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About Dakota County herald. (Dakota City, Neb.) 1891-1965 | View Entire Issue (June 9, 1921)
DAKOTA COUNTY HERALD W Yuur Chance Tnwr innmiMfe :fA&!w:ifM5x-- S3 i i - 1 1 - jl i mWMMMfM 5s L JrW& JUS , Afc ;riP:s memmmzw . wiaw- m i t-isvra IHKX&VSlfflKStyi ASPIRIN jfcvFf By JOHN F. THORNTON, JR. (From the American Boy, Detroit). REMEMBER distinctly the pnrtlng words of my old sclioolmnstcr thut Juno morning my class graduated. "What are you fellows going to do now?" he asked. "I suppose every one here has sovernl Ideas of what ho would llko to be nut terlng around In his head. It's pretty hard to decide between them on n day like this when the flsh are biting up In 'Old Sandy.' "My advice to each one of you Is to gut your Ashing polo and ' carry tho question along with you. Near the shores of 'Old Sandy' you will find schools of polllwogs. lcorn n lesspn from them. "Thebe polllwogs nre on their way to froghood. Vou fellows arc on your way to manhood. Hut tho polllwogs nre not In nny particular hurry. I don't think you'll find lljem trying to leap around and lift their voices like frdgs. Ah a matter of fact they re going to nssuino several different shapes be fore they settlo down Into froghood. For tho present, however, they are content to go right on being polllwogs. "You follows are In tho polllwog stage. Hour powers and abilities are only half revealed. Look around before you decide what Vou want to bo or do. In a few years you may become awaro of qual ities In your makeup whoso existence you never suspected. At the snino time, abilities that you think you now possess may fade away. Take your time t Vou may snvo yourself from the futo of n misfit. You've heard of them tho doctors are" un knppy because they are not lawyers, tho chemists ;who would bo of more service to tho world as newspaper men." I hnvo passed on these wise words to many hoys. And I pnss them on now with a new application to the -small-town boy who dreams of achiev ing success In the 'city. His mind Is crammed with Ilorntlo Alger, Jr., lituff. Ho has read tho plctufesquo llfo stories of some of our big men who loft tho farm for tho city. Tho whistles of a locomotive among tho hills -mates him yearn for the city, bristling with op portunities. Ho looks upon tho glistening rails as tho one avenue to his opportunity. He Is short-sighted. A few yenrs ago, a big city was tho place for an up-and-coming young mnn. It needed him, ant) It was prepared to reward lilm with money and po sition. Today, however, the siory Is reversed. "America has grown too fast," say our deep think ing economists and publicists. "Sho bus spread lierself thinly over a largo area. The futuro of tho country lies In Its undeveloped small cities und towns." Aro you looking for opportunity? Exnmlno thnt .little old- "ono-hoss" town of yours, beforo you ' think of buying a one-wny ticket from It. Thero are many ambitious, and very wise, young men who nre deliberately leaving tho larger cities and moving Into towns such uh yours. A few months ngo I visited a country storo In a typical small town of tho West. Tho owner Is n young man. Ten yenrs ago ho left tho town and went to Chicago for n "real Job." Hut ho had not worked long before ho realized thnt It would bo many years before ho could get tho kind of job lie wanted. Thero were opportunities for fore men, mnnagers, superintendents and other "bosses." Hut they were purely administrative Jobs. He wanted to create and build up a busi ness of Ms own, Tho death of his father called him homo to enre for lils mother, and ho got a Job In a general store of tho town. It was a terrible grind. Tho work ItwTf was not back breaking. Hut tho dally round of little things to do tho samo dull routine, 'hour after hour, day after day, week after week, got on his nerves. Weighing out a bagful of this, wrapping up u handful of that It was hard work simply becauso It wuh not Interesting. Did this young follow hettlo down and wear him self deeper and deeper Into tho rut? Ho did not. lie simply began to look around to see If bo could liven things up. He M!R"strt to tho owner that ho advertise. -Advertise!" snorted tho owner. "What for? Why p'tu I everyone 'round here knows wo'ro here. And open for IiurIiii"h all the tlmo. P'tu I And carrying almost anything In stock thnt they'll tret wnnt. Advertise! What for? He suggested specialising. "Why not throw out tame of thoM slow-moving articles and put In goods, thnt sell more quickly?" "No." sold the merchant. "Wo depend on tho fanners for tho bulk of our trade, and wo'vo got to carry n general line n llttlo bit of everything, yfo-jtu I we'll go right on with our lino of alaples." The next- year the young man bought out the eld mnn and started In to bo n buslness-bullder. Ills first reform was to got rid of hnlf tho stock. You know what u collection of Junk tho overage rwnntry general store Ik, with Its haunting odor of harness grease, calico, soda crackers, horso liniment and cheese. He had observed that tho women did most of tho buying. So ho molded his store's nervlco to meet ilr needs. He Investigated their buying hnblts. He learned that those who could afford to buy ftaery patronized tho large city stores, or mM awny to the mall order houses. The young man visited the Jobbers and ronnn torturers In tho city. Ilo brought back a largo" consignment of hats, kuIIh, drewes and other tyllsh things thnt women wear. Then ho fitted vp a special department In the space from which t had thrown the gun oil and ten-penny nails and skunk traps and n lot of other odils and ends. Tho other merchants of the town predicted ruin for tho youngster. So did the banker of tho com munity. "He'll never bo able to compete with the city stores," ho said. But tho young merchant surprised them, no sent letters to n list of prospective customers. Tho women's wear was sold In two weeks. From that time on he gradually turned tho old general store Into a women's and children's store. Ho did not specialize on clothing. But be limited his stock to those things in which a woman Is nnturnly Interested clothing and house furnish ings and groceries. And ho advertises. That Is one of the mnln rea sons for Ids success. Tho town nlono could not support his store. One new business Idea he uses Is very effective. Ho has appointed "agents" In the surrounding smnll towns. Their work is to report to him weekly, on printed fortus, any In formation thnt will put him In touch with new customers. If n girl becomes engaged, or n couple Is married, ho knows about It, and Is nfter tho business thut usually results from buch events. Ho knows also whenever a new house Is built, or Un old house Is remodeled, or a new family moves Into Ills territory. - - c In seven years this young man hns built up n business that Is known for miles around. Seventy-live per cent of his business Is done with farmers and their families, who drive or motor In from points fifty miles away. That Is the ron ton why, during the past year, be has been able to do n business of more than $780,000 In a town whoso population does not run much over 2,000. Hundreds of smnll towns hold slmllnr oppor tunities for young men. If ever there were "golden opportunities," small-town merchandising holds them today. For American farming Is fast becom ing n mighty flue paying business. Wealth Is ac tually Increasing faster In tho rural districts than In tho cities. And tho American farmer and his family are no longer satisfied to exist on the very barest necessities of life. They nre buying lux urle.s and conveniences In Inrgo quantities. The Introduction of electricity alone Into farming com munities is creating a tremendous demand for electric churns, wusliers, Irons, fans and vacuum cleaners. vTutor system, porcelain sinks, wall paper, paint and varnish, butter house furnish ings these aro only a few of the things that ure selling heavily In tho rural districts. An expert ban figured that tho American farm market has a wealth of SO.OOO.OOO.OOO. Fart of that ninrkct Is around you. Tho chain stores are spreading out from tho cities. The mall order houses bavo secured quite n hold on the farmer's trade. Hut If you decide to build up n business In your community you need not worry over their competition. The mall order houses give no bet ter values thnn It Is possible for a local merchant to give. And a man or woman always prefers to trade with a friend whenever that hi possible. Tho young mnn with n capacity for friendship und a goodly shnro of brains and energy has every as surance of success In small town merchandising. Hut merchandising Is only ono of sovernl Holds In which tho small town offers excellent oppor tunities. Tho president of ono of our big Pacific coast banks devotes an unusual amount of tlmo to the development of his employees. Ono day he called two clerks Into his prlvuto office. "I believe," ho Bald, "that you two young men aro going to mnko good nt banking. Hut you need n little broader experience with banking problems thnn your work hero affords you. In n big plnco llko this, you know, you aro Diablo to lose your sense of perspective. "I have mndo arrangements with two of our cor respondents. Thero Is a Job awaiting each of you In n country hank. On these Jobs you will bo called upon to do n llttlo of everything. You will become banking factotums. When your edu cation Is completed there Is an executive position huro for each of you. You have a week to think It over." Tho young men thought well of tho proposi tion, and disappeared Into tho "hushes." Hut tho president's plans went awry. Neither man re turned to blm. Ono wrote him a long letter In which he listed some of tho advantages of a small-town Job over a city job the cheaper living cost, tho more healthful surroundings, und tho chance to make more Intimate friends. The other man, In a telegram, quoted Caesar, according to Longfellow: ."Hotter bo llrst In a little Ibeilan village than second In Home." There aro something llko thirty thousand banks In tho United States. .More than throe-fourths of these nre situated In towns of lotss than ten thou sand population. It Is In these small-town banks that many of our future hanking leaders are being formed, for hero a new Idea In banking Is being developed. As ono banker has said, It has been found good business to take Interest In people as well as from them. In other words, the bankers of the country r.re going out of their wnyB to'help their clients to grow richer. I could mention many Instances of tho rise of young men In tho bunking world because of their ability In this direction. Hut space permits of only one. In a cortnln Eastern farming community there were, a fow years ago, two honks. They, were very strong competitors. A young mnn lu ono ot the banks sold to the cnrhlor: "There Is Just so much money In this community. Doth banks hero are folllug over enph other, try. Ing to Induce farmers to bring thejr business to them. We litivo a great many good accounts al ready. Why not roll up our sleeves aud help our depositors to become richer? If non-dcposltora see us doing this they have the best argument in tlio world for bringing their accounts to us." -ihe farmers of the community were hard work ers, and Intelligent Hut they had no lender, witnout a single "by your leave" tho bank as sumed the leadership. It organized a "Fanners' orum." On the bank's recommendation tho farm ers employed a "field demonstrator," thoroughly grounded In the theory and practice of scientific farming. The federal government paid half tho expenses of this "soli doctor." He spent his tlmo traveling from fnrm to fnrm, making soil tests and advising the fnrmeVs regarding the product best adapted to their acres. Tho bank purchased n carload of purebred cattle, selected by a gov ernment dairy expert.' These were sold to tho farmers nt cost . . ., , , That was three years ago. Today, that com-' munlty Is pno of the most prosperous agricultural districts In the country. There Is only ono bank. -Hie business of the competing bank has been taken over by the "live" bank. The young man Is president of tho enlarged bank. Ho lias been offered n vice presidency In a lnrgo city bank', with n salary double that which he now receives. He prefers to remain in the "bushes." lie, too, would "rather bo llrst In a little Iberian village than second In Home." On a trip last year through one of tho richest agricultural sections of the .Middle West, I was continually hearing tho nnme of one mnn. I call him Jim Ingalls because that Is not his name. Five years ago he was an overworked reporter on a big city dally. Ills work did not seem to bo getting blm anywhere. Thero were half a dozen men ahead of him In tho line for promotion, and the best thut he could hope for was an nsslstunt editorship in about ten years. When his two-weeks' vacation period rolled around, ho made a trip through the rural districts of his state. He did not return to the city. For In n little town he found the subject of many day dreams a run-down country newspaper for sale. And Into It ho put every cent that he had mnnnged to scrnpo together on his city job. Not n very promising "bnby," you say. Hut Jim Ingalls had n vision of possibilities. The town was In tho heart of a prosperous farming region thnt wus well populated. Most of tho farmers had n big city dally delivered ut their gates. Thero was a growing community spirit among tho county dwellers. Jim saw tho need for a real community newspaper. Tho first thing that he did was to Improve tho nppeuruuco of the paper. Then ho toured tho county, and created a chain of correspondents. Itnllroad agents, school teachers, doctors, lodgo secretaries, Justices of tho peace ovoryono in a position to gather news wns supplied with sta tionery, and given free subscriptions. There were few who did not consider" It u privilege to send In news items. He gave up foreign news entirely, leaving this to the city dallies. His news policy !ins always been ono of Intensive reporting of tho affairs of town .and county. His correspondents pour In to him every week a steady stream of the gossip and chitchat of every hamlet und crossroads village. If Farmer Porter's wife holds a plo social, she knows where she will find a full account of It, and her guests know where they con find their nnmes in all the glory of print Farmer Lawler and his neighbors are interested In the liny, grain and forage reports from up state. They look In Jim's paper for them. Ho keeps close tabs on tho developments at the county experimental farm, and nothing gets by him at the meetings of the county agricultural societies. Tho paper' circulation Is now nearly four times what It was when he took It over, nmi it la ,.n,- nlzed as a valuable advertising medium. Jim no longer 1ms to worry oor Ids Income. Hut ho hns made more of his paper than n mere chatterbox of the county's gossip. He realizes thnt, In his llttlo newspaper, he has u powerful tool. And ho uses It to encourage the dwellers of 'tho county to carry out the Improvements which will add to the comfort of all, aiffl nmko every town a better place In which to live and bring up children. There are openings for n great many more "Jim Ingalls'." In the United States there are about ten thousand centers of population where news papers nre published. Thero are about twenty llvo Hundred dally newspapers, aud nearly Mx tlnies as many country weeklies. Our smaller communities aro beginning to nwnken. There Is increased political activity with in their boundaries. And they need fearless, In dependent local papers. Which brings-us to the question of tho smnll town boy nnd politics. Tho young man who plans to follow n political career can do no better thnn to begin nt the bot tom in bis own village, township or county. Hy mixing In local aftalrs ho will learn how to handle human nature. And ho will I euro to bo practi cal. Let not the young awn think that participation In small-town affairs will stunt his growth. If ho ts destined for larger things, n few years will find hjtn, as a matter of course, functioning on a larger bcuIo. And a record of things done thnt new school for Heover Hollow, the park at Four Corners, tho now municipal lighting plant, or thu now railroad brunch all will serve as recommen dations when ho goes beforo tho voters. Name "Bayer" on Genuine Take Aspirin only as tohJ In each pnekugo of genuine Bayer Tablets of Aspirin. Then you will be following the directions and dosago worked out by physicians during 21 years, and j proved safo by millions. Take no i chances with substitutes. If you see tho Bayer Cross on tablets, you can take them without fenr for Colds, Headache, Neuralgia, Rheumatism, I Earache, Toothache, Lumbago and for I'aln. Handy tin boxes of twelve tablets cost few cents. Druggists also J ecu larger packages. Aspirin is the trade mark of Bayer Manufacture of Monoacetlcacldester of Sallcyllcacld. Adv. There You Are. "What Is the shape of the world?" asked tho village sclioolmnstcr. "Don't know sir," piped the class. "Well, vl?nt Is the shnpo of my snuff box?" "Square, sir." "No, no; I don't mean that one. I mean tho one I' use on Sundays." "Round, sir." "Now, then; what Is the shape of the world?" "Square on week dnys aud round on Sundays, slrl" Freshen a Heavy Skin With tho antiseptic, fasclunting Cutl curn Talcum Powder, an exquisitely scented convenient, economical face, skin, bnby and dusting powder and perfume. Renders other perfumes su perfluous. One of tho Cutlcura Toilet Trio (Sonp, Ointment, Talcum). Adv. It's a pity that the good old summer time enn't come In the winter, when wo do so appreciate the heat. The things thn delight the heart of the wife nre apt to deplete the purse of tho husband. A Feeling of Security You naturally fed secure when you know that the medicine you are about, to take is absolutely pure and contains no harmful or habit producing drugs. Such a medicine is Dr. Kilmer's Swamp Root kidney, liver and bladder remedy. The same standard of purity, strength and excellence is maintained in every bottle of Swamp-Root. It is scientifically compounded from vegetable herbs. It is not a stimulant and is taken in tcaspoonful doses. It is not recommended for everything. It is nature's great helper in relieving and overcoming kidney, liver nnd blad der troubles. A sworn statement of purity is with every bottle of Dr. Kilmer's Swamp Root. If you need a medicine, you should nave the best. On sale at all drug stores in bottles of two sizes, medium and large. However, if you wish first to try this great preparation Fend ten cents to Dr. Kilmer & Co., Binghamton, N. Y,, for a sample bottle. When writing be sure anJ mention this paper. Adv. In Time. "We arrived Just In time." "What do yoil mean?" "I could tell from the wny they act ed when they let us Into their house that they were Just In the midst of n fine llttlo family quarrel." FRECKLES Now ! the Time to Get Rid of - These Ugly Spots. There's no longer the slightest need ot feeling ashamed of your freckles, as Othtne double strength Is guaranteed to remove these homely spots. Simply get an ounce of Othlne double strength from your druggist, and apply a little of It night and morning and you should soon see that even the worst freckles have begun to disappear, while the lighter ones, have vanished entirely. It ts seldom that more than one ounce Is needed to com pletely clear the skin and gain a beautiful clear complexion. Be sure to ask for the double strength Othlne, as this Is sold under guarantee of money back If It falls to remove freckles. Of No Importance. Painters certnlnly nre touchy, when Ignorant people dare to comment upon nrt A woman of no Importance as an art critic was studying the work of a well-known urtlst and remarked: "Really, of these two pictures, I don't know which I like best." "Don't bother, madam," snld tho quiet voice of the artist, who wns standing just behind her, "It doesn't mntter." That Tired Feeling" Often Forecasts Sickness When you aro tired without good cause, lack ambition and feel out of sorts generally, you may bo heading straight for a sick spell. These symptoms often show tho whole system, especially tho blood, is disordered. Don't wait 'till you aro sick in bed. Almost ev ery ailment can bo ward ed off if attended to in S.S.S. time. Any doctor will tell you that. Start at once to drive impurities from your system and help enrich your circulation with famous S.S.S., tho vegetablo blood tonic of fifty years' standing. Get S.S.S. from your druggist today, and writo about your condition to Chief Medical Advisor, 847 Swift Laboratory, Atlanta, Georgia. BIRDS AS STREET CLEANERS I ANCIENT AND MODERN ROME Vultures Employed for the Purpose In Costa Rica, and Traveler Says They Are Efficient. Garbage collectors In Costa Rica en Joy their occupation, because they eat what they find. In his book, "Sailing South" Philip S. Mnrden writes ns fol lows : t'l was awakened on the first morn ing In town by a sound of wheels In the street below, und looked out. It wus an Impressive sight. The garbage man wns abroad on his scavenging rounds. Abend of his open wagon walked In n sober platoon four enor mous vultures all In sable nnd main taining the chastened demeanor of un dertakers nt an open grave. Behind tho wagon walked half a dozen other vultures similarly sedate. And nround the rlin of 'the cart, perched In sol emn row, sat twenty-one other birds of tho Bame species and samo somber hue. I would fain bavo Immortalized the scene, but the enmera, alas, wasn't loaded. I began to understand why tho streets of Snn Jose, which leave much to bo desired In other respects, nre at least so notnbly clean. The buz zards attend to that!" To. Be Washed. "What do you think of the elephnnt, Bud?" "ai.ul I haven't got ears llko that." Men light with their fists, women with their tears. World-Famous Buildings Occupy Sacred Sites In the Old "Capital of the World." Ancient Rome wns built on the hills south of the River Tiber. Tradition regnrded'the Palatine as the site of Romulus' Urbs Qundrata. Excavations have brought to light remains of earlier settlement and n pre-hlstorlc necropolis. The cnpltollne wns the center of republican and Imperial Rome. Ono of the principal ancient monuments Is Uadrlnu's mausoleum which, as the castle of S. Angelo, was tho citadel of medieval Rome. West of this stood Caligula's circus In which Nero tortured tho Christians; Its site Is now occupied by St Peter's, the chief shrlno of Romnn Catholicism, reputed to be tho largest church In the world, occupying 18,000 square yards and measuring 435 feet In Its highest part. North of St. Peter's Is the Vatican pnlnce, which covers 13 acres and comprises over 1,000 halls, chapels and rooms. The pantheon, built by Agrlp pa In 27 B. O. nnd restored by ITndrlnn, Is snld to be the best-preserved ancient building In the city. Law Was Obeyed. "I see It was against the old blue laws to kiss your wife on a Sunday." "True." "What was the penalty?" "Dunno. No husband wns ever brought up on charges." Louisville Courier-Journal. nrsrE Let This Food Helplfou to Health Sound nourishment for body and brain with no overloading and no tax upon the digestion, is secured from GrapeNuts It embodies the nutrition of the field grains, and it makes for better health and bodily efficiency. Ready to serve an ideal break fast or lunch. " There s a Reason " f i