transport the j
immense crops, the laborer's ser-!
vices will be well paid for. Money
sent to the farmer from the pur- 1
chasers in the Kast will be used fort
improved equipment. Old farming;
implements will be discarded and 1
replaced by new. The harvestimg
machinery business is a good baro
meter indicating 'this condition.
Now comes the Country Mer
chant, the Doctor, lawyer. Hotel
Man, etc., and the Amusement Man.
Their share of the harvest dependB
entirely upon their ability to keep
abreast with rapidly changing con
ditions. The Merchant in the rural
districts, who imagines that lie earn
handle his business on the same
slip-shod plan as that employed by
his predecessors forty years ago. Is
badly mistaken. He lias new con
ditions to face, new forces to con
tend with, almost unsurtnountable
obstacles to overcome. These, like
Bunco's ghost, will not down. They
come one after another, thick and
fast.
First of all, there is the bugaboo
of the Mall Order House in the big
cities, next l the Pareela Fost, Uien
comes the Interurbam Car, the Au
tomobile and Good Roads. Rapid
and easy methods of transportation
makes it comparatively easy for the
farmer to get to the larger cities
and entirely overlook the dealer in
the smaller place.
The Merchant, Hotel or Amuse
ment Man in one of these smaller
places la quite likely to see cus
tomers pass his door en route to
the city, if he is willing to rest con
tent with the metbodB employed by
his predecessors. Some are equal
to the emergency and promptly lay
plans to get their share of the pre
vailing good times. Others do not.
Now then, here is what we have
as a remedy for the disease:
Meet city oompeliUon with the
City Man's methods of getting bus
iness. A country town which has no pas
times, no athletic sports or no plac
es of amusement that are clean and
wholesome, is not likely to be at
tractive to the farmer and his
help, therefore:
The Country Merohant or Amuse
ment Man have one common inter
est, and that is. make a irade cen
ter; get the people to come to
town, amuse and hold them; secure
the trade of the surrounding coun
try and prevent iii going to the
larger cities. That is tiiie first pro
position. Everybody is agreed on
that score.
How do the big stores in the city
get the orders of the country trade?
First, by full page display ads in
the big papers. These are almost a
complete catalog of each of the var
ious departments of the entire store.
Think of it, an issue of a well illus
trated catalog with catchy descrip
tions and skillfully phrased talk
about prices, spread out before 75,
000 to 200,000 women, who have
money to spend and who need the
noods. There can be but one result,
which means a sale.
Then again, these same big states
ml have theiir mail order depar
tments, t throw it -vhlch catalogs are
fiilTilcd itr grr-at quantities - to the
farmers and rSftatetttO of MM smaller
towns. How long could these big
stores exit if they did not use
tluse advertising pullers to draw
trade.
The answer is self-evident. Their
cxpensts would eat them up and put
tin 'in out of business inside of ten
months.
Suppose for example, five of the
big department stores of Chicago
should adopt the methods of the av
erage country merchant, cut off
their aJve'itiIng in the papers, dis
continue solicitng orders by mail,
r. fuse to send out samples and all
Of the proprietors should sit quietly
down and wait for customers to
happen along, as is usually done in
the country store. Can anyone
doubt the result? Contrast the dit'
ference betwssn tin two method
and the 'remedy Is as plain as the
.- in in the sky.
Of course, the an.-utr is. Hunt the
small store in the country town
cannot afford high priced advertise
menU, costing $6,000.00 to $10,000,
neither can he afford to Issue a cat
alog or have a mali order depart
ment. That's perfectly true and
nobody will try to dispute it. but he
has his local newspaper and its
working force at his disposal, and
It's the greatest and best working
farce In this entire world.
I el us repent that country news
papers, if properly used, are positive
ly the best advertising mediums in
the world for the money.
Mr. Merchant, Just store this
thought under your hat every coun
try tewn that has a daily or weekly
newspaper is missing a harvest if
its merchants do not make It their
mail order catalog. Every Inch Of It
should be used. It Is a gold mikie.
Mind you, it should be a price cata
log, with a good Illustration and a
oatchy description of every article of
merchandise carried In stock l)n your
town, no matter whether I toe s
package of onion seed, a gas engine,
hay seals or a flannel shirt, and ev
ery article ahown should be quoted
at a price that compares favorably
with the prices in the advertise
ments of the city concerns.
There is not a country town in
America where three or four pages
of this class of advertising would
not boom the local trade and put
the city stores out of business, as
far as orders from that locality are
concerned. Their advertisements
should resemble a catalog, not bill
poster's efforts. EVERY MER
CHANT SHOULD MAKE IT A
POINT TO ADVERTISE HIS GOODS
AND 1'RICES, INSTEAD OF HIS
NAME.
The country editor should remem
ber that publicity advertising makes
politicians, but result advertising i
Hie only kilnd whieh sells goods and
is best calculated to pull In order-;,
ami should educate hi clients into
thai' form as rapidly as possllbie.
Get tcgethe-r and put your should
its t' the w-heel. Improve your
st'reet HghMng; encourage life In
the town by promoting amusements.
Some towns make the mistake of
suppressing them. Remember that
idle mlm Is create indolence, the
plague before which enrilres fall.
Avoid the fallacy of all talk about
,! ranizing hrme Industry, Lr-t it
be known tliat you are a lot of good
fellows With the latch string on the
outside, who fight to :he laf dit. i
in politics, but H li line the ootnpfl
tltion of the world in cheap prices,
qualities end in everlasting hustle,
enterprise and go-ahead- progresatve
ness, and you can bid deftanee to
the bugaboo of the Parcels Post and
the threatened Invasion of the big
store monopoly of the great cities.
Do it now. S ail the weekly cat
alog in the very next Issue of yortr
local payers and keep It up until ev
"ry item ef mcr har.Hise In your
cown is ligved for the Inspection of
the buyers of the county. Your
shu.'e of .he prwnt prosperity will
foMow Jucv as sure as the light
follows the sun.
The Automobile and Hood IPiads
for rapid tram Lt to the larger towns
are he-re to stay. So Is the Panels
Post. Get ready and meet it. Take
advantage of to reach your trade,
and increased business will follow!
Railroad News of Interest from Burlington
Employes' Magazine for April Written by F. A. Hively
The following railroad notes wars
published in the April issue of the
Burlington Employe' Magazine. The
notes are written by F. A. Hively,
chief clerk, and although a few of
tbem have already been published In
The Herald they are all interesting.
Switchman E. H. Barteman, who
was injured a short time ago, has
gone to Kansas Cky for a few days.
Switchman Wm. Sowers has re
turned to work after being off for
several days on account of sickness.
Walter C. .fessup has entered the
service as switchman In Alliance yar
Night Yardmaster F. E. Irwin art.
Edgemont has resigned In order to
go on a farm In Kansas.
Switchman Chas. Benns at. Seneca
has been off duty for several days
on account of sickness.
Conductor F. Hill has resigned in
order to go on his farm near Chad
ron.
Mr John T. Keiley has entered
the service as brakeman on the Alli
ance division.
Passenger Brakeman J. R. Hoke,
who has been on leave of nbseuce
for the pnst lxty days, has returned
to work.
Conductor D. W. Kenuer has re
turned to work after a sixty day va
cation spent in California.
Following new brakemen have en
tered service account of rush of liusi
news: H. L. Donovan, R. R. Rii e, F.
C. Walbridge, C. F. Rice. H. P.
large and C. H. McGee.
J. A. Shay, formerly night clerk at
the round house, has transferred to
the service as brakeman.
Itrak.-nian C. A. Hill, who has been
at Handy, Nebr., for the past two
months, has returned to work.
Knglneers F. E. Allen and C. E.
Wills, from Alliance, and Engineer
Feign from Sheridan, were out on a
duck hunt, leaving Alliance about the
Cth of March and returning on the
21t, but were sorry they d'l not
K ; much game account of tin t inn
They were lucky, they say, to (ot
back alive.
Brakeman T. A. Mc.Mutry. who has
bsen on sixty day leave f KtMMncs,
lias ri turned to work.
, Conductor G. E. Miles was called
-to l)es McTWH-wbonr ten-days ago
on account of sickness of relatives.
Brakeman H. A. Hoi I wagon from
Itavcanu has been transferred to the
west end and Is now working ou' of
Alliance
Business has been very good since
the snow blsckade, lt being nevessary
May I, 1904. Second vice-President
Wlllards special. Conductor Andrews,
Engineer .lacotoy, engine 33, made run
Newcastle to Alliance, if,:, miles, in
CI hrs., 68 inins.
June 16, 1904. Extra 366 West,
Conductor A. O. Gordon, Engineer J.
A. McDonald, made run Alliance to
Crawford in 2 hrs., 8 mins., with 25
can stock, 700 tons.
October 1, 1906. At 11:01 a in ,
line Edgemont to Newcastle turned
over to Sheridan division.
November 24. 1906 Alliance depot
burned.
ON THEIR WAY HOME
A powt card was received by The
Herald Monday morning on which
was written the following:
West Klrtoy, Cheshire, England,
April 7, 1913.
As the latest news from Alliance
which wiil reach us here wiil be
published about April 6th two days
old now would appreciate It if you
would mall extra copies, beginning
with April 1st, to me care 8. 8.
Celtic (arriving I, New York, April
26th, and they will be delivered to
the ship on arrival. All well. Sail
April 17th. Yrs. sincerely.
A. T. LUNN.
PERU NEWS
By Henrietta Myers
Newsy notes of Alliance people
and others at Peru State Normal
BERNHARDTS ARRIVE SAFELY
The following message on a postal
card received by The Herald from
Webster Bernhardt contains the in
formation that they have arrived in
Los Angeles safely. The message
reads as follows: "1,08 Augele-s,
Galif., April 17, 1913. Alliance Her
ald: Send paper to 2;!18 West :t0th.
Please send back numbers from Ap
month here. This is a dandy town.
Think we'll stay. Webster."
Representative Earl D. Mallery ar
rived in Alliance on Monday from
Lincoln.
Prot. Meyers, who taught in Alli
ance high school la-st year, is here
for a visit of a few days.
Judge I.. A Berry went to Liu-
SCISSOR
ril 1st. Alliance should not kick on coin on legal business Monday, re-
phone charges. They are $2.00 per turning yesterday.
The Clipless Fastening is Far
Handier than a Clip and Better
I HE Clipless Paper Fastener is made in
I two stvles, a hand machine and a
stand machine. The fastener cuts a
hinged tongue from the paper it
self, bends it back and inserts in a slot, where
it locks securely, all in a single operation. Xo
pins or fasteners needed. You are certain
that your papers will be bound together just as
you want them.
May we call and demonstrate to you?
' Pdone juo.
Herald Publishing Company
A l Rodgdcs, one of the direct-;
ors of the Federation of Nebraska
Ketaileis, has Just been elected may- I
or of his home town. Alliance. Neb.
According to the newspaper giv- '
ing the report (The Herald), also1
publishing his picture. Mr. Rodger i
is a very prominent and Important :
man in his locality. Besides being
mayor he is president of the Alli
ance Commercial Club, and is also
Quits lirominent and uotive nuaHlnel
ly. He has a proaperouos grocery
store in Alliance and to interested
in the Alliance Fruit company
Members of the Federation, even
though not of his political complex
ion, will be pleased to learn of his
success.--Omaha Trade Kxhlbtt.
C. H. Harpole purchased a new
Ford car from Link LoWrj and ac
companied by him, drove it over to
Alliance Tuesday. The friends of
Mr. Harpole are glad to note his
prosperity and hope that he may not
even encounter borrow pits in his
. unving, or at least not another one
-Bayard Transcript
Frank Kicken and daughter, of
Ellsworth, were in Alliance Monday
i ii business connect) i with the land
office.
For Burns, Bruises and Sores
The quickest and surest cure for
burns, bruises, bolls, sores, lnflam
mation and all skin diseases Is Buck
len's Arnica Salve. In four days it
inred L. H llaflln. of IredeJI, Tex..
4 sore on his ankle which pained
so that he could hardly walk. Should
lie in every house. Only 25c
K commended by Fred E. Hoist en
Advertisement 1 7-4t-20l 6.
The Nettleton
Delphi Model
A Professional
Man's Shoe
The footwear taste
of the average pro
fessional man is
best served by a sim
ple, unobtrusive
style best expressed
by the Delphi Model
of the Nettleton
make.
We illustrate the Del
phi in a Glazed Kid
with a light single sole.
It is a shoe of excellent
quality and lasting good
appearance.
to promo c several engineers to li.m
die the business and put on MVSfSl
new firemen, also necessitating dou-Ible-erewlng
the helpers.
Yardmaster O. A. Hillebrand of
Crawford has been laying off for the
past few days. His place has been
rnied by Conductor F. Horn.
Engineer Dletlein la on the sick
list and will probably be laid up for
some time.
Engineer G. L. Mllliken is laying
off until April 10th, and will work on
his ranch at Minatare.
Engine 964 waa received from the
Havelock shops, where the engine
received a general overhauling.
Engineers H. P. Harbottle and F.
J. Carter have taken a trip to Seattle
nnd into the Canadian states It is
very probable the they wMl have a,
good time.
Engineer P, J. Nolan has Just re
'.urned from his ranch, where he haa
been while laying off.
Knglneers H. Rennau, Cole and
Firemen Shawver and Bell went on
a duck hunt about March 12th, nnd
were snowed In and just return))l on
March 22nd. They say they all had
a good Job holding down the sides of
the tent while the storm was raging:
Engines 3109 and .'116;! were receh
ed freim Sherldnn elivhslon on March
22nd, en route to Havelock shops,
Sttd passed thru Alliance.
Engineer Austin, who has been run
ning switch engine In Seneca yard
for last five years, Is again trying
the road and to on Engineer W. A.
Miller's turn between Alliance and
Seneca, which wus made vacant, on
account of Miller going to Crawford
Hill.
Fireman Eberly is laying off for
about ten days, and is making a trip
In the east to Detroit and other cit
ies visiting relatives.
Fireman J. A. Bacon has been on
the sick list, for last week with ton
dlitis, but will soon be able to re
sume work.
Below are given a few extracts
from Dispatchers Iog Book a Alli
ance, Netn
April 4, tSM. Kxtra Eaat, Condue
tor Dodge, Engineer Nolan, engine
296. made run Alliance to Whitman,
72 "milts, without stop; had 15 cat
III sp and i cars df,
May 1, 1896 No. 41, engine 251,
Hilller and Eaton, made run Alliance
to Edgemont, 111 miles, 2 hours 37
mlns., 4 cars.
Mny 27, 18H.Y When did It rain?
Mcsher says he can't answer, "only
been here 7 years."
June 4, 1896. No. 42, engine 104,
Johnson and Thompson, made run
Alllunce to Ravenna, 2118 miles, In 6
hrs., 28 mlns., with 5 cars. Run Sen-ee-a
to Ravenna in it hrs., 2 mlns.
August 31, 1896, No. 41, engine
819. Conductor Cotnnt, Engineer Mc
Fall, with 4 cans made run Alliance
to Edgemont, 111 mllea, in 2 hours,
27 ininules.
July 6, 1896. No. 42, engine 205,
Conductor Andrews, Engineer Thomp
son, made run Alliance to Ravenna,
2:18 miles, in 4 hrs., 56 mlns.
August 7, 1896.--No. 42, engine 266,
Conductor Johnson, EngineT MllikenJ Owing to the care of our bead
made run Alliunce to Ravenna in .". Janitor, Mr Burr, the plants in ths
hrs., 11 mlns. i green hui;.-e art In splendid condi-
Aprll 2, 1897. No. 42, engine 211,' Hon The geraniums are all bios-
Mrs. B. Mewhirter has returned
from fialting with relatives In Kans.
and Iowa.
Izola W'orley and Clare Mewhirter
are among the number to receive di
plomas In May
A very enjoyable and instructive
talk was given In Chapel recently by
D' an Rouse
Mrs. Edith Barker is called "The
Doctor'' by the girls at Oak fllea
dormitory because she always has a
remedy Tor all their Ills.
Peru has an excellent base ball
team this year. They have played
several games m Iowa and Missouri
and won all so far as reported. Clare
Mewhirter ia on this team.
The Junior-Senior batuquo! held on
April 1 1 was one of ths finest ever
given. There were three hundred
and sixty place laid. The Alliance
people who were present either as
guests or assistants were: President
and Mrs. Haves, Ieah Kreamer, I
zola Worley. Tulare Mewhirter, Flor
ence Johnson. Mrs. Edith Barker and
Henrietta Myers.
Peru is Justly proud of beim the
first school to send aid to the Oma
ha tornado sufferers. Over forty-five
dollars was sent.
iMallery and Cornwall, made run Alli
ance to Seneca (108 miles, in l' hrs
12 mlns.
April b, 187.--Nlne Inches snow i
fell at Alliance, April 7th, four inch-1
e fell.
April 19, 1897. No. 41, engine 21.'
gallery and Eatou, made run Alliance
(0 Edgemcnt In 2 hrs., 25 mim.
April 26. 1897. No. 41, Engineer
Mllliken, Conductor Cotant, made run
Senecu to Alliance in 2 hrs., 41 mins.
March 27, 1898. Mallery and Held ,
eman, engine .502, train 201 . made
run Edgemont to Dead wood in
43 mlns.
Sept. 22, lKlih No. 201. Co unt an.l
soming aim made a fine showing
w hen used in the dec aratii is at the
Junior-Senior banquet.
WILL VISIT OLD IOWA HOME
Mrs. Andy Davidson of De : Mo!nt-s,
Iowa, arrived Monday of last week
to attend the funeral of William
Lawrence, but as -he came In on
43 she was too late for the ft leral.
Since then she has been visiting
the Lawreu-es She is a sister-in-
Bn law of John Lawrence, Sr. He and
'Mr. Lawrence have decided to ac-
company Mrs. Davlcnson upon her re-
Rockey, engine !02. with .! cars, made -urn ' llw' They came from that
run from Edgemont to I lead wo jd in
hrs., 38 mins.
state to Nebraska in I88K a.ld have
not been back there since coming
April 20, 1899. No. 4(5. Betebenner altheaigh Mr Lawrence made
and Reid, engine 1196. made run New ""Ip to eastern Nebraska wT.hin
.i.-i I,- to Alliance In 6 hr It ml.n.1 the last few years. The Hreald
L'.l.....o . . tit lui'i K7 k hoots theV will ilHVe h itlanannt visit
I i . i i i i i iv, I '-.,. , II' in W - . - . -
low zero at Billings; 46 degrees b' among the scenes of their younger
low at Alliance. aa'
April 24. 1899.- Began filling hi
Sheep canyon bridge on Dead wood BUILDING AT BE RE A
line.
April .iu, 15.- two invnes snow, r
fell at Aiitau -e.
January 16, 1901 No. 42. Conduc
tor McClelliui, Engineer M. F Nolan.
e ngine H7. made run Alliance to Ra
venna In 5 his., 22 mlns.
February 28, 1901. -No. 301, Ryan
and PruuklUi, engine 6!, made run
Alliance to Sterlinx. 116 mUee, in 1
hrs., 37 inlns.
July 22. 1902. No. 46. Condu tor
J. H. Cantlin, Engineer S. W. Jacoby.
engine 64. 32 loada. 827 tona. left Sen
eca 4:33 p.m., arrived Alliance l:M
p in
May 2. ISO.; Condue tor Andrews.
Engineer Mllliken , made run Seneca !
.o A 1 1 i a ii - in 2 hrs.. 30 nr.
May 27, 1903. Cotant and M. F. j
Nolan, engine 64. on No. 41. made
run Ravenna to Alliance in 5 hrs.. 11
mins. , actual running time.
June 16, Ittt." No 42. Conductor
Zollinger, Engineer M. F Nolan, en- i
gine .1687. made rim Allian e io Ra ,
venna in 4 hrs.. 63 mlns.
December 21, 1903. No. 42, Con-1
ductor Cotant, engine 44. Engineer,
Mllliken, made run Alliance to Ra-I
veana in 4 hrs.. 40 mins. ADDRESS
ami Airs J A Wells of Be-
rea were in Alliunce Monday. The
Herald learned from Mr. Wells that
he U building a house, 24x34, on his
farm which conies up to Berea. Mi
King of Heiuinttford is doing the car
penter work While in the city Mon
day Mr Weill ordered his name re-
n rolled oa The Herald's subscrip
tion list, having formerly been
subscriber to this family paper.
THIS COUPON
WHEN PRESENTED AT
The Herald Office
Is good for one Vest Pocket
Diary and Memorandum Book,
with useful information. Present
in person or send by mail with
2c postage for return of book.
NAME